游戏行业又要见证历史了。11月19日，游戏引擎巨头Unity与虚幻引擎（UE）母公司Epic Games宣布双方达成一项全新合作，将Unity游戏引入《堡垒之夜》 生态系统。 Epic Games可能成为最终的赢家。 这两家公司在商业引擎领域一直是竞争关系。据公告，未来开发者将能把自己的Unity游戏发布至《堡垒之夜》，触达5亿注册用户，并从《堡垒之夜》创作 者经济体系中获取收益。 与此同时，双方还有另一项合作：Unity宣布将在其跨平台商业系统中接入虚幻引擎支持，这将为使用虚幻引擎的开发者提供更多选择，明年年初，开发者 将能通过虚幻引擎管理定价、促销活动与实时运营。 AutoGame创始人张昊阳表示，这绝对是今年游戏圈的重磅新闻。他对第一财经记者分析道，Epic Games可能成为最终的赢家，因为其掌握分发渠道，而 《堡垒之夜》已经是非常高活跃的游戏，他预计Epic会借此把《堡垒之夜》打造成最大的游戏UGC内容平台。另一方面，Unity则可能借此打开自己新的销 路。 两家引擎巨头的牵手让外界惊讶，但从商业策略和技术定位来看也并非不能理解。在游戏领域，Unity主要优势是移动游戏市场，其份额高达70%以上， ...

Core Viewpoint - Unity Software's Q2 2025 earnings report showed mixed results, with a significant stock price fluctuation driven by market expectations and actual performance. The company is experiencing a clear operational turning point, with improving trends in revenue and profitability indicators [2][6]. Financial Performance - Unity reported total revenues of $444 million for Q2 2025, a year-over-year decline of 2%, exceeding company guidance and market expectations [17]. - The Create segment saw a stable growth in engine subscriptions, with a year-over-year increase of 2%, driven by the adoption of Unity 6 and a notable $12 million in licensing revenue [3][17]. - The Grow segment experienced a revenue decline of 3.8% year-over-year, but the advertising revenue showed strong performance, growing 15% quarter-over-quarter [20][21]. Operational Indicators - The company reported a slight improvement in EBITDA margin, reaching 20.5%, indicating a gradual increase in profitability [4][33]. - Deferred revenue increased by $30 million, reflecting new multi-year contracts with several mid-to-large clients, primarily in SaaS subscriptions [7][24]. - The net expansion rate improved to 100%, slightly below market expectations of 102%, with a net increase of 10 large clients [26][27]. Strategic Developments - The Vector system is identified as a key driver for Unity's future growth, with early feedback indicating improved advertising conversion rates [8][9]. - The company is leveraging game engine data to optimize the Vector model, aiming to enhance advertising effectiveness and revenue generation [10][11]. - Unity's management has adopted a cautious approach in guidance, allowing for flexibility in adjusting expectations based on market conditions [32][33]. Cash Flow and Financial Health - Cash and cash equivalents increased to $1.7 billion, reflecting a stable improvement in the company's cash position [37]. - The company reported a GAAP operating loss of $118 million, but adjusted EBITDA reached $91 million, surpassing both company guidance and market expectations [33].

划重点 ① 成立于 2004 年的 Unity 因游戏开发失败转型为游戏引擎开发商，逐步确立了行业地位。它通 过创建解决方案（Create Solutions）和运营解决方案（Operate Solutions）两大业务获取收入， 并在 2020 年成功上市。Unity 支持多平台部署，希望让游戏开发更加"民主化"。 ② Unity 与 AppLovin 在游戏广告业务展开直接竞争。AppLovin 通过 AXON AI 模型不断优化广 告投放效率，业绩持续超预期；而 Unity 因数据整合过慢和 AI 能力缺失而明显落后。2022 年 Unity 曾拒绝 AppLovin 的 200 亿美元收购要约，现今两家公司的差距已经显著扩大。 ③ RockFlow 投研团队认为，经历定价风波和管理层变动后，Unity 在新任 CEO 领导下通过大 幅裁员、收缩业务等重整旗鼓，加上易用性高、跨平台能力强等优势，Unity 仍具备较强竞争 力。随着游戏行业复苏和开发者从专有引擎向通用引擎转移，Unity 前景可期。 RockFlow 本文共4915字， 阅读需约19分钟 上篇文章中，RockFlow 投研团队为大家深入剖 ...