Core Viewpoint - The collaboration between Unity and Epic Games marks a significant shift in the gaming industry, allowing developers to bring their Unity games into the Fortnite ecosystem, potentially reaching 500 million registered users and benefiting from Fortnite's creator economy [3][8]. Group 1: Collaboration Details - Unity and Epic Games have announced a partnership that enables developers to publish Unity games on Fortnite, tapping into a vast user base [3][8]. - Unity's cross-platform commerce platform will soon be integrated with Unreal Engine, providing more options for developers using Unreal Engine [8]. - The collaboration aims to promote an open and interoperable future for video games, with both companies emphasizing the importance of openness and choice for mutual growth [9][10]. Group 2: Market Impact - Epic Games' Fortnite has over 500 million registered users, making it one of the largest UGC ecosystems globally, second only to Roblox [9]. - In 2024, 70,000 creators are expected to participate in UGC creation, with a total revenue share of approximately $352 million (about 2.5 billion) distributed to creators [9]. - The partnership is seen as a strategic move to reduce competition and prevent third-party interference in the gaming market [9]. Group 3: Company Performance - Unity reported a total revenue of $470 million for Q3 2025, a year-on-year increase of 5%, despite a net loss of $127 million, indicating a loss rate of 27% [11]. - The revenue growth is attributed to the performance of subscription services and advertising networks, suggesting a positive trend in Unity's transformation efforts [11].

Core Viewpoint - The collaboration between Unity and Epic Games marks a significant shift in the gaming industry, potentially positioning Epic Games as the ultimate winner due to its control over distribution channels and the active user base of Fortnite [1][4]. Group 1: Collaboration Details - Unity and Epic Games have announced a partnership that allows Unity games to be published within the Fortnite ecosystem, reaching over 500 million registered users [4][5]. - The collaboration includes integrating Unreal Engine support into Unity's cross-platform commercial system, providing developers with more options for managing pricing and promotions [4]. - The partnership aims to promote an open and interoperable future for video games, with both companies emphasizing the importance of collaboration in the gaming ecosystem [5]. Group 2: Market Impact - Epic Games' Fortnite is one of the largest user-generated content (UGC) ecosystems globally, with over 500 million registered users, second only to Roblox [5]. - In 2024, approximately 70,000 creators are expected to participate in UGC creation, with a total revenue share of around $352 million (approximately 2.5 billion) distributed to creators [5]. - The collaboration is seen as a strategic move to fend off potential competition and to enhance market presence, as both companies are currently in a stalemate phase [5][6]. Group 3: Company Performance - Unity reported a total revenue of $470 million for Q3 2025, a year-on-year increase of 5%, despite a net loss of $127 million, reflecting a loss rate of 27% [6]. - The revenue growth for Unity is attributed to the performance of its subscription services and advertising network, indicating a positive trend in its business transformation [6].

Core Viewpoint - Unity Software's Q2 2025 earnings report showed mixed results, with a significant stock price fluctuation driven by market expectations and actual performance. The company is experiencing a clear operational turning point, with improving trends in revenue and profitability indicators [2][6]. Financial Performance - Unity reported total revenues of $444 million for Q2 2025, a year-over-year decline of 2%, exceeding company guidance and market expectations [17]. - The Create segment saw a stable growth in engine subscriptions, with a year-over-year increase of 2%, driven by the adoption of Unity 6 and a notable $12 million in licensing revenue [3][17]. - The Grow segment experienced a revenue decline of 3.8% year-over-year, but the advertising revenue showed strong performance, growing 15% quarter-over-quarter [20][21]. Operational Indicators - The company reported a slight improvement in EBITDA margin, reaching 20.5%, indicating a gradual increase in profitability [4][33]. - Deferred revenue increased by $30 million, reflecting new multi-year contracts with several mid-to-large clients, primarily in SaaS subscriptions [7][24]. - The net expansion rate improved to 100%, slightly below market expectations of 102%, with a net increase of 10 large clients [26][27]. Strategic Developments - The Vector system is identified as a key driver for Unity's future growth, with early feedback indicating improved advertising conversion rates [8][9]. - The company is leveraging game engine data to optimize the Vector model, aiming to enhance advertising effectiveness and revenue generation [10][11]. - Unity's management has adopted a cautious approach in guidance, allowing for flexibility in adjusting expectations based on market conditions [32][33]. Cash Flow and Financial Health - Cash and cash equivalents increased to $1.7 billion, reflecting a stable improvement in the company's cash position [37]. - The company reported a GAAP operating loss of $118 million, but adjusted EBITDA reached $91 million, surpassing both company guidance and market expectations [33].

划重点 ① 成立于 2004 年的 Unity 因游戏开发失败转型为游戏引擎开发商，逐步确立了行业地位。它通 过创建解决方案（Create Solutions）和运营解决方案（Operate Solutions）两大业务获取收入， 并在 2020 年成功上市。Unity 支持多平台部署，希望让游戏开发更加"民主化"。 ② Unity 与 AppLovin 在游戏广告业务展开直接竞争。AppLovin 通过 AXON AI 模型不断优化广 告投放效率，业绩持续超预期；而 Unity 因数据整合过慢和 AI 能力缺失而明显落后。2022 年 Unity 曾拒绝 AppLovin 的 200 亿美元收购要约，现今两家公司的差距已经显著扩大。 ③ RockFlow 投研团队认为，经历定价风波和管理层变动后，Unity 在新任 CEO 领导下通过大 幅裁员、收缩业务等重整旗鼓，加上易用性高、跨平台能力强等优势，Unity 仍具备较强竞争 力。随着游戏行业复苏和开发者从专有引擎向通用引擎转移，Unity 前景可期。 RockFlow 本文共4915字， 阅读需约19分钟 上篇文章中，RockFlow 投研团队为大家深入剖 ...