Core Viewpoint - The integration of digital technology is reshaping cultural consumption, enhancing traditional culture and driving growth in the cultural tourism market [1][3][5]. Group 1: Impact of Digital Technology on Cultural Consumption - The application of digital technologies such as virtual reality and artificial intelligence is creating immersive experiences that revitalize traditional culture and attract more visitors [3][5]. - During the 2024 "May Day" holiday, the Qingming Riverside Garden received 557,800 visitors and generated a total revenue of 75.0888 million yuan, marking increases of 44.28% and 47.55% respectively compared to the same period in 2023 [3]. Group 2: Innovation in Cultural Experiences - New immersive experiences, such as the VR cinema at Beijing's 798 Art District, are breaking the boundaries between reality and virtuality, offering diverse themes and interactive storytelling [4][5]. - The emergence of various immersive and interactive cultural consumption scenarios is creating new hotspots and growth points in the cultural tourism market [5][6]. Group 3: Personalization and Quality in Cultural Products - There is a growing demand for personalized and high-quality cultural products, driven by advancements in big data and AI technologies that allow for tailored consumer experiences [6][7]. - The content co-creation model is gaining popularity, as seen in creative design activities related to popular IPs, which enhance consumer engagement and drive sales of related cultural products [6]. Group 4: Growth of New Cultural Business Models - The rapid development of online cultural consumption is transforming the landscape, with digital platforms becoming primary channels for accessing cultural products and services [8]. - In 2024, the revenue of large-scale cultural and related industries reached 1,415.1 billion yuan, a 6% increase from the previous year, with 16 sub-sectors showing a 9.8% growth [8].

Group 1: Digital Cultural Consumption Trends - The cultural consumption market in Beijing is thriving during the "May Day" holiday, with new cultural performances and digital consumption experiences attracting consumers [1][6] - A newly launched VR cinema in the 798 Art District has drawn many young consumers, offering immersive experiences through advanced technology [1][3] Group 2: VR Experience and Engagement - The VR immersive exhibition features stunning visual arts and surround sound, providing consumers with a refreshing experience [3] - Visitors can engage in a 30-minute underwater adventure with a VR headset, exploring various themes across five exhibition halls [4] Group 3: Visitor Engagement and Economic Impact - The 798 Art District experienced a significant increase in visitor numbers during the holiday, with an average of approximately 60,000 visitors per day [6] - The "May Day" holiday saw the introduction of first-time stores and exhibitions, contributing to a surge in consumer activity [6] Group 4: Cultural Exhibitions and Experiences - The "Like Dunhuang" exhibition in Beijing features a 1:1 replica of the Mogao Caves, providing a unique cultural experience without traveling to Gansu [8][10] - The exhibition includes intricate designs and original sculptures from the Tang Dynasty, creating an immersive cultural visual feast for visitors [8][10] Group 5: Visitor Statistics and Future Plans - The "Like Dunhuang" exhibition attracted over 10,000 visitors in just five days during the holiday, with plans for the exhibition to continue until October [11]