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失去三十年的日本,能成为AI SaaS出海的“理想国”么?| 出海参考
Tai Mei Ti A P P· 2025-07-26 07:43
Group 1 - Japan has become a focal point for AI companies, with significant investments and partnerships emerging in the region, indicating a growing interest in the Japanese market for AI SaaS products [1][2][5] - The Japanese market shows a substantial growth potential in AI SaaS, with a projected increase of 3.7 times by 2030, driven by the integration of AI technologies [5][17] - Current usage of generative AI services in Japan is low, with only about 26.7% of the population having used such services, compared to 81.2% in China and 68.8% in the US [2][3] Group 2 - Japan's software and SaaS industry is lagging behind more digitally advanced countries like China, with Japan's software revenue significantly lower than China's [3] - The digital transformation in Japan is accelerating, particularly in the AI era, with the cloud computing market experiencing a growth rate of over 25% annually in recent years [5][6] - Japanese enterprises are heavily reliant on integration firms for IT solutions, with 70% of IT spending going to these intermediaries, which complicates the entry of SaaS companies into the market [15][16] Group 3 - Companies like Notta and Wondershare have successfully tapped into Japan's digital growth, with Notta achieving significant market penetration and revenue growth through localization strategies [6][11] - Establishing trust with Japanese consumers is crucial, as they prefer local brands and have high expectations for service quality, which can be a barrier for foreign companies [9][10][17] - The lengthy procurement process in Japanese enterprises, often taking two to three years, poses a challenge for SaaS companies looking to enter the market [16][17]