Core Viewpoint - The report highlights the rising popularity of digital LED theaters and virtual reality films, which enhance the viewing experience through stunning visual effects and immersive sensory experiences, receiving positive feedback from moviegoers [1] Group 1: Industry Trends - The integration of technology in cinema, such as digital LED theaters and virtual reality films, is transforming traditional movie-watching into a more interactive experience [1] - The XR cinema located in Guiyang, Guizhou, boasts the largest XR theater in the country, showcasing the industry's shift towards more engaging formats [1] Group 2: Consumer Experience - The major breakthrough of XR films is the transition from a passive "sitting and watching" experience to an active "walking and playing" experience, allowing audiences to explore virtual environments freely [1]

Group 1 - The rise of digital LED theaters and virtual reality films has created a new trend in immersive viewing experiences, receiving positive feedback from audiences [2] - The Beijing Huaxia Movie Center, as the first full high-frame LED cinema in China, can project films at frame rates between 48 fps and 120 fps, enhancing the immersive experience with high dynamic range, brightness, and contrast [3] - The number of operational LED theaters in China has exceeded 240, making it the largest in the world since the National Film Administration's notice in June 2025 [3] Group 2 - The film "Avatar 3" achieved an average attendance of 87 and a seat occupancy rate of 26.59% in the China Film CINITY LED theater, indicating high demand for premium viewing experiences [5] - The manager of Huaxia Movie Center stated that they are diversifying cinema space usage by hosting various events, which has increased non-ticket revenue to 32% of total box office [7] - The integration of virtual reality technology with film is a significant trend in the global audiovisual content industry, with nearly 140 virtual reality films registered in nine months following the National Film Administration's supportive notice [8] Group 3 - The "cinema+" strategy is being adopted by some theaters to combine unique content, digital technology, and diverse experiences, expanding revenue opportunities and enhancing cultural consumption [11] - A new "cinema + dining" model in Huzhou has attracted young audiences, significantly increasing attendance during traditionally low-traffic meal times [14][16] - The Shanghai-based cinema has upgraded to become the first anime-themed cinema in China, featuring immersive technology such as XR virtual cinemas and 360-degree theaters [18] Group 4 - The general manager of Shanghai Film Co. expressed the goal of creating a consumption loop that includes viewing, interaction, and events, enhancing audience engagement [20] - The innovative industry ecosystem is expected to boost film consumption and drive technological upgrades, fostering deeper integration with commercial and cultural tourism sectors, thus creating new economic growth points [20]

Core Insights - The XR (Extended Reality) industry is experiencing a resurgence, with the global market expected to reach approximately $70 billion by 2025, reflecting a year-on-year growth of 28.6% [1] - The Chinese XR market is projected to reach 17 billion RMB, with a compound annual growth rate of 5.2% [1] - XR applications are expanding beyond consumer entertainment into sectors like manufacturing, retail, healthcare, and education [1] Investment Trends - There has been a noticeable increase in financing activities within the XR sector this year, with hardware companies like Yingmu Technology and Shidu Technology completing new rounds of funding [1] - A 100 million RMB XR industry development fund was established in Xi'an, signaling a collaborative effort between regional resources and industrial capital [2][6] - The strategic partnership between Xiying Group and Chang'an Huitong aims to create a comprehensive investment and service ecosystem for the XR industry [3][4] Industry Ecosystem Development - Xiying Group is a key player in the XR film sector, developing a marketable ecosystem that integrates content creation, technology research, and hardware support [3] - The establishment of the National Virtual Reality Film Technology Innovation Center in Xi'an marks a significant step towards standardization and support for the XR film industry [11] - The Xi'an XR film industry base has attracted over 20 companies, equipped with professional facilities for the entire production process [9] Talent and Education - The development of the XR industry in Xi'an is supported by a strong educational foundation, with over 63 universities and 100 research institutions in the region [13] - Strategic collaborations with institutions like Beijing Film Academy aim to cultivate a talent pool for the XR content creation field [13] Cultural and Economic Opportunities - The XR industry is seen as a significant opportunity for both technological and cultural advancement, with government policies encouraging the integration of XR technology in film [14] - The rise of XR films is expected to enhance China's cultural exports, providing a new avenue for cultural dissemination [15]

Core Insights - The Xi'an XR Film Industry Base was inaugurated, showcasing advanced technologies such as motion capture, high-precision scanning arrays, and AI 3D modeling, aiming to create a comprehensive ecosystem for content creation, technology R&D, product experience, and enterprise incubation [1][2] Group 1 - The mayor of Xi'an, Ye Niuping, emphasized the integration of the film industry with virtual reality technology as a future direction for cinema, highlighting the historical significance of the film industry in China [1] - The base aims to promote deep integration of technology, culture, art, and manufacturing, positioning itself as a leader in the national XR film development [1][2] - Ye Niuping encouraged innovation and the transformation of new technologies into products, urging enterprises to leverage Xi'an's resources for innovation in application scenarios and business models [1] Group 2 - The focus is on building an innovative, open, and ecological XR film industry base, leveraging Xi'an's resource advantages and the brand strength of Xi'an Film Group [2] - There is a call to accelerate the establishment of industry management ecosystems, promoting standardized development in content creation, equipment production, and industry management [2] - The initiative aims to make Xi'an a pioneering city in national XR film development by creating a market cultivation ecosystem for new technologies and products [2]

Core Points - The Sixth Western Digital Economy Expo opened in Xi'an, highlighting the importance of digital technology as a key driver of development and its deep integration into various sectors of the economy and society [1] - Xi'an's government is committed to exploring models and pathways for digital economic development, emphasizing systematic planning and infrastructure construction [1][2] - The expo attracted 309 domestic and international enterprises, showcasing digital technology and smart hardware products across an exhibition area of 10,000 square meters [2] Group 1 - The mayor of Xi'an, Ye Niuping, emphasized that digital technology is transforming lifestyles, business operations, and government services [1] - Xi'an is focusing on building a new infrastructure system that includes networks, cloud computing, computing power, data, and security to lead digital economic development [1] - The city is implementing new technology applications in urban management, transportation, and emergency services to drive the productization and scaling of digital technologies [1] Group 2 - The expo featured the launch of the "i Xi'an" app and various digital economy solutions, including XR films and smart transportation [2] - A cooperation memorandum was signed between Xi'an and Wenzhou's data management departments, and agreements were made with industry partners to promote digital economy initiatives [2] - The event also included the unveiling of the "Silk Road Data Port" and awards for outstanding districts, enterprises, and innovation competition winners [2]