这也是为什么 Xbox 近期的人事变动，让社交媒体上不少人开始给新任 CEO 阿莎 · 夏尔马出谋划策。在 几乎所有建议里，排在首位的都是呼吁 Xbox 重新做独占游戏。甚至还有人要求，直接取消《光环》 《神鬼寓言》《极限竞速》等游戏的跨平台移植。 IT之家 2 月 25 日消息，据 Windows Central 报道，在先是慢慢把 Xbox 和 Windows PC 上的少数游戏移 植到 PlayStation 平台之后，随着《极限竞速：地平线》《神鬼寓言》《战争机器》，甚至是 Xbox 备受 喜爱的《光环》系列新作陆续登陆竞品平台，Xbox 游戏跨平台的大门已经彻底敞开。 一部分玩家对此表示接受，因为让更多玩家能玩到优质游戏，本身就是一件好事，这正是玩家们所追求 的。但也有人对此并不认同：那还有什么必要买 Xbox 主机？ 如果 Xbox 推出的所有游戏都会登陆其他平台，而竞品主机还拥有额外的独占游戏优势，那选择 Xbox 的主机还有什么理由？ 阿莎近期在接受 Windows Central 记者杰兹 · 科登采访时，并没有排除这种可能。 当被问及是否考虑回归独占游戏策略时，她坦言："坦白说，我现在需要 ...

Core Viewpoint - The rising prices of storage chips are significantly impacting the consumer electronics industry, leading to product delays and cancellations, while simultaneously creating opportunities for cloud gaming as an alternative to traditional hardware [1][3][14]. Group 1: Impact of Storage Chip Price Surge - The price of storage chips has surged, causing a ripple effect across consumer electronics, with some smartphone manufacturers postponing new releases due to increased memory costs [1][3]. - In Q4 2025, the storage spot market experienced a price surge, with DRAM and NAND price indices rising over 150% in a single quarter, and annual increases reaching 386% and 207% respectively [3]. Group 2: Shift to Cloud Gaming - The price increases in hardware have led to a decline in consumer enthusiasm for upgrading devices, creating a favorable environment for cloud gaming, which allows users to play games without the need for expensive hardware [3][7]. - Microsoft is reportedly introducing an "advertising scheme" for Xbox cloud gaming, enabling users who have purchased digital games but do not subscribe to Xbox Game Pass to access cloud gaming for free by watching ads [5][7]. Group 3: Microsoft’s Xbox Performance - In the first quarter of Microsoft's fiscal year 2026, Xbox hardware sales revenue plummeted by 29% year-over-year, attributed to two price hikes in 2025, with some models increasing by as much as $130 [5][9]. - Despite the decline in hardware sales, Microsoft is doubling down on cloud gaming, positioning it as a viable alternative during a period of hardware price inflation [7][14]. Group 4: Data Center Developments - Microsoft operates over 400 data centers globally, with significant investments in AI infrastructure, including $17.5 billion for AI facilities in India and $5.4 billion in Canada [9][11]. - The current state of AI infrastructure is characterized by structural oversupply, with many data centers underutilized, making cloud gaming an attractive option to leverage idle computing power [12][14].

Core Viewpoint - Microsoft is actively developing the next generation of Xbox hardware, despite rumors suggesting the company may exit the console market due to financial constraints and restructuring efforts [1][4][15] Group 1: Xbox Hardware Development - Microsoft Xbox President Sarah Bond has officially denied rumors of the company exiting the console market, stating that they are in the process of designing and testing the next generation of Xbox hardware in collaboration with AMD [1] - The company has confirmed that as long as there is demand from players and developers for innovation, Xbox will continue to exist [1] Group 2: Financial Constraints and Cost-Cutting Measures - Microsoft has been forced to cut costs in its gaming division due to financial pressures, with plans to invest $80 billion in AI infrastructure by fiscal year 2025, leading to layoffs in the Xbox department [4][6] - The acquisitions of Bethesda for $7.5 billion and Activision Blizzard for $68.7 billion have begun to show negative impacts, with underwhelming game releases failing to meet expectations [6][8] Group 3: Xbox Game Pass and Market Position - Xbox Game Pass (XGP) subscription growth has been disappointing, increasing only from 34 million in February 2024 to 38 million by June 2025, which is far below Microsoft's expectations [6][8] - The dual-console strategy of Xbox Series X/S has been criticized, particularly the performance limitations of Xbox Series S, which have deterred game developers from supporting the platform [8][9] Group 4: Competitive Landscape - Historically, Xbox has struggled against PlayStation, with Sony consistently leading in console sales, which has led to Xbox being viewed as a defensive product aimed at limiting PlayStation's market influence [11][13] - The original intent of Xbox was to prevent PlayStation from evolving into a PC-like platform, a goal that has been largely achieved by Microsoft [13][15]

Core Insights - Microsoft is developing next-gen hardware for the Xbox brand, confirming that they are actively prototyping and designing new products in partnership with AMD [2][3] - The company acknowledges the competitive disadvantage in the console market, having lost to Sony in sales over the past two generations, which has led to a decline in hardware sales [2][3] - Microsoft aims to grow Xbox Game Pass subscriptions, which are primarily console-based, indicating a necessity for new hardware to retain and attract subscribers [3][4] Group 1 - Microsoft has denied reports of exiting the first-party hardware space, emphasizing their commitment to future hardware development [2] - The company is exploring innovation opportunities with the recent launch of the $1000 ROG Xbox Ally, a third-party handheld device [2] - Despite the decline in Xbox hardware sales, Microsoft is focused on maintaining a hardware option to support its Game Pass service [3] Group 2 - The timeline for the release of next-gen hardware remains uncertain, as indicated by the early development stage mentioned by Sarah Bond [4] - Xbox Series X/S prices have significantly increased, with the Series X now costing around $800, which is higher than the PS5 Pro, potentially impacting sales further [4] - Microsoft is aware that not producing next-gen hardware could lead to a loss of Game Pass subscribers, as users may transition to competing consoles [3]

Core Viewpoint - The ROG Xbox Ally series, launched by Microsoft in collaboration with ASUS, is not a traditional Xbox handheld but rather a Windows 11 PC disguised as an Xbox device, limiting its compatibility with existing Xbox game libraries [1][2]. Group 1: Product Overview - The ROG Xbox Ally series is marketed as part of the Xbox ecosystem but fundamentally operates as a Windows 11 device, which can only run Xbox games that support the Xbox Play Anywhere (XPA) service [1][2]. - The device's operating system, referred to as "Xbox UI," is essentially a customized version of Windows 11, optimized for gaming but not a true Xbox handheld [2][3]. Group 2: Xbox Play Anywhere (XPA) Service - The XPA service, launched in 2016, allows players to switch seamlessly between Xbox consoles and Windows PCs, but its popularity has declined significantly since the pandemic, with only 7% of games supporting it as of 2024 [3][4]. - The decline in XPA support is attributed to developers' reluctance to optimize games for both Xbox and PC platforms, leading to a limited library of only around 1,400 games over eight years [4][5]. Group 3: Market Positioning and Challenges - Microsoft appears to be targeting Xbox players with the Ally series, avoiding direct competition in the crowded Windows handheld market by using ambiguous marketing language [2][3]. - The Xbox platform's smaller active device base compared to competitors like PlayStation results in lower prioritization from developers, making it challenging for Xbox Ally to gain traction similar to devices like the Steam Deck [5].