2025.12.16 本文字数：2945，阅读时长大约5分钟 作者 |第一财经 钱童心 中国与中亚国家贸易的崛起让俄罗斯企业嗅到商机。俄罗斯最大的互联网公司正在帮助更多中国企业渗 透中亚市场。 坐落在莫斯科"二环"附近的Yandex是俄罗斯最大的互联网科技公司，搜索引擎起家的Yandex有"俄罗斯 版谷歌"之称。近年来，随着中国企业出海俄罗斯与中亚国家需求的增长，Yandex正在通过中亚俄语区 市场的优势地位，来吸引更多中国客户，帮助他们渗透到这些过去鲜有人问津的地区。 飞往阿拉木图的中国商人 哈萨克斯坦是介于中俄之间的亚欧大陆"心脏地带"，也是大量中国企业近年来通过"一带一路"政策所抵 达的首个战略枢纽地。 在哈萨克斯坦的经济中心阿拉木图，12月整座城市已是一幅雪山包围的美丽图景。记者刚出机场就能看 到中国科技公司华为醒目的广告牌；机场高速沿途，海尔、比亚迪等中国企业的广告牌林立；大街上随 处可见的是红旗、长城等中国品牌汽车。 这些企业要进军中亚市场，首先要进行市场调研，并通过合理的广告投放让陌生市场的用户了解自己。 伴随着互联网技术的发展，这一过程变得非常简便，但语言仍是最大的壁垒。 据阿拉木图一家华人酒 ...

中国与中亚国家贸易的崛起让俄罗斯企业嗅到商机。俄罗斯最大的互联网公司正在帮助更多中国企业 渗透中亚市场。 坐落在莫斯科"二环"附近的Yandex是俄罗斯最大的互联网科技公司，搜索引擎起家的Yandex有"俄罗 斯版谷歌"之称。近年来，随着中国企业出海俄罗斯与中亚国家需求的增长，Yandex正在通过中亚俄 语区市场的优势地位，来吸引更多中国客户，帮助他们渗透到这些过去鲜有人问津的地区。 2025.12. 16 本文字数：2945，阅读时长大约5分钟 作者 | 第一财经 钱童心 据阿拉木图一家华人酒店老板介绍，近几年来，中国赴哈萨克斯坦考察的团队越来越多，酒店生意也 越来越好，经常爆满。 中国从事媒介咨询行业的人士小艾告诉第一财经记者，她今年5月前往阿拉木图呆了十天，了解当地 市场，寻求商机。小艾告诉记者："我已经有几个朋友冲出去了！去哈萨克斯坦、乌兹别克斯坦的都 有，这些中亚国家过去几乎无人问津，但也意味着不那么卷，有更大的发展空间，一些中国公司在那 里开疆扩土做得不错了。我也在想怎么搭盘子，毕竟飞去还未受到特别关注的市场去，机会也会更 多。" 小艾介绍称，她的一个朋友在阿拉木图为一家小公司承接一些财务税务方面 ...

Core Viewpoint - Yandex Ads is positioning itself as a key player for Chinese companies looking to expand into Russian and Russian-speaking markets, leveraging its strong market presence and tailored solutions to facilitate cross-border business opportunities [3][5][27]. Group 1: Yandex Ads Overview - Yandex Ads is recognized as a leading advertising platform in Eastern Europe and the CIS, holding over 70% market share in the Russian search market, making it a vital channel for businesses targeting Russian-speaking audiences [3][5]. - The company has been actively collaborating with Chinese enterprises for over a decade, showcasing its experience and commitment to helping these businesses navigate the complexities of the Russian market [25][27]. Group 2: Market Opportunities - The current international landscape, with many Western companies exiting the Russian market, presents a significant opportunity for Chinese firms to capture market share in various sectors, including e-commerce, technology, and heavy industry [5][7]. - Yandex Ads has seen a 64% year-on-year revenue growth in China for 2024, indicating a strong demand for its services among Chinese companies seeking to enter the Russian market [27]. Group 3: Solutions Offered - Yandex Ads provides tailored solutions, including one-on-one service teams that help Chinese companies understand local user behavior and market conditions, enhancing their marketing strategies [8][12]. - The platform offers a variety of advertising formats and advanced SEO techniques, ensuring effective reach and engagement with target audiences [17]. - Yandex Ads has introduced local payment solutions, such as Yandex Pay SDK, which facilitate seamless transactions for Chinese gaming and e-commerce companies in the Russian market [20][22]. Group 4: Industry Engagement - The company has attracted interest from various sectors, particularly gaming, online education, and e-commerce, as these industries seek to optimize their advertising strategies and improve conversion rates in foreign markets [15][21]. - Yandex Ads is actively engaging with a diverse range of Chinese enterprises, including internet giants, heavy industry firms, and state-owned enterprises, indicating its broad appeal across different sectors [31]. Group 5: Conclusion - Yandex Ads emphasizes the importance of understanding local market dynamics and user preferences for successful international expansion, positioning itself as a professional partner for Chinese companies aiming to leverage opportunities in Russian-speaking regions [34].