Core Insights - Nissan is accelerating its smart electrification transformation in China, positioning the market at the core of its global strategy after 40 years of presence [1][4][20] Group 1: Historical Context - Nissan has been a significant player in the evolution of the Chinese automotive industry, from establishing a presence in 1985 to forming a major joint venture with Dongfeng Motor [3][8] - The 40-year milestone marks a new beginning for Nissan in China, emphasizing a comprehensive self-reform [3][20] Group 2: Strategic Shift - The CEO's message indicates that China is now a key pillar for Nissan's future transformation and growth, rather than just a sales market [4][6] - The "Re:Nissan" business plan's success is heavily reliant on the Chinese market [4][6] Group 3: Product Strategy - Nissan is launching two new models in China, showcasing a dual approach that embraces technological diversity [9][11] - The first new model, the N6, is a plug-in hybrid that reflects Nissan's flexible strategy to meet market demands [11][15] - The second model, the Tianlai with HarmonyOS, symbolizes a significant shift by integrating advanced smart technology into a traditional fuel vehicle [13][15] Group 4: Brand Renewal - Nissan is focusing on engaging younger consumers through innovative branding and design, involving local young designers in the development of new models [16][18] - The brand aims to transition from a traditional automaker to a mobility service provider, fostering long-term relationships with consumers [18][20]

Group 1 - Nissan China celebrated its 40th anniversary with the launch of several new models developed by a local team, including the N6 sedan, the new generation Teana, and the FRONTIER PRO pickup [1] - The N6 is Nissan's first plug-in hybrid vehicle globally, featuring a 21.1 kWh battery, with more details to be revealed at a technical conference in November [1] - The new generation Teana will be the first Nissan model equipped with the HarmonyOS cockpit and HUAWEI SOUND audio system, while the FRONTIER PRO is the first plug-in hybrid pickup designed and manufactured in China for the global market, set to launch in Q4 of this year [1] Group 2 - CEO Ivan Espinosa announced plans to introduce the Z Nismo model to the Chinese market by 2026, emphasizing Nissan's commitment to the "In China, For China, To the World" strategy [4] - By 2027, Nissan aims to launch 10 new energy vehicles in China, including plug-in hybrids and pure electric models [4] - In September 2025, Nissan's sales in China reached 61,552 units, a slight increase from 61,395 units year-on-year, with Dongfeng Nissan's sales at 57,161 units, up 4.6% quarter-on-quarter [4] Group 3 - The automotive industry saw a decline in retail sales for mainstream joint venture brands in September, with a total of 490,000 units sold, a year-on-year decrease of 6% but a quarter-on-quarter increase of 4% [5] - The penetration rate of new energy vehicles reached 6.6% in September, while Japanese joint venture brands held an 11.6% market share, down 1.1 percentage points year-on-year [5] - Dongfeng Nissan's performance mirrored the overall trend in the joint venture sector, showing a year-on-year decline but a quarter-on-quarter increase [5]

Core Insights - Nissan's CEO Iván Espinosa announced the launch of three new products in the Chinese market during the 40th anniversary brand night [2] Product Launches - The new products include the Dongfeng Nissan N6, which is set to launch in the fourth quarter, and a new version of the Tianlai equipped with Harmony OS cockpit [2] - Additionally, the Z Nismo model is expected to enter the Chinese market next year [2]