Z Nismo

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四十年深耕,日产“敢为人先”开启中国新篇章
Zhong Guo Qi Che Bao Wang· 2025-10-17 09:27
Core Insights - Nissan is accelerating its smart electrification transformation in China, positioning the market at the core of its global strategy after 40 years of presence [1][4][20] Group 1: Historical Context - Nissan has been a significant player in the evolution of the Chinese automotive industry, from establishing a presence in 1985 to forming a major joint venture with Dongfeng Motor [3][8] - The 40-year milestone marks a new beginning for Nissan in China, emphasizing a comprehensive self-reform [3][20] Group 2: Strategic Shift - The CEO's message indicates that China is now a key pillar for Nissan's future transformation and growth, rather than just a sales market [4][6] - The "Re:Nissan" business plan's success is heavily reliant on the Chinese market [4][6] Group 3: Product Strategy - Nissan is launching two new models in China, showcasing a dual approach that embraces technological diversity [9][11] - The first new model, the N6, is a plug-in hybrid that reflects Nissan's flexible strategy to meet market demands [11][15] - The second model, the Tianlai with HarmonyOS, symbolizes a significant shift by integrating advanced smart technology into a traditional fuel vehicle [13][15] Group 4: Brand Renewal - Nissan is focusing on engaging younger consumers through innovative branding and design, involving local young designers in the development of new models [16][18] - The brand aims to transition from a traditional automaker to a mobility service provider, fostering long-term relationships with consumers [18][20]
首搭华为鸿蒙座舱!新一代天籁四季度正式推出 日产汽车:2027年前要在华推10款新能源车
Mei Ri Jing Ji Xin Wen· 2025-10-17 07:45
每经记者|刘曦 每经编辑|裴健如 10月16日,在日产中国成立40周年品牌之夜上,日产旗下多款由中国团队主导开发的新一代车型正式亮相,包括轿车N6、新一代天籁以及皮卡FRONTIER PRO。 据悉,日产N6是日产全球首款插电式混动车型,将配备21.1度电池,更多产品细节将于11月的技术发布会上公布;新一代天籁则成为日产首款搭载鸿蒙座舱 的车型,并采用HUAWEI SOUND音响系统;FRONTIER PRO是日产全球首款插电混动皮卡,由中国团队设计并在中国制造,面向全球市场。据悉,新一代 天籁和FRONTIER PRO均计划在今年四季度正式推出。 图片来源:企业供图 此外,据日产汽车公司首席执行官伊凡·埃斯皮诺萨(Ivan Espinosa)透露,公司正积极筹备将传奇车型Z Nismo引入中国市场,预计将于2026年正式入华。 日产官方同时强调,在汽车行业迈向电驱化与智能化的新时代,将坚定践行"在中国,为中国,向全球"的承诺。在此战略框架下,到2027年,日产将在中国 市场推出10款新能源车,涵盖插电混动、纯电动等动力形式。 官方最新数据显示,2025年9月,日产汽车中国区(含乘用车和轻型商用车两大事业板块 ...
日产发布新车规划 Z Nismo将在明年进入中国市场
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-16 13:37
在今日日产中国40周年品牌之夜上,日产汽车CEO 伊万·埃斯皮诺萨(Iván Espinosa)透露,接下来中 国市场将会有三款产品上市,除了四季度上市的东风日产N6和搭载鸿蒙座舱的新款天籁,Z Nismo车型 也将在明年进入中国市场。 (文章来源:21世纪经济报道) ...