Core Viewpoint - Apple is making significant adjustments to its iPhone release strategy, focusing on high-end models and delaying the standard version of the iPhone 18 until spring 2027, which aims to encourage consumers to opt for more expensive models [2][21]. Group 1: Release Strategy Changes - Starting next year, Apple will only release the iPhone 18 Pro, Pro Max, and iPhone 18 Air, while the standard version will be postponed [2][3]. - This marks the largest change in Apple's release strategy since 2020, with a shift towards more frequent releases to compete with the Android market [3][4]. - The iPhone product line will be further segmented into distinct categories: Pro, Air, standard, and entry-level models, along with a new foldable series [4][21]. Group 2: Market Positioning and Consumer Demand - The diversification of the iPhone lineup is a response to the increasing complexity of consumer demands, as one model cannot satisfy all preferences [6][7]. - Apple's strategy aims to cover a broader price range, making the iPhone more competitive against lower-end smartphones in overseas markets [14][25]. - The company is expected to leverage the entry-level models to boost revenue, especially as higher-end models face declining sales [15][26]. Group 3: Product Differentiation - The gap between standard and Pro models has been widening, with standard versions increasingly serving as a contrast to highlight the Pro models' capabilities [17][18]. - The iPhone 16 and iPhone 17 have shown a trend of narrowing the performance gap, which may lead to a shift in consumer preferences towards Pro models [19][20]. - The upcoming iPhone 18 Air is anticipated to mature in technology and design, potentially replacing the standard version in the future [22][25].

来源：环球网 【环球网科技综合报道】8月18日消息，据《福布斯》援引ETNews报道，苹果公司计划调整其 iPhone 产品线布局，明年将不会发布基础款"iPhone 18"。这一调整是为了适应产品线的扩展，特别是为了迎接 即将到来的折叠屏 iPhone。 据介绍，苹果计划在 2026 年下半年推出四款高端旗舰机型，包括 iPhone 18 Air、iPhone 18 Pro、iPhone 18 Pro Max 以及首款折叠屏 iPhone 18 Fold。基础款 iPhone 18 及 iPhone 18e 将推迟至 2027 年上半年发 布。（青云） ...

Group 1 - Apple is expected to hold two iPhone launch events annually starting in 2026, breaking the tradition of one event per year since the iPhone's inception in 2007 [1][2] - The strategy aims to address the declining market share, particularly in China, where Apple's market share fell to 13.7% in Q1 2025, marking seven consecutive quarters of decline [2] - The introduction of the iPhone 16e in February 2025 contributed to Apple's market leadership, achieving a 19% market share in the global smartphone market for Q1 2025 [3] Group 2 - The new launch schedule includes the release of multiple models, such as iPhone 17 and iPhone 18 series, along with Apple's first foldable iPhone, indicating a robust product pipeline [2] - The growth in sales is attributed to the success of the iPhone 16e and strong performance in emerging markets like India and the Middle East, despite stagnant sales in major markets like the US and Europe [3] - Analysts caution that potential trade barriers and economic uncertainties could lead to a slight decline in Apple's overall shipment volume for the year [3]