To view an enhanced version of this graphic, please visit: https://reportify-1252068037.cos.ap- beijing.myqcloud.com/media/production/n_image_6581376407a490820a8eebfe81badb48.jpg "Happy Belly entered the first half of 2025 with strong organic growth across its portfolio of emerging brands. Building on this momentum, the company is proud to announce inorganic growth with the accretive acquisition of Salus on a debt free and cashflow positive basis, taking our business to the next level as we begin consolidat ...

Core Insights - Adyen partners with JOE & THE JUICE to enhance in-store payment experiences using the SFO1 terminal, which integrates payment functions with marketing displays [1][3] - The collaboration aims to streamline payment operations and improve customer engagement as JOE & THE JUICE expands in the U.S. market [2][4] Company Overview - JOE & THE JUICE operates over 400 locations in 18 countries, offering fresh juices, shakes, sandwiches, and coffee with a focus on natural and organic ingredients [7] - Adyen is a leading financial technology platform that provides end-to-end payment solutions and data-driven insights to major companies globally [8] Technology and Innovation - The SFO1 terminal allows JOE & THE JUICE to combine seamless payment processing with brand engagement and loyalty programs at the point of sale [3][5] - The technology supports features like pre-ordering through an app and personalized loyalty incentives, catering to the growing consumer demand for tailored brand experiences [5][6] Market Strategy - JOE & THE JUICE utilizes the SFO1 terminals to gather insights that inform store experiences and marketing strategies, aiming to build long-term customer loyalty in a competitive food and beverage landscape [4][6] - The partnership with Adyen enables JOE & THE JUICE to adapt to different market environments and consumer preferences, enhancing the overall in-store experience [5][6]

Core Insights - Happy Belly Food Group Inc. has signed a new franchise agreement and secured a prime real estate location in Toronto, marking the third operational brand in a high-potential neighborhood [1][4] - The new location will feature iQ Food Co., a Toronto-based QSR known for its healthy and clean-eating dishes, and is expected to open in late Q3 2025 [1][10] - The company aims to expand iQ Food Co. significantly, with plans for 65 new locations across Canada, including 20 in Alberta, 25 in Ontario, and 20 in British Columbia [5][9] Expansion Strategy - The acquisition of iQ Food Co. was completed on September 18, 2024, when the brand operated four locations, and since then, the company has rapidly scaled the business [3][7] - The signing of the franchise agreement represents a 75% increase in unit count for iQ, with expectations to double system sales within 12 months of acquisition [7][9] - Happy Belly currently has 551 contractually committed retail franchise locations in various stages of planning, construction, and operation, with ongoing efforts to expand this pipeline into 2025 and 2026 [9][12] Market Position - iQ Food Co. has established itself as a leader in the premium healthy eating category, strategically located in urban and business districts, catering to health-conscious customers [7][10] - The brand is also expanding its catering services to reach a broader audience, enhancing brand awareness and customer loyalty [7][10] - The company emphasizes disciplined, organic expansion with a focus on key urban markets across Canada [7][9]