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Happy Belly Food Group Signs Real Estate for Corporate Combo Store of iQ Food Co. and Heal Wellness in Toronto, OntarioOctober 07, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc.Toronto, Ontario--(Newsfile Corp. - October 7, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce the securing of a new prime real estate location in Toronto, which will be ho ...

Group 1 - Casey's General Stores, Inc. (NASDAQ:CASY) has seen a stock price increase of nearly 2400% over the past 20 years, indicating strong long-term growth potential [1] - The stock has risen 94% in the last two years, outperforming the S&P 500, which highlights its strong performance in the market [1] - The company targets smaller markets with gas stations and convenience stores that offer fresh hot food, which has contributed to its growth from a regional to a national player [1] Group 2 - Casey's operates convenience stores that provide a variety of prepared foods, beverages, snacks, and fuel, along with additional services like ATMs and car washes [2]

Core Viewpoint - Happy Belly Food Group Inc. has successfully completed the acquisition of 50% of Salus Fresh Foods, enhancing its portfolio of emerging food brands in Canada and aiming to become a leading consolidator in the sector [1][2]. Acquisition Details - The acquisition of Salus Fresh Foods was finalized, with Happy Belly acquiring 50% ownership for $300,000, issuing 272,479 common shares at a price of $1.101 per share, representing an estimated purchase price of 2.4 times normalized EBITDA [6]. - Salus Fresh Foods operates as a 100% franchised system with nine established locations in Ontario, focusing on fresh and healthy meal options [2][9]. Strategic Growth - Happy Belly reported strong organic growth in the first half of 2025 and aims to leverage this acquisition for further inorganic growth, consolidating sectors to create a high-performing portfolio [2][4]. - The acquisition is expected to bring synergies in areas such as real estate, franchising, accounting, and marketing, optimizing labor costs and enhancing productivity [4]. Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada, with this acquisition marking its tenth restaurant brand and twelfth food brand overall, totaling 73 restaurants [2][11].

Core Insights - Adyen partners with JOE & THE JUICE to enhance in-store payment experiences using the SFO1 terminal, which integrates payment functions with marketing displays [1][3] - The collaboration aims to streamline payment operations and improve customer engagement as JOE & THE JUICE expands in the U.S. market [2][4] Company Overview - JOE & THE JUICE operates over 400 locations in 18 countries, offering fresh juices, shakes, sandwiches, and coffee with a focus on natural and organic ingredients [7] - Adyen is a leading financial technology platform that provides end-to-end payment solutions and data-driven insights to major companies globally [8] Technology and Innovation - The SFO1 terminal allows JOE & THE JUICE to combine seamless payment processing with brand engagement and loyalty programs at the point of sale [3][5] - The technology supports features like pre-ordering through an app and personalized loyalty incentives, catering to the growing consumer demand for tailored brand experiences [5][6] Market Strategy - JOE & THE JUICE utilizes the SFO1 terminals to gather insights that inform store experiences and marketing strategies, aiming to build long-term customer loyalty in a competitive food and beverage landscape [4][6] - The partnership with Adyen enables JOE & THE JUICE to adapt to different market environments and consumer preferences, enhancing the overall in-store experience [5][6]

Core Insights - Happy Belly Food Group Inc. has signed a new franchise agreement and secured a prime real estate location in Toronto, marking the third operational brand in a high-potential neighborhood [1][4] - The new location will feature iQ Food Co., a Toronto-based QSR known for its healthy and clean-eating dishes, and is expected to open in late Q3 2025 [1][10] - The company aims to expand iQ Food Co. significantly, with plans for 65 new locations across Canada, including 20 in Alberta, 25 in Ontario, and 20 in British Columbia [5][9] Expansion Strategy - The acquisition of iQ Food Co. was completed on September 18, 2024, when the brand operated four locations, and since then, the company has rapidly scaled the business [3][7] - The signing of the franchise agreement represents a 75% increase in unit count for iQ, with expectations to double system sales within 12 months of acquisition [7][9] - Happy Belly currently has 551 contractually committed retail franchise locations in various stages of planning, construction, and operation, with ongoing efforts to expand this pipeline into 2025 and 2026 [9][12] Market Position - iQ Food Co. has established itself as a leader in the premium healthy eating category, strategically located in urban and business districts, catering to health-conscious customers [7][10] - The brand is also expanding its catering services to reach a broader audience, enhancing brand awareness and customer loyalty [7][10] - The company emphasizes disciplined, organic expansion with a focus on key urban markets across Canada [7][9]