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smart越大,销量越差? CEO曾拒价格战,如今降价又刺老车主
Xin Lang Ke Ji· 2025-12-16 02:32
横向比较的话,这款车甚至比特斯拉Model Y 2025还要长,其尺寸分别为4790/2129/1624。 一些奔驰和smart车主也对比表达了不理解,"这个车的尺寸比奔驰C级车都要大一圈,太夸张了","越 来越离谱,smart不就是小巧、方便吗!" smart品牌诞生于1994年,起初奔驰给其的定位是超微型紧凑式汽车,与宝马MINI一起成为精品小车市 场的双雄。 "现在的smart,连NBA前球星奥尼尔坐进去,都绰绰有余!" 在人们对smart车型大小议论纷纷之际,工信部又公布了smart首款中型轿车精灵6的申报信息,车长近5 米,也是史上最大的smart。这一长度甚至超过了特斯拉Model Y 2025。 曾经以"小巧灵动"为标签的它,虽然越做越大,但国内销量却越来越差——第三方数据显示,smart目 前国内的月销量回落至2000辆区间。专家直言,尺寸越大越与smart情怀相悖,"老粉不买账、新客不认 可"。若仍只靠"变大+情怀",难以扭转下滑趋势 。 另外,不少老车主反馈遭遇价格和配置背刺。一些老车主的座椅通风和方向盘加热功能需要付费近3000 元开通,而新款车型直接免费,他们纷纷在线喊话smart全球 ...
“五一”消费实探丨车市“价格战”再起 各大车企花式降价促销量
Zheng Quan Shi Bao· 2025-05-04 15:32
Group 1 - The automotive market is experiencing a price war during the "May Day" holiday, with various car manufacturers offering significant discounts and promotions to attract buyers [1][5] - Different car companies are employing various strategies for price reductions, including "one price" discounts, substantial reductions from pre-sale prices, and promotional offers such as zero-interest loans [2][3] - Tesla has introduced a "5-year zero interest" financing option for its Model Y, which has reportedly increased customer traffic to its stores [2][4] Group 2 - Despite the aggressive pricing strategies, the effectiveness of these price cuts in boosting sales is diminishing, with a report indicating that the net stimulation effect of the price war is only 3.6% [5] - Local government initiatives are also playing a role in promoting car sales, with subsidies for trade-ins and replacements being offered [5] - The sales of new energy vehicles (NEVs) have been rising, with several new energy brands reporting significant year-on-year growth in deliveries [9]
“五一”消费实探丨车市“价格战”再起,各大车企花式降价促销量
证券时报· 2025-05-04 15:21
Core Viewpoint - The automotive market is experiencing a price war during the "May Day" holiday, with various car manufacturers offering significant discounts and promotions to boost sales [1][2]. Group 1: Price War Strategies - Car manufacturers are employing diverse strategies for price reductions, including direct price cuts, promotional offers like "5 years 0 interest," and bundled incentives such as free appliances and subsidies [1][5]. - Tesla has introduced a "5 years 0 interest" promotion for its Model Y, which has increased foot traffic to its stores during the holiday period [3][5]. - Smart, a brand under Mercedes-Benz, is using a fixed price strategy, offering its Smart EQ for a limited time at a price of 149,900 yuan, which is a reduction of 14,000 yuan from the original price [5]. Group 2: Sales Performance and Market Response - Despite the aggressive pricing strategies, the effectiveness of these price cuts in stimulating sales is diminishing, with a net stimulation effect of only 3.6% reported by McKinsey [6]. - Local government initiatives are also playing a role in promoting car sales, with subsidies for trade-ins and replacements being offered in cities like Shenzhen [6]. Group 3: New Energy Vehicle Trends - Sales of new energy vehicles (NEVs) have been on the rise, with companies like Xiaomi, NIO, and Li Auto reporting significant year-on-year growth in deliveries for April [10]. - Xiaomi delivered over 28,000 vehicles in April, while NIO and Li Auto reported deliveries of 23,900 and 33,900 vehicles, respectively, indicating strong market demand [10]. - However, the overall inventory of NEVs is increasing, leading to heightened pressure on manufacturers, with total inventory rising to 800,000 units by March 2025 [11].