点击上图▲立即收听 " 本分，本是初心，分是边界，初心如磐石，边界随能力慢慢扩展。 " 文 / 巴九灵（微信公众号：吴晓波频道） "在科学史、艺术史和商业史上，当一个流派或国家正处于鼎盛的上升期时，便会在某一年份集束式地诞生一批伟大的人物或公司。" 《激荡三十年》这样写道。 但对 1978年以来的中国而言，命运的齿轮几乎年年启动。今天，我们把时间定格在1995年。 在 1995年的东莞长安镇，挤满了20多岁 、 刚从信息与电子专业毕业的年轻人，他们中的 7个人此时正蜗居在一间两室两厅的小房子里埋头搞研 发，未来三十年，他们的命运，将和另外四个字母深度绑定：vivo。 —— 吴晓波 2025年是vivo企业成立三十周年。在这家公司诞生的前一年，伴随着第一个省级数字移动通信网在广东省开通，中国正式迈入"2G手机时代"。 从功能机到智能手机，手机行业曾有过 "十年一G"的断代标准，中国在3G时代崛起，在4G时代逼近一流，在5G时代领先，如今正引领着6G时代 的到来。 vivo三十年的故事，是中国手机品牌崛起的缩影。 三十年， vivo从一个7人小队，成长为研发人员超过1.3万人，并服务于全球60多个国家和地区超5亿 ...

Core Viewpoint - Vivo is a unique company that has successfully navigated through various technological eras, becoming the fourth largest smartphone manufacturer globally, with over 100 million units sold in 2024 across more than 60 countries and regions [2][4]. Company History and Development - Founded in 1995, Vivo has transitioned through fixed and cordless phones, feature phones, and smartphones, demonstrating resilience and adaptability in a competitive market [2][4]. - The company initially focused on the "chicken rib theory," targeting areas overlooked by larger firms, which allowed it to carve out a niche in the telecommunications industry [5][6]. - Vivo's growth was supported by the robust supply chain ecosystem in the Pearl River Delta, benefiting from the influx of talent and resources from nearby Shenzhen [5][6]. Transition to Smartphones - The shift to smartphones began in 2009 with the arrival of the iPhone 3GS, leading to a critical juncture for Vivo as it faced significant losses due to outdated inventory [11][12]. - The company undertook a major restructuring, increasing its technical staff to over 10,000 and focusing on hardware integration and software collaboration to meet evolving market demands [14][12]. Product Strategy and Innovation - The launch of the X1 flagship model in 2012 marked a turning point, emphasizing user-centric design and high-quality audio features, which established Vivo's high-end product strategy [15][16]. - Vivo's approach to product development is driven by a commitment to extreme quality, with a focus on user needs and ecosystem integration [17][22]. Future Challenges and Strategies - Vivo faces challenges in AI application, overseas market expansion, and global brand elevation, with a focus on practical AI applications rather than hype [18][20]. - The company adopts a "More Local, More Global" strategy, tailoring products to local market demands and consumer behaviors in various regions [20][21]. - Vivo's competitive edge is attributed to its core values, emphasizing a culture of accountability and a lack of rigid KPI systems, fostering a sense of ownership among employees [22][23].

2025 年 8 月，酷热并没有阻碍近 22 万家制造工厂的生产热情 。 凌晨，走在蒸笼般天气的东莞长安街头，你还能看到年轻人三两骑电动车穿梭的 身影，也可以听到街边一个个小厂依然开工轰鸣，甚至能碰到街边仍在喝酒撸串、推敲生意的老板们，印证了那句话：广东创业永不败。放眼全 国，据统计规模以上制造业企业数量达 51.2 万家，连同大大小小的老板们，这群奋斗者擎起了中国作为世界工厂的脊梁。 外地人很难想象 ， 在东莞长安这座中国地图上并不太起眼的小地方，过去 30 年孕育出了无数制造业传奇，长安面向全球近 200 个国家和地区供 给产品及零部件，堪称制造业创富的大本营。从崭露头角的新兵，到不断壮大的全球性科技巨头，从服饰、玩具、小家电，到手机、 MR 头显、 AI 机器人等先进科技产品，众多的小厂和工作室从起步到逐步立足，更有巨大的万人工业园区扎根于此。本文主人公 vivo 就诞生在这一片熙攘之中， 已历 30 年。 以通常的产经观察视角， 2025 对 vivo 来说理应是一个有里程碑意义的年份。 但回望已经过去的 8 个月， vivo 公司内一切平静如水，似乎并没 有什么惊天动地的大事因此筹备或发生。新的市场 ...