7月19日，第十二届休闲食品科技创新与产业发展大会在福建晋江隆重召开，会上益 生菌科技的前沿应用成为焦点。微康益生菌研究院赵云蛟博士受邀发表主题报告 《"益生菌+"赋能休闲食品 营养健康升级的创新设计思路》，为行业带来突破性解决 方案。 面对消费者对健康零食高达76%的需求增长，赵云蛟博士指出："'益生菌+'战略通过 产品形式多样化拓展应用边界，实现休闲食品健康化升级与功能食品日常化融合，是 构建差异化竞争壁垒的关键。" 微康益生菌研究院依托深厚研发底蕴，展示了其核心菌株矩阵的硬核科技实力： 动物双歧杆菌乳亚种BLa80：从婴幼儿到老年，科学守护人生每一程，完成婴儿健 康、改善IBS、护胃清幽、调节肠道菌群等方向的临床研究20余项，并拥有24+篇SCI 论文、13+项专利护航婴童过敏防护与免疫调节，是中国大陆首株获双GRAS（self- affirmed GRAS和FDA GRAS）认证的婴幼儿菌株。 嗜黏蛋白阿克曼氏菌Akk11：被誉为"下一代减肥瘦子菌"AKK11，以10余项专利、 5+项临床研究证实其调节食欲、改善肥胖及代谢水平的潜力，助您轻松享"瘦"健康， 可提供活菌/灭活双形态高活性原料。 基于强大 ...

Core Insights - The 10th Zhengzhou Catering Industry Expo and the 10th Zhengzhou International Hot Pot Ingredients Exhibition will be held from July 17 to 20, 2025, showcasing the strong presence of Deep Shouxin Food Co., Ltd. with its well-known product series, including Ah He Li beef balls and beef tendon balls [1] - Ah He Li brand, established in 2008 in Shantou, Guangdong, has grown to over 200 stores nationwide, representing authentic Chaoshan beef hot pot and embodying the heritage of "intangible cultural heritage" [1] - The company emphasizes strict quality control and innovation in traditional craftsmanship, gaining significant attention at the exhibition [1] Product Experience - During the expo, Ah He Li organized live cooking demonstrations and tasting activities, allowing attendees to experience the superior quality and taste of its products [1] - The beef balls are noted for their juiciness and chewiness, while the beef tendon balls offer a firm texture, made from high-quality beef through meticulous selection and processing [1] - The booth attracted many visitors, receiving positive feedback and establishing a solid foundation for future development [1] Brand Philosophy and Future Plans - Ah He Li adheres to the philosophy of "real ingredients, high quality," focusing on beef products and enhancing product development to meet modern consumers' demands for health and taste [3] - The company aims to provide high-quality, efficient one-stop services, promoting fresh, delicious, healthy, and safe high-end hot pot ingredients to everyday consumers [3] - The brand has gained high recognition in the industry for its exceptional quality and cultural heritage, committing to innovation and tradition to lead healthy industry development [5]

Core Viewpoint - The 2025 Urumqi Beer Festival in Tacheng, Xinjiang, is a significant event that attracts tourists and emphasizes food safety through strict market supervision [1][8]. Group 1: Event Overview - The Urumqi Beer Festival is a grand celebration that brings together visitors from various regions, highlighting the local culinary delights [1]. - The festival features a variety of food offerings, including barbecued lamb, which is popular among attendees [3]. Group 2: Food Safety Measures - The Urumqi Market Supervision Administration implements rigorous checks on food safety, including on-site inspections of pesticide residues in vegetables and moisture levels in meat [8]. - The administration utilizes a dual-track supervision model combining offline inspections with online monitoring through a "bright kitchen" system, ensuring transparency in food safety processes [8]. Group 3: Visitor Experience - Tourists express satisfaction with the food quality and safety measures in place, indicating a positive perception of the local dining environment [10][12]. - The local market supervision authority is committed to maintaining a safe and orderly tourism consumption environment, enhancing the overall experience for visitors [12].

Core Insights - The current international uncertainty and domestic consumption shift have created unprecedented pressure on many liquor companies, making "resilient growth" a hot topic [1] - The 2025 mid-year summary meeting and market campaign launch by Xufu Liquor aimed to signal a strong commitment to overcoming challenges and reshaping the competitive landscape [1][6] Group 1: Strategic Overview - Xufu has recognized the limitations of traditional growth models and introduced a "one-three-six" strategic layout focusing on brand value enhancement, core product development, and key market construction [3][11] - The company emphasizes a comprehensive approach across "people, goods, and market" to enhance brand influence, product penetration, and market control [5][11] Group 2: Market Challenges - The liquor industry is facing three major challenges: competition for existing market share, demand bottlenecks, and pressure on sales [3][6] - Predictions indicate that most brands will experience declines in revenue and net profit in the second quarter of this year [6] Group 3: Tactical Implementation - Xufu has entered a "wartime state" to address the challenges, focusing on rapid execution and extreme precision in its market strategies [8][10] - The company has outlined eight key plans to drive high-quality development, including quality enhancement, market expansion, and talent optimization [8][11] Group 4: Training and Development - A core skills training program was conducted from July 8 to 10, specifically designed to prepare for the upcoming market campaign [10] - This training emphasizes the importance of market orientation, product focus, and organizational efficiency for future growth [10][13] Group 5: Future Direction - Xufu aims to deepen its strategic layout by focusing on brand value, market infrastructure, digital marketing systems, and organizational efficiency [11][13] - The company is committed to returning to "first principles" to seek certainty in growth by understanding market demands and optimizing its offerings [13]

Core Insights - The ice cream market is experiencing a competitive season with brands focusing on product innovation and scenario marketing rather than price wars [1][3] - FiveFeng's "Ice Cream Festival" in Chengdu marks a strategic entry into the Sichuan market, emphasizing brand awareness and consumer experience [1][9] Market Overview - Mainstream ice cream prices are cautious, with popular products priced around 5 yuan, while some special channels like tourist spots see prices between 8 to 10 yuan [3] - The market is characterized by intense competition among brands, with various promotional strategies being employed [5] Product Innovation - FiveFeng has launched several co-branded ice cream products, including beer-flavored ice cream in collaboration with Snow Beer, which has received positive feedback on social media [4] - The brand's innovative approach includes local flavors and unique experiences that resonate with regional consumers [14] Consumer Trends - A McKinsey report indicates that 64% of consumers prioritize emotional consumption, particularly among younger demographics [8] - Consumers are willing to pay a premium for emotional satisfaction rather than just product functionality [6][29] Marketing Strategy - FiveFeng's marketing strategy combines offline events with online promotion, achieving over a million exposures through a multi-channel approach [17][21] - The festival's design includes interactive experiences that enhance consumer engagement and brand recognition [11][23] Channel Development - The festival aims to drive channel expansion by engaging local distributors and retailers, showcasing the brand's market potential [26] - The initiative fosters collaboration with distributors, enhancing their confidence in the brand's growth prospects [29] Social Responsibility - FiveFeng's activities include distributing free ice cream to workers in high-temperature jobs, reinforcing the brand's commitment to social responsibility [24][27] - This approach not only builds brand credibility but also connects emotionally with the community [27]

Core Viewpoint - The article highlights the 20th anniversary celebration of He Shanyuan, a local baozi chain in Nanjing, featuring a promotional event offering free fresh meat baozi to citizens, showcasing the brand's commitment to quality and community engagement [1][13]. Company Overview - He Shanyuan started in 2005 as a small 20-square-meter shop and has grown to over 1,500 stores nationwide, establishing a strong presence in nine provinces and one city [5][7]. - The brand operates more than 400 stores in Nanjing alone, serving over 170 million customers annually and selling over 600 million baozi each year [7]. Product Highlights - The star product, the fresh meat baozi, weighs 110 grams and is made from high-quality pork with a 95% repurchase rate, indicating strong consumer approval [3]. - The baozi is recognized as "Jiangsu's signature snack" and is made fresh daily, emphasizing the brand's commitment to quality and freshness [3][11]. Business Model Innovation - He Shanyuan has adopted an all-channel, multi-time period business model, expanding beyond traditional breakfast offerings to include lunch and dinner options, thus enhancing customer reach [9]. - The company has upgraded its dining experience to provide a full meal service throughout the day, including various convenient meal options [9]. Operational and Supply Chain Strength - The company supports franchisees with a comprehensive service model, ensuring smooth operations from initial consultation to ongoing management [11]. - He Shanyuan has established a robust supply chain, including a 1,000-acre vegetable base and a 40-acre filling factory, ensuring fresh and safe ingredient supply [11]. Future Plans - The brand aims to enhance its store profitability by upgrading to a sixth-generation store model, focusing on optimizing customer experience and reinforcing its "freshly made" concept [14].

Core Insights - The fresh fruit and vegetable tea market is highly competitive, with "freshness" and "flavor" being the primary concerns for consumers [2][3] Group 1: Company Analysis - TANING has a unique advantage in freshness due to its own tea and fruit gardens, ensuring quality control from the source [2] - TANING collaborates with South China University of Technology's low GI national laboratory to launch low GI fruit and vegetable tea, combining health and freshness [2] - TANING continuously innovates in flavor, offering unique combinations like lemon and tea, appealing to younger consumers [2] - Shuxia emphasizes freshness by establishing long-term partnerships with quality fruit and tea suppliers, ensuring fresh supply [2] - Shuxia uses advanced technology in production to preserve the original taste of fruits and vegetables, focusing on fresh and natural flavors [2] - Forestzi also prioritizes freshness by daily sourcing fresh fruits and vegetables, maintaining strict quality control [3] - Forestzi creates unique flavors by adjusting the ratio of fruits to tea leaves, resulting in a rich taste experience [3] - Mixed Juice markets itself on "freshly squeezed" products, using fruits sourced on the same day without preservatives or additives [3] - Mixed Juice offers creative flavor combinations like mango and banana, catering to diverse consumer flavor preferences [3] Group 2: Industry Trends - The competition among the four brands in terms of "freshness" and "flavor" is driving the continuous development of the fruit and vegetable tea industry [3] - This competition provides consumers with a wider range of high-quality choices in the market [3]

Group 1 - The core idea of the news is the promotion of food safety awareness among elementary school students through a themed event titled "Integrity and Lawfulness, Shared Food Safety" [2] - The event attracted participation from 45 elementary school students along with some parents and teachers, highlighting community involvement in food safety education [2] - The activity effectively transformed abstract concepts of "integrity" and "lawfulness" into practical guidelines that are easy for children to understand and apply, enhancing their interest in food safety knowledge [2] Group 2 - The community plans to continue promoting the "Integrity and Lawfulness, Shared Food Safety" concept by regularly conducting diverse food safety awareness activities tailored to different groups [3] - The goal is to improve residents' food safety literacy and create a safe, healthy, and harmonious food consumption environment within the community [3]

Core Viewpoint - The event celebrating the 28th anniversary of Hong Kong's return to China highlights the integration of local tourism and culinary culture, showcasing Hong Kong's unique cultural charm and its status as a global culinary hub [1][4][19]. Group 1: Event Overview - The event took place on July 17, 2025, at the Tsim Sha Tsui Community Centre, supported by various government departments and attended by officials, tourism, and culinary elites [1][3]. - The opening ceremony featured traditional performances, including a lion dance, and speeches from key officials, enhancing the festive atmosphere [4][14]. Group 2: Government Support and Initiatives - The Secretary for Culture, Sports and Tourism, Ms. Rosanna Law, emphasized Hong Kong's unique advantages and cultural heritage, promoting various food festivals to enhance the city's reputation as a culinary capital [6][19]. - Legislative Council member Mr. Yiu Pak-leung highlighted the government's Sustainable Development Blueprint, which aims to improve food quality and enhance tourism appeal through measures like deep-sea aquaculture and interactive agricultural experiences [8][19]. Group 3: Economic Impact of Tourism - The President of the Hong Kong People’s Cuisine Promotion Association, Mr. Kwok Ming Cheung, noted that tourism has become one of Hong Kong's four economic pillars, creating numerous jobs and driving growth in related sectors [10][19]. - Post-pandemic, the consumption patterns of visitors have shifted from shopping to experiential activities, prompting initiatives to attract tourists through authentic culinary experiences [10][19]. Group 4: Culinary Heritage and Innovation - The event showcased the essence of Hong Kong's culinary culture, which blends Eastern and Western influences, with a focus on high-quality local ingredients [11][19]. - The association aims to revitalize Hong Kong's food industry and tourism by promoting local specialties and innovative culinary practices [11][19]. Group 5: Future Prospects - The Hong Kong tourism and culinary sectors are expected to benefit from ongoing government support and infrastructure improvements, enhancing competitiveness and attracting both domestic and international tourists [19][20]. - The collaboration between Hong Kong and mainland cities is strengthening, leading to resource sharing and improved overall standards in the Greater Bay Area's tourism and culinary industries [19].

Group 1: Industry Trends - The popularity of the drama "Jinxiu Fanghua" has sparked a culinary trend in Xi'an, leading to a surge in themed dining experiences and cultural engagement [1][8] - Restaurants in Xi'an are leveraging social media platforms like Douyin to promote "Jinxiu Fanghua" themed menus, resulting in increased sales and customer footfall [1][8] - The integration of traditional culture with modern dining experiences is creating a unique market opportunity for local restaurants [1][26] Group 2: Restaurant Innovations - "Huo Lu Pang" barbecue restaurant has successfully combined traditional Chinese aesthetics with modern dining, attracting customers through immersive experiences [3][5] - The restaurant's themed menu, including the "Jinxiu Fanghua" package, has seen daily sales of nearly 100 orders since its launch [8] - The use of cultural elements, such as staff dressed as historical figures and dishes inspired by Tang Dynasty poetry, enhances the dining experience and customer engagement [10][18] Group 3: Marketing Strategies - The collaboration with Douyin has significantly increased online orders and in-store traffic, with 30% of customers being tourists drawn by social media promotions [8][25] - Live streaming events and interactive promotions have proven effective in driving customer interest and sales, with a notable increase in engagement during live broadcasts [19][22] - Emotional marketing strategies, focusing on creating a "heartfelt experience," have led to a 75% increase in transaction volume for restaurants featured on Douyin's trending list [26]