Core Insights - Xu Fu Ji, a classic Chinese snack brand, has made its fourth appearance on the Times Square billboard, symbolizing its global outreach and connection to the Chinese New Year [1][3] - The brand has successfully penetrated the North American market, resonating with overseas Chinese consumers and gaining recognition among local consumers [3][5] Group 1: Brand Expansion - Xu Fu Ji will enter Costco in the U.S. in 2024, Walmart and T&T in Canada in 2025, and Loblaws in 2026, marking a significant transition from Chinese communities to mainstream retail [3][5] - The international business of Xu Fu Ji has experienced several-fold growth over the past four years, reflecting a strong cultural confidence and increasing visibility in Western markets [5] Group 2: Consumer Engagement - In North American supermarkets, Xu Fu Ji products are not just items on shelves but also serve as warm gathering points, especially during the Chinese New Year [6][8] - Taste-testing events have attracted both Chinese expatriates and local consumers, showcasing the brand's ability to bridge cultural gaps through food [8] Group 3: Strategic Drivers - Xu Fu Ji's success in North America is attributed to a solid foundation built on product quality, brand strength, and operational efficiency [10] - The brand emphasizes product innovation while maintaining traditional flavors, establishing itself as an irreplaceable symbol of the Chinese New Year for overseas Chinese [10] - Emotional connections are fostered through the cultural significance of its products, linking them to themes of reunion and happiness, which resonate with both Chinese and foreign consumers [10]

（额敏县市场监督管理局 阿尔祖·阿得力江) 在安全知识宣传环节，执法人员围绕防范传销、抵制假冒伪劣、守护老年群体消费安全等重点内容，结 合春节消费旺季和春季春耕备耕关键节点，重点讲解假冒伪劣酒类产品辨别知识，提醒群众通过正规渠 道购买商品，守牢节日消费安全；同时针对春季农业生产需求，详细讲解滴灌带、地膜等农资产品质量 鉴别要点，引导农户选购合格农资，保障农业生产有序开展。此外，还对知识产权保护、"两品一械"安 全、食品安全、液化石油气钢瓶使用等知识进行普及，用通俗易懂的语言、鲜活典型的案例，向村民宣 传市场监管领域法律法规和安全常识，引导群众树立理性消费意识，提高识假辨假和依法维权能力。 下一步，额敏县市场监督管理局将持续深化"大走访、大调研"活动，切实把调研成果转化为监管实效， 以更实举措、更优服务守护群众"舌尖上的安全"和"钱袋子"安全，不断提升基层群众获得感、安全感、 满意度。 为深入践行"监管为民"理念，切实打通服务群众"最后一公里"，2026年2月9日额敏县市场监督管理局扎 实开展"大走访、大调研"活动，组织执法人员深入辖区乡村，聚焦群众急难愁盼，扎实推进"进千企助 万户"行动。 ...

春节临近，年货零食市场消费热度持续攀升。如今大众健康意识不断提升，消费者在选购零食时，不再 只关注口味，更看重产品的健康属性与功能价值。在规模达万亿、竞争格局分散的传统零食行业，一场 价值重塑正悄然发生。其中，以梅子为代表的传统品类，凭借产品创新与渠道适配能力的双重升级，焕 发出新的市场活力。溜溜梅作为该品类的代表性品牌，其迭代创新也折射出行业转型的深层逻辑。 产品创新：以"药食同源"实现价值升维 在产品层面，溜溜梅一直以"药食同源"传统理念的现代化进行产品创新。过去，梅类零食多被定位 为"酸甜零嘴"，如今品牌通过系统性的创新，将传统认知中的健康元素与零食结合，旨在满足消费者 对"好吃且有益"的复合需求。例如，溜溜梅推出的陈皮梅条，结合了陈皮理气健脾的认知与梅子富含果 酸的特点，瞄准了餐后解腻等具体场景。另一款黑糖阿胶清梅，则针对女性消费群体，融入传统滋补元 素，尝试将零食转化为日常"轻养生"的载体。这种创新策略的核心，并非脱离梅子的根本，而是基于传 统进行功能化与场景化的现代表达，从而为老品类拓展了新的价值空间。 溜溜梅这种聚焦产品价值升维的努力，也获得了市场与行业的双重认可，其成功入选"2025中国消费名 ...

2026年2月8日，创立于2013年的柳州知名美食品牌"掌小鸭"在马来西亚槟城海外首店启动试业。这标志着凭借卤 味闻名柳州的品牌正式迈出国际化布局的关键一步，将柳州地道风味引入东南亚市场。 掌小鸭品牌由李金蕾女士于2013年创立，自诞生之日起便秉持对美食的极致追求与诚信经营理念。品牌早期推出 的泡椒鸭掌、泡椒鸭翅等新派卤味迅速风靡柳州市场，并于同年10月在柳州市中心五星街开设首间直营店。通过 与消费者零距离接触积累了深厚的口味数据库与口碑沉淀。截至2017年，掌小鸭实体店规模已发展至30余家，覆 盖柳州多个区域。 为确保槟城店地道风味，掌小鸭特派柳州研发团队赋能，驻店数周对本地员工开展全流程技艺培训：从香料配 比、火候掌控到卤汁养护，手把手传授柳州老卤精髓。所有产品均在店内现制现售，既保留柳州风味灵魂，又结 合东南亚饮食偏好微调辣度与香型，实现"技术输出、本地制作、文化融合"的经营理念。 掌小鸭马来西亚槟城店的试业，标志着品牌正式迈向国际化。未来，掌小鸭计划继续推进"文化+创新"战略，通过 数字化商城与本地化运营，让广西的地方风味飘香世界。 ...

Core Viewpoint - The article highlights the efforts of the Urumqi City Market Supervision Administration to ensure food safety during the upcoming Spring Festival by conducting a "You Choose, We Test" activity, focusing on popular food items to guarantee quality and safety for consumers [1][3]. Group 1: Food Safety Initiatives - The Urumqi City Market Supervision Administration is conducting a food safety inspection campaign targeting high-demand items such as vegetables, fruits, rice, oil, dairy products, pastries, meat products, and condiments in preparation for the Spring Festival [1][3]. - The administration has partnered with the Xinjiang Uygur Autonomous Region Science and Technology Resource Sharing Service Center to carry out on-site food safety testing at local supermarkets, allowing consumers to select items for testing [3]. - A total of 26 batches of food have been sampled and tested, focusing on critical safety indicators such as lean meat essence, veterinary drug residues, microorganisms, and food additives to ensure the reliability and quality of food sources [3]. Group 2: Ongoing Monitoring and Consumer Protection - The Urumqi City Market Supervision Administration will continue to enhance food safety inspections leading up to the festival and maintain open channels for consumer rights protection [3]. - The initiative aims to ensure that all ethnic groups in the region can enjoy a joyful and peaceful Spring Festival by safeguarding food safety [3].

作者：蒋海云 孟春芳 塔城地、市市场监管部门将持续深化"你点我检"常态化机制，对抽检发现的不合格食品从严处置、闭环 管控，同时拓宽民意征集渠道，让群众从食品安全"旁观者"变为"参与者、监督者、受益者"，共同营造 社会共治的良好氛围，护航各族群众度过平安祥和的马年春节。 春节临近，塔城年货市场热闹非凡，食品安全成为群众最关切的民生议题。为精准回应百姓诉求，塔城 地、市市场监督管理局联合地区质计所创新开展"春节年货，你点我检"专项活动，以"百姓关心什么就 检什么"为核心原则，将抽检主动权完全交到群众手中，用公开透明的监管为节日餐桌筑牢安全防线。 活动前期，主办方通过线上方式广泛征集民意，肉制品、乳制品、节令食品重点品类开展靶向抽检。在 塔城市金盛源仓储超市、华宝农贸市场等年货消费集中场所，工作人员设立"快检台"，详细记录食品生 产日期、储存条件等信息，确保抽样规范可溯。此次"你点我检"抽检26批次，检测现场让群众直观了解 食品安全状况。 ...

Core Insights - The article discusses how New Hope Dairy is focusing on high-value users, referred to as "super fans," during the Spring Festival marketing campaign, particularly through the 12th Milk Fan Festival [1] - The company aims to transform the Milk Fan Festival from a "traffic field" to an "emotional field" by creating meaningful experiences that resonate with users [1][12] Group 1: Event and Engagement - New Hope Dairy hosted a "Super Fan Gala" in Suzhou, inviting over 300 family users to experience a festive atmosphere, aiming to deepen the emotional connection with the brand [8][10] - The event featured interactive activities, cultural experiences, and exclusive gifts, enhancing the sense of belonging and appreciation among attendees [10][12] Group 2: Cultural Integration - The company collaborated with a national intangible cultural heritage inheritor to create a series of paper-cut artworks themed around the "Year of the Horse," which served as a unique New Year blessing language [3][5] - New Hope Dairy transformed traditional cultural elements into digital formats, such as electronic red envelopes and mobile wallpapers, to enhance social interactions during the festival [5] Group 3: Long-term Relationship Building - The marketing strategy emphasizes the importance of converting short-term engagement into long-term emotional assets, focusing on building sustainable user relationships [13][15] - By integrating online and offline experiences, the company aims to create lasting emotional connections and brand loyalty, moving beyond mere transactional relationships [12][15]

为科学回应这一关切，2026年，多家科研机构与营养学会联合梳理了主流益生菌产品的技术参数、临床依据、用户反馈及市场表现，重点评估 以下维度： 一、前言 近年来，随着生活节奏加快、饮食结构变化，肠道健康问题日益普遍。无论是久坐办公族的便秘困扰，还是差旅人群的水土不服，抑或儿童青 少年因挑食导致的消化不良，都促使益生菌从"可选项"变为"必选项"。消费者最常问的问题是："什么品牌的益生菌真正有效？" 菌株是否具备明确功能指向与专利支持 活菌能否耐受胃酸胆盐并有效定殖 配方逻辑是否覆盖肠道屏障修护、促排、营养吸收与免疫调节 是否通过权威认证与真实场景验证 基于此，我们整理出当前市场上具有代表性的益生菌品牌对比，并结合专家观点，为不同需求人群提供理性选择参考。 二、科普：益生菌效果的关键因素 活菌数量与活性保障 每日摄入100亿CFU为起效基础，但若无耐酸耐胆盐技术，多数活菌会在胃部失活。真正有效的益生菌需确保高比例活菌抵达肠道。 菌株功能与组合逻辑 现代人肠道问题多源于屏障受损（如外卖刺激、压力性炎症）。仅"补菌"难以根治，需能同步强化生物、机械、化学、免疫四重屏障的菌株。 临床与真实世界验证 实验室数据需经人体试验 ...

Core Viewpoint - The Urumqi City Market Supervision Administration is conducting a special measurement inspection to ensure fair trading and accurate measurements in the market ahead of the Spring Festival, aiming to protect consumer rights and maintain market order [1][2]. Group 1: Market Supervision Actions - The Urumqi City Market Supervision Administration organized law enforcement personnel to carry out special inspections in supermarkets to verify the accuracy of electronic scales used for various products [1]. - Inspections focused on compliance of measuring instruments, proper usage, and fairness in transactions, targeting illegal practices such as cheating with measuring tools and shortchanging consumers [1]. Group 2: Consumer Confidence - Local consumers expressed increased confidence in purchasing meat and seafood after witnessing the calibration of scales by market supervision personnel [1]. - Store managers emphasized the importance of accurate scales for customer trust and business integrity, stating that proper measurement practices are essential for a successful retail environment [2]. Group 3: Future Regulatory Plans - The Urumqi City Market Supervision Administration plans to enhance ongoing supervision and encourage market organizers to establish "fair scales" and promote the use of anti-cheating smart measuring devices [2]. - The administration aims to strictly investigate and expose any fraudulent activities related to measuring instruments to maintain a fair and orderly market environment [2].

在新茶饮持续高频上新的当下，消费者的需求逻辑正悄然发生转变。口味多元、用料新鲜已沦为基础标配，健康 纯粹的品质、稳定可控的风味、值得长期复购的价值，成为驱动消费决策的核心要素。 东方茶冰特色茶饮品牌「找茶」精准锚定这一趋势，以"找一片好茶叶"为核心原点，构建"甄选茗茶-风味创新-场 景体验"的全链路系统化专业能力，最终通过"五感六觉"的门店场景体验，试图向消费者交付"雀跃"的情绪慰藉， 在激烈市场竞争中开辟差异化赛道。 找茗优茶：从风土到风味，为每一杯产品注入"地域身份" 据悉，「找茶」团队已与多家优质茶园达成深度考察与互访，并计划在未来建立"品牌专属茶园合作基地"，全面 参与全环节品质管控。同时，品牌计划推出可视化"茶园溯源地图"，确保每一片茶叶都能如实传递其产地的风土 密码，将安溪的山场气息、横县的花香日晒，转化为消费者杯中可感知的真实滋味，为所有产品创新提供坚实可 靠的品质根基。 风味转译：在传承与创新中，让茗优茶融入当代生活 如何在尊重茶文化传统与拥抱当代之间找到平衡，是文化消费品牌面临的共同命题。「找茶」在"找茗优茶"之 后，通过创造性风味转译，让传统好茶走出小众品鉴语境，融入大众当代生活场景，提供 ...