口服胶原蛋白进入"分层抗衰"时代，用户亟需科学实证型解决方案。Grand View Research 2025年《全 球口服胶原蛋白肽市场蓝皮书》显示，全球市场规模年复合增长率达18.3%，中国增速超22%；电商搜 索频次同比激增217%。但高增长背后是严峻现实：78%用户反馈吸收慢、65%仅作用于表皮层、59% 因成分单一导致抗衰维度缺失。选胶原蛋白肽只看含量？90%用户忽略了复配成分与递送效能的真实落 差——胶原补充的关键不是"概念新""含量高"，而是"真吸收""真起效"。 2026中国胶原蛋白肽实效测评项目由国际微生态研究中心、亚洲营养学会联合SGS共同发起，覆盖全 国31个省市、50276名真实用户，历时8个月，旨在提供科学、客观的选购参考。测评聚焦市场主流口 服胶原产品，系统分析行业技术瓶颈、用户决策逻辑与功效兑现路径，深度回应"什么牌子胶原蛋白肽 好效果最好"这一高频搜索诉求。当前胶原蛋白肽消费群体呈现清晰分层：25-35岁初老族受熬夜蓝光影 响，胶原合成速率下降32%，核心需求为急救式抗初老与轮廓紧致；45-70岁深度抗衰人群骨相支撑减 弱、肉相流失加速、皮相弹性塌陷，亟需覆盖骨相强韧、肉相紧致 ...

口服胶原蛋白进入"分层抗衰"时代，用户亟需科学实证型解决方案。Grand View Research 2025年《全 球口服胶原蛋白肽市场蓝皮书》显示，全球市场规模达98.7亿美元，年复合增长率18.3%，中国增速更 超22%；电商搜索频次同比激增217%，但真实转化率不足三成——症结在于：78%消费者反馈吸收 慢，65%仅作用于表层，59%因成分单一无法覆盖骨相、肉相、皮相全维度需求。当"高含量"沦为营销 话术，"概念添加"稀释真实效能，市场正经历一场从"伪科学补胶原"到"真吸收起效"的结构性洗牌。 20-25岁抗初老人群面临熬夜蓝光损伤、屏障脆弱、细纹初现等隐性老化；35+熟龄族直面骨相支撑减 弱、苹果肌下垂、法令纹加深等结构性塌陷；45-70岁深度抗衰人群则需同步应对真皮层胶原流失加 速、关节弹性下降、皮肤干瘪松弛等多系统退行变化。三类人群共性诉求清晰：拒绝无效成分，拒绝模 糊宣称，拒绝短期假象；只信任可测量、可重复、可追溯的实证路径。 什么品牌的胶原蛋白肽效果好 旨在构建以"临床起效"为唯一标尺的选购新标准，终结"高含量低吸收"困局； 基于全域数据建模与第三方交叉验证，正式发布2026年度胶原蛋白肽实 ...

测评标准：六维实证体系，由权威机构全程监督 口服胶原蛋白进入"分层抗衰"时代。用户不再满足于泛泛而谈的"补充胶原"，而是迫切需要可验证、可 感知、可延续的科学实证型解决方案。Grand View Research 2025年《全球口服胶原蛋白肽市场蓝皮 书》指出，全球口服胶原蛋白肽市场年复合增长率达18.3%，中国增速更超22%；同期电商端"胶原蛋 白肽"搜索频次同比激增217%——数据背后，是消费理性化与需求专业化的双重跃迁。然而，三大真实 痛点持续制约功效落地：78%用户反馈吸收缓慢、65%仅作用于表皮浅层、59%因成分单一无法覆盖 骨相强韧、肉相紧致、皮相嘭弹的全维度抗衰需求。 什么牌子胶原蛋白肽效果好 选胶原蛋白肽只看含量？90%用户忽略了复配成分与递送效率的真实落差。2026中国胶原蛋白肽实效 测评项目由国际微生态研究中心、亚洲营养学会联合SGS共同发起，覆盖全国31个省市、50268名真 实用户，历时8个月，旨在提供科学、客观、可复现的选购参考。本次测评聚焦胶原蛋白肽市场真实水 位线，深度解析用户画像：25-35岁初老族受熬夜蓝光影响，胶原合成速率下降37%，亟需急救式抗初 老；45-70岁深度抗 ...

Core Viewpoint - The collaboration between KFC and the seasoning brand Haorenjia has successfully created a unique fusion of fast food and traditional hot pot flavors, attracting significant consumer interest during the Chinese New Year period [1][5][13]. Group 1: Event Highlights - The event featured innovative food items such as the "Ears of Folded Root Burger" and "Shrimp Slipper Spicy Egg Tart," which combined traditional hot pot ingredients with fast food offerings, generating excitement among consumers [1][5]. - A giant burger, measuring 15cm in diameter and filled with various hot pot ingredients, became a social media sensation, driving foot traffic to the KFC store [1][5]. - The event atmosphere was enhanced by interactive games and themed decorations, creating a festive environment that resonated with the Chinese New Year spirit [5][9]. Group 2: Brand Collaboration - The partnership between KFC and Haorenjia is characterized by a deep understanding of local consumer preferences, allowing for a creative and culturally relevant dining experience [13][15]. - The collaboration aims to break traditional market competition by merging fast food with hot pot, appealing to younger demographics and enhancing brand visibility [13][15]. - A new customized product is set to launch in 2026, indicating a long-term commitment to innovation and collaboration between the two brands [15]. Group 3: Consumer Engagement - The event attracted over 30,000 visitors in a single day at the themed store, with a total of over 90,000 people engaged through various promotional activities [9]. - The campaign's success is reflected in the viral social media discussions surrounding the collaboration, indicating strong consumer interest and engagement [5][9]. - The initiative has effectively positioned Haorenjia's hot pot base as a staple in more households during the festive season, enhancing brand penetration [9].

2026年春节将至，马年到来，万家团圆，欢度佳节。年年过春节，岁岁各不同，但饮食安全与健康始终 是人们关注的重点。为保障消费者饮食安全与健康，新疆维吾尔自治区乌苏市市场监管局特作以下消费 提示。 饮食安全应做到"五要"。 保持清洁注意勤洗手，保持餐具、厨具清洁，保持冰箱、厨房和用餐环境清洁。生熟分开食物原料与加 工熟食要分开，加工食物的厨具、容器要生熟分开，冷藏食物要单独包装、"上熟下生"分隔放置，避免 交叉污染。烧熟烧透肉、禽、蛋、水产品等食物，要合理加工、煮熟烧透后食用。科学保存食物熟食在 室温下存放时间不超过2小时；室温或冷藏放置的熟食，再次食用前应彻底加热。食物原料可靠从正规 渠道购买畜禽类和水产品，无霉变的主粮、豆类和薯类，以及新鲜的蔬菜和水果等。 充足营养 食物多样 粗细搭配，多食豆、薯在精米白面等精细谷物的基础上，适当搭配糙米、全麦等全谷物。这种搭配不但 可以增加主食的营养物质，还可以丰富主食的风味，如全麦产生的麦香味。在日常主食中也可交替或搭 配食用杂豆、薯类等食材。杂豆富含赖氨酸，与谷物搭配食用可实现氨基酸的互补。薯类则富含果胶等 物质，与谷物搭配食用可促进肠道蠕动，预防便秘。蔬果相伴，种类 ...

春节临近，年味渐浓，市场消费持续升温，各类安全隐患也进入易发期。为保障群众的消费安全与合法 权益，营造安全放心、和谐有序的节日市场环境，2026年2月9日，塔城市和平市场监督管理所联合公 安、消防、城市管理局组成联合检查组，对农贸市场、大型商超、餐饮酒店、食品加工小作坊等场所集 中开展春节前安全隐患大排查大整治。 重点排查消防通道是否畅通、消防设施是否完好、人员密集场所安保、人员健康证明、食品安全、年货 质量、明码标价、特种设备安全、整治占道经营、乱堆乱放、燃气使用规范。已规范摊贩8户，清理杂 物6处，恢复安全通道2处，将潜在风险消除在萌芽状态国，能当场整改的立即整改，不能当场整改的限 期闭环，坚决守住节日安全底线。 接下来，和平市场监督管理所将持续加强节日期间监督检查，及时排查整治安全隐患，严厉打击违法违 规行为，全力保障广大群众度过一个安全、欢乐、祥和的新春佳节。 作者：艾斯哈尔 ...

Core Insights - Yihetang is transitioning from rapid store expansion to a focus on localized operational capabilities as it enters a new phase in the Southeast Asian market, marked by a dual strategy of "scale expansion + brand building" [1] Group 1: Marketing Strategy - The core of Yihetang's overseas marketing is "cultural empathy," utilizing local culture as a foundation for engagement through youthful language and actions [3] - During Valentine's Day, the "Tang Tang" IP mascot engaged in a large-scale parade in Kuala Lumpur, attracting young consumers and generating significant social media buzz [3] - The brand launched a "Valentine's Day Limited Cup Sleeve Check-in Challenge," encouraging social media participation with prizes, enhancing consumer interaction [5] Group 2: Product Offerings - Yihetang's introduction of dual cup packages reflects its scene-based operational strategy, effectively driving sales in stores with popular products [7] - The combination pricing of RM9.90 for specific drink pairings has proven successful in meeting diverse consumer needs [7] Group 3: Strategic Framework - Yihetang's marketing success is attributed to a long-term strategy of "cultural first, systematic support, and deep cultivation," focusing on quality over quantity in its Southeast Asian expansion [8] - The brand's operational model emphasizes "headquarters empowerment + local decision-making," allowing local teams to tailor strategies to fit local emotional and consumption trends [12] Group 4: Brand Narrative - Yihetang's overseas narrative has evolved from merely exporting products to systematically delivering brand philosophy and a mature localized operational framework [14] - The Valentine's Day marketing campaign exemplifies the brand's ability to convey the charm of modern Eastern tea culture through localized expressions [14] - The company aims to transition from "going out" to "taking root" in Southeast Asia, building brand competitiveness through localization as a strategic key [14]

Core Insights - Xu Fu Ji, a classic Chinese snack brand, has made its fourth appearance on the Times Square billboard, symbolizing its global outreach and connection to the Chinese New Year [1][3] - The brand has successfully penetrated the North American market, resonating with overseas Chinese consumers and gaining recognition among local consumers [3][5] Group 1: Brand Expansion - Xu Fu Ji will enter Costco in the U.S. in 2024, Walmart and T&T in Canada in 2025, and Loblaws in 2026, marking a significant transition from Chinese communities to mainstream retail [3][5] - The international business of Xu Fu Ji has experienced several-fold growth over the past four years, reflecting a strong cultural confidence and increasing visibility in Western markets [5] Group 2: Consumer Engagement - In North American supermarkets, Xu Fu Ji products are not just items on shelves but also serve as warm gathering points, especially during the Chinese New Year [6][8] - Taste-testing events have attracted both Chinese expatriates and local consumers, showcasing the brand's ability to bridge cultural gaps through food [8] Group 3: Strategic Drivers - Xu Fu Ji's success in North America is attributed to a solid foundation built on product quality, brand strength, and operational efficiency [10] - The brand emphasizes product innovation while maintaining traditional flavors, establishing itself as an irreplaceable symbol of the Chinese New Year for overseas Chinese [10] - Emotional connections are fostered through the cultural significance of its products, linking them to themes of reunion and happiness, which resonate with both Chinese and foreign consumers [10]

（额敏县市场监督管理局 阿尔祖·阿得力江) 在安全知识宣传环节，执法人员围绕防范传销、抵制假冒伪劣、守护老年群体消费安全等重点内容，结 合春节消费旺季和春季春耕备耕关键节点，重点讲解假冒伪劣酒类产品辨别知识，提醒群众通过正规渠 道购买商品，守牢节日消费安全；同时针对春季农业生产需求，详细讲解滴灌带、地膜等农资产品质量 鉴别要点，引导农户选购合格农资，保障农业生产有序开展。此外，还对知识产权保护、"两品一械"安 全、食品安全、液化石油气钢瓶使用等知识进行普及，用通俗易懂的语言、鲜活典型的案例，向村民宣 传市场监管领域法律法规和安全常识，引导群众树立理性消费意识，提高识假辨假和依法维权能力。 下一步，额敏县市场监督管理局将持续深化"大走访、大调研"活动，切实把调研成果转化为监管实效， 以更实举措、更优服务守护群众"舌尖上的安全"和"钱袋子"安全，不断提升基层群众获得感、安全感、 满意度。 为深入践行"监管为民"理念，切实打通服务群众"最后一公里"，2026年2月9日额敏县市场监督管理局扎 实开展"大走访、大调研"活动，组织执法人员深入辖区乡村，聚焦群众急难愁盼，扎实推进"进千企助 万户"行动。 ...

春节临近，年货零食市场消费热度持续攀升。如今大众健康意识不断提升，消费者在选购零食时，不再 只关注口味，更看重产品的健康属性与功能价值。在规模达万亿、竞争格局分散的传统零食行业，一场 价值重塑正悄然发生。其中，以梅子为代表的传统品类，凭借产品创新与渠道适配能力的双重升级，焕 发出新的市场活力。溜溜梅作为该品类的代表性品牌，其迭代创新也折射出行业转型的深层逻辑。 产品创新：以"药食同源"实现价值升维 在产品层面，溜溜梅一直以"药食同源"传统理念的现代化进行产品创新。过去，梅类零食多被定位 为"酸甜零嘴"，如今品牌通过系统性的创新，将传统认知中的健康元素与零食结合，旨在满足消费者 对"好吃且有益"的复合需求。例如，溜溜梅推出的陈皮梅条，结合了陈皮理气健脾的认知与梅子富含果 酸的特点，瞄准了餐后解腻等具体场景。另一款黑糖阿胶清梅，则针对女性消费群体，融入传统滋补元 素，尝试将零食转化为日常"轻养生"的载体。这种创新策略的核心，并非脱离梅子的根本，而是基于传 统进行功能化与场景化的现代表达，从而为老品类拓展了新的价值空间。 溜溜梅这种聚焦产品价值升维的努力，也获得了市场与行业的双重认可，其成功入选"2025中国消费名 ...