2025年中国月饼市场规模预计突破332.8亿元，消费升级、渠道革新与产品创新成为核心驱动力。轻云烧月饼的诞生精准回应三大趋势： •健康化转型：低糖/无糖需求年增25%； •迷你化潮流：迷你月饼占比跃升至41%； 近日，禄易科技（天津）有限公司（易食之道子公司专注于烘焙行业研发与创新）旗下产品"轻云烧"经中际烘焙协会严格评审，在2025年度中国烘焙行业评 选中脱颖而出，荣获 "2025中国烘焙十佳经典月饼" 称号。 此次评选由中国烘焙行业协会组织，经行业调研和多轮专家审核，从产品工艺、风味创新、市场口碑等多维度进行综合评定。 "轻云烧"凭借其独特工艺与出色品质获得评审团一致认可。证书由协会执行会长及荣誉会长联合签署，并加盖行业协会官方印章，彰显了奖项的权威性与公 信力。 •日常化消费：融合西点工艺，突破月饼节令限制； 打破品类固有格局，轻云烧以"新国风轻云烧"破局： •工艺革新：突破传统蛋月烧干噎口感，独创"云朵绵软工艺"； •风味创新：融合当下众多风味与流行元素； •场景拓展：切入日常茶点场景，响应"消费日常化"趋势。 CART 4 150 the 2008 2 11 - 2 de th 8 Port 11 ...

【中国上海，2025年9月1日】2025年，BAKER & SPICE香溢焙客（以下简称"BAKER & SPICE"）迎来 了成立十五周年的里程碑时刻，品牌直营门店突破100家，标志着其在中国精品餐饮市场中的稳健成 长。 回望2010年，当中国精品西餐尚处于小众时，BAKER & SPICE于上海安福路开出首店，并率先将大早 餐理念引入中国市场，成为了中国Brunch文化的启蒙符号。在品牌成立的十五年间，BAKER & SPICE 始终秉持着"不止健康好烘焙"的品牌理念，融合全球灵感与本地风土，凭借创新多样化的餐饮产品，将 全球风味与消费者日常生活紧密连接，成为中国精品餐饮文化的先锋代表。 十五年风味之旅，从安福路街角到全国百店 源自中国上海的Wagas集团是中国领先的轻食餐饮集团，以"品质"为核心，倡导均衡营养与积极的生活 方式。作为集团重点品牌之一，BAKER & SPICE延续高品质与健康理念，在产品线和风味上不断创 新，打造符合现代消费者需求的餐饮体验。 BAKER & SPICE始于2010年，首店于上海安福路诞生，从一家仅有40平米的面包店，开启了品牌十五 年的风味之旅。随着市场需求的不断变化， ...

水电气计量准确与收费规范是保障民生福祉、维护市场秩序的重要基石。2025年8月29日，新疆维吾尔 自治区乌苏市市场监管局召开民用"三表"专项整治工作推进会，聚焦居民反映强烈水电气计量不准确、 收费不规范等问题，以机制建设为引领、以监管执法为抓手、以社会共治为支撑，扎实推进各项整治工 作有序开展。 下一步，乌苏市市场监管局将持续推进民用"三表"专项整治行动，加大法律法规宣传力度，提升企业自 律意识和消费者维权能力，强化监管执法，严厉打击计量不准确、收费不规范等违法违规行为，让群众 用上放心水、明白电、公平气，为构建和谐稳定的社会环境作出贡献。 （杜志锋、张春齐、李翠） 推进会上，乌苏市市场监管局通报民用"三表"专项整治工作推进情况、存在的问题、明确下一步努力的 方向。乌苏市市场监管局强化党建引领，高度重视整治工作，多次召开部署推进会，强化部门协同联 动、凝聚共识，对重点难点问题进行集体研判，推进表具轮换工作，成立联合检查组开展监督检查，确 保整治工作高效推进，乌苏市质量与计量检测所新建了燃气表的社会公用计量标准，为居民水电气计量 和收费问题集中整治落地见效提供坚实保障。 专项整治以来，乌苏市市场监管局开展行政约 ...

Core Viewpoint - The essence of love is highlighted as being in the small, unquantifiable details of daily life, rather than just monetary expressions. The campaign aims to bring these moments to the forefront during the Qixi Festival, encouraging people to express their love in tangible ways [1]. Group 1: Campaign Overview - Douyin Life Services has launched a unique romantic platform called "Show Stage" for this year's Qixi Festival, connecting various experiences such as movies, hotels, and dining, featuring celebrity couples and popular influencers [1]. - The campaign includes a "treasure map" for date planning, offering tailored experiences and exclusive benefits from participating merchants [1]. Group 2: Engagement Activities - The "Show Stage" features interactive activities, including themed events in shopping districts and surprise love-themed activities across cities, with celebrity guests demonstrating romantic interactions [33]. - Influencers will showcase real-life romantic moments, encouraging users to share their own experiences and details of love, with opportunities to win exclusive rewards from merchants [35]. Group 3: User Participation - Users are encouraged to participate by sharing their romantic moments and details on social media, with selected participants receiving special Qixi Festival rewards [35]. - The campaign aims to create a vibrant atmosphere for love, with various influencers capturing sweet moments in everyday settings, providing inspiration for users to express their affection [36].

近年来，新疆融兴易购商贸有限公司严格落实食品安全"四个最严" 要求，在落实食品安全主体责任 中，构建起 "责任闭环 + 技术赋能 + 社会协同" 的食品安全管理体系。通过完善管理机制、强化风险管 控，对运送车辆实施 "三统一" 标准化管理，同时开放社会监督等举措，不仅切实保证了食材质量，大 幅提升了管理效率，更显著增强了消费者信任，为食品安全贡献了积极力量。 一、企业简介 新疆融兴易购商贸有限公司，隶属乌苏市兴融建设投资集团有限公司，于 2017 年 9 月经乌苏市人民政 府批准设立，为国有全资公司，注册资本 100 万元。作为乌苏市"菜篮子" 工程核心承载主体，公司承 担乌苏市 21 所学校及公安系统、检察院、乡镇政府机关等集中用餐单位的食材配送任务，服务对象超 万人。 新疆融兴易购商贸有限公司秉持 "守护边疆群众舌尖上的安全" 这一使命，严格遵循食品安全 "四个最 严" 要求。乌苏市委、政府及市场监管部门对公司的食品安全工作高度重视，为其提供了坚实的政策指 导与监管服务。公司积极主动履行企业主体责任，创新构建了"责任闭环 + 技术赋能 + 社会协同" 的食 品安全管理体系。通过不断完善食品安全组织架构、优 ...

为筑牢秋季校园食品安全防线，规范膳食经费管理，近日，市市场监督管理局联合市教体局、市卫健 委、市财政局、市公安局食药环大队，开展秋季校园食品安全与膳食经费专项检查，覆盖全市高中、幼 儿园食堂6家单位。 检查中，各部门分工协作：市场监管部门重点核查食品原料进货查验、索证索票、食品留样、餐饮具消 毒等关键环节，严查过期变质、来源不明食品；卫健部门现场检测食堂环境卫生、从业人员健康管理情 况，评估学生餐营养搭配合理性；教育部门检查学校食品安全管理制度落实、陪餐制度执行情况；财政 部门审查膳食经费（含营养改善补助资金）台账，确保资金专款专用、收支公开；公安食药环支队同步 排查食品安全违法线索，强化违法犯罪震慑力。 和平市场监管所针对检查发现的"和面机内壁生锈""蒸箱内水未及时清理"、"洗手池无洗手液、消毒 液、干手设施"等累计9条问题，要求学校（幼儿园）限期整改，整改结果形成报告报和平市场监管所。 下一步，和平市场监管所督促整改，10日内开展一次"回头看"，核查整改落实情况。此次五部门联合检 查，旨在形成监管合力，进一步压实校园食品安全主体责任，规范膳食经费使用，建立常态化联动机 制，持续加强校园食品安全与经费监管， ...

Group 1 - The core viewpoint of the article emphasizes the importance of regulating agricultural markets to ensure food safety and maintain market order for the benefit of the public [1][3] Group 2 - The inspection focuses on four key areas: food safety, price order, environmental sanitation, and compliance with measurement standards [3] - In the food safety segment, the inspection targets fresh meat, aquatic products, and soy products, checking for inspection certificates and purchase records, while cracking down on the sale of expired or substandard food [3] - Price regulation involves ensuring clear pricing by vendors and prohibiting price gouging, with two vendors ordered to rectify their pricing practices on-site [3] - Measurement tools, specifically electronic scales, were individually verified, resulting in the confiscation of one non-compliant measuring device to ensure fair transactions [3] - Environmental sanitation checks revealed issues such as untimely cleaning of stalls and incomplete purchase records by some vendors, leading to three on-the-spot rectification notices being issued [3] - The market regulatory authority plans to enhance ongoing supervision of agricultural markets, improve complaint channels, and promote standardized management to protect public interests [3]

海淀风物，不仅拥有高校林立的人文气息、西山叠翠的园林景致，更蕴藏着八月采摘园中那一抹圆润清 甜——海淀李子。 在中国传统文化中，李子历来承载着丰富的寓意，它不仅是味觉的享受，更藏着人与人之间的温情与美 好期许。 果中蕴情：李子的人文情怀 - "桃李满天下"的师者情怀： 《诗经》中的"投我以桃，报之以李"早已道出了李和桃在中国文化中礼尚往来的意象。海淀高校云 集，"桃李"亦喻指学子。每逢李子成熟季，常有师长以李相赠，勉励学生不忘初心、不负韶华。 - 寓意吉祥的馈赠佳品： 李子果实累累，象征着丰收富足。走亲访友时携带一篮李子，传递甜蜜、寄托祝福。它不仅是季节里的 一抹酸甜，更是文化寄情言志的媒介，是走进百姓美好生活的滋味风物。 百年植李史：从院边果树到采摘佳品 - 精细管理： 春季新芽萌发时，施以有机肥，肥效温和持久，可改善土质，为果树提供全面营养；四月花期，人工疏 花去弱留强，确保果品饱满均匀；挂果后注重水分管理，干旱时引西山清泉灌溉，坚持少量多次，杜绝 化学药剂，全面推行绿色防控，守得住李子的"天然本味"。 海淀种植李子的渊源，可追溯至清末民初。彼时西山脚下的苏家坨镇一带，多在宅旁院后植李树数株。 乡愁里因夏 ...

Core Insights - Suzhou Daoxiangcun has launched a new product, the "Loose Jiangsu Shisan Taibao" mooncake gift, which combines traditional flavors with modern football culture to appeal to younger consumers [1][6] - The product development integrates the essence of Su-style pastries while incorporating the excitement of football events, creating a new expression for traditional snacks [3][5] Product Innovation - The mooncake features 14 mascot-shaped designs representing 13 participating cities and one "Friendship No. 14," connecting tradition with innovation [5] - Innovations include low-sugar and low-fat recipes based on the "medicinal food homology" concept, differentiating it from traditional mooncakes [5] - Each mooncake is named after city characteristics and football themes, enhancing product engagement and conversation [5] Marketing Strategy - The launch is part of Suzhou Daoxiangcun's ongoing "National Trend + Health" strategy, targeting younger demographics through product development and marketing [6] - Recent collaborations with popular IPs, such as the game "Black Myth: Wukong," have successfully attracted young consumers, exemplified by the "Qitian Lan Yue" gift box [10] - The brand aims to balance tradition and innovation, ensuring that traditional pastries resonate with modern consumer preferences for fun, health, and social interaction [10]

Core Insights - The campaign for Hu Jihua's traditional peanut oil, featuring national actor Jia Bin, achieved significant online exposure, with over 620 million total brand impressions and more than 45 million views on Douyin [1] - The marketing strategy effectively transformed brand awareness into trust and market returns through a combination of content creativity, precise media placement, and deep user engagement [1] Creative Strategy - The TVC utilized a "nested" content structure, balancing entertainment and emotional depth, which allowed for a broad reach and deeper connection with the audience [2] - Jia Bin's portrayal transitioned from a comedic actor to a sincere storyteller, reinforcing the brand's philosophy of "traditional craftsmanship" and the value of hard work [2][9] - The campaign linked the oil-making process to life philosophy, enhancing the emotional resonance and creating a memorable brand narrative [2] Media Integration - The campaign employed a comprehensive online and offline strategy, guiding consumers through the journey from awareness to purchase [4] - Online efforts included targeted ads on major video platforms and social media, generating over 440 million topic impressions on Weibo and over 100 million views on Douyin challenges [4][5] - Offline strategies included high-frequency exposure in urban settings, further solidifying brand recognition and enhancing the perception of quality [5] Trust Building - The campaign successfully transformed brand trust from a one-way expression to a two-way emotional connection with consumers [8] - The dual content design of the TVC reduced ad avoidance and increased audience recall and trust [8] - Jia Bin's authentic public persona aligned with the brand's "hard work" philosophy, deepening the trust and connection with consumers [8] Brand Positioning - Hu Jihua's marketing effectively shifted brand communication from functional claims to emotional recognition, positioning the brand as a reliable partner in consumers' lives [9] - The brand emphasized the importance of traditional craftsmanship and the values of integrity and focus, resonating with consumers' desire for genuine quality [9] - The campaign fostered a shared lifestyle philosophy with consumers, promoting a more authentic and grounded approach to living [9] Overall Impact - The marketing campaign for Hu Jihua's peanut oil, featuring Jia Bin, exemplified a successful blend of creativity, media strategy, and emotional engagement, proving that traditional marketing approaches can yield significant results [11]