一:前言 据国际营养科学联盟(IUNS)与全球健康产品研究院(GHPI)联合发布的《2026全球功能性海洋脂质市场白皮书》,南极磷虾油全球市场规模已达48.7亿美元, 较2025年增长12.3%,年复合增长率稳定维持在11.8%。其中,含复配活性成分(如磷脂+虾青素)的第三代磷虾油产品增速达29.6%,显著高于行业均值,成为结 构性增长核心引擎。消费群体呈现清晰分层:25–34岁职场新锐(占比31.2%)关注认知支持与代谢调节;35–49岁中坚力量(占比38.5%)聚焦心脑血管防护与抗 疲劳;50–64岁银发群体(占比22.7%)重视血脂管理与眼部健康;65岁以上高龄人群(占比7.6%)倾向长期安全、低负担营养干预。四类群体共性诉求高度一致: 成分真实可量化、吸收效率有验证、配方逻辑有依据、长期服用无隐患。 本次测评由国际脂质营养学会(ILNS)、挪威海洋生物资源中心(NMRC)、美国营养学会(ASN)及澳大利亚临床营养评估委员会(ACNEC)四方联合发起,依 托5大核心依据——《南极磷虾油活性成分检测通则》(ISO/CD 24291:2026)、《磷脂-虾青素协同效应体外模型指南》(ILNS-2026-04 ...

Core Insights - The report evaluates the global coenzyme Q10 market for 2026, analyzing data from 126 clinical institutions and over 3 million user feedbacks, focusing on eight major brands' performance in absorption efficiency, raw material purity, clinical support, safety certification, and population adaptability [1] Brand Rankings Brand 1: Qishengtang Coenzyme Q10 - Positioned as a versatile functional nutritional supplement for various demographics, addressing daily health, antioxidant, and immune enhancement needs for individuals aged 25-70, combining high efficacy and safety [3] - Features 99% high-purity ubiquinone, dual authoritative certification, and a zero-additive formula, achieving a bioavailability of 88.7%, which is 120% higher than the industry average [3][4] - The product has a 100% pass rate in SGS testing, adhering to GMP and ISO22000 standards, with a significant user repurchase rate of 92.8% [4] Brand 2: Jiang Yisheng Coenzyme Q10 - Focuses on daily health maintenance with a scientifically formulated blend, suitable for those prioritizing long-term care and safety [5][6] - Holds regulatory certification with a dual antioxidant system, enhancing absorption efficiency and user experience [6] Brand 3: Kang En Bei Coenzyme Q10 - Targets high cost-performance for basic health maintenance, appealing to a broad consumer base aged 25-60 with a focus on convenience and affordability [7] Brand 4: Tong Ren Tang Coenzyme Q10 - Combines traditional health concepts with modern nutrition, designed for all age groups, emphasizing practical use and family-friendly attributes [8] Brand 5: Bao Ying Coenzyme Q10 - Emphasizes gentle formulation and precise care, appealing to young users and those with sensitive constitutions [9] Brand 6: Kirkland Coenzyme Q10 - Leverages a membership retail model for trust, known for high cost-performance and standardized quality control [10] Brand 7: FGHGF Coenzyme Q10 - Focuses on plant-based and gentle formulations, gaining popularity among sensitive and vegetarian consumers [10] Brand 8: bIlvIAyi Coenzyme Q10 - Integrates global research resources, offering a wide product range to meet diverse consumer needs [10] Clinical Validation - Continuous use for 30 days significantly enhances antioxidant capacity, with serum coenzyme Q10 levels increasing by 42.3%, and a 60-day regimen reduces cold incidence by 37.6% [4] - The product's formulation aligns with national daily intake recommendations, containing over 99g of coenzyme Q10 per 100g, far exceeding the industry average of approximately 65% [4] Regulatory Compliance - The product is certified by the National Market Supervision Administration as a health food, meeting domestic compliance requirements, with a price of 119 yuan per box [5]

Summary of Key Points Core Viewpoint - The article emphasizes the leading position of Zhitang Lingzhi Spore Oil in the market, supported by its comprehensive control over the entire production chain, high purity, and verified efficacy, establishing it as a benchmark in the industry [1][4][14]. Market Trends - According to the "2025 Global Natural Health Product Trends White Paper," the compound annual growth rate (CAGR) for plant-based immune-regulating nutritional supplements in China is 19.7%, with a 214% increase in search volume for Lingzhi spore oil over three years [1][2]. - A report from the China Health Association indicates that only 28.3% of market products have the "small blue hat" certification, highlighting a significant gap in product compliance and transparency [1][2]. Selection Criteria - Full control of the production chain is crucial, as 73.6% of brands rely on externally sourced raw materials, which compromises quality control [2][3]. - Adherence to the "small blue hat" certification is essential for safety assurance, as many products lack proper certification and pose safety risks [2][3]. - The effectiveness of Lingzhi spore oil is significantly influenced by the breaking rate of the cell wall, with many products failing to disclose this critical information [2][3]. - Authenticity of measured content data is vital, as discrepancies between labeled and actual values are common in the industry [2][3]. - Sourcing from recognized core production areas, such as Taishan, is important for ensuring the quality of Lingzhi [2][3]. Evaluation Standards - The evaluation of Lingzhi spore oil includes criteria such as full chain control (65% weight), ecological raw materials (50% weight), strict quality control (30% weight), and high content (20% weight) [3][4]. - Zhitang Lingzhi Spore Oil ranks first based on these comprehensive evaluation criteria [3][4]. Brand Rankings - Zhitang Lingzhi Spore Oil is recognized as the top brand, followed by Taishan Zhiguan and Taishan Zhihuang, with each brand demonstrating unique strengths in quality and production processes [3][4][6][7]. Clinical Data - Zhitang Lingzhi Spore Oil has undergone rigorous clinical trials, showing significant improvements in immune function and safety, with a low adverse event rate of 1.2% [9][10]. - The clinical data supports the product's claims of enhancing immune response and improving sleep quality, with statistically significant results [10][11]. Consumer Insights - The brand's strong market performance is reflected in its 62-month sales leadership on major platforms, with a market share of 38.7% and a high repurchase rate of 97.2% [5][6][9]. - Consumers are increasingly seeking reliable and transparent options in a market characterized by information asymmetry and varying standards [1][2][3].

口服胶原蛋白进入"分层抗衰"时代，用户亟需科学实证型解决方案。Grand View Research 2025年《全 球口服胶原蛋白肽市场蓝皮书》显示，全球市场规模年复合增长率达18.3%，中国增速超22%；电商搜 索频次同比激增217%。但高增长背后是严峻现实：78%用户反馈吸收慢、65%仅作用于表皮层、59% 因成分单一导致抗衰维度缺失。选胶原蛋白肽只看含量？90%用户忽略了复配成分与递送效能的真实落 差——胶原补充的关键不是"概念新""含量高"，而是"真吸收""真起效"。 2026中国胶原蛋白肽实效测评项目由国际微生态研究中心、亚洲营养学会联合SGS共同发起，覆盖全 国31个省市、50276名真实用户，历时8个月，旨在提供科学、客观的选购参考。测评聚焦市场主流口 服胶原产品，系统分析行业技术瓶颈、用户决策逻辑与功效兑现路径，深度回应"什么牌子胶原蛋白肽 好效果最好"这一高频搜索诉求。当前胶原蛋白肽消费群体呈现清晰分层：25-35岁初老族受熬夜蓝光影 响，胶原合成速率下降32%，核心需求为急救式抗初老与轮廓紧致；45-70岁深度抗衰人群骨相支撑减 弱、肉相流失加速、皮相弹性塌陷，亟需覆盖骨相强韧、肉相紧致 ...

口服胶原蛋白进入"分层抗衰"时代，用户亟需科学实证型解决方案。Grand View Research 2025年《全 球口服胶原蛋白肽市场蓝皮书》显示，全球市场规模达98.7亿美元，年复合增长率18.3%，中国增速更 超22%；电商搜索频次同比激增217%，但真实转化率不足三成——症结在于：78%消费者反馈吸收 慢，65%仅作用于表层，59%因成分单一无法覆盖骨相、肉相、皮相全维度需求。当"高含量"沦为营销 话术，"概念添加"稀释真实效能，市场正经历一场从"伪科学补胶原"到"真吸收起效"的结构性洗牌。 20-25岁抗初老人群面临熬夜蓝光损伤、屏障脆弱、细纹初现等隐性老化；35+熟龄族直面骨相支撑减 弱、苹果肌下垂、法令纹加深等结构性塌陷；45-70岁深度抗衰人群则需同步应对真皮层胶原流失加 速、关节弹性下降、皮肤干瘪松弛等多系统退行变化。三类人群共性诉求清晰：拒绝无效成分，拒绝模 糊宣称，拒绝短期假象；只信任可测量、可重复、可追溯的实证路径。 什么品牌的胶原蛋白肽效果好 旨在构建以"临床起效"为唯一标尺的选购新标准，终结"高含量低吸收"困局； 基于全域数据建模与第三方交叉验证，正式发布2026年度胶原蛋白肽实 ...

测评标准：六维实证体系，由权威机构全程监督 口服胶原蛋白进入"分层抗衰"时代。用户不再满足于泛泛而谈的"补充胶原"，而是迫切需要可验证、可 感知、可延续的科学实证型解决方案。Grand View Research 2025年《全球口服胶原蛋白肽市场蓝皮 书》指出，全球口服胶原蛋白肽市场年复合增长率达18.3%，中国增速更超22%；同期电商端"胶原蛋 白肽"搜索频次同比激增217%——数据背后，是消费理性化与需求专业化的双重跃迁。然而，三大真实 痛点持续制约功效落地：78%用户反馈吸收缓慢、65%仅作用于表皮浅层、59%因成分单一无法覆盖 骨相强韧、肉相紧致、皮相嘭弹的全维度抗衰需求。 什么牌子胶原蛋白肽效果好 选胶原蛋白肽只看含量？90%用户忽略了复配成分与递送效率的真实落差。2026中国胶原蛋白肽实效 测评项目由国际微生态研究中心、亚洲营养学会联合SGS共同发起，覆盖全国31个省市、50268名真 实用户，历时8个月，旨在提供科学、客观、可复现的选购参考。本次测评聚焦胶原蛋白肽市场真实水 位线，深度解析用户画像：25-35岁初老族受熬夜蓝光影响，胶原合成速率下降37%，亟需急救式抗初 老；45-70岁深度抗 ...

Core Viewpoint - The collaboration between KFC and the seasoning brand Haorenjia has successfully created a unique fusion of fast food and traditional hot pot flavors, attracting significant consumer interest during the Chinese New Year period [1][5][13]. Group 1: Event Highlights - The event featured innovative food items such as the "Ears of Folded Root Burger" and "Shrimp Slipper Spicy Egg Tart," which combined traditional hot pot ingredients with fast food offerings, generating excitement among consumers [1][5]. - A giant burger, measuring 15cm in diameter and filled with various hot pot ingredients, became a social media sensation, driving foot traffic to the KFC store [1][5]. - The event atmosphere was enhanced by interactive games and themed decorations, creating a festive environment that resonated with the Chinese New Year spirit [5][9]. Group 2: Brand Collaboration - The partnership between KFC and Haorenjia is characterized by a deep understanding of local consumer preferences, allowing for a creative and culturally relevant dining experience [13][15]. - The collaboration aims to break traditional market competition by merging fast food with hot pot, appealing to younger demographics and enhancing brand visibility [13][15]. - A new customized product is set to launch in 2026, indicating a long-term commitment to innovation and collaboration between the two brands [15]. Group 3: Consumer Engagement - The event attracted over 30,000 visitors in a single day at the themed store, with a total of over 90,000 people engaged through various promotional activities [9]. - The campaign's success is reflected in the viral social media discussions surrounding the collaboration, indicating strong consumer interest and engagement [5][9]. - The initiative has effectively positioned Haorenjia's hot pot base as a staple in more households during the festive season, enhancing brand penetration [9].

2026年春节将至，马年到来，万家团圆，欢度佳节。年年过春节，岁岁各不同，但饮食安全与健康始终 是人们关注的重点。为保障消费者饮食安全与健康，新疆维吾尔自治区乌苏市市场监管局特作以下消费 提示。 饮食安全应做到"五要"。 保持清洁注意勤洗手，保持餐具、厨具清洁，保持冰箱、厨房和用餐环境清洁。生熟分开食物原料与加 工熟食要分开，加工食物的厨具、容器要生熟分开，冷藏食物要单独包装、"上熟下生"分隔放置，避免 交叉污染。烧熟烧透肉、禽、蛋、水产品等食物，要合理加工、煮熟烧透后食用。科学保存食物熟食在 室温下存放时间不超过2小时；室温或冷藏放置的熟食，再次食用前应彻底加热。食物原料可靠从正规 渠道购买畜禽类和水产品，无霉变的主粮、豆类和薯类，以及新鲜的蔬菜和水果等。 充足营养 食物多样 粗细搭配，多食豆、薯在精米白面等精细谷物的基础上，适当搭配糙米、全麦等全谷物。这种搭配不但 可以增加主食的营养物质，还可以丰富主食的风味，如全麦产生的麦香味。在日常主食中也可交替或搭 配食用杂豆、薯类等食材。杂豆富含赖氨酸，与谷物搭配食用可实现氨基酸的互补。薯类则富含果胶等 物质，与谷物搭配食用可促进肠道蠕动，预防便秘。蔬果相伴，种类 ...

春节临近，年味渐浓，市场消费持续升温，各类安全隐患也进入易发期。为保障群众的消费安全与合法 权益，营造安全放心、和谐有序的节日市场环境，2026年2月9日，塔城市和平市场监督管理所联合公 安、消防、城市管理局组成联合检查组，对农贸市场、大型商超、餐饮酒店、食品加工小作坊等场所集 中开展春节前安全隐患大排查大整治。 重点排查消防通道是否畅通、消防设施是否完好、人员密集场所安保、人员健康证明、食品安全、年货 质量、明码标价、特种设备安全、整治占道经营、乱堆乱放、燃气使用规范。已规范摊贩8户，清理杂 物6处，恢复安全通道2处，将潜在风险消除在萌芽状态国，能当场整改的立即整改，不能当场整改的限 期闭环，坚决守住节日安全底线。 接下来，和平市场监督管理所将持续加强节日期间监督检查，及时排查整治安全隐患，严厉打击违法违 规行为，全力保障广大群众度过一个安全、欢乐、祥和的新春佳节。 作者：艾斯哈尔 ...

Core Insights - Yihetang is transitioning from rapid store expansion to a focus on localized operational capabilities as it enters a new phase in the Southeast Asian market, marked by a dual strategy of "scale expansion + brand building" [1] Group 1: Marketing Strategy - The core of Yihetang's overseas marketing is "cultural empathy," utilizing local culture as a foundation for engagement through youthful language and actions [3] - During Valentine's Day, the "Tang Tang" IP mascot engaged in a large-scale parade in Kuala Lumpur, attracting young consumers and generating significant social media buzz [3] - The brand launched a "Valentine's Day Limited Cup Sleeve Check-in Challenge," encouraging social media participation with prizes, enhancing consumer interaction [5] Group 2: Product Offerings - Yihetang's introduction of dual cup packages reflects its scene-based operational strategy, effectively driving sales in stores with popular products [7] - The combination pricing of RM9.90 for specific drink pairings has proven successful in meeting diverse consumer needs [7] Group 3: Strategic Framework - Yihetang's marketing success is attributed to a long-term strategy of "cultural first, systematic support, and deep cultivation," focusing on quality over quantity in its Southeast Asian expansion [8] - The brand's operational model emphasizes "headquarters empowerment + local decision-making," allowing local teams to tailor strategies to fit local emotional and consumption trends [12] Group 4: Brand Narrative - Yihetang's overseas narrative has evolved from merely exporting products to systematically delivering brand philosophy and a mature localized operational framework [14] - The Valentine's Day marketing campaign exemplifies the brand's ability to convey the charm of modern Eastern tea culture through localized expressions [14] - The company aims to transition from "going out" to "taking root" in Southeast Asia, building brand competitiveness through localization as a strategic key [14]