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Google brings ads to AI search in ChatGPT battle
TechXplore· 2025-05-21 17:32
Core Viewpoint - Google is integrating advertisements into its new AI Mode for online search to counter the competition posed by ChatGPT, which has been attracting search queries away from Google [1][3]. Group 1: Advertising Integration - The integration of advertising into generative AI chatbots has been a significant concern, as these chatbots have generally avoided disrupting user experience with ads [2]. - Advertising constitutes over two-thirds of Google's revenue, making it essential for the company's financial health [2]. - Google is testing ad integration within AI Mode responses, building on insights from AI-generated summaries known as "Overviews" [4]. Group 2: AI Mode Features - Google's AI Mode aims to provide a more conversational interaction during search queries, offering answers in various formats such as video, audio, or graphs [3]. - AI Overviews, which display comprehensive AI-generated responses above traditional links and ads, have reached over 1.5 billion users globally since their introduction [5]. Group 3: Competitive Landscape - Google's push into generative AI intensifies competition with OpenAI's ChatGPT, which has also integrated search functionalities into its chatbot [7]. - Google is making AI tools available to advertisers to enhance online marketing content creation, similar to initiatives by Meta, its primary rival in online advertising [7][8].
Fortnite video game returns to iPhone app store in U.S., ending exile imposed by Apple
TechXplore· 2025-05-21 08:34
Core Point - The popular video game Fortnite has returned to the iPhone app store in the U.S., ending a prolonged absence due to a legal dispute with Apple over in-app transaction fees [1][2]. Group 1: Legal Context - Fortnite was removed from the iPhone and iPad in 2020 after Epic Games attempted to bypass Apple's 15% to 30% commissions on in-app transactions [2]. - The return of Fortnite follows a motion filed by Epic Games asking a federal judge to order its reinstatement as part of a civil contempt ruling against Apple [3][4]. - The ongoing legal battle includes allegations from Epic that Apple has created an illegal monopoly with its app store, a claim that was dismissed in a 2021 ruling [4][5]. Group 2: Court Rulings and Changes - U.S. District Judge Yvonne Gonzalez Rogers ruled that while Apple was not violating antitrust laws, it must allow links to alternative payment options, which could offer lower prices [5]. - Following an appeal process that reached the U.S. Supreme Court, Apple introduced a new system allowing links to alternative payment methods while still imposing a 27% commission on transactions outside its system [5][6]. - Despite the ruling, Epic accused Apple of ignoring the legal system, leading to further court hearings and a ban on collecting commissions on alternative payment options [6]. Group 3: Current Developments - Epic Games claimed that Fortnite was still being blocked by Apple despite the court's ruling, prompting further legal action to clarify the game's status [8]. - Judge Gonzalez Rogers questioned Apple's continued blocking of Fortnite without an appeals court order and scheduled a hearing to address the issue [9].
Meta's Community Notes program is promising, but needs to prioritize transparency
TechXplore· 2025-05-20 17:41
Core Viewpoint - Meta's Community Notes program aims to enhance fact-checking and curb misinformation while promoting free expression, building on lessons learned from X's (formerly Twitter) similar initiative [1][19]. Group 1: Program Overview - Meta has over 3.35 billion combined monthly active users across its platforms [1]. - The Community Notes program is currently in a waitlist phase for Canadian users, with no official launch date announced [2]. - The initiative was first launched in the United States and is set to expand globally [3]. Group 2: Learning from X's Experience - Meta has the opportunity to improve upon X's Community Notes by addressing algorithmic biases and enhancing features based on four years of evolution [4]. - X's Community Notes, initially known as Birdwatch, aimed to broaden voices in fact-checking and curb misinformation through community-driven moderation [5]. - Research indicates that crowdsourcing can effectively identify misleading content [6]. Group 3: Functionality and Impact - On X, users contribute context to posts and can rate contributions, with notes gaining visibility based on diverse user support [7]. - Preliminary research suggests that Community Notes positively impacts misinformation, with authors often retracting misleading posts when notes are attached [10]. - Transparency is a notable strength of X's program, allowing public access to data and algorithms [11]. Group 4: Challenges and Limitations - X's Community Notes faces challenges such as low user popularity and the risk of manipulation by coordinated groups [13]. - The consensus-based approach has resulted in less than 9% of submitted notes reaching the general audience, indicating a lack of visibility for many contributions [14]. - The complexity of enforcing consensus among diverse viewpoints across different countries poses additional challenges [15]. Group 5: Responsibility and Legal Concerns - There is a risk that Community Notes may serve as a smokescreen for platforms to shift responsibility away from active misinformation management [16]. - Legal frameworks may complicate the anonymity of contributors, especially if governments demand access to identities [17]. - The lack of enforcement actions based on Community Notes outcomes weakens the program's effectiveness [18]. Group 6: Future Outlook - Meta's success with Community Notes will depend on continuous experimentation, improvement, and prioritizing transparency to rebuild public trust [19]. - Regulators play a crucial role in holding platforms accountable and ensuring fair and unbiased algorithms [20].
Seeking something new, Airbnb CEO promises 'perfect concierge'
TechXplore· 2025-05-14 17:20
Core Insights - Airbnb is diversifying its offerings by introducing home services such as haircuts and wellness professionals, marking its most ambitious expansion since its inception in 2008 [4][5] - The company aims to enhance customer engagement by transforming occasional users into frequent ones, with a focus on convenience and trust [5][6] - Airbnb's CEO, Brian Chesky, envisions the platform evolving into a "perfect concierge" for travel and living, competing with established players like Expedia and Booking [9] Business Expansion - The new service will be available in 260 cities globally, with plans for further expansion into additional locations and services [6] - Childcare services are identified as a long-term goal, indicating a desire to build deeper trust with users [6] Technology Integration - Airbnb has developed an AI customer service agent, which is being rolled out to American users and will expand internationally [7][8] - The AI is trained on extensive data related to customer stays, aiming to provide personalized travel experiences [8] Market Positioning - The company is adapting to challenges such as a decrease in foreign tourists to the U.S., emphasizing its flexibility in catering to domestic travelers [12] - Chesky maintains that Airbnb's brand is larger than any individual, despite political controversies surrounding co-founder Joe Gebbia [10][11]
ESPN says its direct-to-consumer streaming service will debut in September at $29.99 a month
TechXplore· 2025-05-13 19:30
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: CC0 Public Domain ESPN said Tuesday that its new all-encompassing streaming service will take on a familiar name—ESPN—and launch in September at an initial price of $29.99 per month. The service will enable consumers to view all of ESPN's various networks, including ones devoted to the SEC, Big 10 and ACC college leagu ...
Microsoft to lay off about 3% of its workforce
TechXplore· 2025-05-13 19:18
Core Viewpoint - Microsoft is laying off nearly 3% of its workforce, amounting to about 6,000 jobs, marking its largest mass layoff in over two years [3][5][6]. Group 1: Layoff Details - The layoffs will affect approximately 6,000 employees, including 1,985 in Washington state [3][4]. - Microsoft employed 228,000 full-time workers as of June, with about 55% based in the U.S. [4]. - The layoffs will span all levels and geographies, primarily focusing on reducing the number of managers [4][7]. Group 2: Context and Reasons - This round of layoffs follows a smaller performance-based layoff in January and is the largest since early 2023 when 10,000 workers were cut [5][6]. - The company did not specify reasons for the layoffs but indicated they are part of necessary organizational changes to position itself for success in a dynamic marketplace [8]. Group 3: Financial Performance and Future Investments - Microsoft reported strong sales and profits for the January-March quarter, exceeding Wall Street expectations, which provided some relief amid a turbulent tech sector [6]. - The company is investing $80 billion in the fiscal year ending in June to build data centers and infrastructure for its artificial intelligence technology [9].
Facebook reaps significant economic benefits from content provided by news providers, study finds
TechXplore· 2025-05-12 13:09
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: CC0 Public Domain When it comes to Facebook, news matters—not the fake stuff but the real kind generated by working journalists. That's the takeaway of a University of Michigan study, which sought to examine how news content affects news aggregators and the presence of it affects user engagement and content generation ...
Apple eyes move to AI search, ending era defined by Google
TechXplore· 2025-05-08 14:20
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: Credit: Unsplash/CC0 Public Domain Apple Inc. is "actively looking at" revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google. Eddy Cue, Apple's senior vice president of services, made the disclo ...
US asks judge to break up Google's ad tech business
TechXplore· 2025-05-02 19:03
Core Viewpoint - The US government is demanding the breakup of Google's ad technology business due to a judge's ruling that the company holds an illegal monopoly in the ad market [3][4]. Group 1: Legal Proceedings - A federal court in Virginia is hearing the case, with a trial phase scheduled for September 22 to discuss remedies for the ad market [5]. - The US government has previously argued that Google controls the market for publishing banner ads, affecting many small news providers and creators [5][6]. - The judge, Leonie Brinkema, agreed that Google has built an illegal monopoly over ad software but partially dismissed claims regarding tools used by advertisers [6]. Group 2: Government's Position - The US government is advocating for Google to divest its ad publisher and exchange operations, citing a lack of trust in Google's ability to change its monopolistic behavior [7]. - Government lawyer Julia Tarver Wood emphasized that behavioral remedies are insufficient to prevent Google from re-establishing dominance [8]. Group 3: Google's Defense - Google has proposed a binding commitment to share information with advertisers and publishers on its ad tech platforms, acknowledging trust issues raised in the case [8]. - The company argues that breaking up its ad platforms could pose data security risks for publishers and advertisers [9]. - Google contends that calls for divestment are inappropriate, a stance that the judge has rejected [9]. Group 4: Financial Implications - The ad technology business is a significant part of Google's overall online advertising revenue, which funds its free services like Maps, Gmail, and search [10]. - The revenue generated also supports Google's investments in artificial intelligence initiatives [10].
Google places ads inside chatbot conversations with AI startups
TechXplore· 2025-05-01 11:08
Core Insights - Google's ad network has started displaying ads within chatbot conversations as part of its strategy to maintain a competitive edge in digital advertising amidst the rise of generative AI [1][2] Company Strategy - In early 2025, Google AdSense expanded to include ads in conversations with AI-operated chatbots after testing with startups like iAsk and Liner [2] - Google aims to monetize generative AI effectively, emphasizing the importance of feedback loops and visibility into successful ad placements [4] Market Context - Google's advertising business, particularly through Google Search, generated over $198 billion in revenue in 2024, accounting for nearly 60% of Alphabet's total sales [6] - The company faces increasing scrutiny from regulators regarding its dominance in the advertising market, particularly after a federal judge found it violated antitrust laws [6][7] Competitive Landscape - New entrants like OpenAI and Perplexity AI are challenging Google's audience share with innovative products designed to enhance user search experiences [3] - Startups are exploring advertising-based models to offset costs, with examples like iAsk showing ads below AI-generated responses and Perplexity allowing brands to sponsor follow-up questions [9][10] User Behavior - Users of generative AI tend to click on fewer links, which may complicate monetization strategies for startups relying on pay-per-click advertising [11] - Liner, targeting research-oriented users, aims to deliver a limited number of highly relevant ads, similar to early Google search ads [12]