11月20日，第六届长三角国际文化产业博览会在国家会展中心（上海）启幕。8万平方米展区内，1500余家文化单位与企业品牌齐聚。其中，网络 文学、网络影视剧、网络游戏组成的"长三角文化新三样"格外亮眼。 所谓文化"新三样"，是数字时代催生的文化新形态，既延续了中华优秀传统文化的精神内核，又契合了当下年轻群体的审美与消费需求。网络文 学为数字文化提供源头活水，网络影视剧让虚拟故事可视化落地，网络游戏则构建起沉浸式互动体验，三者共同构成了长三角文化产业高质量发 展的核心增长极，不仅展现了长三角文化产业的蓬勃活力，更重构着文化生产、传播与消费的全新生态，成为中国文化"走出去"的重要载体。 网络文学：IP源头深耕，衍生潜力巨大 作为文化新三样的"内容基石"，网络文学在文博会上展现出强大的生命力与衍生潜力。 阅文集团携《庆余年》《诡秘之主》等重磅IP亮相。其展厅中央，一座搭起的"人气角色塔"尤为引人注目，组成塔身的每一块方形积木，都是"阅 文十周年・角逐IP之光"的人气角色，这一3000万人次投票选出的人气角色榜单涵盖《诛仙》等经典与《道诡异仙》等新锐，勾勒出网络文学跨越 代际的发展脉络。其中高居人气榜首的角色克莱恩是阅 ...

与此同时，IP正加速成为"悦己消费"的新增长极。展区内，《全职高手》《诡秘之主》《道诡异仙》等 IP衍生品区人气爆棚，成为"谷子经济"火爆的缩影。为加速释放IP商业化潜力，阅文近期发布了"全球 潮玩共创计划"，邀请百大艺术家加速IP形象化创作。2025年上半年，其衍生品GMV大幅增长至4.8亿 元，已接近2024年全年水平。在文化消费升级背景下，"IP+消费"不仅是阅文商业化的增长引擎，更将 为文化价值与商业价值双向赋能提供创新范式。 从"内容出海"到"生态共创" 在近日开幕的长三角国际文化产业博览会上，阅文集团携《庆余年》《全职高手》《诡秘之主》等重磅 IP集中亮相，系统展现了从精品内容创作到IP全产业链开发的数字文化新生态。 筑牢IP源头活水，精品内容沉淀文化价值 作为新大众文艺的先锋，网络文学正以其蓬勃的创造力，为数字文化产业注入源头活水。现场展出 的"阅文十周年·角逐IP之光"十大人气角色，正是网络文学生命力的最佳印证。这份由3000万人次票选 出的榜单，既有《仙逆》《诛仙》《斗破苍穹》等历久弥新的时代经典，也有《诡秘之主》《道诡异 仙》等定义潮流的标杆新锐，清晰勾勒出网络文学跨越代际的发展脉络，堪称 ...

Core Viewpoint - The short drama industry is experiencing rapid growth and transformation, with user preferences shifting towards higher quality and more complex narratives, as evidenced by the success of works like "Summer Fendela" which achieved over 3 billion views in just 17 days [5][17]. Industry Overview - The user base for micro short dramas is projected to reach 662 million by 2024, with a market size exceeding 50.5 billion yuan, surpassing the total box office of national films for the first time [5][6]. - By the first half of 2025, the short drama market is expected to grow by 34.4% year-on-year, reaching 67.79 billion yuan, with average daily viewing time increasing from 25 minutes to 38 minutes [5][6]. Market Dynamics - The average stock price increase for short drama concept stocks exceeded 40% in the first half of 2025, with ByteDance's short drama app "Hongguo" seeing a 94% year-on-year increase in monthly active users, reaching 236 million [6][23]. - The industry faces increasing anxiety due to the pressure of over 100 new short dramas being released daily, leading to high competition and rising production costs [8][12]. Creative Trends - The narrative structure of short dramas is evolving from simple emotional consumption to more nuanced emotional expression, with a noticeable shift towards longer storytelling formats [8][20]. - Successful short dramas are increasingly incorporating real-life elements and addressing social issues, making them more relatable to audiences [8][21]. Production Challenges - The rapid production cycle has led to a "mechanical" approach to storytelling, where the focus is on quick emotional hits rather than deep narratives, resulting in a formulaic creation process [15][36]. - The lifecycle of popular themes is shortening, with audience fatigue setting in much quicker than before, necessitating constant innovation [12][13]. Business Model Evolution - Major players like ByteDance and Yuewen are restructuring the commercial chain by integrating production and distribution, enhancing their competitive edge [23][25]. - The monetization strategies are diversifying, moving from a single revenue stream to a multi-faceted approach that includes content payment, brand placement, e-commerce, and IP derivatives [41][43]. Technological Integration - The use of AI in content creation is becoming prevalent, with tools that streamline the production process and reduce costs, particularly in the realm of animated dramas [29][30]. - The rise of "manhua" (animated dramas) is filling a market gap, appealing to younger audiences and leveraging lower production costs [30][31]. Market Challenges - Despite the growth, the industry faces significant challenges, including high competition for platform visibility, varying effectiveness of brand placements, and a profit-sharing model that increasingly favors platforms over creators [38][40]. - The prevalence of piracy remains a critical issue, complicating revenue generation and necessitating stronger copyright enforcement measures [47].

Market Capitalization of Hong Kong Listed Film and Entertainment Companies - The market capitalization rankings of 17 Hong Kong listed film and entertainment companies as of October 31, 2025, show that China Literature (00136.HK) leads with a market cap of HKD 454.30 billion, followed by Tencent Music Entertainment (00772.HK) at HKD 426.77 billion [1] - Other notable companies include Alibaba Pictures (01060.HK) with a market cap of HKD 274.86 billion and Giant Interactive (06683.HK) at HKD 78.42 billion [1] Price Performance of Hong Kong Listed Film and Entertainment Companies - The price performance rankings indicate that "Coming Signal" (02306.HK) experienced the highest year-to-date increase of 260.32%, reaching a price of HKD 2.27 [2] - Other significant gainers include Liti Pictures (09958.HK) with a 94.92% increase and Alibaba Pictures (01060.HK) with a 93.68% increase [2] - Conversely, companies like Starry Media (06698.HK) and Happy Media (01003.HK) faced declines of 66.94% and 31.18%, respectively [2]

Group 1: Market Overview - The consumer service, retail, and media sectors in Hong Kong have shown significant performance, with the consumer service sector down by 17.34%, retail up by 94.61%, and media up by 50.98% as of October 24, 2025 [13][10][12] - The strong valuation recovery in Hong Kong stocks is attributed to a combination of global interest rate cuts, inflows of foreign and southbound capital, and the revaluation of core internet assets like Tencent and Alibaba [13][10] - The new consumption leaders in IP toys, tea drinks, and beauty sectors are showing positive fundamentals, leading to structural market trends [13][10] Group 2: IP Economy - The global licensed consumer goods market is projected to reach $307.9 billion in 2024, with a year-on-year growth of 10% [28] - Fashion apparel is identified as the category with the highest growth potential at 70%, followed by toys at 54% and food and beverages at 52% [31] - Disney, Pokémon, and Sanrio are leading in licensed retail sales, with Disney achieving $62 billion in 2024 [29][31] Group 3: Health and Wellness - The ready-to-drink beverage segment is expected to see significant penetration growth globally, with companies like Mixue Group and Guming benefiting from a positive operational cycle [4] - The return of home-cooked meals and increased health awareness are driving demand for traditional and healthy food options [4] Group 4: Beauty Sector - The cosmetics sector in China is experiencing slower growth compared to overall retail, with Douyin (TikTok) emerging as a key player in marketing and sales [4] - New ingredients and concepts are gaining traction, with a rise in oral beauty and health products [4] Group 5: Globalization Trends - The demand for spiritual entertainment in the Middle East is surging, with companies like Red Child City Technology seeing over 60% of their revenue from this region [4] - The cross-border e-commerce landscape is expanding, with companies like J&T Express capitalizing on the growth in Southeast Asia, where parcel volumes increased by 79% year-on-year [4] Group 6: Consumer Behavior Changes - The shift in consumer behavior towards more personalized and experiential consumption is evident, with a focus on self-fulfillment and value realization [4] - The education sector is adapting to changing perceptions, with new products targeting high school and college graduates to address employment challenges [4] Group 7: Entertainment and Leisure - The live music and sports sectors are expected to outperform the broader service consumption market, with companies like Ctrip and Damai Entertainment positioned to benefit [4] - The domestic concert market is maintaining high growth, with ticket sales and attendance showing significant year-on-year increases [73]

Core Insights - Forbes China recently released the "Top 30 Globalization Flagship Brands" list for 2025, with Reading Group being selected for the second consecutive year [1] - Reading Group is recognized as a leader in cultural globalization, advancing from merely translating content to co-creating globally [1] - The CEO of Reading Group emphasized that the core of their globalization strategy is co-creation, integrating global resources to enhance cultural exchange [1] Company Overview - Reading Group has been acknowledged for its role in leading the export of Chinese culture through innovative models [1] - The company aims to transform the narrative of Chinese stories into a global language, promoting a vibrant exchange of civilizations [1] - The strategy involves moving from "going out" to "going in," fostering a dynamic and innovative approach to cultural exchange [1]

Core Viewpoint - The article discusses a landmark case in China regarding AI copyright infringement, highlighting the responsibilities of both users and AI platforms in the context of copyright law [1][4][12]. Group 1: Case Details - The Shanghai Jinshan District People's Court ruled on November 3 that a user infringed copyright by using images of the character "Medusa" from the anime series "Dou Po Cang Qiong" to train an AI model, resulting in a compensation of 50,000 yuan [1][4]. - The AI platform involved was not held liable as it had promptly removed the infringing model and updated its keyword filters after receiving a lawsuit, fulfilling its "notice-and-takedown" obligations [1][12]. - The user, identified as Li, used over 20 images of "Medusa" to create a model that allowed others to generate similar images, which the court deemed a violation of the original copyright holder's rights [4][12]. Group 2: Implications for AI Platforms - The court's decision sets a precedent for how AI platforms are treated under copyright law, emphasizing the need for platforms to respond quickly to infringement complaints and implement effective monitoring systems [1][12][14]. - The ruling aligns with previous cases, such as the "Ultraman AI infringement case," where courts found that platforms are not directly liable if they do not participate in the infringement and take appropriate actions upon notification [12][13]. - Legal experts suggest that AI companies should enhance their complaint handling processes, improve their content review systems, and clearly inform users about copyright risks when using training features [14]. Group 3: Industry Context - The popularity of "Dou Po Cang Qiong" has led to widespread AI-generated content, with many users creating videos and images based on the series, raising questions about the balance between creative expression and copyright protection [5][12]. - The emergence of user-generated content (UGC) communities and AI model fine-tuning presents new challenges for copyright enforcement, necessitating a reevaluation of the responsibilities of AI platforms [13][14].

Core Viewpoint - The case marks a significant development in the ongoing AI copyright dispute, establishing a precedent for how AI platforms and users may be held accountable for copyright infringement in China [1][5]. Group 1: Case Details - The Shanghai court ruled that the user, who used images of the character "Medusa" from the anime series "Dou Po Cang Qiong" to fine-tune a large model, infringed copyright and was ordered to pay 50,000 yuan in damages [1][3]. - The AI company was found not liable for the infringement as it had promptly removed the infringing model and updated its keyword filters upon receiving the lawsuit [1][5]. - The user’s actions were deemed to meet the standards of "access" and "substantial similarity," thus violating the original copyright holder's rights [3][4]. Group 2: Implications for AI Platforms - The ruling emphasizes the need for AI platforms to have effective complaint mechanisms and to act promptly on infringement claims to avoid liability [5][7]. - The distinction between AI platforms as "content providers" versus "technology providers" is crucial, with the court suggesting that platforms must be aware of potential infringement risks [6][7]. - Legal experts suggest that AI companies should enhance their compliance measures, including improving user agreements and providing clear warnings about copyright risks when using training functions [7].

Core Viewpoint - The Shanghai Pavilion at the 8th China International Import Expo showcases the theme "AI Empowerment, Cultivating New Consumption," highlighting innovations in the construction of an international consumption center city through intelligent presentations and sustainable design [2]. Group 1: Brand Story - The "Brand Story" section focuses on brand economy and the launch economy, emphasizing the internationalization of local brands and the debut of international brands, showcasing how commercial brands contribute to the quality upgrade of the consumption sector [5]. - Notable exhibits include the "Blooming Secret Realm" jewelry from the century-old brand Lao Feng Xiang, which previously impressed at Milan Fashion Week [5]. - The pavilion features a dialogue and collaboration between Chinese and international brands, including LEGO's skyline exhibit of Shanghai [11]. Group 2: Consumption Innovation - The "Consumption Innovation" section addresses trends in personalized, emotional, and health-related consumption, showcasing AI's role in enhancing service and digital consumption [15]. - The "Silver Economy" area features a home care robot developed by Zhineng Technology [15]. - The "Children's Economy" area displays AI toys designed for emotional regulation and educational companionship, such as the Fuzozo doll and the chess-playing robot from SenseTime [17]. - The "Youth Economy" area highlights original IP incubation companies like Bilibili and showcases their latest animation generation model [18]. - The "Pet Economy" area features lifestyle products from the brand VETRESKA, including a cactus-shaped cat climbing frame [20]. Group 3: Experience Consumption - The third section explores the potential for consumption growth by breaking physical boundaries and creating new experience consumption scenarios through cultural tourism and night economy themes [22]. - The Shanghai Museum presents a "Mini version of the Egyptian Gods" scene, representing cultural IP [22]. - The "INS New Paradise" scene represents the night economy, featuring live DJ performances and dancing robots [23].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 第 1 頁 共 10 頁 v 1.1.1 FF301 | 截至月份: | 2025年10月31日 | | | | 狀態: 新提交 | | --- | --- | --- | --- | --- | --- | | 致：香港交易及結算所有限公司 | | | | | | | 公司名稱: | 閱文集團 | | | | | | 呈交日期: | 2025年11月4日 | | | | | | I. 法定/註冊股本變動 | | | | | | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 (註1) | 是 | | 證券代號 (如上市) | 00772 | 說明 | | | | | | 法定/註冊股份數目 | 面值 | | 法定/註冊股本 | | | --- | --- | --- | --- | --- | --- | | 上月底結存 | 10,000,000,000 | USD | 0.0001 | USD | 1,000,000 | | 增加 / 減少 (-) | 0 | | | USD | 0 | | 本 ...