香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Red Star Macalline Group Corporation Ltd. 紅星美凱龍家居集團股份有限公司 （一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 於2025年8月15日舉行之 2025年第五次臨時股東大會之投票結果 紅星美凱龍家居集團股份有限公司（「本公司」）宣佈，本公司於2025年8月15日 （星期五）下午二時正假座中華人民共和國（「中國」）上海市閔行區申長路1466弄美 凱龍環球中心B座南樓3樓會議中心舉行2025年第五次臨時股東大會（「臨時股東 大會」），臨時股東大會通告內所載的建議決議案已以投票方式表決通過。有關在 臨時股東大會中審議的決議案詳情，股東可參閱本公司日期為2025年7月28日的 臨時股東大會通告及臨時股東大會通函（「通函」）。除非本公告另有界定，本公告 內所用的詞彙與通函內所界定者具有相同涵義。 於臨時股東大會日期，股份總數為4,3 ...

（一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 董事會會議通告 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該等內容而引致之任何損失承擔任 何責任。 Red Star Macalline Group Corporation Ltd. 紅星美凱龍家居集團股份有限公司 中國，上海 二零二五年八月十五日 紅星美凱龍家居集團股份有限公司（「本公司」）董事會（「董事會」）謹此宣佈，董 事會會議將於二零二五年八月二十九日（星期五）舉行，藉以（其中包括）考慮及批 准本公司及其附屬公司截至二零二五年六月三十日止六個月之中期業績及其發佈。 於本公告日期，本公司的執行董事為李玉鵬、車建興、施姚峰及楊映武；非執行 董事為葉衍榴、鄒少榮、宋廣斌、許迪及徐國峰；及獨立非執行董事為薛偉、黃 建忠、陳善昂、黃志偉及蔡慶輝。 承董事會命 紅星美凱龍家居集團股份有限公司 邱喆 董事會秘書兼聯席公司秘書 ...

北京市金杜律师事务所上海分所 关于红星美凯龙家居集团股份有限公司 之法律意见书 致：红星美凯龙家居集团股份有限公司 北京市金杜律师事务所上海分所（以下简称本所）接受红星美凯龙家居集 团股份有限公司（以下简称公司）委托，根据《中华人民共和国证券法》 （以下 简称《证券法》）、《中华人民共和国公司法》（以下简称《公司法》）、中国证券 监督管理委员会《上市公司股东会规则》（以下简称《股东会规则》）等中华人 民共和国境内（以下简称中国境内，仅为本法律意见书之目的，本法律意见书 中提及的"中国境内"不包括中国香港特别行政区、中国澳门特别行政区和中 国台湾省）现行有效的法律、行政法规、规章和规范性文件和现行有效的《红 星美凯龙家居集团股份有限公司章程》（以下简称《公司章程》）有关规定，指 派律师出席了公司于 2025 年 8 月 15 日召开的 2025 年第五次临时股东大会（以 下简称本次股东大会），并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了以下文件，包括但不限于： 审议通过的《公司章程》； 《中国证券报》《上海证券报》《证券日报》《证券时报》及于 2025 年 7 月 18 日刊登 ...

| | 票数 | 比例（%） | | 票数 | 比例（%） | 票数 | 比例 | | --- | --- | --- | --- | --- | --- | --- | --- | | （%） | | | | | | | | | A股 | 2,295,187,840 | 99.480296 | 11,411,051 | 0.494589 | 579,440 | 0.025115 | | | H股 | 2,435,061 | 6.776352 | 33,499,630 | 93.223648 | 0 | 0.000000 | | | 普通股合 | 2,297,622,901 | 98.058561 | 44,910,681 | 1.916710 | 579,440 | 0.024729 | | | 计： | | | | | | | | | | 票数 | 比例（%） | | 票数 | 比例（%） | 票数 | 比例 | | --- | --- | --- | --- | --- | --- | --- | --- | | （%） | | | | | | | | | A股 | 2,294,738,030 | 99 ...

证券代码：601828 证券简称：美凯龙 公告编号：2025-061 红星美凯龙家居集团股份有限公司 2025年第五次临时股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 (五)公司董事、监事和董事会秘书的出席情况 二、 议案审议情况 一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 8 月 15 日 (二)股东大会召开的地点：上海市闵行区申长路 1466 弄美凯龙环球中心 B 座南 楼 3 楼会议中心 注：有权出席临时股东大会并投票的本公司股份总数为 4,353,687,873 股（本公司回购专用 账户中的 A 股股份不享有临时股东大会表决权） (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次股东大会由公司董事会召集，董事长李玉鹏先生主持。会议采用现场投 票和网络投票相结合的表决方式进行表决。会议的召开和表决符合《公司法》和 《公司章程》的规定。 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1 ...

北京市金杜律师事务所上海分所 关于红星美凯龙家居集团股份有限公司 2025 年第五次临时股东大会 之法律意见书 致：红星美凯龙家居集团股份有限公司 北京市金杜律师事务所上海分所（以下简称本所）接受红星美凯龙家居集 团股份有限公司（以下简称公司）委托，根据《中华人民共和国证券法》（以下 简称《证券法》）、《中华人民共和国公司法》（以下简称《公司法》）、中国证券 监督管理委员会《上市公司股东会规则》（以下简称《股东会规则》）等中华人 民共和国境内（以下简称中国境内，仅为本法律意见书之目的，本法律意见书 中提及的"中国境内"不包括中国香港特别行政区、中国澳门特别行政区和中 国台湾省）现行有效的法律、行政法规、规章和规范性文件和现行有效的《红 星美凯龙家居集团股份有限公司章程》（以下简称《公司章程》）有关规定，指 派律师出席了公司于 2025 年 8 月 15 日召开的 2025 年第五次临时股东大会（以 下简称本次股东大会），并就本次股东大会相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了以下文件，包括但不限于： 1 1. 公司 2023 年第五次临时股东大会、A 股类别股东会及 H 股类别股东会 审 ...

Core Insights - The article highlights the significant decline of Red Star Macalline, once a leading player in the home furnishing retail sector, facing substantial financial losses and operational challenges [3][15] - The company's revenue model, heavily reliant on rental income and property management, is under pressure due to changing market dynamics and increased competition [6][7] Financial Performance - Red Star Macalline is projected to report a net loss of between 1.59 billion to 1.92 billion yuan for the first half of 2025, marking its third consecutive year of losses [3] - The number of self-operated malls has decreased from 250 to 76, with cumulative losses exceeding 5 billion yuan from 2023 to 2024, erasing profits from 2020 to 2022 [3][9] - The company's asset-liability ratio is approaching 60%, which is concerning for its financial stability [9] Business Model and Strategy - The company operates on a business model that combines rental income with property management services, similar to fast-food giants like McDonald's and KFC [6][7] - Red Star Macalline's revenue from self-operated and rental businesses accounted for 68.5% of total revenue in 2024, indicating a strong reliance on this segment [6][8] - The shift towards a service-oriented model is evident, as the company aims to provide additional services to merchants, moving from a landlord to a service partner [7] Market Challenges - The home furnishing industry is experiencing a downturn, exacerbated by the real estate market's decline and changing consumer purchasing habits [13][15] - The rise of bulk purchasing by major real estate companies has significantly impacted the profitability of traditional retail models [14] - Online sales remain a small fraction of total revenue, with low customer retention rates, highlighting the challenges in adapting to digital trends [14][15] Competitive Landscape - Red Star Macalline's competitor, Juran Home, has adopted a lighter asset model, focusing on rental properties, which allows for quicker adjustments in response to market conditions [11][12] - Both companies face similar challenges, indicating that the issues are not isolated but rather reflective of broader industry trends [12][15]

Group 1 - The company Changzhou World Furniture and Home Plaza Co., Ltd. has undergone a change in its business registration, with key personnel changes including the resignation of founder Che Jianxing as supervisor and Chen Shuhong as legal representative, chairman, and general manager [1] - Liu Zemin has been appointed as the new legal representative and will also serve as a director and manager of the company [1] - The company was established in April 2002 with a registered capital of 5 million RMB, and its business scope includes venue rental services, property management, and corporate management consulting [1] Group 2 - The company is wholly owned by Meikailong (601828) [1]

Core Insights - Red Star Macalline launched a themed live stream event "Peeling Back the Smoke and Fire of Life" on Douyin for the 818 promotion, breaking regional barriers with a "one coupon, one product" strategy to stimulate consumer engagement [1] - The live stream achieved over 6.14 million exposures, a 25% increase compared to the 618 promotion, with peak online viewers exceeding 20,000 and nearly 50,000 new followers gained during the event [1] Group 1: Live Stream Event - The live stream featured executives from major brands such as Gujia, Midea, and Hisense, collaborating with Red Star Macalline's leadership to create an immersive home culture showcase [1] - The event recreated realistic living scenarios, including living rooms and kitchens, integrating featured products from various brands to resonate with the theme [1] Group 2: Marketing Strategy - Red Star Macalline upgraded the "818 Shopping Festival" to "818 Good Goods Festival," emphasizing dual subsidies from government and enterprises, and highlighting integrated marketing strategies [1] - The company implemented a competitive all-category product lineup through a three-dimensional strategy of cost optimization, price assurance, and quality selection, enhancing consumer experience [1] Group 3: Traffic and Engagement - The live stream served as a practical application of Red Star Macalline's all-domain traffic operation, integrating resources from platforms like Douyin and Xiaohongshu to enhance online and offline experiences [1] - To boost consumer participation, the event included universal coupons, brand subsidies, and 800 brand lucky bags for giveaways, along with 10 round-trip flight tickets as grand prizes [1] - The goal of "quantifying user growth" was evident, with nearly 50,000 new followers added during the live stream [1]

Core Viewpoint - The home furnishing market is facing a critical turning point in 2025, marked by a series of tragic events involving industry leaders, which may leave a dark mark in Chinese business history [4]. Group 1: Industry Overview - The home furnishing market operates on a "real estate-like" model, relying heavily on land acquisition, loans, and rental income, making it susceptible to risks associated with resource acquisition [5]. - The industry has thrived over the past 20 years due to the real estate boom, but as this growth cycle ends, a market "cleansing" and reshuffling is necessary [6]. - The average rental rates for leading home furnishing companies have been reported to be between 89% and 93%, below the industry safety line of 95%, indicating operational risks [8]. Group 2: Financial Performance - From 2021 to 2024, the total revenue of major players like居然之家 (Yuanran Home) fluctuated around 13 billion yuan, while net profit plummeted by 67% from 2.3 billion yuan to 769 million yuan [12]. - 红星美凯龙 (Red Star Macalline) saw its revenue drop from 15.5 billion yuan in 2021 to 7.8 billion yuan in 2024, with net losses escalating from 2.2 billion yuan to 2.9 billion yuan [13]. - 富森美 (Fusenmei) maintained revenue around 1.5 billion yuan but faced declining net profits, indicating a trend of financial deterioration across the industry [14]. Group 3: Market Dynamics - The home furnishing market's sales in 2024 were approximately 1.49 trillion yuan, reflecting a year-on-year decline of 3.85%, with a significant increase in bankruptcies within the home decoration sector [9]. - The shift in consumer behavior and the rise of online platforms have led to a decline in foot traffic and sales in physical stores, with many stores reporting minimal customer engagement [10][11]. - The operational model is evolving, with companies exploring multi-format strategies and digital transformation to adapt to changing market conditions [17][19]. Group 4: Transformation Challenges - Companies are attempting to diversify their business models by integrating new formats such as automotive and dining services, but these efforts have yet to fully offset declines in core business [17]. - The transition to online platforms has proven challenging, as traditional home furnishing retailers struggle to replicate the customer experience offered by established e-commerce giants [21]. - The need for enhanced service offerings and unique in-store experiences is becoming critical as the market shifts from a focus on rental income to a more service-oriented approach [23][25].