香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Red Star Macalline Group Corporation Ltd. 紅星美凱龍家居集團股份有限公司 （一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 於2025年5月29日舉行之 2025年第三次臨時股東大會之投票結果 紅星美凱龍家居集團股份有限公司（「本公司」）宣佈，本公司於2025年5月29日 （星期四）上午十時三十分假座中華人民共和國（「中國」）上海市閔行區申長路1466 弄美凱龍環球中心B座南樓3樓會議中心舉行2025年第三次臨時股東大會（「臨時 股東大會」），臨時股東大會通告內所載的建議決議案已以投票方式表決通過。有 關在臨時股東大會中審議的決議案詳情，股東可參閱本公司日期為2025年5月13 日的臨時股東大會通告及臨時股東大會通函（「通函」）。除非本公告另有界定，本 公告內所用的詞彙與通函內所界定者具有相同涵義。 於臨時股東大會日期，股份總數為4 ...

Core Viewpoint - The company plans to establish a commercial mortgage-backed asset support special plan to enhance cash flow and broaden financing channels, with a total issuance scale not exceeding RMB 1.768 billion and a term of up to 15 years [2][4][21]. Group 1: Special Plan Overview - The special plan involves the company’s directly held Tianjin Red Star Meikailong Home Decoration Life Plaza Co., Ltd. and indirectly held Chongqing Xingkaike Home Co., Ltd. as underlying asset holders [2][3]. - The asset-backed securities will be managed by Guotai Junan Securities Asset Management Co., Ltd., with the company as the original rights holder [2][5]. - The funds raised will be used for operational expenditures compliant with national laws and regulations, including repaying existing liabilities and supplementing working capital [4][29]. Group 2: Financial Details - The total asset-backed securities issuance scale is capped at RMB 1.768 billion, with a maximum term of 15 years [4][16]. - The company will subscribe to the subordinate asset-backed securities, while Xiamen Jianfa Co., Ltd. will act as the differential payment guarantor [3][16]. - The underlying assets include properties held by the project companies, which will provide collateral for the securities [11][12]. Group 3: Project Company Information - Tianjin Red Star Meikailong Home Decoration Life Plaza Co., Ltd. has total assets of approximately RMB 756.36 million and a net asset of about RMB 150.92 million as of December 31, 2024, with a debt ratio of 80.05% [8]. - Chongqing Xingkaike Home Co., Ltd. has total assets of approximately RMB 713.28 million and a net asset of about RMB 712.65 million as of December 31, 2024, with a debt ratio of 0.09% [10]. Group 4: Guarantee and Risk Management - The special plan includes collateral guarantees from both project companies, with a total guarantee amount not exceeding RMB 1.768 billion [11][12]. - The guarantees cover principal amounts, interest, and associated costs arising from defaults [11][12]. - The company has cumulative guarantees totaling RMB 1.666 billion, with no overdue guarantees reported [18][40].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因依賴該等內容而引致之任何損失承擔任 何責任。 Red Star Macalline Group Corporation Ltd. 紅星美凱龍家居集團股份有限公司 （一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 海外監管公告 本公告乃由紅星美凱龍家居集團股份有限公司（「本公司」）根據香港聯合交易所有 限公司證券上市規則第13.10B條作出。 以下為本公司於上海證券交易所網站刊發之《紅星美凱龍家居集團股份有限公司 第五屆董事會第三十七次臨時會議決議公告》《紅星美凱龍家居集團股份有限公司 關於公司為子公司向金融機構的融資提供擔保的公告》《紅星美凱龍家居集團股份 有限公司關於擬設立商業抵押貸款資產支持專項計劃的公告》，僅供參閱。 承董事會命 紅星美凱龍家居集團股份有限公司 邱喆 董事會秘書兼聯席公司秘書 中國上海，2025年5月28日 於本公告日期，本公司的執行董事為李玉鵬、車建興、施姚峰及楊映武；非執行董事為鄒少榮、李建宏 ...

Core Viewpoint - The company has approved financing guarantees for its subsidiaries and plans to establish a commercial mortgage-backed asset support plan to enhance cash flow and financing channels [1][2][3]. Group 1: Financing Guarantees - The company approved a guarantee for its subsidiary Shenyang Hongxing Meikailong Home Co., Ltd. for a total borrowing amount of RMB 450 million from Shengjing Bank [1]. - The subsidiary Shenyang Hongxing and another subsidiary Shenyang Bolan Home Co., Ltd. will provide real estate as collateral for the financing [1][2]. - The board meeting had unanimous approval with 13 votes in favor and no opposition [2]. Group 2: Asset Support Plan - The company plans to set up a commercial mortgage-backed asset support plan with a maximum issuance scale of RMB 1.768 billion and a term of up to 15 years [3]. - The funds raised will be used for operational expenditures, including repaying existing liabilities and supplementing working capital [3]. - The management is authorized to handle all matters related to this asset support plan [3][4].

红星美凯龙家居集团股份有限公司 证券代码：601828 证券简称：美凯龙 编号：2025-042 红星美凯龙家居集团股份有限公司 关于拟设立商业抵押贷款资产支持专项计划的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 为了更好地盘活存量资产，增加可支配现金流，拓宽融资渠道，助力公司业 务发展，公司直接持股的天津家居家饰、间接持股的重庆星凯科拟将所持物业作 为底层资产，由公司作为原始权益人，由国君资管作为管理人，通过向投资者发 行资产支持证券的方式募集资金并设立资产支持专项计划，公司认购次级资产支 持证券，厦门建发股份有限公司作为差额支付承诺人在发生约定的差额支付启动 事件的情况下对专项计划费用、优先级资产支持证券的各期预期收益和应付本金 的差额部分承担差额支付义务，并作为回售承诺人在专项计划每 3 年天津家居家 红星美凯龙家居集团股份有限公司（以下简称"公司"或"本公司"）直接持股的 天津红星美凯龙家居家饰生活广场有限公司（以下简称"天津家居家饰"或"项 目公司一"）、间接持股的重庆星凯科家居有限公司（以 ...

红星美凯龙家居集团股份有限公司 证券代码：601828 证券简称：美凯龙 编号：2025-041 红星美凯龙家居集团股份有限公司 关于公司为子公司向金融机构的融资提供担保的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示: 一、担保情况概述 为满足日常经营需求，公司子公司沈阳红星美凯龙家居有限公司（以下简称 "沈阳红星"）与盛京银行股份有限公司沈阳市于洪支行签订了合计借款金额为 人民币45,000万元的相关协议（以下统称"本次融资"），沈阳红星以其所持有 的土地证号为铁西国用2015第0018号的土地、产权证书号为N060767641的房产； 公司子公司沈阳红星美凯龙博览家居有限公司（以下简称"沈阳博览家居"）以 其所持有的土地证号为沈阳国用2015第TX00249、沈阳国用2015第TX00250、沈阳 国用2015第TX00251、沈阳国用2015第TX00252、沈阳国用2015第TX00253的土地、 产权证书号为N060626297、N060626353、N060626304、 N060626346 ...

红星美凯龙家居集团股份有限公司 证券代码：601828 证券简称：美凯龙 编号：2025-040 红星美凯龙家居集团股份有限公司 第五届董事会第三十七次临时会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 红星美凯龙家居集团股份有限公司（以下简称"公司"或"本公司"）第五 届董事会第三十七次临时会议以电子邮件方式于 2025 年 5 月 25 日发出通知和会 议材料，并于 2025 年 5 月 28 日以通讯方式召开。会议应出席董事 13 人，实际 出席董事 13 人（含授权代表），其中执行董事车建兴先生因故无法亲自出席并 委托执行董事施姚峰先生代为出席并投票，会议由董事长李玉鹏主持，本次会议 的召开及审议符合《中华人民共和国公司法》和《红星美凯龙家居集团股份有限 公司章程》等相关规定。会议形成了如下决议： 一、审议通过《关于公司为子公司向金融机构的融资提供担保的议案》 公司子公司沈阳红星美凯龙家居有限公司（以下简称"沈阳红星"）与盛 京银行股份有限公司沈阳市于洪支行签订了合计借款金额为人民币45,000万 元的相 ...

Core Viewpoint - The appointment of Li Yupeng as chairman marks a significant shift for Red Star Macalline, transitioning from a "channel-oriented" approach to an "ecosystem empowerment" strategy, indicating a deeper paradigm shift in the home furnishing industry [2][29]. Group 1: Leadership Transition - Li Yupeng's leadership is characterized by a hands-on approach, directly engaging in the 618 sales event, which is seen as a critical battle for Red Star Macalline to find new growth opportunities in a saturated market [2][4]. - The transition aims to enhance organizational resilience and efficiency, breaking down departmental silos to improve collaboration across marketing, sales, logistics, and after-sales services [6][11]. Group 2: Strategic Initiatives - Li Yupeng has implemented four major initiatives to adapt to the changing market landscape, focusing on capturing policy benefits and activating consumer spending through government subsidies [4][6]. - The company is shifting towards a "content equals traffic" model, leveraging platforms like Douyin and Xiaohongshu to engage younger consumers and create immersive shopping experiences [7][9]. Group 3: Ecosystem Collaboration - The "3+Star Ecosystem" strategy focuses on integrating resources from various sectors, including real estate and finance, to create a comprehensive service offering that spans the entire home lifecycle [11][19]. - This approach aims to enhance operational efficiency and customer experience, positioning Red Star Macalline as a holistic home service provider rather than just a retail space [15][17]. Group 4: Market Positioning - The company recognizes the importance of the renovation market, particularly in first- and second-tier cities, as a key driver for future growth, emphasizing the need for specialized services in home improvement [17][20]. - Li Yupeng's strategy includes enhancing the physical retail experience by transforming stores into experiential centers, thereby increasing foot traffic and sales performance [21][23]. Group 5: Service Enhancement - Red Star Macalline is focusing on service upgrades as a second growth curve, implementing a lifecycle service model that includes design consultations and after-sales support [25][27]. - The goal is to transition from merely satisfying customers to retaining them, thereby building a sustainable competitive advantage in the low-frequency, high-value home furnishing market [28][31].

Core Viewpoint - Red Star Macalline has officially upgraded its electrical appliance section from version 1.0 to 2.0, named "Mega-E Smart Electric Oasis," marking a significant transformation in its retail strategy and positioning in the high-end electrical appliance market [1][3][4]. Group 1: Upgrade Details - The upgraded "Mega-E Smart Electric Oasis" will feature an expanded operational area from 16,000 square meters to 33,000 square meters and an increase in brand offerings from 57 to 103 [3][11]. - The upgrade includes three dimensions: expanding product categories, enriching brand offerings, and enhancing service systems to inject new momentum into the domestic electrical appliance channel transformation [3][11]. - The new strategy aims to create 40 high-end electrical appliance ecological benchmarks across major cities in China over the next three years [3][14]. Group 2: Strategic Shift - The essence of the upgrade is a shift from high-end breakthroughs to ecological win-win scenarios, focusing on collaborative growth through category expansion, brand enrichment, and service enhancement [4][6]. - Red Star Macalline's strategy will transition from a high-end single-point breakthrough to an ecological collaborative approach, addressing diverse market needs and consumer segments [6][14]. - The company aims to redefine retail competition as a competition of ecological capabilities, moving from a channel merchant to an integrator of lifestyle proposals and industry ecosystems [19]. Group 3: Market Trends and Consumer Behavior - The electrical appliance market is shifting from "single product functionality competition" to "scene value creation," necessitating retail channels to accelerate transformation and enhance their display, demonstration, and service capabilities [8][12]. - The upgrade reflects a response to changing market demands, emphasizing the importance of scenario innovation to guide consumption upgrades and activate consumer willingness [8][12]. - The focus on younger consumers and the creation of a "heart price ratio" aims to reconstruct the underlying logic of electrical appliance consumption [4][6]. Group 4: Future Vision - Red Star Macalline's vision includes building future electrical appliance living halls that embrace trends of intelligence, zero-carbon, and elder-friendly designs [14][15]. - The company plans to establish a comprehensive service network across its malls by 2026, integrating home decoration, home appliances, and home furnishings into a cohesive ecosystem [17][19]. - The ultimate goal is to create a closed-loop ecosystem that efficiently addresses consumer needs through interconnected scenarios, data sharing, and embedded services [17][19].

Group 1 - The first home appliance outlet sale event by Red Star Macalline in Beijing was launched on May 24, 2025, featuring over 60 brands and more than 3,000 home appliance products with discounts as low as 10% [1][3] - The event is positioned as the first home appliance outlet project in Beijing, covering 1,000 square meters and offering a wide range of products including furniture, appliances, and building materials [3][5] - The outlet sale attracted significant foot traffic, with long queues at the checkout and some popular products sold out before the event concluded, indicating strong consumer interest [5][9] Group 2 - The popularity of the outlet model reflects a shift in consumer trends from paying a premium for brand value to seeking high cost-performance ratios [5][7] - Red Star Macalline stated that the outlet model serves as a channel for brands to create a "one-stop" shopping experience and extend brand value [7][9] - The success of the first home appliance outlet sale marks a new phase in the home retail industry, integrating "discount economy" and "experience economy" to stimulate consumer activity [9]