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电动两轮车行业分化加速,零际高端突围能否开辟新赛道?
Hua Xia Shi Bao· 2025-10-31 11:16
本报(chinatimes.net.cn)记者刘凯 北京报道 中国摩托车商会最新数据显示,2025年1—9月电动摩托车销量为244.56万辆,比去年同期下降了 8.51%。与此同时,燃油摩托车销量却增长了13.2%。在这一市场背景下,10月28日,全新高端两轮纯 电品牌"SCOOX零际"推出首款车型"陆地飞艇"X7,预计2026年第一季度正式交付。 在业内看来,这一市场现象揭示了电动两轮车行业正经历从"量"到"质"的深刻变革。电动摩托车销量下 滑与燃油摩托车增长并存的局面,恰恰反映了市场正在重新洗牌。消费者不再满足于基本的代步功能, 而是追求更具个性、更高品质的骑行体验。 电动两轮车行业的下滑与分化 号公司甚至在今年上半年实现了高达30.39%的综合毛利率,成为两轮电动车企中盈利能力的佼佼者。 然而,打造成功的高端两轮电动车品牌并非易事。出行领域资深分析师张弛对《华夏时报》记者表示, 中国两轮电动车行业正经历从"规模扩张"到"质量跃升"的阵痛期。企业必须通过扎实的技术研发、深度 的供应链合作和清晰的品牌价值塑造,才能在下一轮竞争中占据主动。 2025年前三季度,电动摩托车市场出现明显下滑。从原因来看,市场分化 ...
电动自行车新国标实施“前夜” 部分旧标车涨价去库存,新标车难觅踪影
Mei Ri Jing Ji Xin Wen· 2025-10-30 13:45
在各大品牌的电动自行车销售门店,旧国标车库存已经很少。 一家小牛电动门店的销售人员坦言:"现在,(旧国标车)库存是卖一辆少一辆,厂家已经停止生产旧 国标车了。店里现有的旧国标车型库存必须在一个月清空,11月30日之后就不能上牌了。" 根据新国标规定,今年9月1日后厂家只能生产新国标车型,但旧国标车可继续销售至今年11月30日。随 着新国标实施时间的临近,旧国标电动自行车已停止生产,库存车成了稀缺资源。 "莱茵60V23A电动车2798元,店里就剩这些现车了。与今年上半年相比,这款车的最终落地价格上浮了 200元左右。"日前,一家雅迪电动车门店的销售人员告诉《每日经济新闻》记者,店里的旧国标车型普 遍涨了100元~200元。 近期,《每日经济新闻》记者走访多家电动自行车品牌门店发现,旧国标车型价格不仅悄然上涨,且库 存车已很少。 "这款车10月初的时候还有30辆库存车,现在就剩店里摆放的这3辆了。"一家爱玛电动车门店的销售人 员指着店内一款旧国标车型向记者如是表示。 在电动自行车市场出现的这一现象背后,是距离新国标正式实施只剩约一个月的过渡期。根据《电动自 行车安全技术规范》(GB17761—2024)(以下简 ...
25km/h限速,围住3.8亿电驴大军
Di Yi Cai Jing· 2025-10-13 09:45
Core Viewpoint - The introduction of the new mandatory national standard for electric bicycles on September 1, 2023, aims to address safety concerns, but the practice of modifying speed limits remains prevalent in the market, posing ongoing challenges for regulation [1][6]. Group 1: New National Standard - The new national standard mandates a maximum speed of 25 km/h for electric bicycles, with automatic power cut-off for exceeding this limit [1][6]. - The standard includes anti-tampering requirements for battery packs, controllers, and speed limiters to enhance safety [5][8]. Group 2: Market Practices - Many retailers continue to offer services to modify electric bicycles to exceed the 25 km/h limit, often for free, with some modifications allowing speeds up to 100 km/h [3][4]. - The practice of modifying speed limits has become an industry "unwritten rule," driven by consumer demand for faster bicycles [4][5]. Group 3: Safety Concerns - The methods used to bypass speed limits, such as removing limiters or upgrading batteries, pose significant safety risks, including potential accidents and fire hazards [4][5]. - The increase in traffic accidents involving electric bicycles has been alarming, with a reported annual growth rate of 5.85% in fatalities from 2019 to 2023 [7]. Group 4: Market Dynamics - The transition to the new standard has led to a significant increase in the cost of electric bicycles, with some products nearly doubling in price due to enhanced safety materials and components [9][10]. - The "trade-in for new" policy has seen substantial growth, with a reported 113.5% month-on-month increase in sales through this method in the first half of 2023 [10]. Group 5: Future Outlook - Despite current challenges, the electric bicycle market is expected to grow, with estimates suggesting a potential increase in ownership from 4.6 billion to 5.1 billion units [11]. - The new standard is anticipated to accelerate technological upgrades and industry consolidation, pushing the market towards higher quality products [11].
家用电器:假期消费专题:出境游、线下演出高景气——25W40周观点-20251012
Huafu Securities· 2025-10-12 10:11
Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Insights - The report highlights a significant increase in holiday travel and consumption, with an average of 3.04 billion people traveling daily from October 1 to 8, a year-on-year increase of 6.3% [3][11] - Domestic consumption is showing steady improvement, with average daily sales in related sectors increasing by 4.5% during the holiday period, driven by strong performance in digital products, jewelry, and cultural services [3][15] - The offline performance of the entertainment sector is robust, with a 39.5% year-on-year increase in audience numbers for live performances during the holiday [3][20] Summary by Sections Holiday Consumption Trends - The report notes a rise in domestic travel, with 8.88 billion domestic trips taken during the holiday, an increase of 1.23 billion trips compared to the previous year [11][12] - The average spending per person decreased by 13% despite the increase in total expenditure, which reached 809 billion yuan [11][12] Retail and E-commerce Performance - Key retail and catering enterprises saw a 2.7% year-on-year increase in sales during the holiday [19] - E-commerce platforms experienced a surge in sales of green organic foods (up 27.9%), smart home products (up 14.3%), and domestic fashion brands (up 14.1%) [19][20] Investment Recommendations - The report suggests focusing on several sectors for potential investment, including: 1. Major appliances benefiting from trade-in programs, recommending companies like Midea Group, Haier Smart Home, and Gree Electric [4][23] 2. The pet industry, which is expected to remain resilient, with recommendations for companies like Guai Bao Pet and Zhongchong Co [4][23] 3. Small appliances and branded apparel, which may see a rebound in demand, with recommendations for companies like Bear Electric and Anta Sports [4][23] 4. Electric two-wheelers, with a strong outlook for domestic sales improvement, recommending companies like Ninebot and Yadea [4][23] Global Market Opportunities - The report emphasizes the long-term theme of international expansion, recommending companies like Ecovacs and Roborock in the cleaning appliance sector, and Midea and Haier in the major appliance sector [5][24] - It also highlights the potential for motorcycle brands to increase their market share overseas, suggesting companies like Chunfeng Power and Longxin General [5][24] Market Data - The home appliance sector saw a slight decline of 0.4% this week, with specific segments showing varied performance: white goods up 0.8%, black goods down 0.3%, and kitchen appliances down 1.0% [25]
「反叛」的电动车:雅迪摩登如何把「通勤」变成「出片」?
36氪· 2025-10-11 13:35
Core Viewpoint - Brand rejuvenation is a systematic transformation starting from product strength [38] Group 1: Brand Engagement with Youth - Young people use social media to showcase their experiences, creating a demand for brands to engage meaningfully [3][4] - Brands face challenges in standing out and avoiding aesthetic fatigue among consumers [4][5] - Yadea's innovative approach includes opening a creative store in a culturally rich area, integrating local culture and appealing to young consumers [6][9] Group 2: Unique Marketing Strategies - The opening event featured high-profile collaborations and interactive elements, attracting significant foot traffic and engagement [8][33] - Yadea's strategy emphasizes emotional connection and cultural relevance, moving beyond mere trend-following [9][16] - The brand's focus on aesthetics and safety in product design resonates with young consumers' desires for both functionality and style [39][42] Group 3: Product Innovation and Emotional Value - Yadea redefines electric scooters as fashion accessories and social tools, highlighting the importance of emotional value in purchasing decisions [22][23] - The brand's collaboration with Sanrio introduces beloved characters, enhancing emotional appeal and marketability [29][30] - Yadea's product design reflects a deep understanding of female consumers' needs, integrating safety and aesthetic preferences [43] Group 4: Retail Experience and Community Engagement - Yadea's creative stores serve as experiential spaces, transforming traditional retail into community hubs for interaction and engagement [44] - The brand's marketing efforts include participation in major events and collaborations with influencers to enhance visibility and emotional resonance [46][48] - Yadea's approach emphasizes understanding consumer pain points and fostering emotional connections to drive sales [48]
四川省通报6批次电动自行车不合格 涉及“雅迪”“九号”“爱玛”等
Zhong Guo Neng Yuan Wang· 2025-10-10 04:08
Core Viewpoint - The Sichuan Provincial Market Supervision Administration announced that six batches of electric bicycles failed quality inspections, highlighting potential safety and compliance issues in the industry [1] Company Summaries - Chongqing Yadea Technology Co., Ltd. produced the TDR3420Z electric bicycle, which was among the non-compliant models [1] - Ninebot Technology Co., Ltd. manufactured the TDT147Z electric bicycle, also identified as failing inspection [1] - Tianjin Kunshuo New Energy Technology Co., Ltd. produced the TDT001Z electric bicycle, which did not meet quality standards [1] - Zhuoyu (Tianjin) New Energy Technology Co., Ltd. was responsible for the TDT0073Z electric bicycle, flagged for non-compliance [1] - Tianjin Aima Vehicle Technology Co., Ltd. produced the TDT1298-2Z electric bicycle, which was part of the failed inspection batch [1] - Tailg Electric Technology (Tianjin) Co., Ltd. manufactured the TDT6244Z electric bicycle, also listed among the non-compliant products [1]
长寿区“爱尚重庆·购在长寿”2025金秋消费季活动圆满收官
Sou Hu Cai Jing· 2025-10-08 16:51
人头攒动的活动现场 活动期间的时代广场,从清晨展区开市到夜晚灯光亮起,70个参展商家的展位前始终人头攒动。市民们携家带口穿梭在展区中,询价、体验、下单的声音交 织成热闹的节日乐章,满是地道的"人间烟火气"。丰富多元的展销商品,让现场成为名副其实的"长寿特色宝藏集市",其中四类展位尤为亮眼: 河塘残疾人创业团队展位 10月7日晚,重庆市长寿区时代广场灯火璀璨,为期8天的"爱尚重庆·购在长寿"2025金秋消费季活动圆满落下帷幕。这场集购物、公益、科创、文化于一体 的消费盛宴,以"政府引领、平台支持、商户让利"为核心模式,最终实现销售额突破千万元大关、日均客流量超3万人次、带动周边餐饮住宿等相关消费提 升30%的预定目标,品牌曝光量等核心指标也全部达标。这次活动不仅点燃了国庆期间的消费热情,更在经济、产业、民生层面彰显出了深远意义。 2025金秋消费季活动圆满收官现场 公益与科创展区温情涌动。河塘残疾人创业团队展位前,负责人夏兴兵细致地为市民介绍手工编织篮与刺绣挂件。这个成立于2023年的创业团队,已建 成"1+N"助残生态链,作为长寿区"残疾人阳光就业帮扶基地"帮扶200余名残疾人就业增收,他们的工艺品凭借精湛工 ...
雅迪控股(01585) - 截至2025年9月30日止月份之股份发行人的证券变动月报表
2025-10-08 04:03
FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致:香港交易及結算所有限公司 公司名稱: 雅迪集團控股有限公司(於開曼群島註冊成立的有限公司) 呈交日期: 2025年10月8日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01585 | 說明 | | | | | | | | | 法定/註冊股份數目 | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | 5,000,000,000 | USD | 0.00001 | USD | | 50,000 | | 增加 / 減少 (-) | | | 0 | | USD | | | | 本月底結存 | | 5,000,000,000 | USD | 0.00001 | USD | | 50,000 | 本月底法定/註冊股本總額: USD 50,00 ...
中国摩都,电动车产量半年激增近59%
21世纪经济报道· 2025-10-03 00:10
Core Viewpoint - Chongqing is transforming into a global industrial base for smart connected electric vehicles, with ambitious production targets and a focus on electric two-wheelers, aiming for an annual output of over 15 million units by 2027 [1][14]. Group 1: Industry Transformation - The production of electric motorcycles in Chongqing reached 1.45 million units from January to July this year, marking a 34% year-on-year increase, indicating a rapid shift towards electrification [2]. - Chongqing has attracted seven of the top ten electric vehicle companies in China, including Yadea and Aima, with a local supply rate exceeding 60% for key components [1][10]. - The local government has initiated the "Chongqing Smart Connected Electric Vehicle Industry Development Action Plan (2025-2027)," aiming to establish a global industrial base for smart electric vehicles [1][14]. Group 2: Historical Context - Chongqing was once the heart of motorcycle manufacturing in China, producing the first civilian motorcycle, the "Jialing CJ50," in 1979, which symbolized the beginning of motorized transportation for Chinese families [4][7]. - The decline of the "Big Three" motorcycle manufacturers—Lifan, Longxin, and Zongshen—was attributed to policy changes, market saturation, and technological limitations, leading to a significant shift in the industry landscape [8][9]. Group 3: Smart and Electric Integration - The focus is shifting from merely achieving electrification to integrating smart technologies, with companies like Tailin implementing Huawei's HarmonyOS for enhanced connectivity features [12][13]. - The Chongqing government is promoting the development of a "Smart Electric Vehicle Data Service System" to facilitate future applications like battery swapping and shared mobility [10][12]. - The challenge lies in balancing the cost of smart features with consumer willingness to pay, as the electric two-wheeler market is highly price-sensitive [12][13]. Group 4: Global Expansion - With the domestic market reaching saturation, Chongqing's motorcycle companies are looking to expand internationally, particularly in Southeast Asia, Africa, and Latin America [2][16]. - The logistics network in Chongqing is a competitive advantage for exporting electric vehicles, with efficient routes established to key markets [19]. - Companies are adapting their products for international markets, focusing on customization and smart technology to differentiate themselves from competitors [20][21].
1688平台将推出全球首个跨境电商AI智能体;霸王茶姬全球最大超级茶仓落地香港|36氪出海·要闻回顾
36氪· 2025-09-27 13:34
Group 1 - Alibaba's 1688 platform is set to launch the world's first cross-border e-commerce AI agent named "Ao Xia," which is currently in internal testing and expected to go live in November 2025. This AI product will significantly reduce the product selection cycle from days to minutes by using visual recognition and semantic analysis [5] - Taobao is accelerating its globalization efforts for this year's Double 11 shopping festival, investing 1 billion yuan in marketing subsidies to help 100,000 merchants double their overseas sales. The platform has seen a 200% year-on-year growth in new overseas users since April [5] - Bawang Tea Ji has opened its largest "super tea warehouse" in Hong Kong, marking its seventh store in the region, with plans for more locations to enhance its market presence [6] Group 2 - Pop Mart has launched its official e-commerce platform in Mexico, featuring core IP products and responding to the growing demand in the Latin American market, with a reported revenue increase of 1142.3% in the Americas [7] - Yadi Group is set to enter the Japanese market in November with its electric two-wheelers, priced approximately 210,000 yen, which is about 30% cheaper than local competitors [9] - Starry Innovation has completed a 1 billion yuan A+ round of financing, aiming to expand its smart pool cleaning robot products into 38 countries [10] Group 3 - Poland has emerged as one of the fastest-growing e-commerce markets in the EU, with a projected market size of 35.2 billion euros in 2024, and cross-border e-commerce transactions accounting for nearly 20% of total online sales [13] - Vietnam's Ministry of Industry and Trade is discussing a draft e-commerce law aimed at regulating live commerce and enhancing market transparency, with the e-commerce market expected to reach 25 billion USD in 2024 [14]