Core Viewpoint - Despite a slowdown in revenue growth, the company has achieved positive growth in core operating metrics through excellent cost control [1][2] Group 1: Financial Performance - For Q1 2025, the company reported revenue of 1.923 billion (+12.88%), GAAP net profit of 518 million (+111.53%), adjusted net profit of 764 million (+43.93%), and adjusted operating profit of 692 million (+76.18%) with a non-GAAP operating profit margin (OPM) of 36.0% [2] - Revenue growth has slowed down, with quarterly growth rates for 2024Q1 to 2025Q1 being +33.37%, +28.85%, +18.98%, +15.40%, and +12.88% respectively [2] - The company has effectively reduced sales expense ratio by 8.46 percentage points, with absolute sales expenses decreasing by 88.05 million year-on-year; R&D expense ratio decreased by 5.42 percentage points, and management expense ratio decreased by 2.07 percentage points [2] Group 2: Future Outlook - Revenue growth is expected to continue slowing in Q2 2025, with projected revenue between 2.05 billion and 2.08 billion, representing a year-on-year increase of 6.9% to 8.5% [3] - The company has a clear and rational plan for AI product development in the human resources service sector, with products for B2B, B2C, and management already planned and clear application scenarios identified [3] - The company anticipates that these AI products will begin gray testing in Q2 to Q3 of 2025, potentially contributing to future revenue [3]

Core Viewpoint - The company reported a strong performance in FY2025Q1 with revenue and adjusted net profit exceeding expectations, indicating a recovery in the recruitment market post-Spring Festival [1][2]. Group 1: Financial Performance - FY2025Q1 revenue reached 1.923 billion yuan, a year-over-year increase of 12.9%, slightly surpassing previous guidance [1] - Adjusted net profit for FY2025Q1 was 764 million yuan, reflecting a year-over-year growth of 43.9% [1] - The company anticipates Q2 2025 revenue between 2.05 billion and 2.08 billion yuan, representing a year-over-year growth of 6.9% to 8.5% [1] - Gross margin for FY2025Q1 was 83.84%, an increase of 1.18 percentage points year-over-year [2] - Net profit margin improved to 26.63%, up 12.44 percentage points year-over-year, with adjusted net profit margin at 39.72%, an increase of 8.57 percentage points [2] Group 2: User and Market Trends - Monthly active users (MAU) averaged 57.6 million in FY2025Q1, a year-over-year increase of 23.6% [1] - The number of paying enterprise clients reached 6.4 million, marking a year-over-year increase of 12.3% [1] - The company is focusing on deepening penetration in blue-collar and lower-tier markets, with over 45% of new users being from the blue-collar segment [3] - Revenue contribution from blue-collar recruitment increased to over 39%, with manufacturing and urban service sectors showing growth [3] - The average number of new job postings from January to April 2025 grew by 17% to 19% year-over-year [3] Group 3: AI and Technological Advancements - The company has launched AI interview robots for the consumer side and enhanced AI explanation logic for search results [3] - On the business side, the number of companies using AI resume submission services increased by 30%, with a 25% improvement in the success rate of smart recruitment assistants [3] - AI integration is expected to further enhance average revenue per user (ARPU) in the future [3]

Investment Rating - The report maintains a "Buy" rating for the company [3][5] Core Views - The company has shown continuous improvement in profitability, with Q1 FY2025 revenue reaching 1.923 billion yuan, a year-over-year increase of 12.9%, slightly exceeding previous guidance. Adjusted net profit for the same period was 764 million yuan, up 43.9% year-over-year [1] - The number of paying enterprise clients reached a record high of 6.4 million, reflecting a 12.3% year-over-year increase, indicating a recovery in recruitment demand [1][3] - The company is focusing on deepening penetration in the blue-collar sector and lower-tier cities, with over 45% of new users being from the blue-collar segment, contributing to a rise in revenue from this area [3] Summary by Sections Financial Performance - In Q1 FY2025, the gross margin was 83.84%, with a net profit margin of 26.63%, reflecting a year-over-year increase of 12.44 percentage points [2] - The company expects revenue for Q2 FY2025 to be between 2.05 billion and 2.08 billion yuan, representing a year-over-year growth of 6.9% to 8.5% [1] User Growth and Market Trends - Monthly active users (MAU) averaged 57.6 million in Q1 FY2025, a year-over-year increase of 23.6% [1] - The recruitment market is showing signs of recovery post-Spring Festival, with an average new job postings growth of 17%-19% from January to April [3] Future Projections - The adjusted net profit is projected to reach 3.31 billion yuan in FY2025, with year-over-year growth rates of 21.9%, 8.6%, and 10.9% for FY2026 and FY2027 respectively [3][4]

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company has shown continuous improvement in profitability, with Q1 FY2025 revenue reaching 1.923 billion yuan, a year-over-year increase of 12.9%, slightly exceeding previous guidance. Adjusted net profit for the same period was 764 million yuan, reflecting a year-over-year growth of 43.9% [1] - The number of paying enterprises has reached a new high, indicating a recovery in recruitment demand. The average monthly active users (MAU) for Q1 FY2025 was 57.6 million, up 23.6% year-over-year and 9.3% quarter-over-quarter. The number of paying enterprise clients reached 6.4 million, marking a year-over-year increase of 12.3% [1][3] - The company is focusing on deepening its penetration in the blue-collar sector and lower-tier cities, with over 45% of new users being from the blue-collar segment. This has led to an increase in revenue contribution from blue-collar enterprises to over 39% [3] Financial Performance - For Q1 FY2025, the gross margin was 83.84%, with sales, R&D, and management expense ratios at 25.54%, 22.02%, and 13.80%, respectively. The net profit margin improved to 26.63%, with an adjusted net profit margin of 39.72% [2] - The company expects revenue for Q2 FY2025 to be between 2.05 billion and 2.08 billion yuan, representing a year-over-year growth of 6.9% to 8.5% [1] - The projected adjusted net profits for FY2025, FY2026, and FY2027 are 3.305 billion, 3.589 billion, and 3.979 billion yuan, respectively, indicating year-over-year growth rates of 21.9%, 8.6%, and 10.9% [3] Valuation Metrics - The latest diluted EPS is projected to be 2.41 yuan for FY2025, with a P/E ratio of 27.5 and a P/B ratio of 3.5 [4] - The company’s total revenue is expected to grow from 5.952 billion yuan in FY2023 to 11.126 billion yuan in FY2027, with a CAGR of approximately 16.1% [4]

Core Insights - BOSS Zhipin-W (02076) reported a strong performance in Q1 2025, with total revenue of 1.923 billion RMB, a year-on-year increase of 12.88% [1] - The net profit attributable to ordinary shareholders reached 518 million RMB, reflecting a significant year-on-year growth of 111.53% [1] - The basic net profit per share was 0.59 RMB [1] User Engagement - The average monthly active users for Q1 2025 were 57.6 million, up 23.6% from 46.6 million in the same quarter of 2024 [2] - The peak monthly active users reached nearly 65 million after the Spring Festival, indicating strong brand appeal and user retention [2] Strategic Focus - The company’s CEO highlighted the effectiveness of its strategy focused on core business, technological innovation, and high-quality growth [2] - The CFO noted an adjusted operating profit margin of 36.0%, a year-on-year increase of 13 percentage points, attributed to efficient operational leverage and strong cost control [2] Customer Growth - The number of paying enterprise clients increased by 12.3% year-on-year to 6.4 million as of March 31, 2025, driven by user penetration strategies [2]

Core Insights - The company reported a revenue of RMB 1,923.3 million for Q1 2025, representing a 12.9% increase compared to RMB 1,703.8 million in Q1 2024 [1] - Net profit for Q1 2025 reached RMB 512.1 million, a significant increase of 111.9% from RMB 241.7 million in the same quarter of 2024 [1] - Adjusted net profit for Q1 2025 was RMB 763.9 million, up 43.9% from RMB 530.7 million in Q1 2024 [1] User and Client Metrics - The total number of paid enterprise clients as of March 31, 2025, was 6.4 million, an increase of 12.3% from 5.7 million as of March 31, 2024 [1] - The average monthly active users for Q1 2025 were 57.6 million, which is a 23.6% increase from 46.6 million in Q1 2024 [1] Future Outlook - The company anticipates total revenue for Q2 2025 to be between RMB 2.05 billion and RMB 2.08 billion, reflecting a year-on-year increase of 6.9% to 8.5% [1] Management Commentary - The CEO expressed satisfaction with the strong start in Q1, highlighting robust revenue growth and exceeding profit expectations, validating the company's focus on core business and technological innovation [2] - The CFO noted an adjusted operating profit margin of 36.0% for Q1, a 13 percentage point increase year-on-year, attributed to efficient operational leverage and strong cost control [2] - The peak monthly active users reached nearly 65 million post-Spring Festival, demonstrating the company's growing brand appeal and user engagement [2]

Customer Growth - Total paying enterprise customers reached 6.4 million for the twelve months ending March 31, 2025, an increase of 12.3% from 5.7 million for the same period ending March 31, 2024[11] - Average monthly active users for Q1 2025 were 57.6 million, up 23.6% from 46.6 million in Q1 2024[11] Financial Performance - Revenue for Q1 2025 was RMB 1,923.3 million (USD 265.0 million), a 12.9% increase from RMB 1,703.8 million in Q1 2024[11] - Operating profit for Q1 2025 was RMB 439.8 million (USD 60.6 million), a significant increase of 324.5% from RMB 103.6 million in Q1 2024[11] - Adjusted operating profit for Q1 2025 was RMB 691.5 million (USD 95.3 million), up 76.1% from RMB 392.6 million in Q1 2024[11] - Net profit for Q1 2025 was RMB 512.1 million (USD 70.6 million), an increase of 111.9% from RMB 241.7 million in Q1 2024[11] - Adjusted net profit for Q1 2025 was RMB 763.9 million (USD 105.3 million), a 43.9% increase from RMB 530.7 million in Q1 2024[11] - Operating cash flow for Q1 2025 was RMB 1,003.1 million (USD 138.2 million), an increase of 10.8% from RMB 905.5 million in Q1 2024[18] Profitability Metrics - The company achieved an adjusted operating profit margin of 36.0% in Q1 2025, up 13 percentage points year-over-year[12] Cost Management - The company reported a decrease in total operating costs and expenses to RMB 1,491.1 million (USD 205.5 million), down 7.5% from RMB 1,612.8 million in Q1 2024[13] - In Q1 2025, the operating costs were RMB 310.8 million (USD 42.8 million), an increase of 5.2% compared to RMB 295.4 million in Q1 2024, primarily due to increased payment processing fees[15] - Marketing expenses in Q1 2025 were RMB 491.2 million (USD 67.7 million), a decrease of 15.2% from RMB 579.3 million in Q1 2024, mainly due to reduced advertising and employee-related costs[15] - R&D expenses for Q1 2025 amounted to RMB 423.6 million (USD 58.4 million), down 9.4% from RMB 467.6 million in Q1 2024, primarily due to decreased employee-related costs and technology investments[15] Future Outlook - The company expects total revenue for Q2 2025 to be between RMB 2.05 billion and RMB 2.08 billion, representing a year-over-year increase of 6.9% to 8.5%[21] - The company plans to continue investing in new technologies and market expansion strategies to drive future growth, with a focus on enhancing its online recruitment services for enterprise clients[29] Shareholder Returns - The board approved a share repurchase plan in August 2024, allowing the company to repurchase up to USD 150 million worth of shares over a 12-month period[20] Cash and Assets - As of March 31, 2025, cash and cash equivalents totaled RMB 14,785.2 million (USD 2,037.5 million)[19] - The company’s total assets reached RMB 20,387,869,000 as of March 31, 2025, an increase from RMB 19,310,672,000 at the end of 2024, representing a growth of 5.6%[31] - The company’s total liabilities amounted to RMB 4,530,679,000 as of March 31, 2025, a slight increase from RMB 4,347,852,000 at the end of 2024, reflecting a 4.2% rise[31] - The company’s cash and cash equivalents increased to RMB 2,790,420,000 as of March 31, 2025, up from RMB 2,553,090,000 at the end of 2024, marking a growth of 9.3%[31] Product and Service Development - The company continues to enhance AI technology applications, launching multiple AI-enabled products and services to improve user engagement and recruitment efficiency[12] - The company operates China's leading online recruitment platform "BOSS Zhipin," leveraging a highly interactive mobile application to connect job seekers and businesses efficiently[26]

Financial Performance - Revenue for the year ended December 31, 2024, reached RMB 7,355,677 thousand, representing a 23.6% increase from RMB 5,952,028 thousand in 2023[8] - Operating profit for 2024 was RMB 1,172,946 thousand, a significant increase of 101.9% compared to RMB 580,971 thousand in 2023[8] - The adjusted net profit for 2024 was RMB 2,710,711 thousand, reflecting a 25.7% growth from RMB 2,156,185 thousand in 2023[8] - The pre-tax profit for 2024 was RMB 1,832,660 thousand, a 50.0% increase from RMB 1,221,789 thousand in 2023[8] - The company reported a net profit increase of 42.5% from RMB 1,099.2 million in 2023 to RMB 1,567.0 million in 2024[26] - The adjusted operating profit margin reached a historical high of 31.5% due to strong operational leverage and improved marketing and operational efficiency[26] User Engagement - The average monthly active users reached 53.0 million in 2024, up 25.3% from 42.3 million in 2023[12] - The average daily active users as a percentage of monthly active users reached 24.8% in 2024[12] Cost and Expenses - Operating costs increased by 17.0% from RMB 1,059.9 million in 2023 to RMB 1,239.7 million in 2024, mainly due to rising server and bandwidth costs[30] - Marketing expenses increased by 4.1% from RMB 1,991.2 million in 2023 to RMB 2,073.1 million in 2024, primarily due to increased employee-related costs, partially offset by a decrease in advertising and marketing expenses[31] - R&D expenses rose by 17.6% from RMB 1,543.6 million in 2023 to RMB 1,815.8 million in 2024, mainly due to increased technology investments[32] - General and administrative expenses increased by 34.7% from RMB 811.8 million in 2023 to RMB 1,093.9 million in 2024, primarily due to increased employee-related costs[33] Strategic Initiatives - The company plans to continue focusing on user growth and service innovation to enhance monetization capabilities in 2024[24] - The company aims to accelerate the application of AI technology in its products and services, particularly in enhancing job matching efficiency[25] - The company is exploring AI's value in enhancing operational efficiency and user experience, including AI resume polishing and interview simulation features[13] - The company has enhanced its blue-collar service capabilities, leading to significant growth in the manufacturing sector[12] Shareholder and Capital Management - The company has launched a new share repurchase plan, allowing for the repurchase of up to USD 150 million in shares over the next 12 months, reflecting confidence in future growth[23] - As of December 31, 2024, the total cash and cash equivalents, short-term deposits, and short-term investments amounted to RMB 14.7 billion, with a net cash flow from operating activities of RMB 3.5 billion for 2024[37] - The company had no interest-bearing bank loans or other borrowings as of December 31, 2024, resulting in a debt-to-equity ratio of zero[45] Corporate Governance - The board of directors includes five executive directors, with Mr. Zhao serving as the CEO and founder, bringing over 20 years of experience in the internet industry[100] - The board consists of nine members, including five executive directors, one non-executive director, and three independent non-executive directors[139] - The company has established a remuneration committee to determine the compensation policy for directors and senior management[116] - The company has a dual-class share structure, with Class A shares granting one vote and Class B shares granting ten votes per share[92] - The independent non-executive directors confirmed that the contractual arrangements continue to provide economic benefits to the group[91] Risk Management - The company faces significant risks including the inability to implement new technologies and respond to changing user preferences, which could adversely affect user growth and retention[63] - The company is subject to complex and evolving data protection and cybersecurity laws in mainland China, non-compliance may lead to penalties and operational impacts[64] - The company has confirmed that its risk management and internal control systems are effective and adequate as of the fiscal year ending December 31, 2024[178] Employee and Social Responsibility - The company had a total of 5,688 employees as of December 31, 2024, with 50.9% in sales and marketing, 23.4% in R&D, 17.7% in operations, and 8.0% in general administration[49] - The company made charitable donations amounting to RMB 2.5 million during the year ended December 31, 2024[58] - Training on anti-bribery and anti-corruption has been provided to all employees to enhance their understanding of the company's business ethics policies[136] Compliance and Regulatory Matters - The company is committed to maintaining compliance with listing rules and regulations, ensuring transparency and accountability in its operations[96] - The company has adopted a securities trading code that meets or exceeds the standards set out in the listing rules, regulating all securities transactions by directors and relevant employees[194] - The company has not disclosed any related party transactions that meet the definition of "related transactions" under listing rules[120]

Investment Rating - The investment rating for BOSS Zhipin is "Buy" with a target price of HKD 98.01, reflecting an upward adjustment based on a valuation of 25x PE for 2025, which is above the industry average [2][4]. Core Insights - The company has shown steady market share growth, with AI and specific job sectors gradually improving in demand. The implementation of AI-related products is expected to contribute to incremental revenue [4][11]. - The financial performance for Q4 2024 exceeded expectations, with revenue reaching RMB 1.824 billion, a year-on-year increase of 15.4%. The adjusted net profit was RMB 722 million, up 14.92% [11]. - The company has adjusted its projected net profits for 2025 and 2026 to RMB 3.299 billion and RMB 3.998 billion, respectively, reflecting a slight downward revision due to increased expenses [4][11]. Financial Summary - Revenue growth from 2021 to 2024 shows a significant increase, with 2024 projected revenue at RMB 7.356 billion, representing a 24% increase year-on-year. The adjusted net profit for 2024 is expected to be RMB 2.710 billion, a 25.72% increase [7][11]. - The company has maintained effective cost control, with a decrease in sales and R&D expense ratios, contributing to a 27% growth in operating profit [11]. - The blue-collar market has expanded, with blue-collar revenue accounting for 38% of total revenue in Q4 2024, indicating a shift in market dynamics [11].

Investment Rating - The report assigns a "Buy" rating for BOSS Zhipin-W (02076) with a target price based on the last closing price of 67.55 [1][16]. Core Insights - BOSS Zhipin reported a revenue of 7.356 billion yuan for 2024, representing a year-on-year growth of 23.6%, and a net profit of 1.567 billion yuan, which is a significant increase of 42.6% [3][4]. - The company achieved a strong performance in Q4 2024, with revenue of 1.824 billion yuan, up 15.4% year-on-year, and a net profit of 444 million yuan, reflecting a growth of 34.1% [3][5]. - The core growth drivers for 2024 included a substantial increase in both user scale and paying customers, with an average monthly active user (MAU) count reaching 53 million, a 25.3% increase year-on-year, and the number of paying enterprise customers rising to 6.1 million, a 17.3% increase [4][5]. Financial Performance Summary - Revenue and profit growth are driven by online recruitment services, which accounted for 98.8% of total revenue, with a year-on-year increase of 23.4% to 7.27 billion yuan [4]. - The marketing expense ratio decreased to a historical low of 28.18%, and Q4 marketing expenses fell by 1.64% to 426 million yuan, further narrowing the expense ratio to 23.38% [4]. - Research and development expenses reached 1.816 billion yuan, a 17.6% increase, supporting technological innovation and product iteration [4]. - Operating profit doubled to 1.173 billion yuan, with an operating profit margin of 15.9%, and an adjusted operating profit margin of 31.5%, marking a historical high [4]. Future Projections - For Q1 2025, the company expects revenue between 1.9 billion and 1.92 billion yuan, indicating a year-on-year growth of 11.5% to 12.7% [6]. - Projections for 2025 to 2027 include revenues of 8.726 billion, 10.212 billion, and 11.836 billion yuan, with growth rates of 19%, 17%, and 16% respectively [8][9]. - The expected net profits for the same period are 2.086 billion, 2.606 billion, and 3.220 billion yuan, with growth rates of 32%, 25%, and 24% respectively [8][9].