近日，不少网友反映，曾因频繁"炫富"遭封号、并因偷税749万元被处以1330万罚款的网红"柏公子"， 以"王子柏"账号在社交平台复出，11月已直播超19次。账号显示，目前他的地理位置显示在美国，粉丝 数已达23万。 11月24日下午，涉事社交平台官方客服接线人员明确回应，此前已被封禁的主播通过更换账号进行直播 这一行为是不被允许的，表示目前已将该情况记录并向上反馈，之后会有工作人员对该账号进行监管。 截至发稿，在平台已搜索不到其账号。（据11月25日大象新闻） 极目新闻评论员 屈旌 劣迹网红之所以贼心不死，总想着死灰复燃，关键就在于复出实在很简单，改个名字、换个平台或是借 亲友账号搭桥，就能绕过监管，重出江湖，继续捞钱。 值得玩味的是，几乎每次劣迹网红探头复出，都是网友先发现、举报，媒体曝光跟进之后，平台才后知 后觉地"亡羊补牢"。 "王子柏"都直播了19场，如果不是媒体怼到平台脸上去问，恐怕还能继续直播下去。反应如此滞后，实 在让人费解。按理说，被永久封禁的账号主体应是平台重点监控对象，为何连实名认证、IP属地这些基 础信息都未能形成有效拦截？"网友倒逼式"的监管模式，暴露的是主动防控机制的严重缺失。 劣迹 ...

"联系以后就会引导进行私下交易。"抖音工作人员表示，"违规导流"一直是抖音反作弊治理的重要工 作，除了这类以"高仿""假大牌"吸引用户的假酒、假鞋导流，还有演唱会门票、中奖等多种导流类型， 黑产团伙将用户引导至平台视野范围外交易，平台无法对后续的行为进行合规治理或处置，发生纠纷后 用户也难以维权。"用户还可能遇到付款后被拉黑、以付款不成功为由要求多次转账等诈骗手段。" 今年以来，抖音已经封禁此类违规导流交易账号60万个。抖音提醒，任何形式的购物都请认准正规渠 道，如在平台发现异常行为，可通过站内或邮箱举报。 编辑 杨娟娟 校对 柳宝庆 新京报贝壳财经讯（记者罗亦丹）11月20日，记者获悉，抖音近期在日常治理中发现，部分黑产账号通 过发布茅台酒特写、在直播中展示"高仿茅子货源"等多种方式，吸引目标受众去站外进行违规交易。 据介绍，此类导流黑产通过购买、租用或利用他人信息注册账号等途径操作批量抖音号，他们将头像设 置为茅台酒图片，发布的投稿以商务宴请中茅台特写为主，或直接通过直播展示"高仿货源"，并在其他 热门视频的评论区发布消息，引导用户添加站外联系方式。 ...

Core Viewpoint - Douyin's recent initiative to combat false advertising related to low-priced Moutai highlights the broader issue of market governance in the platform economy, where traditional market structures are being redefined [2][3]. Group 1: Market Governance Challenges - The rise of platform economies complicates market transactions, transforming simple supply-demand disputes into multi-party contractual disputes involving platforms, merchants, and logistics [3]. - The definition and delineation of power and rights within platform governance present significant challenges, particularly regarding who has the authority to determine infringement in disputes [4]. Group 2: Platform Governance Issues - If platforms lack the authority to address public externality disputes, they risk creating a market environment where poor quality drives out good quality, known as market lemonization [4]. - Platforms like Douyin may have the capability to efficiently adjudicate disputes, which could complement rather than conflict with regulatory authorities, potentially enhancing the overall governance framework [4]. Group 3: Proposed Solutions - There is a need for a balanced power delegation mechanism that ensures accountability and transparency in dispute resolution, allowing platforms to manage certain disputes while being overseen by regulatory bodies [5]. - The evolution of market governance should align with technological advancements, promoting a collaborative approach to rights and power management in the digital economy [5].

Core Viewpoint - The article discusses the complexities of market governance in the context of platform economies, highlighting the challenges posed by the dual nature of public and private rights within these platforms [2][3]. Group 1: Market Governance Challenges - The recent actions by Douyin (TikTok) to combat false advertising related to low-priced Moutai have sparked a broader discussion on market governance issues, particularly in platform economies [2]. - The rise of platform economies has transformed traditional market structures, complicating the relationships between consumers, merchants, and platforms, leading to multi-party contractual disputes [2]. Group 2: Legal and Regulatory Implications - There are significant risks associated with determining infringement qualifications, particularly regarding who has the authority to recognize infringement in disputes between consumers and merchants [4]. - The governance of platforms is critical; if platforms lack the authority to address public externality disputes, it could lead to market degradation, where poor quality drives out good quality [4]. Group 3: Platform Authority and Responsibility - Platforms like Douyin have a legitimate role in evaluating disputes and defining false advertising, which can enhance the efficiency of market regulation without undermining regulatory authority [5]. - Granting platforms initial technical recognition rights for public externality disputes involves a power-sharing issue, necessitating a balanced responsibility framework to prevent abuse of power by platform operators [6]. Group 4: Future of Market Governance - A transparent mechanism for delegating dispute resolution authority to platform operators is essential, alongside a regulatory framework to oversee platform governance practices [6]. - The evolution of market governance is seen as an internal logic that adapts to market dynamics, with technological advancements facilitating lower transaction costs in addressing public externality issues [6].

对于"卖茅台低于市场价将被罚"的传言，抖音官方再度回应称，近期有多名消费者投诉个别商家和达人 利用所谓低价茅台进行虚假宣传，对此抖音电商发起专项行动，重点治理以"虚假低价茅台"为噱头的违 规引流，以及有"高风险假货"嫌疑的异常低价行为；并将对故意传播谣言、歪曲事实的侵权方采取法律 手段维权。 二是平台治理问题。平台若不具有参与处置存在公共外部性的纠纷的权限，就会面临优劣不分，甚至劣 币驱逐良币的市场柠檬化风险。但由于监管部门缺乏有效获取企业内部信息的能力，为提高平台上涉嫌 侵权的治理效率，允许平台处置存在公共外部性纠纷，各方可能又担心平台滥用职权等问题。 显然，从运营独立性角度，诸如抖音电商等在其平台，对商家、消费者纠纷等进行评价认定，对虚假宣 传等进行专属定义等，朴素地理解是无可厚非的。 从平台治理有效性角度，平台运营者对平台上涉嫌公共外部性的行为拥有规范治理权，从法经济学的经 济社会成本最小化原则上看可能并不违和。平台具有低成本明辨是非的判定条件和能力，将这种交易纠 纷的初始技术性认定权授权给平台，原则上并不冲撞市场监管部门的市场监管权，相反可给市场监管部 门行使法定权力提供更多便利。 市场治理是一个常问 ...

Core Insights - Douyin E-commerce has launched a special initiative to combat unauthorized impersonation of celebrities by merchants and influencers using AI technology for marketing purposes, which misleads consumers and disrupts normal trading order [1][2] - Since the initiative began in October, Douyin E-commerce has taken action against 11,000 accounts and over 6,700 products for violations, including suspending live streams, removing infringing content, freezing transaction amounts, and banning accounts [1][2] Summary by Sections - **Initiative Overview** - Douyin E-commerce's special initiative focuses on addressing unauthorized impersonation of celebrities in marketing [1] - The initiative aims to protect consumer rights and maintain platform order [1] - **Actions Taken** - A total of 11,000 accounts and over 6,700 products have been dealt with since the initiative's launch [1] - Specific actions include interrupting live streams, removing infringing videos and products, freezing transaction amounts, and banning accounts [1][2] - **Case Examples** - Notable cases include influencers using AI to impersonate celebrities like Wen Zhengrong, resulting in over 10,000 infringing videos being removed, including 6,900 marketing videos [2] - Other influencers misrepresented endorsements from celebrities such as Li Meiqin and Luo Yonghao, leading to similar punitive actions [2] - **Platform Commitment** - Douyin E-commerce emphasizes a strict prohibition against the use of AI for impersonating celebrities or virtual figures for false advertising [2] - The platform encourages merchants and influencers to report unauthorized use of their likenesses and offers support to prevent the spread of infringing content [2] - Douyin E-commerce will continue to enhance governance efforts to ensure consumer rights are protected and to improve market order and integrity [2]

Core Insights - Douyin E-commerce has implemented nine merchant support policies, resulting in a total cost savings of 22 billion yuan for merchants in the first three quarters of the year [2] - The platform has extended the commission-free period for various categories until November 30, 2025, with a significant increase in the number of merchants benefiting from these policies [2] - Douyin E-commerce has enhanced its advertising cost reduction measures, with a more than 40% month-on-month increase in promotional fee refunds in September [3] Group 1 - In the first three quarters, Douyin E-commerce has saved merchants over 22 billion yuan through various support measures, including commission waivers and reduced shipping costs [2] - In September alone, the cost reduction amount exceeded 2.5 billion yuan, indicating a strong monthly performance [2] - The total commission waivers for the product card service have surpassed 10 billion yuan, with a 13% month-on-month increase in September [2] Group 2 - The commission-free period for categories such as men's clothing and daily necessities has been extended, with the number of merchants benefiting from these waivers continuing to grow [2] - In September, the number of merchants under the fresh produce commission waiver increased by 17% [2] - Douyin E-commerce has introduced a new algorithm to optimize advertising costs, leading to a reduction in refund rates by 5%-15% and an increase in settled GMV by 5%-10% [3] Group 3 - The platform has launched 13 governance announcements to combat issues such as AI content abuse and fraud, enhancing trust and safety measures [3] - Douyin E-commerce has taken action against 41 merchants and removed 23,000 related products since the launch of its special governance initiative [3]

9月23日，头条安全中心发布公告，内容如下： 近日，网信部门对今日头条热搜榜单管理不善问题进行约谈并采取处罚措施。我们对此高度重视，将严格落实监管要求，成立专项工作小组，全面自查 自纠，坚决整改存在的问题。 头条热榜旨在帮助用户及时获取有价值的信息。我们也深知热榜在内容传播中的重要作用，必须坚持正确导向，防止低俗炒作、恶意引流、信息失真等 问题。 3. 持续透明：定期公布热榜治理进展，接受社会和用户监督。 我们将以此次整改为契机，进一步提升平台责任意识和治理能力，继续诚恳接受广大用户、媒体和社会各界对我们的监督，切实营造清朗健康的网络空 间。 下一步，我们将重点开展以下工作： 1. 优化机制：进一步完善热榜的审核规则和标准，确保信息来源真实、导向正确。 2. 强化治理：加大对违规内容、恶意水军的打击力度，建立长效治理机制。 来源：头条安全中心 ...

Core Viewpoint - Didi is actively engaging with drivers and stakeholders through its "Driver Experience Supervisor Review Meeting" to address issues such as cheating at stations and cross-city return fees, aiming to improve platform rules and driver experiences [1][5]. Group 1: Cheating and Governance - Didi has established a special project to combat cheating at stations, collaborating with multiple departments to quickly address system vulnerabilities [2] - In 2025, Didi assisted law enforcement in 10 criminal cases and took down 14 criminal groups related to cheating software, resulting in the arrest of 43 suspects [2] - New measures include requiring drivers to stay on the listening page at stations and implementing facial recognition and multi-algorithm dispatch to ensure fairness in order acceptance [2] Group 2: Cross-City Return Fees - Didi is testing two approaches for cross-city return fees, including a fixed fee for specific routes and allowing drivers to negotiate fees with passengers before the trip [2] - The app will display highway fees as a reference for passengers, who can choose from three fee options, with all fees going to the driver [2] - This pilot program will soon be launched in several cities, including Jiangmen and Zhaoqing, with plans for nationwide rollout based on trial results [2] Group 3: Commission Structure - The "Commission Treasure" feature launched in July allows drivers to see their average commission rate after completing over 50 rides [3] - Driver commission rates reported by drivers from Xi'an and Shenzhen were 6.9% and 18% respectively for August [3] - Didi explained that commissions are influenced by supply and demand, with adjustments made during peak and off-peak times to encourage order fulfillment [3] Group 4: Financial Transparency and Feedback - Didi clarified that commissions do not equate to profit, as most funds are reinvested into driver and passenger incentives, system maintenance, and compliance costs [4] - Suggestions from participants included enhancing bill visibility, providing audio notifications for negative commissions, and improving overall driver income through increased order volume [4] - Didi expressed commitment to ongoing optimization based on feedback from drivers and stakeholders [4][5]

Core Insights - The new employment forms based on digital economy and artificial intelligence are becoming a significant part of China's employment landscape, with a focus on promoting flexible employment while ensuring labor rights protection during the "14th Five-Year Plan" period [3][4]. Group 1: Characteristics of Flexible Employment and New Employment Forms - During the "14th Five-Year Plan" period, flexible employment and new employment forms are expected to expand significantly, becoming a major growth point for employment [4]. - The development of the digital economy will create more new business models and opportunities for flexible employment, with "one-person armies" emerging as a new entrepreneurial model [4][5]. - The rise of digital gig platforms is enhancing labor matching efficiency, with new employment forms primarily seen in sectors like ride-hailing, food delivery, e-commerce, and short video creation [4][5]. Group 2: Improvement in Employment Quality - The quality of flexible employment is continuously improving, moving away from being associated solely with low-end jobs [5]. - Digital platforms are enhancing standardization, management, and transparency in flexible employment, leading to increased income levels for some flexible workers, surpassing traditional employment [5][6]. - The proliferation of flexible employment is encouraging continuous learning and skill enhancement among workers, contributing to human capital accumulation and improved employment quality [5][6]. Group 3: Challenges in Labor Rights Protection - There are significant shortcomings in the protection of rights for flexible employment and new employment form workers, primarily due to ambiguous legal relationships and unclear definitions of "incomplete labor relationships" [6][7]. - The high costs associated with social insurance for flexible workers deter participation, and tax issues related to income and labor remuneration remain problematic for platform companies [6][7]. - The mechanisms for handling labor disputes are inadequate, leading to high costs and long durations for workers seeking to protect their rights [6][7]. Group 4: Recommendations for Rights Protection - The "14th Five-Year Plan" period should focus on establishing a comprehensive labor rights protection system tailored to new employment forms, ensuring legal coverage for all workers [7][8]. - There is a need for policies that better align with the characteristics of new employment methods and income patterns, as well as mechanisms for stable income growth [7][8]. - Enhancing skills training support and optimizing platform governance mechanisms are essential to improve the working environment for flexible employment [8][9].