Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown better-than-expected performance in Q1 2025, with a continued recovery in recruitment demand [3] - The company is expected to maintain a competitive advantage in the online recruitment sector while actively expanding its AI business, which is anticipated to enhance long-term growth potential [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94%. For 2024, revenue is expected to reach 7,355.68 million RMB, growing by 23.58% [1] - The net profit attributable to the parent company is forecasted to be 1,099.23 million RMB in 2023, with a staggering year-on-year increase of 924.97%. By 2024, this is expected to rise to 1,584.66 million RMB, reflecting a growth of 44.16% [1] - Non-GAAP net profit is estimated at 2,156.19 million RMB for 2023, with a year-on-year growth of 169.71%. The projection for 2024 is 2,710.71 million RMB, indicating a growth of 25.72% [1] - The adjusted EPS is expected to be 4.71 RMB in 2023, increasing to 5.92 RMB in 2024 [1] Market Trends and Insights - There are positive signals in recruitment demand across multiple industries, with blue-collar and small enterprise contributions continuing to rise [3] - The company has seen an increase in blue-collar business contributions to over 39% of revenue, driven by user growth in this segment [3] - The company has effectively controlled costs, leading to an improvement in profitability, with a gross margin increase of 1.2 percentage points to 84% in Q1 2025 [3] Future Projections - The company maintains a guidance of 3 billion RMB for adjusted operating profit in 2025, supported by improved customer acquisition efficiency and AI-driven cost reductions [3] - Non-GAAP net profit forecasts for 2025, 2026, and 2027 are 3.3 billion RMB, 4.1 billion RMB, and 4.8 billion RMB respectively, with corresponding PE ratios of 17x, 14x, and 12x [3]

Investment Rating - The report maintains a "Buy" rating for the company [3][5] Core Views - The company has shown continuous improvement in profitability, with Q1 FY2025 revenue reaching 1.923 billion yuan, a year-over-year increase of 12.9%, slightly exceeding previous guidance. Adjusted net profit for the same period was 764 million yuan, up 43.9% year-over-year [1] - The number of paying enterprise clients reached a record high of 6.4 million, reflecting a 12.3% year-over-year increase, indicating a recovery in recruitment demand [1][3] - The company is focusing on deepening penetration in the blue-collar sector and lower-tier cities, with over 45% of new users being from the blue-collar segment, contributing to a rise in revenue from this area [3] Summary by Sections Financial Performance - In Q1 FY2025, the gross margin was 83.84%, with a net profit margin of 26.63%, reflecting a year-over-year increase of 12.44 percentage points [2] - The company expects revenue for Q2 FY2025 to be between 2.05 billion and 2.08 billion yuan, representing a year-over-year growth of 6.9% to 8.5% [1] User Growth and Market Trends - Monthly active users (MAU) averaged 57.6 million in Q1 FY2025, a year-over-year increase of 23.6% [1] - The recruitment market is showing signs of recovery post-Spring Festival, with an average new job postings growth of 17%-19% from January to April [3] Future Projections - The adjusted net profit is projected to reach 3.31 billion yuan in FY2025, with year-over-year growth rates of 21.9%, 8.6%, and 10.9% for FY2026 and FY2027 respectively [3][4]

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company has shown continuous improvement in profitability, with Q1 FY2025 revenue reaching 1.923 billion yuan, a year-over-year increase of 12.9%, slightly exceeding previous guidance. Adjusted net profit for the same period was 764 million yuan, reflecting a year-over-year growth of 43.9% [1] - The number of paying enterprises has reached a new high, indicating a recovery in recruitment demand. The average monthly active users (MAU) for Q1 FY2025 was 57.6 million, up 23.6% year-over-year and 9.3% quarter-over-quarter. The number of paying enterprise clients reached 6.4 million, marking a year-over-year increase of 12.3% [1][3] - The company is focusing on deepening its penetration in the blue-collar sector and lower-tier cities, with over 45% of new users being from the blue-collar segment. This has led to an increase in revenue contribution from blue-collar enterprises to over 39% [3] Financial Performance - For Q1 FY2025, the gross margin was 83.84%, with sales, R&D, and management expense ratios at 25.54%, 22.02%, and 13.80%, respectively. The net profit margin improved to 26.63%, with an adjusted net profit margin of 39.72% [2] - The company expects revenue for Q2 FY2025 to be between 2.05 billion and 2.08 billion yuan, representing a year-over-year growth of 6.9% to 8.5% [1] - The projected adjusted net profits for FY2025, FY2026, and FY2027 are 3.305 billion, 3.589 billion, and 3.979 billion yuan, respectively, indicating year-over-year growth rates of 21.9%, 8.6%, and 10.9% [3] Valuation Metrics - The latest diluted EPS is projected to be 2.41 yuan for FY2025, with a P/E ratio of 27.5 and a P/B ratio of 3.5 [4] - The company’s total revenue is expected to grow from 5.952 billion yuan in FY2023 to 11.126 billion yuan in FY2027, with a CAGR of approximately 16.1% [4]

Financial Performance - The company achieved GAAP revenue of RMB 1.92 billion, reflecting a 13% year-on-year increase [7] - Net income reached RMB 510 million, representing a 112% year-on-year growth [7] - Adjusted operating income was RMB 690 million, with an adjusted operating margin of 36%, up 13 percentage points year-on-year [7][28] - Total operating costs decreased by 8% year-on-year to RMB 1.5 billion, with share-based compensation expenses down by 13% year-on-year [27][29] - Net cash provided by operating activities was RMB 1 billion, up 11% year-on-year [30] Business Line Performance - The average verified monthly active users on the Foss Shipping app reached 57.56 million, up 24% year-on-year [10] - Revenue from enterprises with fewer than 100 employees hit a record high contribution for the period, driven by the growth of smaller-sized companies [11] - Blue collar new users accounted for over 45% of total users, driving their share of revenue up to more than 39% [11] Market Data - Average new job postings grew 17% year-on-year from January to April, with total paid enterprise customers increasing to 6.38 million, up 2012% year-on-year [12] - Recruitment demand for blue collar workers has been steadily rebounding since April, with manufacturing recruitment showing resilience despite tariff impacts [13] Company Strategy and Industry Competition - The company is focused on driving profitability and has made solid progress in AI applications to enhance operational efficiency [6][14] - Management remains cautious about the competitive landscape, noting that while AI technology is important, no revolutionary changes have been observed yet [56] Management Commentary on Operating Environment and Future Outlook - Management noted that the impact of the tariff war on business has not intensified, and hiring demand has shown a recovery trend since the Chinese New Year [6][12] - The company is optimistic about the year ahead, with plans to continue focusing on high-impact priorities to enhance operational certainty [7][23] Other Important Information - The company has a strong cash position of RMB 14.8 billion as of March 31, 2025, providing financial flexibility for growth initiatives [31] - For Q2 2025, the company expects total revenues to be between RMB 2.05 billion and RMB 2.08 billion, representing a year-on-year increase of 7% to 8% [31] Q&A Session Summary Question: How has hiring demand evolved since the start of the tariff war? - Management indicated that the overall supply and demand relationship has continued to improve, with new job postings maintaining good growth rates [35][36] Question: What feedback has been received regarding AI features, and what are the plans for monetization? - Management reported positive feedback from AI product testing, with plans for gradual monetization as efficiency improvements are observed [41][44] Question: Are there any expected changes in the competitive landscape due to AI adoption? - Management expressed a conservative view, noting that while AI is important, no significant changes have been observed in the competitive landscape yet [54][56]

Financial Performance - The company achieved GAAP revenue of RMB 1.92 billion, reflecting a 13% year-on-year increase [6][25] - Net income reached RMB 510 million, representing a 112% year-on-year growth [6] - Adjusted operating income was RMB 690 million, with an adjusted operating margin of 36%, up 13 percentage points year-on-year [6][27] - Total operating costs decreased by 8% year-on-year to RMB 1.5 billion, with share-based compensation expenses down by 13% year-on-year [27][28] - Net cash provided by operating activities was RMB 1 billion, up 11% year-on-year [30] Business Line Performance - The average verified monthly active users on the Foss Shipping app reached 57.56 million, up 24% year-on-year [9] - Revenue from enterprises with fewer than 100 employees hit a record high contribution for the period, driven by the growth of smaller-sized companies [11] - Blue-collar new users accounted for over 45% of total users, driving their share of revenue up to more than 39% [11] Market Data - Average new job postings grew 17% year-on-year from January to April, indicating a recovery in hiring demand [12] - Recruitment demand for blue-collar workers has been steadily rebounding since April, with manufacturing recruitment showing resilience [13] Company Strategy and Industry Competition - The company is focused on driving profitability and has made solid progress in AI applications to enhance operational efficiency [5][14] - Management remains cautious about the broad deployment of AI in recruitment, emphasizing the importance of human recruiters [17][53] - The competitive landscape is stable, with no revolutionary changes observed in the industry due to current AI technologies [53] Management Commentary on Operating Environment and Future Outlook - Management noted that the impact of the ongoing tariff war on business has not intensified, with hiring demand showing a recovery trend [5][12] - The company is optimistic about the year ahead, expecting total revenues for Q2 2025 to be between RMB 2.05 billion and RMB 2.08 billion, representing a year-on-year increase of 7% to 8% [31] Other Important Information - The company has a strong cash position of RMB 14.8 billion as of March 31, 2025, providing financial flexibility for growth initiatives [30] - The company is committed to shareholder returns, with ongoing share repurchase programs and assessments for other measures to enhance returns [49] Q&A Session Summary Question: How has hiring demand evolved since the start of the tariff war? - Management indicated that the impact of the tariff war on supply and demand has been limited, with a recovery trend in recruitment demand observed [35][36] Question: What feedback has been received regarding AI features and monetization plans? - Management reported positive feedback from AI product testing, with plans for gradual monetization as efficiency improvements are noted [41][44] Question: How does management view the competitive landscape with AI adoption? - Management expressed a conservative view, noting that while AI is important, no revolutionary changes have been observed in the competitive landscape yet [52][53]

Core Insights - BOSS Zhipin-W (02076) reported a strong performance in Q1 2025, with total revenue of 1.923 billion RMB, a year-on-year increase of 12.88% [1] - The net profit attributable to ordinary shareholders reached 518 million RMB, reflecting a significant year-on-year growth of 111.53% [1] - The basic net profit per share was 0.59 RMB [1] User Engagement - The average monthly active users for Q1 2025 were 57.6 million, up 23.6% from 46.6 million in the same quarter of 2024 [2] - The peak monthly active users reached nearly 65 million after the Spring Festival, indicating strong brand appeal and user retention [2] Strategic Focus - The company’s CEO highlighted the effectiveness of its strategy focused on core business, technological innovation, and high-quality growth [2] - The CFO noted an adjusted operating profit margin of 36.0%, a year-on-year increase of 13 percentage points, attributed to efficient operational leverage and strong cost control [2] Customer Growth - The number of paying enterprise clients increased by 12.3% year-on-year to 6.4 million as of March 31, 2025, driven by user penetration strategies [2]

Core Viewpoint - KANZHUN LIMITED has appointed Ms. Hongyu Liu as an independent non-executive director, which is expected to enhance the company's development through her extensive financial expertise [1][4]. Company Overview - KANZHUN LIMITED operates BOSS Zhipin, a leading online recruitment platform in China, facilitating efficient connections between job seekers and enterprises through a highly interactive mobile app [6]. New Appointment Details - Ms. Hongyu Liu, aged 52, has over 25 years of experience in the financial services industry and currently serves as a managing director at Intermediate Capital Asia Pacific Limited since 2016 [2]. - Her previous roles include principal at TPG Capital and vice president at Lazard China Limited, along with over seven years at JP Morgan Chase [2]. - Ms. Liu holds a Bachelor of Arts in finance from Renmin University of China, a Master of Arts in Law and Diplomacy from The Fletcher School of Tufts University, and an MBA from Tuck School of Business at Dartmouth College [3]. - She is a Chartered Financial Analyst and licensed under the Securities and Futures Ordinance in Hong Kong for regulated activities [3].

Company Overview - KANZHUN LIMITED operates the leading online recruitment platform BOSS Zhipin in China, connecting job seekers and enterprise users through a highly interactive mobile app that promotes two-way communication and intelligent recommendations [5]. Annual General Meeting (AGM) - The Company will hold its annual general meeting of shareholders on June 27, 2025, at 3 p.m. Beijing time, to consider proposed resolutions [1]. - Shareholders and holders of American depositary shares (ADSs) are encouraged to vote in favor of the proposed resolutions as recommended by the board of directors [1]. Voting Rights - Holders of record of ordinary shares and ADSs as of May 22, 2025, are entitled to notice of, attend, and vote at the AGM [2]. Financial Reporting - The Company has filed its annual report on Form 20-F, including audited financial statements for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission (SEC) [3].

Core Insights - The company reported a revenue of RMB 1,923.3 million for Q1 2025, representing a 12.9% increase compared to RMB 1,703.8 million in Q1 2024 [1] - Net profit for Q1 2025 reached RMB 512.1 million, a significant increase of 111.9% from RMB 241.7 million in the same quarter of 2024 [1] - Adjusted net profit for Q1 2025 was RMB 763.9 million, up 43.9% from RMB 530.7 million in Q1 2024 [1] User and Client Metrics - The total number of paid enterprise clients as of March 31, 2025, was 6.4 million, an increase of 12.3% from 5.7 million as of March 31, 2024 [1] - The average monthly active users for Q1 2025 were 57.6 million, which is a 23.6% increase from 46.6 million in Q1 2024 [1] Future Outlook - The company anticipates total revenue for Q2 2025 to be between RMB 2.05 billion and RMB 2.08 billion, reflecting a year-on-year increase of 6.9% to 8.5% [1] Management Commentary - The CEO expressed satisfaction with the strong start in Q1, highlighting robust revenue growth and exceeding profit expectations, validating the company's focus on core business and technological innovation [2] - The CFO noted an adjusted operating profit margin of 36.0% for Q1, a 13 percentage point increase year-on-year, attributed to efficient operational leverage and strong cost control [2] - The peak monthly active users reached nearly 65 million post-Spring Festival, demonstrating the company's growing brand appeal and user engagement [2]

Customer Growth - Total paying enterprise customers reached 6.4 million for the twelve months ending March 31, 2025, an increase of 12.3% from 5.7 million for the same period ending March 31, 2024[11] - Average monthly active users for Q1 2025 were 57.6 million, up 23.6% from 46.6 million in Q1 2024[11] Financial Performance - Revenue for Q1 2025 was RMB 1,923.3 million (USD 265.0 million), a 12.9% increase from RMB 1,703.8 million in Q1 2024[11] - Operating profit for Q1 2025 was RMB 439.8 million (USD 60.6 million), a significant increase of 324.5% from RMB 103.6 million in Q1 2024[11] - Adjusted operating profit for Q1 2025 was RMB 691.5 million (USD 95.3 million), up 76.1% from RMB 392.6 million in Q1 2024[11] - Net profit for Q1 2025 was RMB 512.1 million (USD 70.6 million), an increase of 111.9% from RMB 241.7 million in Q1 2024[11] - Adjusted net profit for Q1 2025 was RMB 763.9 million (USD 105.3 million), a 43.9% increase from RMB 530.7 million in Q1 2024[11] - Operating cash flow for Q1 2025 was RMB 1,003.1 million (USD 138.2 million), an increase of 10.8% from RMB 905.5 million in Q1 2024[18] Profitability Metrics - The company achieved an adjusted operating profit margin of 36.0% in Q1 2025, up 13 percentage points year-over-year[12] Cost Management - The company reported a decrease in total operating costs and expenses to RMB 1,491.1 million (USD 205.5 million), down 7.5% from RMB 1,612.8 million in Q1 2024[13] - In Q1 2025, the operating costs were RMB 310.8 million (USD 42.8 million), an increase of 5.2% compared to RMB 295.4 million in Q1 2024, primarily due to increased payment processing fees[15] - Marketing expenses in Q1 2025 were RMB 491.2 million (USD 67.7 million), a decrease of 15.2% from RMB 579.3 million in Q1 2024, mainly due to reduced advertising and employee-related costs[15] - R&D expenses for Q1 2025 amounted to RMB 423.6 million (USD 58.4 million), down 9.4% from RMB 467.6 million in Q1 2024, primarily due to decreased employee-related costs and technology investments[15] Future Outlook - The company expects total revenue for Q2 2025 to be between RMB 2.05 billion and RMB 2.08 billion, representing a year-over-year increase of 6.9% to 8.5%[21] - The company plans to continue investing in new technologies and market expansion strategies to drive future growth, with a focus on enhancing its online recruitment services for enterprise clients[29] Shareholder Returns - The board approved a share repurchase plan in August 2024, allowing the company to repurchase up to USD 150 million worth of shares over a 12-month period[20] Cash and Assets - As of March 31, 2025, cash and cash equivalents totaled RMB 14,785.2 million (USD 2,037.5 million)[19] - The company’s total assets reached RMB 20,387,869,000 as of March 31, 2025, an increase from RMB 19,310,672,000 at the end of 2024, representing a growth of 5.6%[31] - The company’s total liabilities amounted to RMB 4,530,679,000 as of March 31, 2025, a slight increase from RMB 4,347,852,000 at the end of 2024, reflecting a 4.2% rise[31] - The company’s cash and cash equivalents increased to RMB 2,790,420,000 as of March 31, 2025, up from RMB 2,553,090,000 at the end of 2024, marking a growth of 9.3%[31] Product and Service Development - The company continues to enhance AI technology applications, launching multiple AI-enabled products and services to improve user engagement and recruitment efficiency[12] - The company operates China's leading online recruitment platform "BOSS Zhipin," leveraging a highly interactive mobile application to connect job seekers and businesses efficiently[26]