Investment Rating - The report maintains a "Positive" outlook for the media industry [4] Core Insights - The recent policy document from the State Council emphasizes the implementation of "Artificial Intelligence +" actions, which is expected to significantly boost the AI industry chain, similar to the "Internet +" policy in 2015 [7] - The report anticipates a fourfold increase in AI penetration rate within three years, aiming for 70% by 2027 and 90% by 2030, indicating substantial growth potential in AI user base [7][8] - The demand for AI computing power is projected to surge, with major players like Alibaba, Baidu, Tencent, and Huawei expected to benefit from this trend [7] - The report highlights the strategic importance of AI applications, suggesting that new "killer apps" may emerge as AI penetration increases [7] Summary by Sections Investment Recommendations and Targets - Focus on AI applications in two key areas: AI + video/image (Kuaishou-W, Meitu) and AI + recruitment (BOSS Zhipin-W, Tongdao Liepin, Beisen Holdings) [2] - Major companies to watch include Alibaba-W, Tencent Holdings, Kuaishou-W, Baidu Group-SW, and ByteDance [2] - Companies involved in data and copyright in the industry include People’s Daily, Zhejiang Shuzhi Culture, Vision China, and Zhongwen Online [2] Policy and Market Dynamics - The policy document outlines a three-step strategy for AI penetration, with specific targets for 2027 and 2030 [8] - Key areas of focus include AI integration in science and technology, industrial development, and consumer quality enhancement [8][9] - The report emphasizes the need for a supportive environment for AI applications, including the establishment of national AI application pilot bases [7][8] AI Ecosystem Development - The report discusses the importance of fostering an open-source ecosystem for AI, which is seen as crucial for rapid advancements in domestic AI models [7] - It highlights the need for enhanced data supply, intelligent computing power coordination, and talent development to support AI growth [12]

Core Insights - The company reported a revenue of 2.102 billion yuan for FY2025Q2, representing a year-over-year increase of 9.7%, slightly exceeding previous guidance [1] - Adjusted net profit for FY2025Q2 reached 941 million yuan, marking a year-over-year growth of 30.9% [1] - The company anticipates revenue for FY2025Q3 to be between 2.13 billion and 2.16 billion yuan, indicating a year-over-year growth of 11.4% to 13.0% [1] Financial Performance - The gross margin for FY2025Q2 was 85.37%, an increase of 1.89 percentage points year-over-year [2] - The net profit margin improved to 33.83%, reflecting a year-over-year increase of 12.06 percentage points, while the adjusted net profit margin was 44.75%, up 7.26 percentage points year-over-year [2] - Sales, R&D, and management expense ratios were 19.97%, 19.79%, and 14.79% respectively, with sales and R&D expenses decreasing due to cost control and AI efficiencies [2] Market Trends - The contribution from blue-collar workers and lower-tier markets has increased, with significant growth in revenue from small and medium enterprises [3] - The service industry saw accelerated growth in Q2, while the internet sector showed a notable recovery, with active job postings reaching a new high since 2021 [3] - The company’s AI capabilities are enhancing job matching and candidate support, with daily assistance for thousands of job postings [3] Investment Outlook - The macro recruitment demand is showing signs of recovery, and the company's profitability is expected to continue improving [3] - Projected adjusted net profits for 2025-2027 are 3.53 billion, 3.84 billion, and 4.30 billion yuan, reflecting year-over-year growth rates of 30.2%, 8.8%, and 11.9% respectively [3]

Core Viewpoint - The article highlights a positive outlook on Kanzhun Limited (NASDAQ: BZ) (2076.HK), citing better-than-expected results and guidance, along with a change in the company's cash distribution strategy that may attract more investors [1]. Group 1: Company Overview - Kanzhun Limited is positioned as a stock with promising near-term prospects, driven by its recent performance and strategic changes [1]. Group 2: Investment Strategy - The Asia Value & Moat Stocks research service focuses on identifying value investment opportunities in Asia, particularly in Hong Kong, emphasizing deep value balance sheet bargains and wide moat stocks [2].

Group 1 - The core viewpoint is that BOSS Zhipin (02076, BZ.US) is expected to benefit from a recovery in demand in the second half of 2025, with optimism about its long-term prospects due to increasing online recruitment penetration [1] - The company’s non-GAAP net profit forecasts for fiscal years 2025 and 2026 have been raised by 1% and 2% respectively, reflecting improved profit outlook driven by demand recovery and operational leverage [1] - The target price for BOSS Zhipin's Hong Kong stock has been increased from HKD 86 to HKD 101, and the target price for its US stock has been raised from USD 22 to USD 26, maintaining a buy rating [1] Group 2 - In Q2 of this year, BOSS Zhipin's performance exceeded expectations, with revenue increasing by 10% year-on-year, surpassing forecasts by 1%, and non-GAAP net profit rising by 31%, exceeding expectations by 16%, attributed to ongoing efficiency improvements [1] - The demand trend for the company is expected to continue improving, with accelerated growth anticipated in the second half of 2025, and enhanced business performance driven by AI capabilities [1] - The new shareholder return plan is projected to yield a return of 3.4% over the next 12 months, indicating a positive outlook for shareholder value [1]

Core Viewpoint - BOSS Zhipin's revenue for the second quarter reached 2.1 billion yuan, representing a year-on-year growth of 9.7%, slightly exceeding expectations [1] - The non-GAAP net profit was 946 million yuan, higher than anticipated, primarily due to strong gross margin performance and effective control of sales and R&D expense ratios [1] - The guidance for third-quarter revenue is projected to be between 2.13 billion and 2.16 billion yuan, in line with expectations [1] Financial Projections - The company maintains its revenue forecasts for this year and next year, while increasing its non-GAAP net profit estimates by 8% and 6% to 3.52 billion and 3.75 billion yuan, respectively [1] - The target price for BOSS Zhipin's U.S. stock has been raised by 9.5% to $23, with a maintained "outperform" rating, reflecting improved recruitment demand and better-than-expected expense control [1]

证券研究报告 | 季报点评 gszqdatemark 2025 08 22 年 月 日 BOSS 直聘-W（02076.HK） 招聘求职供求关系改善，盈利能力持续增长 业绩概况：FY2025Q2 实现营收 21.02 亿元（yoy+9.7%），略超此前业绩 指引；经调整净利润 9.41 亿元（yoy+30.9%）。此外，公司预计 2025Q3 将实现营收 21.3~21.6 亿元，同比增长 11.4%~13.0%。2025Q2 宏观招 聘需求持续恢复，招聘求职供求关系改善，有望推动后续季度持续复苏。 用户数量与活跃度维持高位，招聘需求边际回暖。2025Q2 月均 MAU 6360 万（yoy+16.48%，qoq+10.42%），截至 2025Q2 付费企业客户达 650 万 （yoy+10.2%，qoq+1.6%），再创历史新高。2025Q2 面向 B 端的在线 招聘服务营收实现 20.78 亿元（yoy+9.8%），主要受益于付费企业用户 数增长，其中小微企业收入贡献显著，规模小于 20 人的企业收入贡献占 比接近 20%。面向 C 端的以候选人增值服务为主的其他服务业务受益于 用户基础扩大延续增长态势， ...

Core Insights - BOSS Zhipin (BZ.US) shares rose over 7%, closing at $23.68, following the release of its financial report [1] - In Q2 2025, BOSS Zhipin reported revenue of 2.102 billion yuan, a 9.7% increase compared to the same period in 2024 [1] - The CEO Zhao Peng indicated a recovery trend in the recruitment market and limited impact from external competition on the recruitment business [1] Company Updates - BOSS Zhipin announced the appointment of Chen Xu as the new president, effective August 20, 2025, to optimize governance structure and enhance organizational efficiency [1] - Following this appointment, Chen Xu will no longer serve as Chief Marketing Officer but will continue as an executive director [1]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][18]. Core Insights - The company reported a revenue of 2.102 billion RMB for Q2 2025, representing a year-on-year increase of 9.7%, exceeding management's guidance of 6.9-8.5% [7][18]. - Non-GAAP operating profit reached 881 million RMB, up 33.5% year-on-year, while Non-GAAP net profit attributable to shareholders was 946 million RMB, reflecting an 18.2% increase [7][18]. - The company expects revenue growth of 11.4-13.0% for Q3 2025, with anticipated revenue between 2.13 billion and 2.16 billion RMB [3][17]. Revenue and Profitability - The online recruitment business (B-end) generated 2.078 billion RMB in revenue, a 9.8% increase year-on-year, with the number of paying enterprise clients reaching 6.5 million, up 10.2% [2][9]. - The average ARPU (Average Revenue Per User) for the past 12 months was 1,180 RMB, an increase of 3.4% year-on-year [2][9]. - The company's Non-GAAP operating profit margin reached a record high of 41.9%, up 7.5 percentage points year-on-year, driven by cost reduction and efficiency improvements [2][12]. Future Outlook - The company has announced a cash dividend plan totaling approximately 80 million USD for 2025 and extended its existing share repurchase plan to August 2026, increasing the amount to 250 million USD [3][17]. - Adjusted net profit forecasts for 2025-2027 have been raised to 3.521 billion, 4.408 billion, and 5.488 billion RMB, respectively, with expected growth rates of 30%, 25%, and 25% [18][20].

BOSS直聘今日宣布，自2025年8月20日起，陈旭已获委任为公司总裁。该新职位是公司为优化治理结构 和提升组织效率而设立，将向公司创始人、董事长兼首席执行官赵鹏先生汇报工作。鉴于陈旭担任总裁 的新职务，自2025年8月20日起，陈旭已不再担任首席营销官。陈旭将继续担任执行董事。 智通财经APP获悉，周四，BOSS直聘(BZ.US)涨逾7%，报23.68美元。财报显示，2025年第二季度， BOSS直聘实现营收21.02亿元，较2024年同期增长9.7%。创始人、董事长兼CEO赵鹏在财报会议中表 示，二季度招聘市场需求呈现回暖趋势，且外部竞争环境对招聘业务的影响有限。 ...

证券研究报告 | 公司点评报告 2025 年 08 月 21 日 BOSS 直聘（BZ.O） 费用优化提速利润释放，业绩表现超市场预期 消费品/商业 8 月 20 日，BOSS 直聘发布 25Q2 业绩，公司 2025Q2 实现营收 21.0 亿元 /+9.7%，经调整归母净利润 9.5 亿元/+30.8%，整体收入与指引基本一致，符合 市场预期，业绩表现超市场预期；25Q2 公司用户维持强劲增长， MAU（平均 月活跃用户）为 6360 万人/+16.5%，过去 12 个月付费企业客户总数为 650 万 /+10.2%。考虑到 25Q2 以来国内招聘行业需求稳步复苏，蓝领/制造业招聘 5 月以来边际回暖，小微企业加速恢复，叠加公司持续推进成本管控和降本增效， 看好 Q3 公司收入及业绩继续保持同比增长，我们小幅上调全年利润预期，维 持"强烈推荐"评级。 % 1m 6m 12m 绝对表现 16.9 43.4 58.5 相对表现 13.3 33.4 15.7 资料来源：公司数据、招商证券 -40 -20 0 20 40 60 Aug-24 Dec-24 Apr-25 % BOSS直聘 MSCI中国(美元) 相关 ...