香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部 或 任 何 部 分 內 容 而 產 生 或 因 依 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任。 本公告乃滬上阿姨（上 海）實業股份有限公司（「本公司」，連 同 其 附 屬 公 司 統 稱「本 集 團」）董事會（「董事會」）根據香港聯合交易所有限公司證券上市規則（「上市規則」）第 13.09(2)條及證券及期貨條例（香 港 法 例 第571章）第XIVA部項下內幕消息條文（定 義 見 上 市 規 則）而 作 出。 董事會希望知會本公司股東（「股 東」）及 潛 在 投 資 者，基 於 對 本 集 團 截 至2025年12月 31日止年度（「報告期間」）未 經 審 核 綜 合 管 理 賬 目 的 初 步 審 閱 及 可 獲 得 的 其 他 資 料， 本集團預計於報告期間錄得年內溢利介乎約人民幣495百萬元至人民幣525百 萬 元， 較去年同期的年內溢利人民幣329百万元增加介乎約50%至 ...

Core Insights - The tea beverage industry is experiencing a significant shift from rapid growth to intense competition, with many brands struggling to maintain profitability as the market approaches saturation [2][11][24]. Industry Overview - The tea beverage market has seen a surge in the number of listed companies, with brands like Gu Ming, Mi Xue Ice City, and Ba Wang Tea Sister joining the ranks, bringing the total to six publicly traded companies [2]. - Mi Xue Ice City has expanded to an impressive 47,000 global stores, while Gu Ming has become the second tea brand to reach 10,000 stores [2]. - The market growth rate is projected to slow down significantly, with an expected increase of only 6.4% in 2025, compared to over 20% in previous years [11]. Market Dynamics - The competition has intensified, leading to a phenomenon where many stores are closing or struggling to find tenants, with rental prices dropping by 30% in some areas without attracting new businesses [10][11]. - The average density of tea beverage stores is high, with one store for every 700 people in the target demographic of 15-35 years old [11]. Financial Performance - Major tea brands have reported substantial revenue growth, with Mi Xue Group achieving a revenue increase of 39.3% to 14.87 billion yuan and Gu Ming's revenue rising by 41.2% to 5.66 billion yuan [15][17]. - Despite overall revenue growth, many franchisees are experiencing declining profit margins due to increased competition and the impact of the delivery service wars [20][21]. Delivery Wars Impact - The fierce competition among delivery platforms has led to significant spending, with approximately 65 billion yuan burned in the third quarter alone, benefiting tea brands through increased order volumes [13][14]. - However, the profitability of individual stores is under pressure, as the shift towards delivery often results in lower profit margins compared to in-store sales [20][21]. Investment Trends - Investors are increasingly adopting a speculative approach, focusing on new brands with the potential for high returns, while established brands are seen as less profitable [24][25]. - The emergence of new brands and trends, such as Thai milk tea, is driving interest among franchisees, who are eager to capitalize on the next big opportunity [27][28]. Consumer Behavior - The delivery wars have changed consumer habits, with a growing preference for ready-to-drink beverages, which may have long-term benefits for the industry [23]. - However, there are concerns that the price sensitivity created by heavy discounting during the delivery wars could persist even after subsidies are reduced [21].

Core Viewpoint - Haitong International forecasts that Hu Shang A Yi (02589) will achieve revenues of 4.22 billion, 4.92 billion, and 5.63 billion CNY in 2025, 2026, and 2027 respectively, with adjusted net profits of 540 million, 620 million, and 710 million CNY for the same years, assigning a target price of 105 HKD based on a 16X PE valuation for 2026, and initiating coverage with an outperform rating [1] Group 1: Company Overview - Hu Shang A Yi is a leading fresh beverage company in China, expected to surpass 10,000 stores by the end of 2025, becoming the third fresh tea beverage brand in the country to achieve this milestone [2] - The company is leveraging a "one body, two wings" business model, focusing on the Hu Shang A Yi brand in China while also developing the Cha Pu Bu brand and expanding internationally [2][3] Group 2: Business Strategy - The company has successfully expanded its store network in northern markets by adopting a franchise model, sharing resources, and incentivizing external talent, which has contributed to its rapid growth [2] - The brand's marketing strategy emphasizes health and wellness, targeting female consumers through branding and product offerings, which has helped in customer acquisition [2] - The low-threshold store model and inclusive franchise system have allowed for sustainable expansion, with new franchisees expected to reinvest profits into opening additional stores [2] Group 3: Financial Forecast - The company is projected to open over 2,000 new Hu Shang A Yi stores and more than 1,000 new Cha Pu Bu stores by 2026, indicating a stable growth trajectory [4] - The company anticipates that same-store sales will remain stable in 2026, despite a high base from delivery subsidies in 2025, by enhancing coffee offerings and increasing marketing efforts [4]

Core Viewpoint - Haitong International expects Hu Shang Ayi (02589) to achieve revenues of 4.22 billion, 4.92 billion, and 5.63 billion CNY for the years 2025-2027, with adjusted net profits of 540 million, 620 million, and 710 million CNY respectively, assigning a target price of 105 HKD based on a 16X PE valuation for 2026, and initiating coverage with an outperform rating [1] Group 1: Company Overview - Hu Shang Ayi is a leading fresh beverage company in China, projected to surpass 10,000 stores by the end of 2025, becoming the third fresh tea beverage brand in the country to achieve this milestone [2] - The company is leveraging its scale and channel advantages to strengthen its position in the market, as the window for new brands to rapidly scale has closed, leading to a landscape where strong brands will dominate [2] Group 2: Business Strategy - The company operates with a "one body, two wings" business model, focusing on Hu Shang Ayi in China and the Tea Waterfall brand along with overseas markets as growth drivers [3] - Hu Shang Ayi's rapid expansion is attributed to its effective management philosophy, which emphasizes mutual benefits and resource sharing, as well as a focus on health-oriented products targeting specific customer demographics [3] - The company has established a low-threshold store model and an inclusive franchise system, which allows for sustainable expansion through new franchisee investments and improved single-store profitability [3] Group 3: Growth Engines - The Tea Waterfall brand is designed for lower-tier markets, creating a distinct identity while benefiting from the main brand's resources, while overseas expansion targets developed markets with successful store openings [4] - Both channel penetration and international expansion are seen as correct strategic directions for the brand, with significant potential for growth as these initiatives are still in their early stages [4] Group 4: Financial Forecast - The company is expected to stabilize its market share with over 2,000 new Hu Shang Ayi stores and over 1,000 new Tea Waterfall stores by 2026, with same-store sales expected to remain stable despite high bases due to delivery subsidies in 2025 [5]

Investment Rating - The report initiates coverage with an OUTPERFORM rating, indicating a positive outlook for the company [2]. Core Insights - Auntea Jenny (Shanghai) Industrial is recognized as a leading fresh beverage company in China, having surpassed 10,000 stores by the end of 2025, making it the third brand in the industry to achieve this milestone [3][7]. - The report emphasizes that the fresh beverage industry is increasingly dominated by leading brands, with strong channel advantages allowing them to rapidly expand and innovate [3]. - The company aims to become a global leader in multi-brand fresh beverage groups, leveraging a light-asset model for rapid expansion [7]. Financial Projections - Revenue projections for the company are as follows: Rmb 3,285 million for Dec-24, Rmb 4,215 million for Dec-25, Rmb 4,918 million for Dec-26, and Rmb 5,632 million for Dec-27, reflecting growth rates of -2%, 28%, 17%, and 15% respectively [2]. - Net profit is expected to grow from Rmb 418 million in Dec-24 to Rmb 707 million in Dec-27, with growth rates of 0%, 28%, 16%, and 14% [2]. - The diluted EPS is projected to increase from Rmb 4.09 in Dec-24 to Rmb 6.72 in Dec-27 [2]. Business Model and Strategy - The company operates under a dual-brand strategy, with Auntea Jenny as the main brand and Tea Waterfall as a supporting brand, focusing on both domestic and international markets [4][16]. - The report highlights the company's successful expansion in northern China, attributed to its management philosophy of mutual benefit and resource sharing, as well as a focus on health-oriented products targeting specific consumer demographics [4][20]. - The company has established a low-barrier franchise model, allowing for rapid store expansion and a diverse franchisee base, which is crucial for sustainable growth [37]. Market Position and Competitive Landscape - Auntea Jenny has shown a strong performance in the fresh beverage market, with a compound annual growth rate (CAGR) of 57% in store numbers from 2020 to 2023, outpacing competitors [8][20]. - The report notes that the company has a significant presence in the northern market, with over half of its stores located in this region, which is a strategic advantage compared to other brands [18][20]. - The competitive landscape is characterized by increasing market concentration, with leading brands expected to gain more market share while regional brands coexist [3][4]. Future Growth Potential - The company plans to open 2,000 to 3,000 new stores in 2026, maintaining a steady expansion pace while focusing on improving growth quality [53]. - The report anticipates that the Tea Waterfall brand will accelerate its expansion, targeting lower-tier cities and leveraging the established supply chain of the main brand [52]. - The overseas expansion strategy is focused on developed markets, with successful store openings in Malaysia, the USA, and South Korea, indicating significant growth potential [52].

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 滬上阿姨（上海）實業股份有限公司 呈交日期: 2026年1月7日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02589 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 59,426,726 | RMB | | 1 | RMB | | 59,426,726 | | 增加 / 減少 (-) | | | 0 | | | | RMB | | 0 | | 本月底結存 | | | 59,426,726 | RMB | | 1 | RMB | | 59,426,726 | | 2. 股份分類 | 普 ...

Group 1 - The top three companies with the highest short-selling ratios are Cheung Kong (00001), CLP Holdings (00002), and Hong Kong and China Gas (00003), all reporting a short-selling ratio of 0.00% [1][2] - The top three companies by short-selling amount are also Cheung Kong (00001), CLP Holdings (00002), and Hong Kong and China Gas (00003), with amounts not specified [1][2] - The companies with the highest deviation values are Energy and Energy Global (01142), Hu Shang Ayi (02589), and China Shipbuilding Defense (00317), with deviation values of -0.41%, -0.41%, and -0.66% respectively [1][2] Group 2 - The top ten short-selling ratios include Cheung Kong (00001), CLP Holdings (00002), and Hong Kong and China Gas (00003), all at 0.00%, with significant negative deviation values [2] - The top ten short-selling amounts also feature Cheung Kong (00001), CLP Holdings (00002), and Hong Kong and China Gas (00003), all at 0.00% short-selling ratio and notable negative deviation values [2] - The top ten companies with the highest deviation values include Energy and Energy Global (01142), Hu Shang Ayi (02589), and China Shipbuilding Defense (00317), with deviation values indicating a decline compared to their average short-selling ratios over the past 30 days [2][3]

Core Viewpoint - The ready-to-drink tea market is rapidly growing, particularly among Generation Z consumers, leading to increased interest in entrepreneurship within this sector [1][3]. Group 1: Market Dynamics - Generation Z shows a strong consumption frequency for ready-to-drink beverages, with 72.6% purchasing them weekly, and 32.1% consuming them every 2-3 days [3]. - The high frequency of consumption makes the new tea beverage sector a preferred choice for many aspiring entrepreneurs [3][4]. - Challenges for new entrants include high initial investment costs, lack of operational experience, and the need for stable profitability post-launch [3][4]. Group 2: Support for Franchisees - To alleviate the financial burden on franchisees, the brand has introduced several promotional policies, including a reduction in franchise fees by 15,000 yuan or 49,800 yuan depending on prior experience [4][5]. - Comprehensive support is provided, including site selection, store design, marketing strategies, and operational guidance, ensuring a smoother startup process for new franchisees [5][6]. - The brand's commitment to supporting franchisees is evident in its willingness to share profit margins during the initial stages of operation [5][6]. Group 3: Product and Supply Chain Innovation - The brand emphasizes product innovation, having launched 136 new products in the first half of 2025, focusing on health and nutrition [7][8]. - A robust supply chain network supports the brand's operations, featuring 13 logistics bases and a comprehensive management system that enhances product quality and operational efficiency [8][9]. - The brand's initiatives aim to create a sustainable and healthy product offering, aligning with market demands for quality and wellness [7][9]. Group 4: Franchisee Ecosystem - The relationship between the brand and franchisees is evolving towards a collaborative model, moving from a management-focused approach to a mutually beneficial partnership [12][13]. - The brand's support system has led to over 5,700 franchisees operating more than 9,400 stores, indicating a successful model for market expansion and brand growth [9][12]. - This ecosystem fosters a positive cycle where franchisees benefit from established operational models and continuous product updates, while the brand gains market penetration and scale [12][13].

Core Viewpoint - The report from GF Securities projects that the adjusted net profit of Hu Shang A Yi (02589) will reach 560 million, 640 million, and 760 million yuan for the years 2025 to 2027 respectively, indicating a clear growth strategy and strong resilience against economic cycles [1][6]. Group 1: Company Growth and Strategy - Hu Shang A Yi has become the second brand in the mid-priced ready-to-drink tea segment to reach 10,000 stores since its establishment in 2013, benefiting from the takeout market starting in May 2025 [2][6]. - The company has improved its user acquisition and retention capabilities, with expectations for its main brand to maintain resilience in same-store performance [2][6]. Group 2: Market Position and Expansion - Hu Shang A Yi holds a significant market position in Northern China, with 4,784 stores by the end of 2024, which is approximately 1,900 more than the second-ranked brand, capturing 52.1% of the market share [7]. - The investment model is characterized by low initial costs for franchisees, with an average startup cost of 275,000 yuan, lower than the industry average of 350,000 yuan, leading to a 98% renewal rate among franchisees in 2024 [7]. Group 3: Product Innovation and Consumer Engagement - The company actively responds to consumer demands by launching 136 new products in the first half of 2025, achieving 15.8 million active members and a quarterly repurchase rate of 40.6% [8]. - In 2025, Hu Shang A Yi is restructuring its coffee product line, anticipating that coffee will contribute to same-store sales growth alongside baked goods [8]. Group 4: Tea Waterfall and International Expansion - The Tea Waterfall brand, priced below 10 yuan, has gained popularity in towns and universities, with over 1,000 signed and operating stores [11]. - Hu Shang A Yi has opened stores in the United States and South Korea, focusing on economically developed countries, with positive performance reported [11].

Core Insights - The domestic market for ready-to-drink tea is projected to exceed 300 billion yuan by 2025, indicating a shift into a competitive "deep water zone" characterized by intensified competition and shorter product life cycles [1] - The company, Hou Shang A Yi, has successfully launched its core product, the "Kale Series," achieving nearly 100 million units sold in its first year, showcasing a user-centric approach to value innovation [1] - The brand has transitioned from merely chasing traffic to focusing on "value innovation," establishing a sustainable growth path in a saturated market [1] Health-Oriented Product Development - In response to the mainstream trend of "health consumption," Hou Shang A Yi has identified the national dietary fiber intake deficiency and launched the "Daily Health+" strategy [2] - The brand continues to emphasize a dual focus on "health and taste," with the "Kale Slimming Bottle" topping sales charts and the "Super Fruit and Vegetable Tea Series" achieving over 2 million cups sold in its first week [2] Cultural Resonance and Product Innovation - The company has successfully modernized traditional health concepts, launching the "Five Color Slow Nourishing Bottle" series, which aligns with young consumers' preferences for fragmented health and self-care [4] - The "Sixfold Nourishing Fresh Stewed Whole Pear" product became a phenomenon in the autumn and winter market, indicating strong consumer demand for innovative health products [4] Differentiated Competitive Strategies - Hou Shang A Yi's product matrix is a result of a user-centric logic system that includes "additive health upgrades," "integration of traditional wisdom and modern science," and "scenario-based product design" [6] - The brand's focus on health has shifted consumer needs from mere refreshment to health supplementation, as evidenced by the release of the "Daily Health+" white paper highlighting the low dietary fiber intake among the 18-35 age group [6] - The integration of traditional health wisdom with modern science has enhanced the brand's unique identity, exemplified by the "Five Color Slow Nourishing Bottle" [7] Value Elevation Journey - Hou Shang A Yi has elevated its brand value from a functional "drink" to a health-oriented "nourishment" and emotional "companionship," marking a significant transition from selling products to building brand recognition [8] - The brand's "Daily Health+" concept not only promotes health upgrades in the ready-to-drink tea sector but also aligns with national health initiatives, providing a sustainable development model for the industry [8] - The company's growth path is characterized by a clear sequence of "demand insight → experience upgrade → value leadership," demonstrating its commitment to consumer health and emotional connection [8]