搜索量一度超越韩剧 国剧出海从"被看见"到"扎下根" ◎记者 杨翔菲 罗茂林 实习生 吴子悠 岁末年初，各大视频平台陆续发布成绩单。2025年，"C-Drama"（Chinese Drama，中文电视剧）成为全 球影视市场一个最闪耀的关键词。 爱奇艺国际版最新数据显示，2025年平台全年内容播放量同比增长114.5%，创下历史新高。谷歌数据 显示，在2025年，"大陆剧集"全球搜索量一度超越东亚影视产业标杆之一的"韩剧"，创下近五年峰值。 从最初借船出海的"被看见"到在多个平台"被热爱"，从内容的"单向输出"到深耕本土的"深度对话"，中 国故事正在跨越山海，引领全球文化共鸣。 规模出海 "C-Drama"声量渐盛 2025年，国剧出海再上新的台阶，《难哄》《藏海传》《子夜归》《三十而已·曼谷篇》等中国剧集持 续在海外市场收获声量，不少剧集在海外平台播放量突破亿级大关。 对于上市公司柠萌影视而言，2025年可谓丰收之年。作为国内剧集制作龙头公司之一，数年来柠萌凭借 《猎狐》《三十而已》《猎罪图鉴》等优质作品持续领跑行业。2025年，柠萌更是加速推进内容出海， 核心剧集矩阵登陆180个国家及地区，并携手Disne ...

Core Insights - The domestic leading film and television companies serve as a barometer for the entire industry, reflecting market dynamics through their project activities [1] Industry Trends - Long video content remains resilient despite competition from short videos and short dramas, as evidenced by the stable production frequency and project reserves of leading companies [2] - Content is increasingly distributed across multiple platforms, with collaborations among major companies and significant platforms like Douyin and Red Fruit for micro-short dramas [3] - A majority of traditional film and television companies, approximately 80%, have entered the short drama sector, establishing dedicated brands or subsidiaries for short dramas [3] - Companies are building comprehensive industry chains, with examples like Huace Film & TV expanding into film education and AI technology applications in production [3] Project Dynamics - Huace Group has several upcoming projects, including long dramas like "Guose Fanghua" and "Jinxiu Fanghua," and films such as "Assassination Novelist 2" scheduled for 2025 [5][9] - Zhengwu Sunshine will release dramas like "Cuihuo Niandai" and "Cherry Amber" in 2025, along with its first theatrical film "De Xian Jin Zhi" [13][14] - Lingmeng Film will present long dramas like "Shujuan Yimeng" and "Ziyue Gui" in 2025, and has international collaborations for "Thirty Only: Bangkok Edition" [16][20] - Newli Media plans to air several dramas in 2025, including "Saodu Fengbao" and "Yashe," along with the film "Qingsheng 3" [24][26] - Perfect World Film will showcase a variety of long dramas and micro-short dramas in 2025, including "Qian Duo Tao Hua Yi Shi Kai" and "Fuqi De Chun Jie" [30][32] - Huanyu Film will release dramas like "Wufu Linmen" and "Linjing Xian" in 2025, along with micro-short dramas [36][38] - Baiana Qiancheng will present multiple dramas and films in 2026, including "Xiao Cheng Da Shi" and "Xian Yu Fei Sheng" [42][44] - Xixi Film will air dramas like "Liu Zimei" and "Xiao Fang Chujia" in 2026 [46][48] - Yaoke Culture will release several dramas in 2026, including "Bing Hu Chong Sheng" and "Hua Kai Jin Xiu" [50][51] - Shengxi Huashi is focusing on original scripts and has established a subsidiary for short drama production, with projects like "Zhangxin" and "Yulan Huakai Jun Zai Lai" [54][57] - Daocaoxiong Entertainment will present a range of dramas in 2026, including "Liangjing Shiwur" and "Zai Qing Chun" [60][64] - Changxin Media is set to release various dramas in 2026, including "Wo De Shan Yu Hai" and "Yanyu Shen You Ji" [66][71]

Group 1 - The Hong Kong film stocks have generally risen, with Ningmeng Media leading with a nearly 5% increase, followed by Big High Group and Damai Entertainment with over 4%, and Maoyan Entertainment up by 3.6% [1] - The Chinese film market has started strong in 2026, with the annual box office surpassing 1 billion yuan within just 10 days, representing a growth of over 10% compared to the same period last year [1] - The box office success is attributed to a rich supply of creative content, with a variety of new films being released, including suspense, realistic themes, classic IPs, and family-friendly genres [1] Group 2 - The 1 billion yuan box office achievement is not due to a single blockbuster but rather multiple films performing well simultaneously [1] - The cinema experience has evolved beyond just film screening, often linking to a broader consumer chain, indicating a vibrant and potential-rich Chinese consumer market [1] - The strong start in the film industry serves as a clear signal of the accelerating momentum towards the future of the Chinese market in 2026 [1]

Group 1 - The Hong Kong film stocks have generally risen, with Ningmeng Media leading with an increase of nearly 5%, followed by Big High Group and Damai Entertainment rising over 4%, and Maoyan Entertainment up 3.6% [1] - The Chinese film market has started strong in 2026, with the annual box office surpassing 1 billion yuan within 10 days, representing a growth of over 10% compared to the same period last year [1] - The box office success is attributed to a rich supply of creative content, with a variety of new films being released, including suspense, realistic themes, classic IPs, and family-friendly genres [1] Group 2 - The 1 billion yuan box office is not driven by a single blockbuster but rather by multiple films performing well simultaneously [1] - The cinema experience has evolved beyond just a screening space, often linking to a broader consumption chain, indicating a vibrant consumer atmosphere [1] - The strong start of the box office in 2026 signals the dynamic vitality and immense potential of the Chinese consumer market, with the film industry leading the way [1]

柠萌影视(09857)发布公告，于2026年1月7日，该公司斥资5.36万港元回购1.49万股。 ...

格隆汇1月7日丨柠萌影视(09857.HK)发布公告，2026年1月7日以5.4万港元回购1.5万股，回购价格每股 3.6港元。 ...

智通财经APP讯，柠萌影视(09857)发布公告，于2026年1月7日，该公司斥资5.36万港元回购1.49万股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 檸萌影視傳媒有限公司 呈交日期： 2026年1月7日 FF305 確認 不適用 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | | 證券代號 (如上市) | 09857 | 說明 | | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變 ...

智通财经APP讯，柠萌影视(09857)发布公告，由柠萌影视及旗下青柠萌出品，爱奇艺、东方娱乐联合出 品的沉浸式剧本杀都市甜愈剧《轧戏》，计划将于2026年1月9日起登陆爱奇艺恋恋剧场全网独播，东方 卫视同步播出。该剧由李欣蔚、石雨晨、施也、柳樾编剧，猫的树执导，齐帅担任总制片人，吴若妍担 任制片人，陈星旭、卢昱晓领衔主演。 ...

格隆汇1月6日丨柠萌影视(09857.HK)宣布，由柠萌影视及旗下青柠萌出品，爱奇艺、东方娱乐联合出品 的沉浸式剧本杀都市甜愈剧《轧戏》，计划将于2026年1月9日起登陆爱奇艺恋恋剧场全网独播，东方卫 视同步播出。该剧由李欣蔚、石雨晨、施也、柳樾编剧，猫的树执导，齐帅担任总制片人，吴若妍担任 制片人，陈星旭、卢昱晓领衔主演。 ...