Financial Performance - In 2023, the company's net profit attributable to shareholders was approximately ¥25.44 million, a decrease of 62.61% compared to ¥68.03 million in the previous year[18]. - The company's operating cash flow net amount was ¥13.50 million, down 89.14% from ¥124.24 million in the previous year[18]. - The weighted average return on equity decreased by 4.59 percentage points to 2.87% from 7.46% in the previous year[18]. - The company achieved operating revenue of 302.47 million yuan in 2023, a decrease of 40.77% year-on-year[47]. - The net profit attributable to shareholders was 25 million yuan, down 62.61% compared to the previous year, with earnings per share of 0.0374 yuan, a decrease of 0.0459 yuan year-on-year[52]. - The net profit attributable to shareholders was RMB 25,435,212.06, while the parent company's undistributed profits were negative RMB 640,138,348.45, leading to no proposed profit distribution for 2023[60]. Market Trends - The online shopping user scale in China reached approximately 710 million in 2023, with a penetration rate of 78.6% among internet users[26]. - The national online retail sales in 2023 amounted to ¥15.4 trillion, representing a year-on-year growth of 11.0%[24]. - The live e-commerce market in China experienced a year-on-year growth rate of 35.2% in 2023[27]. - The average daily usage time for short video applications continued to grow, reaching significant user engagement levels[27]. - User engagement remains high, with approximately 35% of users showing strong retention[55]. - The competitive landscape among major e-commerce platforms is intensifying, with a focus on deep user engagement and market position consolidation[61]. Advertising and Revenue Generation - The company's advertising revenue from new customer acquisition through community advertising services was approximately ¥31 million[14]. - The company's original advertising business grew by 6.45% year-on-year, aligning with the overall growth of the Chinese advertising market at 6%[15]. - The number of important advertising clients and their advertising intensity increased during the reporting period, despite challenges in the advertising market[32]. - The company expanded its advertising business with new community user acquisition services, leveraging experience from existing platforms like Douyin and Tencent[43]. - The company reported a significant decline in discount coupon agency business revenue, which decreased by 16.94 million yuan compared to 2022, impacting overall income and net profit[46]. Technological Advancements - The company plans to enhance its online shopping services through advanced technologies such as artificial intelligence and smart recommendations[28]. - The company launched the AI-powered e-commerce guide app "Ruyi," which completed algorithm filing in August 2023 and is set to enhance user shopping experiences[42]. - Advances in artificial intelligence are expected to significantly impact the internet advertising industry, enhancing efficiency in market insights, content production, and media placement optimization[62]. Merchant Services - The company served over 10,000 small and medium-sized merchants, generating approximately 10.2 million yuan in merchant operation revenue during the reporting period[34]. - The company has implemented a strategy to provide technical services to small and medium-sized merchants, enhancing its service offerings[33]. - The company is enhancing its digital marketing solutions and aims to create value through the digitalization of information and processes for brand merchants[56]. Asset Management - The total assets of the company reached 1.64 billion yuan, reflecting a 19.20% increase from the previous year[47]. - The total assets of the company reached RMB 1.637 billion at the end of 2023, representing a year-on-year growth of 19.20%[53]. - The equity attributable to the parent company was RMB 1.464 billion, with a year-on-year increase of 27.65%[53]. - The company has maintained a total of 38,133 common stock shareholders by the end of the reporting period, an increase from 33,160 at the end of the previous month[37].

证券代码：600228 证券简称：返利科技 公告编号：2024-036 返利网数字科技股份有限公司 关于对上海证券交易所《关于返利网数字科技股份有限公司 2023年年度报告的信息披露监管工作函》的回复公告 本公司董事会及全体董事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要风险提示： 行业波动风险。返利网数字科技股份有限公司（以下简称"公司"或"本 集团"）所处行业属于电子商务平台下游产业，互联网流量红利消退，拓展及保 持用户成本上升、难度增加；新兴电商平台高速扩张，消费者偏好变化，商家在 传统电商平台的营销预算投入受到新兴电商平台的吸引，行业面临变革压力、周 期波动的挑战，公司部分产品或服务受到影响而存在波动的风险，请投资者充分 注意风险。 业绩补偿股份回购注销风险。截至本公告披露日，业绩补偿义务方上海 睿净企业管理咨询事务所（有限合伙）（以下简称"上海睿净"）未在约定期限 内履行2022年股份补偿相关承诺，其2022年应补偿股份为2,054,866股，公司已向 人民法院提起诉讼，积极维护公司及股东合法权益。依据公司股东大会相关决议， 2023年 ...

Financial Performance - The company reported a total revenue of 302 million RMB for 2023, representing a year-on-year decline of 40.77%[8]. - The net profit attributable to shareholders was 25.44 million RMB, down 62.61% year-on-year, while the net profit after deducting non-recurring gains and losses was 32 million RMB, a decrease of 53.84%[8]. - The parent company reported a net profit of -7.37 million RMB for the year, highlighting ongoing financial challenges[11]. - The company's operating revenue for 2023 was approximately ¥302.47 million, a decrease of 40.77% compared to ¥510.65 million in 2022[30]. - The net cash flow from operating activities was approximately ¥13.50 million, a significant drop of 89.14% compared to ¥124.24 million in 2022[30]. - The company's net profit for the current period was -7,366,529.15 RMB, with a total available profit for distribution to shareholders of -640,138,348.45 RMB[157]. - The company reported a significant decline in operating cash flow, down 89.14% year-on-year, primarily due to the reduction in the scale of the discount coupon operation business[91]. Business Strategy and Future Outlook - The company plans not to distribute profits or increase capital reserves due to significant accumulated losses at the parent company level, with undistributed profits amounting to -640.14 million RMB[5][11]. - The company plans to launch three new products in Q2 2024, aiming to capture a larger market share in the e-commerce sector[29]. - Future guidance estimates revenue growth of 10-15% for the next fiscal year, driven by increased user engagement and new product offerings[29]. - The company aims to expand its market presence in Southeast Asia, targeting a 5% market share by the end of 2024[29]. - The company plans to adjust its business structure and operational strategies to mitigate adverse factors affecting profitability[49]. - The company aims to enhance operational efficiency and profitability through refined management mechanisms and performance incentives, focusing on stable cash flow and innovation evaluation[147]. Market and Competitive Environment - The company faces risks related to declining main business revenue due to increased user acquisition costs and competition in the e-commerce sector[9]. - The online shopping market is experiencing increased competition, making user retention more challenging[155]. - The company faces risks from macroeconomic fluctuations and increased competition, which may impact revenue from internet services and advertising[152]. - The company recognizes challenges in core business growth and plans to strengthen investment in product R&D and collaboration with industry leaders to enhance competitiveness[150]. Asset Restructuring and Investments - A significant asset restructuring plan is underway, involving the acquisition of 100% of Shanghai Zhongyan's shares[29]. - The company paid a total cash consideration of RMB 445,695,000 for the completion of asset delivery related to a major asset restructuring[125]. - The company established a digital industry fund with a total scale of 200 million RMB, with an actual contribution of 90 million RMB[43]. - The company participated in the establishment of the Ganzhou Digital Industry Fund with a subscribed capital of RMB 90 million, holding a 45% stake, and has completed the capital contribution[123]. User and Market Metrics - User base expanded to 10 million active users, an increase of 25% from the last fiscal year[29]. - The number of internet shopping users in China reached 1.092 billion, growing by 2.32% year-on-year[117]. - The online retail sales in China for 2023 reached ¥15.40 trillion, an increase of 11.0% compared to the previous year[117]. - The short video user base reached 1.053 billion by December 2023, accounting for 95.1% of internet users, indicating a shift in consumer habits towards short video and live streaming platforms[53]. Operational Challenges - The decline in revenue was primarily due to a significant drop in online shopping guide services and platform technology service income, along with a decrease in monthly active users[31]. - The company's online shopping guide revenue for 2023 was 127.02 million yuan, a year-on-year decline of 32.54%, while the gross margin was 65.40%, a slight increase of 2.89 percentage points[51]. - Revenue from discount coupon agency operations fell to 28.08 million yuan, a decline of over 80% compared to the previous year, primarily due to policy changes affecting the terminal placement platform[62]. - The company faced challenges in user acquisition costs and competition from emerging e-commerce platforms, impacting its online shopping guide business[52]. Governance and Compliance - The company has established a modern governance structure, ensuring compliance with legal and regulatory requirements[162]. - The company has established an independent financial management department and accounting system, ensuring no interference from the controlling shareholder in financial decisions[164]. - The company has a complete and independent personnel management system, with all employees signing labor contracts[164]. Management and Remuneration - The total pre-tax remuneration for senior management during the reporting period amounted to 670.52 million yuan[168]. - The chairman and general manager, Ge Yongchang, received a pre-tax remuneration of 157.03 million yuan[168]. - Total remuneration for all directors, supervisors, and senior management amounted to 670.52 million yuan (before tax) during the reporting period[177].

上会会计师事务所(特殊普通合伙) 关于对返利网数字科技股份有限公司 2023 年年度报告的信息披露监管工作函之回复 上会业函字(2024)第 595 号 上海证券交易所上市公司管理二部: 返利网数字科技股份有限公司（以下简称"公司"）于近日收到贵部下发的《关于 返利网数字科技股份有限公司 2023 年年度报告的信息披露监管工作函》(上证公函 【2024】0657 号 )，根据贵部的要求,公司组织相关部门对问询函的问题进行逐项落实 和核查。现回复如下： 1 一、关于主营业务变动 近年来,公司主营业务包括在线导购服务、整合营销及广告服务、平台技术服务、 其他服务等。报告期内收入构成变动较大,折扣券代运营业务收缩,新增社群拉新广 告服务,导致平台技术服务收入占比下降,广告推广业务收入占比上升。 1、关于广告推广业务 年报显示,2023年广告推广营业收入为8572.54万元,同比增长66.76%;毛利率为 72.73%。 同比增加18.12个百分点。报告期内新增社群拉新服务, 实现收入3100万元, 占广告收入的40%;展示类广告收入亦提升明显,占广告收入的30%。 请公司:(1) 补充披露社群拉新广告业务的具体开展 ...

Advertising Business Performance - In 2023, the company's advertising business generated approximately 31 million CNY from new community user acquisition services[12]. - The company maintained a strategy of deep cooperation with high-quality existing clients while actively expanding new client resources, resulting in an increase in the number and investment of key advertising clients in 2023[13]. - The company’s advertising business strategy included expanding community user acquisition services on high-traffic platforms like Douyin and Tencent[12]. Revenue and Profit Impact - The discount coupon agency business saw a decline in revenue by 169.43 million CNY compared to 2022, significantly impacting overall revenue and net profit[15]. - The company’s overall revenue and net profit were significantly affected by the decline in the discount coupon agency business[15]. Technology Services for Merchants - The platform technology service business for small and medium-sized merchants generated approximately 10.2 million CNY in revenue, serving over 10,000 merchants[18]. - The company introduced new platform technology services for small and medium-sized merchants, focusing on order data and advertising strategy management[17]. - The company updated its "Qifei" and "Super Return" systems to enhance service offerings for small and medium-sized merchants[18]. Market Challenges - The company faced challenges due to intensified changes in the advertising market and a reduction in the marketing team size[13]. - The company reported a fair value change loss of 1.0613 million CNY related to the Ganzhou Digital Industry Fund during the reporting period[6].

本公司董事会及全体董事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600228 证券简称：返利科技 公告编号：2024-035 返利网数字科技股份有限公司 关于持股5%以上股东权益变动达到1%的提示性公告 公司于 2024 年 5 月 21 日收到昌九集团《关于 5%以上股东权益变动达到 1%的 告知函》（以下简称"告知函"），昌九集团自 2024 年 5 月 14 日至 2024 年 5 月 21 日期间，通过集中竞价方式减持公司股份合计 6,404,300 股，占公司总股本的 1.06%。现将其有关权益变动情况公告如下： 重要内容提示： 江西昌九集团有限公司（以下简称"昌九集团"）为返利网数字科技股份有 限公司（以下简称"公司"）持股 5%以上的股东。2024 年 5 月 21 日，公司收到 昌九集团通知，因昌九集团通过集中竞价减持公司股份，导致其持股比例变动超过 1%。 本次权益变动属于 5%以上股东减持其集中竞价交易取得的股份，不触及要 约收购，不会导致公司控股股东及实际控制人发生变化。 本次权益变动前，昌九集团持股数量为 49,4 ...

（2024 年 5 月修订） 返利网数字科技股份有限公司 董事会议事规则 第一条 宗旨 1.1 为进一步规范返利网数字科技股份有限公司（以下简称"公司"）董事会的议事 方式和决策程序，促使董事和董事会有效地履行其职责，提高董事会规范运作 和科学决策水平，公司根据《中华人民共和国公司法》（以下简称"《公司法》"）、 《中华人民共和国证券法》（以下简称"《证券法》"）及《返利网数字科技股 份有限公司章程》(以下简称"《公司章程》")的规定，并参照《上市公司治理 准则》《上海证券交易所股票上市规则》（以下简称"上市规则"）及《上海证 券交易所上市公司自律监管指引第 1 号——规范运作》等有关法律、法规、规 范性文件的规定，制定本议事规则。 第二条 董事会办公室 2.1 董事会下设董事会办公室，处理董事会日常事务。董事会秘书或者证券事务代 表兼任董事会办公室负责人，保管董事会和董事会办公室印章。 第三条 定期会议 第四条 定期会议的提案 第五条 临时会议 3.1 董事会会议分为定期会议和临时会议。 3.2 董事会每年应当至少在上、下半年度各召开一次定期会议。 4.1 在发出召开董事会定期会议的通知前，董事会办公室应当 ...

本次会议由公司过半数董事共同推选董事葛永昌先生担任会议主持人，与会董 事经过认真审议，表决通过相关决议。会议的召集召开符合《公司法》和《公司章 程》的有关规定，会议决议合法有效。 证券代码：600228 证券简称：返利科技 公告编号：2024-032 返利网数字科技股份有限公司 第十届董事会第一次会议决议公告 本公司董事会及全体董事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 一、董事会会议召开情况 返利网数字科技股份有限公司（以下简称"公司"）于 2024 年 5 月 20 日以电 子邮件或直接送达方式发出第十届董事会第一次会议通知及会议资料，会议于 2024 年 5 月 20 日以现场结合通讯方式在公司会议室召开。全体董事一致同意豁免本次 会议的通知期限。会议应到董事 7 人，实到董事 7 人。公司监事及高级管理人员列 席本次会议。 二、董事会审议情况 （一） 审议通过《关于选举公司第十届董事会董事长的议案》 此项议案表决情况为：7 票赞成，0 票反对，0 票弃权。 公司根据《公司法》《公司章程》的有关规定，经与会董事投票表决，选举葛 永昌先生担任 ...

证券代码：600228 证券简称：返利科技 公告编号：2024-030 返利网数字科技股份有限公司 2023 年年度股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、会议召开和出席情况 (一)股东大会召开的时间：2024 年 5 月 20 日 (二)股东大会召开的地点：上海市徐汇区龙漕路 200 弄乙字一号四楼会议 室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1.出席会议的股东和代理人人数 | 12 | | --- | --- | | 2.出席会议的股东所持有表决权的股份总数（股） | 234,368,157 | | 3.出席会议的股东所持有表决权股份数占公司有表决权股 | 38.8918% | | 份总数的比例（%） | | (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况 等。 本次会议由公司董事会召集，董事长葛永昌先生主持，本次会议以现场投票 与网络投票相结合的方式进行表决，会议的召集、召开和表决方式符合《 ...

证券代码：600228 证券简称：返利科技 公告编号：2024-031 返利网数字科技股份有限公司 关于职工代表监事换届选举的公告 本公司监事会及全体监事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 根据《公司法》等法律法规及《公司章程》的有关规定，返利网数字科技股份 有限公司（以下简称"公司"）于 2024 年 5 月 20 日召开公司职工大会，会议选举 占安宁先生为公司职工代表监事（简历附后）。 占安宁先生不存在不得被选举为职工代表监事的情形，未受过中国证监会及其 他有关部门的处罚和证券交易所的惩戒，不存在因涉嫌犯罪被司法机关立案侦查或 涉嫌违法违规被中国证监会立案稽查且尚未有明确结论的情况；占安宁先生未持有 公司股份，与公司控股股东及实际控制人不存在关联关系，不是失信被执行人。占 安宁先生未担任公司董事或高级管理人员，不存在根据中国证监会及证券交易所规 定的不得担任董事、监事、高级管理人员的情形。 公司所有信息均以公司在指定的信息披露媒体《中国证券报》《上海证券报》 《证券日报》《证券时报》以及上海证券交易所网站（http://www.sse.c ...