证券代码：600228 证券简称：返利科技 公告编号：2024-040 返利网数字科技股份有限公司 关于业绩补偿回购股份实施结果暨股份变动公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 依据返利网数字科技股份有限公司（以下简称"公司"）2023 年年度股东大会 决议及公司重大资产重组相关协议约定，公司于近日回购了部分 2023 年度业绩承 诺补偿股份。2024 年 8 月 9 日，公司回购股份 133,307,634 股，占当前公司总股本 602,615,695 股的 22.12%，占 2023 年合计应补偿回购股份总数的 73.14%。依据有关 规定，公司将对前述股份予以注销，本次股份回购注销不会导致公司控制权发生变 化。具体情况如下： 一、回购方案内容及审批情况 公司分别于 2024 年 4 月 25 日召开第九届董事会第十五次会议、第九届监事会 第十二次会议，于 2024 年 5 月 20 日召开公司 2023 年年度股东大会，审议通过了 《关于重大资产重组业绩承诺方 2023 年度业绩补偿方案的议案》等相关议案。 ...

Financial Performance - The company expects a net profit attributable to shareholders of the parent company for the first half of 2024 to be between RMB 2.25 million and RMB 3.35 million, marking a turnaround from a loss in the same period last year [5]. - The net profit attributable to shareholders after deducting non-recurring gains and losses is projected to be between RMB 1.25 million and RMB 1.88 million [6]. - In the same period last year, the company reported a net loss of RMB 12.11 million attributable to shareholders of the parent company [8]. - The company achieved a reduction in operating costs and expenses, contributing to the improved financial performance [10]. - Non-operating gains, such as decreased office rental costs and increased asset disposal gains, positively impacted the net profit [11]. Financial Risks - The maximum potential impact on net profit from accounts receivable not being paid on time is estimated at RMB 1.4 million [14]. - The company emphasizes the importance of monitoring investment risks due to the preliminary nature of the financial forecast [15]. Financial Reporting - The financial data provided is preliminary and has not been audited by a registered accountant, indicating potential for deviation [7]. - The reporting period for the earnings forecast is from January 1, 2024, to June 30, 2024 [4]. - The company will provide more accurate financial data in the official 2024 semi-annual report [15].

证券代码：600228 证券简称：返利科技 公告编号：2024-038 返利网数字科技股份有限公司 关于注册资本完成工商变更登记的公告 本公司董事会及全体董事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 返利网数字科技股份有限公司（以下简称"公司"）因实施 2022 年业绩补偿方 案，累计回购 13 家业绩补偿义务人股份 127,181,957 股并办理完毕前述股份的注销 手续，公司股份总数由 729,797,652 股变更为 602,615,695 股。根据公司股份回购注 销实际进展及 2023 年年度股东大会决议，公司相应进行注册资本变更。具体内容 详见公司相关公告（公告编号：2023-027、2023-028、2023-030、2023-031、2024- 009、2024-011、2024-015、2024-030）。同时，公司根据董事会、监事会换届选举 及高级管理人员聘任情况，完成了董事、监事、高级管理人员的工商备案手续。 注册资本：陆亿零贰佰陆拾壹万伍仟陆佰玖拾伍元整 成立日期：1999 年 01 月 15 日 住所：江西省赣州市章贡区长征 ...

Financial Performance - In 2023, the company's net profit attributable to shareholders was approximately ¥25.44 million, a decrease of 62.61% compared to ¥68.03 million in the previous year[18]. - The company's operating cash flow net amount was ¥13.50 million, down 89.14% from ¥124.24 million in the previous year[18]. - The weighted average return on equity decreased by 4.59 percentage points to 2.87% from 7.46% in the previous year[18]. - The company achieved operating revenue of 302.47 million yuan in 2023, a decrease of 40.77% year-on-year[47]. - The net profit attributable to shareholders was 25 million yuan, down 62.61% compared to the previous year, with earnings per share of 0.0374 yuan, a decrease of 0.0459 yuan year-on-year[52]. - The net profit attributable to shareholders was RMB 25,435,212.06, while the parent company's undistributed profits were negative RMB 640,138,348.45, leading to no proposed profit distribution for 2023[60]. Market Trends - The online shopping user scale in China reached approximately 710 million in 2023, with a penetration rate of 78.6% among internet users[26]. - The national online retail sales in 2023 amounted to ¥15.4 trillion, representing a year-on-year growth of 11.0%[24]. - The live e-commerce market in China experienced a year-on-year growth rate of 35.2% in 2023[27]. - The average daily usage time for short video applications continued to grow, reaching significant user engagement levels[27]. - User engagement remains high, with approximately 35% of users showing strong retention[55]. - The competitive landscape among major e-commerce platforms is intensifying, with a focus on deep user engagement and market position consolidation[61]. Advertising and Revenue Generation - The company's advertising revenue from new customer acquisition through community advertising services was approximately ¥31 million[14]. - The company's original advertising business grew by 6.45% year-on-year, aligning with the overall growth of the Chinese advertising market at 6%[15]. - The number of important advertising clients and their advertising intensity increased during the reporting period, despite challenges in the advertising market[32]. - The company expanded its advertising business with new community user acquisition services, leveraging experience from existing platforms like Douyin and Tencent[43]. - The company reported a significant decline in discount coupon agency business revenue, which decreased by 16.94 million yuan compared to 2022, impacting overall income and net profit[46]. Technological Advancements - The company plans to enhance its online shopping services through advanced technologies such as artificial intelligence and smart recommendations[28]. - The company launched the AI-powered e-commerce guide app "Ruyi," which completed algorithm filing in August 2023 and is set to enhance user shopping experiences[42]. - Advances in artificial intelligence are expected to significantly impact the internet advertising industry, enhancing efficiency in market insights, content production, and media placement optimization[62]. Merchant Services - The company served over 10,000 small and medium-sized merchants, generating approximately 10.2 million yuan in merchant operation revenue during the reporting period[34]. - The company has implemented a strategy to provide technical services to small and medium-sized merchants, enhancing its service offerings[33]. - The company is enhancing its digital marketing solutions and aims to create value through the digitalization of information and processes for brand merchants[56]. Asset Management - The total assets of the company reached 1.64 billion yuan, reflecting a 19.20% increase from the previous year[47]. - The total assets of the company reached RMB 1.637 billion at the end of 2023, representing a year-on-year growth of 19.20%[53]. - The equity attributable to the parent company was RMB 1.464 billion, with a year-on-year increase of 27.65%[53]. - The company has maintained a total of 38,133 common stock shareholders by the end of the reporting period, an increase from 33,160 at the end of the previous month[37].

证券代码：600228 证券简称：返利科技 公告编号：2024-036 返利网数字科技股份有限公司 关于对上海证券交易所《关于返利网数字科技股份有限公司 2023年年度报告的信息披露监管工作函》的回复公告 本公司董事会及全体董事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要风险提示： 行业波动风险。返利网数字科技股份有限公司（以下简称"公司"或"本 集团"）所处行业属于电子商务平台下游产业，互联网流量红利消退，拓展及保 持用户成本上升、难度增加；新兴电商平台高速扩张，消费者偏好变化，商家在 传统电商平台的营销预算投入受到新兴电商平台的吸引，行业面临变革压力、周 期波动的挑战，公司部分产品或服务受到影响而存在波动的风险，请投资者充分 注意风险。 业绩补偿股份回购注销风险。截至本公告披露日，业绩补偿义务方上海 睿净企业管理咨询事务所（有限合伙）（以下简称"上海睿净"）未在约定期限 内履行2022年股份补偿相关承诺，其2022年应补偿股份为2,054,866股，公司已向 人民法院提起诉讼，积极维护公司及股东合法权益。依据公司股东大会相关决议， 2023年 ...

Financial Performance - The company reported a total revenue of 302 million RMB for 2023, representing a year-on-year decline of 40.77%[8]. - The net profit attributable to shareholders was 25.44 million RMB, down 62.61% year-on-year, while the net profit after deducting non-recurring gains and losses was 32 million RMB, a decrease of 53.84%[8]. - The parent company reported a net profit of -7.37 million RMB for the year, highlighting ongoing financial challenges[11]. - The company's operating revenue for 2023 was approximately ¥302.47 million, a decrease of 40.77% compared to ¥510.65 million in 2022[30]. - The net cash flow from operating activities was approximately ¥13.50 million, a significant drop of 89.14% compared to ¥124.24 million in 2022[30]. - The company's net profit for the current period was -7,366,529.15 RMB, with a total available profit for distribution to shareholders of -640,138,348.45 RMB[157]. - The company reported a significant decline in operating cash flow, down 89.14% year-on-year, primarily due to the reduction in the scale of the discount coupon operation business[91]. Business Strategy and Future Outlook - The company plans not to distribute profits or increase capital reserves due to significant accumulated losses at the parent company level, with undistributed profits amounting to -640.14 million RMB[5][11]. - The company plans to launch three new products in Q2 2024, aiming to capture a larger market share in the e-commerce sector[29]. - Future guidance estimates revenue growth of 10-15% for the next fiscal year, driven by increased user engagement and new product offerings[29]. - The company aims to expand its market presence in Southeast Asia, targeting a 5% market share by the end of 2024[29]. - The company plans to adjust its business structure and operational strategies to mitigate adverse factors affecting profitability[49]. - The company aims to enhance operational efficiency and profitability through refined management mechanisms and performance incentives, focusing on stable cash flow and innovation evaluation[147]. Market and Competitive Environment - The company faces risks related to declining main business revenue due to increased user acquisition costs and competition in the e-commerce sector[9]. - The online shopping market is experiencing increased competition, making user retention more challenging[155]. - The company faces risks from macroeconomic fluctuations and increased competition, which may impact revenue from internet services and advertising[152]. - The company recognizes challenges in core business growth and plans to strengthen investment in product R&D and collaboration with industry leaders to enhance competitiveness[150]. Asset Restructuring and Investments - A significant asset restructuring plan is underway, involving the acquisition of 100% of Shanghai Zhongyan's shares[29]. - The company paid a total cash consideration of RMB 445,695,000 for the completion of asset delivery related to a major asset restructuring[125]. - The company established a digital industry fund with a total scale of 200 million RMB, with an actual contribution of 90 million RMB[43]. - The company participated in the establishment of the Ganzhou Digital Industry Fund with a subscribed capital of RMB 90 million, holding a 45% stake, and has completed the capital contribution[123]. User and Market Metrics - User base expanded to 10 million active users, an increase of 25% from the last fiscal year[29]. - The number of internet shopping users in China reached 1.092 billion, growing by 2.32% year-on-year[117]. - The online retail sales in China for 2023 reached ¥15.40 trillion, an increase of 11.0% compared to the previous year[117]. - The short video user base reached 1.053 billion by December 2023, accounting for 95.1% of internet users, indicating a shift in consumer habits towards short video and live streaming platforms[53]. Operational Challenges - The decline in revenue was primarily due to a significant drop in online shopping guide services and platform technology service income, along with a decrease in monthly active users[31]. - The company's online shopping guide revenue for 2023 was 127.02 million yuan, a year-on-year decline of 32.54%, while the gross margin was 65.40%, a slight increase of 2.89 percentage points[51]. - Revenue from discount coupon agency operations fell to 28.08 million yuan, a decline of over 80% compared to the previous year, primarily due to policy changes affecting the terminal placement platform[62]. - The company faced challenges in user acquisition costs and competition from emerging e-commerce platforms, impacting its online shopping guide business[52]. Governance and Compliance - The company has established a modern governance structure, ensuring compliance with legal and regulatory requirements[162]. - The company has established an independent financial management department and accounting system, ensuring no interference from the controlling shareholder in financial decisions[164]. - The company has a complete and independent personnel management system, with all employees signing labor contracts[164]. Management and Remuneration - The total pre-tax remuneration for senior management during the reporting period amounted to 670.52 million yuan[168]. - The chairman and general manager, Ge Yongchang, received a pre-tax remuneration of 157.03 million yuan[168]. - Total remuneration for all directors, supervisors, and senior management amounted to 670.52 million yuan (before tax) during the reporting period[177].

Advertising Business Performance - In 2023, the company's advertising business generated approximately 31 million CNY from new community user acquisition services[12]. - The company maintained a strategy of deep cooperation with high-quality existing clients while actively expanding new client resources, resulting in an increase in the number and investment of key advertising clients in 2023[13]. - The company’s advertising business strategy included expanding community user acquisition services on high-traffic platforms like Douyin and Tencent[12]. Revenue and Profit Impact - The discount coupon agency business saw a decline in revenue by 169.43 million CNY compared to 2022, significantly impacting overall revenue and net profit[15]. - The company’s overall revenue and net profit were significantly affected by the decline in the discount coupon agency business[15]. Technology Services for Merchants - The platform technology service business for small and medium-sized merchants generated approximately 10.2 million CNY in revenue, serving over 10,000 merchants[18]. - The company introduced new platform technology services for small and medium-sized merchants, focusing on order data and advertising strategy management[17]. - The company updated its "Qifei" and "Super Return" systems to enhance service offerings for small and medium-sized merchants[18]. Market Challenges - The company faced challenges due to intensified changes in the advertising market and a reduction in the marketing team size[13]. - The company reported a fair value change loss of 1.0613 million CNY related to the Ganzhou Digital Industry Fund during the reporting period[6].

上会会计师事务所(特殊普通合伙) 关于对返利网数字科技股份有限公司 2023 年年度报告的信息披露监管工作函之回复 上会业函字(2024)第 595 号 上海证券交易所上市公司管理二部: 返利网数字科技股份有限公司（以下简称"公司"）于近日收到贵部下发的《关于 返利网数字科技股份有限公司 2023 年年度报告的信息披露监管工作函》(上证公函 【2024】0657 号 )，根据贵部的要求,公司组织相关部门对问询函的问题进行逐项落实 和核查。现回复如下： 1 一、关于主营业务变动 近年来,公司主营业务包括在线导购服务、整合营销及广告服务、平台技术服务、 其他服务等。报告期内收入构成变动较大,折扣券代运营业务收缩,新增社群拉新广 告服务,导致平台技术服务收入占比下降,广告推广业务收入占比上升。 1、关于广告推广业务 年报显示,2023年广告推广营业收入为8572.54万元,同比增长66.76%;毛利率为 72.73%。 同比增加18.12个百分点。报告期内新增社群拉新服务, 实现收入3100万元, 占广告收入的40%;展示类广告收入亦提升明显,占广告收入的30%。 请公司:(1) 补充披露社群拉新广告业务的具体开展 ...

本公司董事会及全体董事保证公告内容不存在虚假记载、误导性陈述或者重 大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600228 证券简称：返利科技 公告编号：2024-035 返利网数字科技股份有限公司 关于持股5%以上股东权益变动达到1%的提示性公告 公司于 2024 年 5 月 21 日收到昌九集团《关于 5%以上股东权益变动达到 1%的 告知函》（以下简称"告知函"），昌九集团自 2024 年 5 月 14 日至 2024 年 5 月 21 日期间，通过集中竞价方式减持公司股份合计 6,404,300 股，占公司总股本的 1.06%。现将其有关权益变动情况公告如下： 重要内容提示： 江西昌九集团有限公司（以下简称"昌九集团"）为返利网数字科技股份有 限公司（以下简称"公司"）持股 5%以上的股东。2024 年 5 月 21 日，公司收到 昌九集团通知，因昌九集团通过集中竞价减持公司股份，导致其持股比例变动超过 1%。 本次权益变动属于 5%以上股东减持其集中竞价交易取得的股份，不触及要 约收购，不会导致公司控股股东及实际控制人发生变化。 本次权益变动前，昌九集团持股数量为 49,4 ...

（2024 年 5 月修订） 返利网数字科技股份有限公司 董事会议事规则 第一条 宗旨 1.1 为进一步规范返利网数字科技股份有限公司（以下简称"公司"）董事会的议事 方式和决策程序，促使董事和董事会有效地履行其职责，提高董事会规范运作 和科学决策水平，公司根据《中华人民共和国公司法》（以下简称"《公司法》"）、 《中华人民共和国证券法》（以下简称"《证券法》"）及《返利网数字科技股 份有限公司章程》(以下简称"《公司章程》")的规定，并参照《上市公司治理 准则》《上海证券交易所股票上市规则》（以下简称"上市规则"）及《上海证 券交易所上市公司自律监管指引第 1 号——规范运作》等有关法律、法规、规 范性文件的规定，制定本议事规则。 第二条 董事会办公室 2.1 董事会下设董事会办公室，处理董事会日常事务。董事会秘书或者证券事务代 表兼任董事会办公室负责人，保管董事会和董事会办公室印章。 第三条 定期会议 第四条 定期会议的提案 第五条 临时会议 3.1 董事会会议分为定期会议和临时会议。 3.2 董事会每年应当至少在上、下半年度各召开一次定期会议。 4.1 在发出召开董事会定期会议的通知前，董事会办公室应当 ...