股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年3月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新華文軒出版傳媒股份有限公司 呈交日期: 2025年4月2日 FF301 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00811 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 增加 / 減少 (-) | | | | | | RMB | | | | 本月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 2. 股份分類 | 普通股 | 股份類別 | A | ...

Core Viewpoint - The company proposes a cash dividend distribution plan for the fiscal year 2024, aiming to enhance shareholder returns while maintaining compliance with regulatory requirements [1][3]. Profit Distribution Proposal - The company plans to distribute a cash dividend of RMB 4.10 per 10 shares (including tax) to all shareholders, based on a total share capital of 123,384.10 million shares as of December 31, 2024 [2]. - The total cash dividend to be distributed amounts to RMB 505.87 million, which represents 32.75% of the net profit attributable to shareholders of the listed company [2]. - The cumulative undistributed profits of the company as of December 31, 2024, stand at RMB 6.041 billion [2]. - The company has not conducted any share buybacks during the year, and the total cash dividend (including a previously approved amount of RMB 234.43 million) accounts for 47.92% of the net profit attributable to shareholders [2]. Decision-Making Process - The profit distribution proposal was approved unanimously by the company's board of directors during the second meeting of the fifth board on March 27, 2025 [4]. - The proposal aligns with the company's profit distribution policy and previously disclosed shareholder return plans [4]. Supervisory Board Opinion - The supervisory board has also approved the profit distribution proposal, stating that it is in line with the company's actual situation and complies with relevant regulations [5].

证券代码：601811 证券简称：新华文轩 公告编号：2025-009 新华文轩出版传媒股份有限公司2024年度利润分配建议方案 暨关于贯彻落实"提质增效重回报"专项行动的公告（更新） 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 每股分配比例：每股派发现金红利人民币0.41元（含税）。 为落实《新华文轩出版传媒股份有限公司"提质增效重回报"专项行动方案》，新华文轩出版传媒股份有 限公司（以下简称"公司"或"本公司"）拟进行2024年度利润分配。 （一）利润分配方案的具体内容 经毕马威华振会计师事务所（特殊普通合伙）审计，2024年度，公司实现归属于母公司股东净利润为人 民币15.45亿元，截至2024年12月31日，母公司累计未分配利润为人民币60.41亿元。经公司第五届董事 会2025年第二次会议决议，公司2024年度拟以实施权益分派股权登记日登记的总股本为基数分配利润。 本次利润分配建议方案如下： 公司拟向全体股东每10股派发现金红利人民币4.10元（含税）。截至2024年12月31日，公司总股本 ...

证券代码：601811 证券简称：新华文轩 公告编号：2025-009 新华文轩出版传媒股份有限公司 2024 年度利润分配建议方案 暨关于贯彻落实"提质增效重回报"专项行动的公告（更新） 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 重要内容提示： 一、利润分配建议方案内容 为落实《新华文轩出版传媒股份有限公司"提质增效重回报"专项行动 方案》，新华文轩出版传媒股份有限公司（以下简称"公司"或"本公司"） 拟进行 2024 年度利润分配。 1 每股分配比例：每股派发现金红利人民币 0.41 元（含税）。 本次利润分配建议以实施权益分派股权登记日登记的总股本为基数， 具体日期将在权益分派实施公告中明确。 在实施权益分派的股权登记日前公司总股本发生变动的，拟维持每 股分配金额不变，相应调整分配总额，并将另行公告具体调整情况。 公司不触及《上海证券交易所股票上市规则》第 9.8.1 条第一款第 （八）项规定的可能被实施其他风险警示的情形。 （一）利润分配方案的具体内容 经毕马威华振会计师事务所（特殊普通合伙）审计，2024 年 ...

Core Viewpoint - Xinhua Wenhui demonstrates strong resilience and competitive strength through quality improvement, innovation empowerment, and management enhancement, achieving impressive operational results in the publishing and education sectors [1][2]. Financial Performance - In 2024, Xinhua Wenhui reported a revenue of 12.329 billion yuan, a year-on-year increase of 3.88%, and a net profit attributable to shareholders of 1.545 billion yuan, with a 2.10% increase in net profit after excluding non-recurring gains and losses [2]. - The compound annual growth rate (CAGR) of net profit attributable to the parent company from 2015 to 2024 is 10.2% [2]. Business Segments - In content publishing, the company focuses on high-quality development, optimizing publishing structures, and enhancing collaboration, ranking 9th in the general book publishing market share [3]. - In education services, Xinhua Wenhui is innovating its channels and mechanisms to improve service capabilities and develop a high-quality education service system [3]. Retail and E-commerce Strategy - The company is transforming its physical bookstore operations and enhancing its online and offline channel integration, including upgrading stores and optimizing e-commerce strategies [4]. - Xinhua Wenhui is leveraging original IPs and developing cultural products to strengthen its market position in the book retail sector [4]. Investor Returns - Xinhua Wenhui has a strong dividend policy, having distributed a total of 4.504 billion yuan in cash dividends since its A-share listing in 2016, with a recent increase in dividends from 3 yuan to 6 yuan per 10 shares [5]. - The company emphasizes shareholder returns and has seen increased investment from major institutional investors, reflecting its recognized investment value [5]. Future Plans - For 2025, Xinhua Wenhui plans to enhance content supply, improve education service quality, optimize reading services, strengthen supply chain capabilities, and leverage capital operations for industry development [6]. - The company aims to achieve high-quality development and become a leading player in the industry by focusing on innovation and digital transformation [6].

Financial Performance - The net profit attributable to shareholders for the fiscal year 2024 is CNY 1,544.86 million[4]. - The company's operating revenue for 2024 reached ¥12,328,513,892.29, representing a 3.88% increase compared to ¥11,868,490,425.19 in 2023[22]. - The net profit attributable to shareholders for 2024 was ¥1,544,856,196.33, a decrease of 2.17% from ¥1,579,146,004.64 in 2023[22]. - The net profit after deducting non-recurring gains and losses was ¥1,658,227,272.52, showing a 2.10% increase from ¥1,624,041,984.43 in 2023[22]. - The total assets of the company increased by 5.10% to ¥22,898,703,360.27 in 2024 from ¥21,787,563,374.32 in 2023[23]. - The basic earnings per share for 2024 was ¥1.25, down 2.34% from ¥1.28 in 2023[24]. - The weighted average return on equity decreased to 11.13% in 2024 from 12.25% in 2023, a reduction of 1.12 percentage points[24]. - The cash flow from operating activities for 2024 was ¥1,772,478,831.63, a significant decrease of 24.67% compared to ¥2,353,028,211.32 in 2023[22]. - The company reported a total net asset value of ¥14,606,455,619.02 at the end of 2024, an increase of 11.75% from ¥13,070,948,143.35 at the end of 2023[22]. - The company achieved a revenue of 12.33 billion RMB, representing a year-on-year growth of 3.88% primarily due to increased sales of general books[52]. - The net profit for the period was 1.60 billion RMB, a decrease of 1.52% mainly due to changes in tax incentives for cultural enterprises[52]. Dividend and Profit Distribution - The proposed cash dividend is CNY 4.10 per 10 shares, totaling CNY 505.87 million to be distributed[4]. - The annual shareholders' meeting is scheduled for May 20, 2025, to approve the profit distribution plan[11]. - The cash dividend distribution plan indicates that the cash dividends will account for 32.75% of the net profit attributable to shareholders[170]. - Over the last three fiscal years, the cumulative cash dividend amount (including tax) reached CNY 1.875 billion, with an average cash dividend payout ratio of 121.70%[172]. Risk Management and Compliance - The company has confirmed no significant risks that could materially affect its operations during the reporting period[6]. - The company has received a standard unqualified audit opinion from KPMG Huazhen[3]. - There are no non-operational fund occupations by controlling shareholders or related parties[6]. - The company has not violated decision-making procedures for external guarantees[6]. - The financial report is guaranteed to be true, accurate, and complete by the responsible parties[3]. - The company has outlined potential risk factors in the management discussion and analysis section of the report[6]. - The company has established a comprehensive internal control and risk management system, with no significant monitoring failures reported during the period[128]. - The company has ensured compliance with commitments to avoid competition with its subsidiaries and will not restrict normal business opportunities[191]. Operational Highlights - The company launched 1,291 new integrated products, including e-books, audiobooks, and digital collectibles, enhancing its publishing offerings[34]. - The company’s online service platform "Wenxuan Youxue" now covers over 6,000 schools and serves more than 4.75 million students[35]. - The company reported a logistics revenue of 258 million, reflecting its efforts to enhance supply chain digitalization and service quality[38]. - The company’s book fair attracted 58 million visitors online and offline, generating sales of 105 million in books and cultural products[40]. - The company’s general book publishing market share ranked 9th nationally and 6th among local peers[34]. - The company’s investment in digital publishing is aimed at enhancing its business system and exploring new business models[39]. - The company implemented a "one city, one policy" strategy to address the decline in student numbers and optimize product quality[35]. - The company’s logistics network efficiency improved with the establishment of a new transportation hub in North China[38]. Research and Development - The company's R&D expenses increased by 52.47% to 30.46 million RMB, reflecting higher investments in business management systems and technology innovation applications[53]. - The total R&D investment for the current period is CNY 21,038,763.87, representing 0.17% of operating revenue[68]. - The number of R&D personnel is 75, accounting for 1.00% of the total workforce[69]. - The company is committed to enhancing its research and development efforts to innovate new technologies and products[136]. Corporate Governance - The board of directors consists of 9 members, including 3 independent directors, complying with relevant legal requirements[124]. - The supervisory board has 6 members and has conducted 6 meetings to oversee the company's management and financial status, ensuring compliance with laws and regulations[125]. - The company has appointed new independent directors and supervisors, including Mr. Han Wenlong and Mr. Xue Feng, to enhance governance[135]. - The company plans to hold its annual general meeting on May 21, 2024, to discuss various proposals including the 2023 financial report and profit distribution[131]. Environmental and Social Responsibility - The company invested CNY 3.001 million in environmental protection initiatives during the reporting period[179]. - 四川新华印刷在2023年度被评为“四川省年度企业环境信用评价诚信企业”，连续四年获得该荣誉[182]. - 四川新华印刷在报告期内组织回收书刊约4,160.25吨，支持环保教育事业[184]. - 公司在环保方面采取了多项措施，包括使用低挥发性油墨和无醇润版液，有效降低了油烟、粉尘和废水的排放[182]. - 公司在报告期内的社会责任总投入为4,350.68万元，其中资金投入为2,453.45万元，物资折款为1,897.23万元[188]. Future Outlook - The company anticipates a significant policy boost for the cultural industry during the "14th Five-Year Plan" period, which will support high-quality development in publishing and related sectors[111]. - The company aims to enhance its content supply capabilities by focusing on high-quality publications and integrating publishing resources, targeting a revenue of RMB 105,728.78 million and a net profit of RMB 49,569.94 million for Sichuan Education Publishing Co., Ltd. in 2024[110]. - The company is focused on international communication enhancement to improve its global competitiveness and promote Chinese culture abroad[113]. - The company is set to build a comprehensive cultural service group with international influence by focusing on the publishing media industry and innovating its development model[114].

新华文轩出版传媒股份有限公司 财务报表及审计报告 财务报表及审计报告 内容 页码 审计报告 1-5 合并及母公司资产负债表 1-8 合并及母公司利润表 9 - 13 合并及母公司现金流量表 14 - 19 合并及母公司股东权益变动表 20 - 23 财务报表附注 24 - 163 KPMG Huazhen LLP 毕马威华振会计师事务所 Oriental Plaza 中国北京 Beijing 100738 东方广场毕马威大楼 8 层 China 邮政编码:100738 Telephone +86 (10) 8508 5000 电话 +86 (10) 8508 5000 Fax +86 (10) 8518 5111 传真 +86 (10) 8518 5111 Internet kpmg.com/cn 网址 kpmg.com/cn 审计报告 毕马威华振审字第 2508623 号 新华文轩出版传媒股份有限公司全体股东： 一、审计意见 我们审计了后附的新华文轩出版传媒股份有限公司 (以下简称"新华文轩") 财务报表，包 括 2024 年 12 月 31 日的合并及母公司资产负债表，2024 年度的合并及母公司利润表、 ...

目 录 委托单位：新华文轩出版传媒股份有限公司 审计单位：毕马威华振会计师事务所（特殊普通合伙） 关于新华文轩出版传媒股份有限公司 单位：万元 关于新华文轩出版传媒股份有限公司 非经营性资金占用及其他关联资金往来情况 汇总表的专项审计报告 | | | 占用 | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 方与 | | | | 2024 年 | | 2024 年 | | | | | | | | | 上市 | | | 度占用 2024 年 | | 度占用 | | | 2024 年 | | | | | 非经营性资金占 | | 资金占用方 | | | 上市公司核算 | | | 累计发 | | 度偿还累 | 2024 年 | | | | 度 | | 占用形成 | | 占用性 | | | | | | | | | | | | | 公司 | | | 期初占用 | | 资金的 | | | | 期末占用 | | | | 用 | 名称 | | 的会计 ...

二、监事会会议审议情况 （一）审议通过《关于本公司 2024 年度监事会报告的议案》 证券代码：601811 证券简称：新华文轩 公告编号：2025-004 新华文轩出版传媒股份有限公司 第五届监事会 2025 年第一次会议决议公告 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 重要内容提示 ? 监事冯建先生因其他公务未能出席会议，委托监事王焱女士代为 行使表决权。 一、监事会会议召开情况 新华文轩出版传媒股份有限公司（以下简称"新华文轩""公司"或 "本公司"）第五届监事会 2025 年第一次会议于 2025 年 3 月 27 日在成都 以现场结合通讯方式召开，本次会议通知于 2025 年 3 月 13 日以书面方式 发出。本次监事会应出席会议监事 6 名，实际出席会议监事 5 名，监事冯 建先生因其他公务未能出席会议，委托监事王焱女士代为行使表决权。会 议由监事会主席邱明先生主持。本次会议的召集、召开符合《中华人民共 和国公司法》及本公司《公司章程》的规定。 按照《公司章程》的相关规定，监事会审议通过了该议案并同意《新 ...

新华文轩出版传媒股份有限公司 投资者关系管理制度 第一章 总 则 第一条 为规范新华文轩出版传媒股份有限公司 （以下简称"公司"或"本公司"）的投资者关系管 理工作，加强和规范公司与投资者和潜在投资者（以 下简称"投资者"）之间的有效沟通，提高公司质量， 切实保护投资者特别是中小投资者合法权益，根据《中 华人民共和国公司法》《中华人民共和国证券法》《上 市公司投资者关系管理工作指引》和《香港联合交易 所有限公司证券上市规则》《上海证券交易所股票上 市规则》（合称为"《上市规则》"）、《上海证券 交易所上市公司自律监管指引第 1 号——规范运作》 等有关法律、法规或规范性文件以及本公司章程的有 关规定，结合本公司实际，制定本制度。 第二条 投资者关系管理是公司通过便利股东权 利行使、信息披露、互动交流和诉求处理等工作，加 强与投资者及潜在投资者之间的沟通，增进投资者对 公司的了解和认同，以提升公司治理水平和企业整体 价值，实现尊重投资者、回报投资者、保护投资者目 的的相关活动。 第三条 投资者关系管理的基本原则为： （一）合规性原则。公司投资者关系管理应当在 依法履行信息披露义务的基础上开展，符合法律、法 规、 ...