Core Viewpoint - The pricing of new books in China has significantly increased over the past 25 years, with average prices rising from around 20 yuan to 65 yuan, more than tripling, while the performance of publishing companies has deteriorated, indicating a disconnect between pricing and profitability in the industry [1][2]. Group 1: Pricing Trends - The average price of new books in China has increased from approximately 20 yuan in 1999 to 65 yuan in 2024, reflecting a growth rate that surpasses that of paper prices and overall inflation [1]. - The retail market for books in China is projected to reach 112.9 billion yuan in 2024, showing a year-on-year decline of 1.52%, with non-educational books experiencing a more significant drop [2]. Group 2: Declining Sales and Profitability - In the first three quarters of 2024, 16 out of 28 listed publishing companies reported revenue declines, and 24 companies saw net profit decreases, highlighting a widespread struggle within the industry [1][2]. - Over 30% of these companies have net profits of less than 100 million yuan, with three companies operating at a loss [1]. Group 3: Changing Consumer Behavior - The average adult reader in China read less than 5 physical books in 2023, compared to around 12 books in Japan and the United States, indicating a decline in interest in physical reading materials [2]. - The shift towards online entertainment and increased work pressure has contributed to a decrease in deep reading habits among consumers [2]. Group 4: Rising Costs - The costs associated with book publishing are rising, with direct costs (printing and royalties), indirect costs, and period expenses now accounting for 40-50% of book pricing [2][3]. - The price of cultural paper has fluctuated upwards, with major paper companies announcing price increases of 500 yuan per ton in early 2023 [2]. Group 5: Copyright and Market Dynamics - The increasing dominance of top-selling books has led to higher royalty rates, with some authors receiving over 15% in royalties compared to the traditional 7-8% [3]. - Less than 4% of new books sold over 5,000 copies in the first six months, with nearly 85% selling fewer than 500 copies, indicating a significant challenge in achieving economies of scale [3]. Group 6: Impact of E-commerce - The rise of e-commerce has shifted book sales from physical stores to online platforms, where aggressive discounting has diminished the perceived value of books [4]. - Nearly 50% of private bookstores have closed in the past decade, as publishers lose bargaining power against major e-commerce platforms [4]. Group 7: Content Marketing and Sales Strategies - The increasing reliance on online sales channels has led to a focus on creating viral content and engaging marketing strategies to boost book sales [5][7]. - Despite the high costs associated with live-streaming sales, publishers continue to invest in this area for potential long-term benefits, although immediate profitability remains elusive [5]. Group 8: Regulatory Environment - Unlike many countries that have price protection laws for books, China lacks such regulations, forcing publishers to raise prices to maintain profitability amid constant discounting [6].

Investment Rating - The report maintains an "Overweight" rating for the media industry, particularly focusing on the textbook and educational materials sector [1]. Core Insights - The industry benefits from strong policy barriers and a favorable competitive landscape, with regional monopolies forming due to stringent publishing qualifications [4][27]. - The demand for educational materials is inelastic, with stable performance expected in the coming years despite a slight decline in student numbers [31]. - Companies in the sector exhibit high dividend yields and robust cash flows, highlighting their defensive investment value [44][50]. Summary by Sections 1. Strong Policy Barriers and Competitive Landscape - The publishing and distribution of educational materials are subject to strict regulatory requirements, creating high entry barriers for new competitors [4][19]. - Major publishers include both central and local entities, with a trend towards regional monopolies in textbook distribution [21][27]. 2. Inelastic Demand and Steady Growth - The number of students in schools is projected to remain stable, with estimates of 195 million, 191 million, and 186 million students from 2025 to 2027, reflecting slight declines of 0.66%, 2.07%, and 2.89% respectively [31]. - The demand for textbooks and supplementary materials is consistent, with students requiring an average of 8 books in elementary school and 18 in middle and high school [31][38]. 3. High Dividends and Defensive Value - The median cash held by companies in the sector reached 5.27 billion, with a median cash-to-asset ratio of 40.13% in 2023, indicating strong liquidity [44][46]. - The median dividend payout ratio increased from 25.54% in 2014 to 45.32% in 2023, surpassing the median ratios of the broader media sector and the CSI 300 index [50].

董事會會議通告 新華文軒出版傳媒股份有限公司（「本公司」）董事（「董事」）會（「董事會」）謹此宣 佈，董事會會議將於二零二五年四月二十九日（星期二）上午九時三十分於中華人 民共和國（「中國」）四川省成都市錦江區三色路238號新華之星A座舉行，藉以審 議及批准（其中包括）本公司及其附屬公司截至二零二五年三月三十一日止之三個 月未經審核的第一季度業績及其發佈。 承董事會命 新華文軒出版傳媒股份有限公司 董事長 周青 中國‧四川，二零二五年四月十五日 （於中華人民共和國註冊成立之股份有限公司） （股份代號：811） 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致之任何損失承擔任何責任。 新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. 於本公告日期，董事會成員包括(a)執行董事周青先生、劉龍章先生及李强先生； (b)非執行董事戴衛東先生、柯繼銘先生及譚鏖女士；以及(c)獨立非執行董事劉子 斌先生、鄧富民先生 ...

Core Viewpoint - The article discusses the impact of the U.S. "reciprocal tariffs" on various industries and companies, highlighting that many companies have limited exposure to the U.S. market, thus minimizing the potential negative effects of the tariffs. Food and Beverage Industry - The domestic functional beverage industry shows strong resilience amid the ongoing U.S.-China tariff disputes, with Dongpeng Beverage leveraging its fully localized supply chain and innovation to mitigate risks [3]. - Dongpeng has achieved 100% domestic sourcing for key raw materials and packaging, and plans to expand its distribution network to nearly 4 million outlets by the end of 2024 [3]. - Lehui International reports that about 50% of its equipment exports go to developing countries, indicating minimal impact from the tariffs [3]. Steel Industry - Several steel companies indicate that the tariffs will have little effect on their exports to the U.S. due to the small scale of such exports [4]. - The tariffs may indirectly affect domestic steel demand, but the industry is prepared with policy measures to manage supply and demand balance [4]. Information and Communication Industry - Some products, including semiconductors, are not affected by the new tariffs, and companies report limited direct impact due to low export ratios to the U.S. [5]. - Companies like Huakin Technology maintain a diversified client base, with only about 10% of their revenue coming from direct sales to the U.S., thus minimizing the impact of the tariffs [6]. New Energy and New Materials Industry - Camel Group states that its exports to the U.S. are minimal, and the impact of tariffs is manageable [7]. - Huamao Technology plans to focus on Southeast Asia and Europe, with only a small percentage of revenue from North America, indicating limited exposure to U.S. tariffs [7]. - Bowei Alloy highlights that its U.S. projects are designed to mitigate tariff impacts, and its new production facilities in Vietnam will target markets outside the U.S. [7]. Pesticides and Fertilizers Industry - A Shanghai-listed company notes that its main export product, glyphosate, has minimal direct exposure to the U.S. market, suggesting potential benefits from the tariff policy due to competitive dynamics [8]. Publishing Industry - Leading publishing companies like Xinhua Wenhui and Phoenix Media assert that the tariffs have negligible effects on their operations, as their business primarily focuses on domestic markets with no significant import/export activities [9].

证券代码：601811 证券简称：新华文轩 公告编号：2025-010 新华文轩出版传媒股份有限公司 关于召开 2024 年度股东周年大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 召开的日期时间：2025 年 5 月 20 日 9 点 30 分 召开地点：新华国际酒店（四川省成都市青羊区古中市街 8 号） (五) 网络投票的系统、起止日期和投票时间。 网络投票系统：上海证券交易所股东大会网络投票系统 网络投票起止时间：自 2025 年 5 月 20 日 至 2025 年 5 月 20 日 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股 东大会召开当日的交易时间段，即 9:15-9:25,9:30-11:30，13:00-15:00；通过 互联网投票平台的投票时间为股东大会召开当日的 9:15-15:00。 (六) 融资融券、转融通、约定购回业务账户和沪股通投资者的投票程序 涉及融资融券、转融通业务、约定购回业务相关账户以及沪股通投资者的投 票，应按照《上海证券交易所上市公司自律 ...

证券代码：601811 证券简称：新华文轩 公告编号：2025-010 新华文轩出版传媒股份有限公司 关于召开 2024 年度股东周年大会的通知 召开的日期时间：2025 年 5 月 20 日 9 点 30 分 召开地点：新华国际酒店（四川省成都市青羊区古中市街 8 号） (五) 网络投票的系统、起止日期和投票时间。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一) 股东大会类型和届次 2024 年度股东周年大会 股东大会召开日期：2025年5月20日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 (二) 股东大会召集人：董事会 (三) 投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结 合的方式 (四) 现场会议召开的日期、时间和地点 网络投票系统：上海证券交易所股东大会网络投票系统 网络投票起止时间：自 2025 年 5 月 20 日 至 2025 年 5 月 20 日 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股 东 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年3月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 新華文軒出版傳媒股份有限公司 呈交日期: 2025年4月2日 FF301 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00811 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 增加 / 減少 (-) | | | | | | RMB | | | | 本月底結存 | | | 441,937,100 | RMB | | 1 RMB | | 441,937,100 | | 2. 股份分類 | 普通股 | 股份類別 | A | ...

Core Viewpoint - The company proposes a cash dividend distribution plan for the fiscal year 2024, aiming to enhance shareholder returns while maintaining compliance with regulatory requirements [1][3]. Profit Distribution Proposal - The company plans to distribute a cash dividend of RMB 4.10 per 10 shares (including tax) to all shareholders, based on a total share capital of 123,384.10 million shares as of December 31, 2024 [2]. - The total cash dividend to be distributed amounts to RMB 505.87 million, which represents 32.75% of the net profit attributable to shareholders of the listed company [2]. - The cumulative undistributed profits of the company as of December 31, 2024, stand at RMB 6.041 billion [2]. - The company has not conducted any share buybacks during the year, and the total cash dividend (including a previously approved amount of RMB 234.43 million) accounts for 47.92% of the net profit attributable to shareholders [2]. Decision-Making Process - The profit distribution proposal was approved unanimously by the company's board of directors during the second meeting of the fifth board on March 27, 2025 [4]. - The proposal aligns with the company's profit distribution policy and previously disclosed shareholder return plans [4]. Supervisory Board Opinion - The supervisory board has also approved the profit distribution proposal, stating that it is in line with the company's actual situation and complies with relevant regulations [5].

证券代码：601811 证券简称：新华文轩 公告编号：2025-009 新华文轩出版传媒股份有限公司2024年度利润分配建议方案 暨关于贯彻落实"提质增效重回报"专项行动的公告（更新） 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 重要内容提示： ● 每股分配比例：每股派发现金红利人民币0.41元（含税）。 为落实《新华文轩出版传媒股份有限公司"提质增效重回报"专项行动方案》，新华文轩出版传媒股份有 限公司（以下简称"公司"或"本公司"）拟进行2024年度利润分配。 （一）利润分配方案的具体内容 经毕马威华振会计师事务所（特殊普通合伙）审计，2024年度，公司实现归属于母公司股东净利润为人 民币15.45亿元，截至2024年12月31日，母公司累计未分配利润为人民币60.41亿元。经公司第五届董事 会2025年第二次会议决议，公司2024年度拟以实施权益分派股权登记日登记的总股本为基数分配利润。 本次利润分配建议方案如下： 公司拟向全体股东每10股派发现金红利人民币4.10元（含税）。截至2024年12月31日，公司总股本 ...

证券代码：601811 证券简称：新华文轩 公告编号：2025-009 新华文轩出版传媒股份有限公司 2024 年度利润分配建议方案 暨关于贯彻落实"提质增效重回报"专项行动的公告（更新） 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 重要内容提示： 一、利润分配建议方案内容 为落实《新华文轩出版传媒股份有限公司"提质增效重回报"专项行动 方案》，新华文轩出版传媒股份有限公司（以下简称"公司"或"本公司"） 拟进行 2024 年度利润分配。 1 每股分配比例：每股派发现金红利人民币 0.41 元（含税）。 本次利润分配建议以实施权益分派股权登记日登记的总股本为基数， 具体日期将在权益分派实施公告中明确。 在实施权益分派的股权登记日前公司总股本发生变动的，拟维持每 股分配金额不变，相应调整分配总额，并将另行公告具体调整情况。 公司不触及《上海证券交易所股票上市规则》第 9.8.1 条第一款第 （八）项规定的可能被实施其他风险警示的情形。 （一）利润分配方案的具体内容 经毕马威华振会计师事务所（特殊普通合伙）审计，2024 年 ...