证券代码：601811 证券简称：新华文轩 公告编号：2024-034 新华文轩出版传媒股份有限公司 新华文轩出版传媒股份有限公司（以下简称"公司"或"本公司"） 董事会于近日收到王华光先生的书面辞任函。王华光先生因年龄原因，提 出辞任公司总编辑职务。 新华文轩出版传媒股份有限公司董事会 关于公司高级管理人员辞任的公告 2024 年 9 月 20 日 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 1 2024 年 9 月 20 日公司召开第五届董事会 2024 年第十二次会议，以 9 票同意，0 票反对，0 票弃权审议通过了《关于本公司高级管理人员辞任的 议案》，同意王华光先生辞任本公司总编辑，辞任后王华光先生将不再在 公司及子公司担任任何职务。 王华光先生与公司董事会及管理层之间并无任何意见分歧，亦无与辞 任有关的其他事宜须提请公司股东、上海证券交易所以及香港联合交易所 有限公司注意。公司董事会及王华光先生确认，没有因其辞任而可能影响 本公司营运的任何事宜。公司对王华光先生在任职期内为本公司发展做出 的重要贡献表示衷心感 ...

新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. INTERIM REPORT 中期報告 2 0 2 4 For identification purposes only 僅供識別 目錄 | 釋義 | 2 | | --- | --- | | 重要提示 | 5 | | 公司資料 | 6 | | 管理層討論與分析 | 8 | | 其他資料 | 26 | | 按《中國企業會計準則》編製的中期財務報表、附註及補充資料 | 34 | 2 新華文軒出版傳媒股份有限公司 二零二四年中期報告 釋義 在本報告書中（不含財務報告部份），除非文義另有所指，下列詞語具有如下含義： | 常用詞語釋義 | | | | --- | --- | --- | | 2024年第一次臨時 | 指 | 本公司擬於2024年10月16日舉行之2024年第一次臨時股東大 | | 股東大會 | | 會 | | A股 | 指 | 於中國境內發行的、以人民幣認購並在上交所上市的每股面值 | | | | 人民幣1.00元普通股 | | 《公司章程》 | 指 | 本公司的公司章程，經不時修 ...

证券代码：601811 证券简称：新华文轩 公告编号：2024-033 新华文轩出版传媒股份有限公司 关于签订《采购合同》的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承 担法律责任。 重要内容提示: 新华文轩出版传媒股份有限公司（以下简称"公司"）近日与四川省 教育厅直属事业单位四川省学生资助管理中心签订了《四川省 2024-2025 学 年义务教育阶段学生免费教科书政府采购合同书》（以下简称"采购合同"）， 四川省学生资助管理中心以单一来源采购的采购方式，向公司采购 2024- 2025 学年四川省义务教育阶段学生国家和省规定课程免费教科书，合同总 金额约人民币 12.56 亿元，该金额为预估价，具体金额将以实际订单结算 为准。 合同类型：政府采购合同。 对公司业绩的影响：本次采购合同的签订，属于公司出版发行主营业 务的正常经营行为，公司继续成为 2024-2025 学年四川省义务教育阶段学 生教科书的单一来源供货方，确保了公司主营业务收入的稳定性。 一、交易概述 1 四川省学生资助管理中心为四川省教育厅直属事业单位，其主要职责 ...

Financial Performance - In the first half of 2024, the company achieved operating revenue of RMB 5.788 billion, a year-on-year increase of 6.64% from RMB 5.428 billion [20]. - The total profit for the period was RMB 848 million, reflecting a year-on-year growth of 5.83% [19]. - The net profit decreased by 4.63% year-on-year, amounting to RMB 752 million [19]. - The company's operating costs rose to RMB 3.562 billion, an increase of 7.29% compared to RMB 3.320 billion in the previous year [21]. - The overall gross profit margin for the period was 38.46%, down 0.37 percentage points from 38.83% in the same period last year [22]. - The publishing segment generated revenue of RMB 1.212 billion, with a gross margin of 33.48%, a decrease of 2.13% year-on-year [24]. - The distribution segment reported revenue of RMB 5.152 billion, with a gross margin of 32.29%, reflecting a year-on-year increase of 6.83% [24]. - Online sales accounted for RMB 2.716 billion in revenue, with a gross margin of 34.08%, up 9.48% year-on-year [26]. - The company's operating revenue for the period was RMB 5,787,816,275.71, an increase of 6.64% compared to RMB 5,427,547,628.27 in the same period last year [35]. - The net cash flow from operating activities decreased by 34.75% to RMB 379,837,357.10, down from RMB 582,152,981.45 in the previous year [35]. - The company reported a significant increase in tax expenses, which rose by 260.57% to RMB 25,551,756.04 from RMB 7,086,485.01 year-on-year [37]. - Investment income increased by 21.68% to RMB 123,000,000, compared to RMB 101,000,000 in the previous year [41]. - Other income decreased by 47.33% to RMB 30,047,532.36 from RMB 57,045,469.81 year-on-year [42]. Dividend Distribution - The company plans to distribute a cash dividend of RMB 0.19 per share (tax included), totaling approximately RMB 234.43 million, based on a total share capital of 123,384.10 million shares [13]. - The board of directors proposed an interim dividend of RMB 0.19 per share (tax included), totaling approximately RMB 234.43 million (tax included) for the period ending June 30, 2024 [85]. - The interim dividend is subject to approval at the upcoming extraordinary general meeting scheduled for October 16, 2024 [86]. - The company will withhold a 10% corporate income tax on dividends distributed to non-resident shareholders [85]. - The dividend payment date is expected to be on or before December 16, 2024, pending shareholder approval [88]. Corporate Governance and Management - The company assures that the mid-term report's financial statements are true, accurate, and complete, with no significant omissions or misleading statements [13]. - The board of directors held a meeting on August 27, 2024, to approve the mid-term report, with all directors present except for one who delegated voting authority [13]. - The company has adopted and complied with all applicable principles and code provisions of the Corporate Governance Code during the period [83]. - The company appointed Xu Yongping as Chief Financial Officer effective May 9, 2024 [81]. - Zhao Xuefeng resigned as Deputy General Manager effective June 17, 2024, and Wang Feng was appointed as his successor [81]. - Independent non-executive director Li Xu passed away on April 9, 2024, and Han Wenlong was appointed on May 21, 2024 [79]. Risk Management - The company has not identified any major risks that could significantly impact its operations during the reporting period [13]. - The company emphasizes that forward-looking statements regarding future plans and strategies do not constitute a commitment to investors, urging caution regarding investment risks [13]. - The mid-term report has not been audited, indicating that the financial data may be subject to change [13]. Asset and Liability Management - As of June 30, 2024, the company's total assets amounted to approximately RMB 2,188,000,000, with a debt-to-asset ratio of 36.33%, a decrease of 2.10 percentage points from 38.43% at the end of 2023 [52]. - The company reported cash and cash equivalents of approximately RMB 8.244 billion, down from RMB 9.118 billion at the end of 2023 [52]. - The company experienced a significant increase in other receivables, which rose by 115.52% to RMB 262,357,988.75, primarily due to cash dividends declared by Chengdu Bank and Anhui Xinhua Media [51]. - The company’s development expenditure increased by 150.92% to RMB 2,623,266.62, reflecting a slight increase in R&D investment in software and other areas [51]. - The current ratio remained stable at 1.7, while inventory turnover days decreased to 127.9 days, down 6.6 days from the previous year [55]. - The company reported a decrease in long-term receivables by 57.30% to RMB 14,757,359.64, mainly due to the transition of installment payments to current assets [51]. - The company’s other non-current assets increased by 107.14% to RMB 1,792,698,873.88, attributed to the early withdrawal of fixed deposits and large bank certificates [51]. - The company had no significant contingent liabilities as of June 30, 2024, and reported a pledge deposit balance of RMB 10,503,900 [53]. Market Position and Strategy - The company is focusing on high-quality development and digital transformation to enhance its competitive edge in the publishing industry [19]. - The overall retail book market showed a negative growth of 6.20% year-on-year, indicating challenges in traditional sales channels [18]. - The company aims to strengthen its market position by optimizing its operational structure and improving the quality of its educational products [28]. - The company plans to enhance its product quality and service levels while expanding into vocational education services to drive steady growth in educational services [32]. - The company aims to optimize its capital management layout to balance short-term returns and long-term value in its investment portfolio [62]. - The company has established strong partnerships with renowned authors and global publishing institutions, enhancing its competitive advantage in the publishing industry [63]. Employee and Corporate Social Responsibility - As of June 30, 2024, the total number of employees in the group was 7,604, a decrease from 7,691 as of December 31, 2023 [64]. - The total contributions made by the company to employee retirement and corporate annuity plans amounted to RMB 117.24 million, an increase of RMB 8.35 million compared to RMB 108.89 million in the same period last year [64]. Financial Reporting and Compliance - The financial statements were approved by the board of directors on August 27, 2024 [114]. - The financial statements prepared by the company comply with the requirements of the enterprise accounting standards, accurately reflecting the financial position as of June 30, 2024, and the operating results for the period from January 1 to June 30, 2024 [119]. - The company's accounting year aligns with the calendar year, running from January 1 to December 31 [119]. - The company uses Renminbi (RMB) as its functional currency for accounting purposes [119].

Investment Rating - The report maintains a "Buy" rating for Xinhua Wenhui (601811) with a target price of 18.75 CNY over the next six months [1][7]. Core Views - The company's performance in H1 2024 met expectations, with revenue of 5.79 billion CNY, a year-on-year increase of 6.6%, and a net profit attributable to shareholders of 720 million CNY, a decrease of 6.1% year-on-year [1]. - The company is focusing on key publishing projects and promoting high-quality development, with significant revenue contributions from educational materials and general book publishing [1]. - The company is enhancing its educational services and digital transformation, with a notable increase in the number of schools and students served by its digital platform [1]. - The company is expanding its reading services through a combination of online and offline channels, enhancing its competitiveness in the national book e-commerce sector [1]. Summary by Sections Financial Performance - In H1 2024, the company achieved revenue of 5.79 billion CNY, up 6.6% year-on-year, and a net profit of 720 million CNY, down 6.1% year-on-year [1]. - The company plans to distribute a cash dividend of 1.9 CNY per 10 shares, totaling 230 million CNY (including tax) [1]. Business Segments - The educational materials and general book publishing segments generated revenues of 2.26 billion CNY and 2.65 billion CNY, respectively, with year-on-year growth of 6.5% and 4.7% [1]. - The company is leveraging local resources and developing key publishing projects, including thematic books and AIGC audiobook production [1]. Digital Transformation - The digital service platform "Wenxuan Youxue" covers 6,036 schools and serves 4.745 million students, driving growth in educational information services [1]. - The company is enhancing its reading service network through a combination of large bookstores, small bookstores, and online reading services, while also expanding its e-commerce operations [1]. Profit Forecast and Investment Suggestion - The forecasted net profits for 2024, 2025, and 2026 are 1.54 billion CNY, 1.71 billion CNY, and 1.89 billion CNY, respectively, with corresponding PE ratios of 12x, 11x, and 10x [1][6]. - The company is expected to benefit from tax incentives under the Western Development Strategy, maintaining a stable and high dividend payout ratio [1][7].

新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. （於中華人民共和國註冊成立的股份有限公司） （股份代號：811） 將於二零二四年十月十六日舉行的臨時股東大會適用的回條 （H股股東適用） 本人 ╱ 吾等擬出席或委託代理人出席於二零二四年十月十六日（星期三）上午九時三十分於中 華人民共和國（「中國」）四川省成都市青羊區古中市街8號新華國際酒店舉行的本公司臨時股東 大會（「臨時股東大會」）或其任何續會。 日期： 股東簽署： 致：新華文軒出版傳媒股份有限公司（「本公司」） 股東名稱及註冊地址 （附註1） ： 持股數目：本公司股本中每股面值人民幣1.00元的H股 股。 附註： * 僅供識別 1. 請用正楷填上登記在本公司H股股東名冊上的全名及註冊地址。 2. 此填妥及經簽署的回條須不遲於二零二四年九月二十五日（星期三）下午四時三十分前以專人送達或郵寄至本 公司的香港H股股份過戶登記處香港中央證券登記有限公司，地址為香港灣仔皇后大道東183號合和中心17M 樓，方為有效。欲出席臨時股東大會並於會上投票的H股股東，所有過戶文件連同有關股票須不遲於二 ...

新華文軒出版傳媒股份有限公司 （股份代號：811） XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. （於中華人民共和國註冊成立的股份有限公司） 將於二零二四年十月十六日舉行的臨時股東大會適用的代理人委任表格 （H股股東適用） 與本代理人委任表格相關的 股份數目 （附註1） 本人╱吾等 （附註2） 地址為 為新華文軒出版傳媒股份有限公司（「本公司」）股本中每股面值人民幣1.00元的H股 股 現委任大會主席，或 （附註4） （附註3） 的持有人， 地址為 | | 普通決議案 | （附註5） 贊成 | 反對 | （附註5） | 棄權 | （附註5） | | --- | --- | --- | --- | --- | --- | --- | | 1. | 審議及批准《關於本公司募集資金投資項目內容變化的 | | | | | | | | 議案》。 | | | | | | | 2. | 審議及批准《關於本公司2024年半年度利潤分配建議方 | | | | | | | | 案的議案》。 | | | | | | 日期：二零二四年 月 日 簽署： （附註6） 附註： 3. 請填上以 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本通告的內容概不負責，對其準確性或完整性亦 不發表任何聲明，並明確表示，概不對因本通告全部或任何部份內容而產生或因倚賴該等內容而引致的任 何損失承擔任何責任。 臨時股東大會通告 茲通告新華文軒出版傳媒股份有限公司（「本公司」）謹訂於二零二四年十月十六 日上午九時三十分於中國四川省成都市青羊區古中市街8號新華國際酒店舉行臨時股東 大會（「臨時股東大會」），藉以審議及酌情通過以下決議案： 除另有指明外，本通告所用詞彙與本公司日期為二零二四年八月三十日的通函 （「通函」）所界定者具有相同涵義。 普通決議案 1. 審議及批准《關於本公司募集資金投資項目內容變化的議案》。 2. 審議及批准《關於本公司2024年半年度利潤分配建議方案的議案》。 新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. 承董事會命 （於中華人民共和國註冊成立的股份有限公司） （股份代號：811） 董事長 周青 1. 本公司將自二零二四年九月十六日起至二零二四年十月十六日止（包括首尾兩天）暫停辦理H股股 東登記手續，期間不接受 ...

此乃要件 請即處理 閣下對本通函任何方面或應採取的行動如有任何疑問，應諮詢 閣下的股票經紀或其他註冊證券交易商、 銀行經理、律師、專業會計師或其他專業顧問。 閣下如已出售或轉讓名下所有新華文軒出版傳媒股份有限公司（「本公司」）股份，應立即將本通函連同隨 附的代理人委任表格送交買主或承讓人，或經手買賣或轉讓的銀行、股票經紀或其他代理商，以便轉交買 主或承讓人。 香港交易及結算所有限公司及香港聯合交易所有限公司對本通函內容概不負責，對其準確性或完整性亦不 發表任何聲明，並明確表示概不就因本通函全部或任何部分內容而產生或因依賴該等內容而引致之任何損 失承擔任何責任。 新華文軒出版傳媒股份有限公司 XINHUA WINSHARE PUBLISHING AND MEDIA CO., LTD. （於中華人民共和國註冊成立的股份有限公司） （股份代號：811） 建議變化A股募集資金投資項目內容； 建議派發2024年度中期股息； 及 臨時股東大會通告 董事會函件載列於本通函第3至14頁。 本公司謹訂於二零二四年十月十六日（星期三）上午九時三十分於中華人民共和國（「中國」）四川省成都市 青羊區古中市街8號新華國際酒店舉行臨時股 ...

证券代码：601811 证券简称：新华文轩 公告编号：2024-032 新华文轩出版传媒股份有限公司 关于召开 2024 年第一次临时股东大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一) 股东大会类型和届次 2024 年第一次临时股东大会 召开的日期时间：2024 年 10 月 16 日 9 点 30 分 召开地点：新华国际酒店（四川省成都市青羊区古中市街 8 号） 涉及融资融券、转融通业务、约定购回业务相关账户以及沪股通投资者 的投票，应按照《上海证券交易所上市公司自律监管指引第 1 号 — 规范运 作》等有关规定执行。 (七) 涉及公开征集股东投票权 不涉及 (五) 网络投票的系统、起止日期和投票时间。 股东大会召开日期：2024年10月16日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 (二) 股东大会召集人：董事会 (三) 投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结 合的方式 (四) 现场会议召开的日期、时间和地点 ...