证券代码：603729 证券简称：龙韵股份 公告编号：临 2023-038 上海龙韵文创科技集团股份有限公司 关于召开 2023 年半年度业绩说明会的预告公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 投资者可于 2023 年 10 月 13 日(星期五) 至 10 月 19 日(星期四)16:00 前登 录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 longyuntzz@obm.com.cn 进行提问。公司将在说明会上对投资者普遍关注的问题 进行回答。 上海龙韵文创科技集团股份有限公司（以下简称"公司"）已于 2023 年 7 月 28 日发布公司 2023 年半年度报告，为便于广大投资者更全面深入地了解公司 2023 年半年度经营成果、财务状况，公司计划于 2023 年 10 月 20 日 下午 16:00- 17:00 举行 2023 年半年度业绩说明会，就投资者关心的问题进行交流。 一、 说明会类型 重要内容提示： （一）投资者可在 2023 年 10 月 20 日 下午 16:00-17:00，通 ...

证券代码：603729 证券简称：龙韵股份 公告编号：临 2023-037 上海龙韵文创科技集团股份有限公司 关于向银行申请授信额度的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 上海龙韵文创科技集团股份有限公司（以下简称"公司"）于 2023 年 9 月 27 日召开第五届董事会第三十五次会议，审议通过了《关于公司向银行申请授 信额度的议案》，现就相关事宜公告如下： 应公司发展需要，公司拟向兴业银行股份有限公司上海杨浦支行申请不超过 人民币 5,000 万元的综合授信，授信期限为 1 年。按公司与银行所签订授信协议 约定的授信期间计算。具体融资金额将视公司生产经营的实际需求确定，且授信 额度最终以银行实际审批的金额为准。董事会授权公司管理层全权办理授信事 宜。 本议案无须提交公司股东大会审议。 特此公告。 上海龙韵文创科技集团股份有限公司董事会 2023 年 9 月 27 日 ...

股东减持股份进展公告 本公司董事会、全体董事及相关股东保证本公告内容不存在任何虚假记载、 误导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： | | 股东名称 | 持股数量（股） | 持股比例 | 一致行动关系形成原因 | | --- | --- | --- | --- | --- | | 第一组 | 许龙 | 1,442,000 | 1.54% | 股东许龙与段智瑞系母子关系 | | | 段智瑞 | 3,901,300 | 4.18% | 股东许龙与段智瑞系母子关系 | 1 一、减持主体减持前基本情况 股东名称 股东身份 持股数量（股） 持股比例 当前持股股份来源 许龙 5%以下股东 1,442,000 1.54% IPO 前取得：1,442,000 股 段智瑞 5%以下股东 3,901,300 4.18% IPO 前取得：3,901,300 股 上述减持主体存在一致行动人: 股东持股的基本情况：在本次减持计划实施前，股东许龙持有上海龙韵文创 科技集团股份有限公司（以下简称"公司"）无限售条件流通股 1,442,000 股， 占公司股份总数的 1.54%，一致行动人段智 ...

Financial Performance - The company's operating revenue for the first half of 2023 was ¥169,882,164.28, a decrease of 30.99% compared to ¥246,154,512.65 in the same period last year[21]. - The net profit attributable to shareholders of the listed company was ¥3,739,989.06, a significant improvement from a loss of ¥15,541,253.91 in the previous year[21]. - The company's basic earnings per share increased by 123.53% year-on-year, reaching CNY 0.04, compared to a loss of CNY 0.17 in the same period last year[22]. - Net profit attributable to shareholders rose by 124.06% year-on-year, primarily due to the consolidation of ChenYue Technology into the company's financial statements[22]. - Operating revenue decreased by 30.99% year-on-year, attributed to a contraction in advertising budgets and a decline in media agency and digital marketing service orders[22]. - The company achieved a turnaround from loss to profit during the reporting period, driven by enhanced risk management and business restructuring[32]. - The comprehensive income total for the first half of 2023 was RMB 645,844.20, a recovery from a comprehensive loss of RMB -16,383,602.91 in the same period of 2022[84]. - The company reported a net profit of RMB 677,397.19 for the first half of 2023, a significant recovery from a net loss of RMB 16,383,602.91 in the first half of 2022[83]. Cash Flow and Investments - The net cash flow from operating activities was ¥33,088,710.03, down 25.24% from ¥44,262,735.65 in the same period last year[21]. - The net cash flow from investment activities decreased by 217.96%, primarily due to payments made for the acquisition of Chen Yue Technology[35]. - The net cash flow from financing activities increased by 118.18% to ¥12,365,771.23, mainly due to an increase in bank loans[36]. - Cash inflow from sales of goods and services for the first half of 2023 was CNY 226,242,033.85, a decrease of 24.4% compared to CNY 299,270,047.07 in the same period of 2022[89]. - Cash inflow from financing activities in the first half of 2023 was CNY 63,490,000.00, an increase from CNY 36,496,536.00 in the same period of 2022[91]. Assets and Liabilities - The total assets at the end of the reporting period were ¥633,698,191.66, a decrease of 9.43% from ¥699,701,690.70 at the end of the previous year[21]. - The net assets attributable to shareholders of the listed company decreased by 37.25% to ¥341,196,455.43 from ¥543,761,989.82 at the end of the previous year[21]. - Current liabilities increased from ¥142,963,071.50 to ¥222,689,416.49, representing a rise of about 55.71%[75]. - Total liabilities increased from ¥153,826,428.74 to ¥290,511,055.96, reflecting a growth of around 88.66%[76]. - Owner's equity decreased from ¥545,875,261.96 to ¥343,187,135.70, a decline of about 37.06%[76]. Acquisitions and Subsidiaries - The company acquired a wholly-owned subsidiary, "Chen Yue Technology Service Co., Ltd.," which contributed to the restructuring of its digital marketing system and increased net profit[32]. - The company plans to acquire 100% equity of Hezhou Chenyue Technology Service Co., Ltd. for a transaction amount of 200 million yuan[40]. - As of June 30, 2023, Hezhou Chenyue Technology reported total assets of 35.12 million yuan and a net profit of 7.68 million yuan[43]. - The company holds a 100% equity stake in Hezhou Chenyue Technology, which generated a main business income of 19.06 million yuan in the reporting period[43]. Market and Operational Strategies - The company is focusing on high-quality development, emphasizing value-driven marketing strategies and optimizing operational workflows[26]. - The company is enhancing its content marketing capabilities through partnerships and expanding its media resources to improve service offerings[30]. - The company expanded its digital marketing services, integrating data-driven strategies to enhance marketing capabilities and explore new profit growth points[28]. - The advertising market in China saw a 4.5% year-on-year decline in overall spending in Q1 2023, indicating a challenging recovery phase for the industry[26]. Risk Management - The report includes a risk statement regarding forward-looking statements and potential risks faced by the company[7]. - The company faces risks from intensified market competition, particularly from emerging self-media platforms like Douyin and Kuaishou[44]. - Tax policy risks are present, as subsidiaries benefit from tax incentives under the Western Development policy, which may not be sustainable[44]. Shareholder and Equity Information - The company does not plan to distribute profits or increase capital from reserves for the first half of 2023[6]. - The total number of ordinary shareholders as of the end of the reporting period was 8,730[66]. - The top shareholder, Duan Peizhang, holds 23,094,300 shares, representing 24.74% of the total shares[67]. - The company has not proposed any profit distribution or capital reserve transfer plans for the half-year period[49]. Research and Development - The company plans to continue focusing on research and development, with R&D expenses reported at RMB 2,027,824.47 for the first half of 2023[82]. - Research and development expenses increased by 100% to ¥2,027,824.47, reflecting the integration of Chen Yue Technology into the consolidated financial statements[35]. Compliance and Governance - The board of directors has ensured the authenticity, accuracy, and completeness of the semi-annual report[4]. - The company has not reported any non-operating fund occupation by controlling shareholders or related parties[8]. - The company has not violated decision-making procedures for providing guarantees[8]. - There were no significant lawsuits or arbitration matters during the reporting period[57].

证券代码：603729 证券简称：龙韵股份 公告编号：临 2023-029 上海龙韵文创科技集团股份有限公司 关于召开 2022 年度业绩说明会的预告公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 投资者可于 2023 年 06 月 09 日(星期五) 至 06 月 15 日(星期四)16:00 前登 录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 longyuntzz@obm.com.cn 进行提问。公司将在说明会上对投资者普遍关注的问题 进行回答。 会议召开时间：2023 年 06 月 16 日(星期五) 下午 16:00-17:00 会议召开地点：上证路演中心（网址：https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络互动 （一） 会议召开时间：2023 年 06 月 16 日 下午 16:00-17:00 （二） 会议召开地点：上证路演中心 （三） 会议召开方式：上证路演中心网络互动 三、 参加人员 公司董事长兼总经理余亦坤先生、财务总监兼董事会 ...

Financial Performance - The net profit attributable to shareholders for 2022 was -191,037,375.94 RMB, a significant decline compared to -63,019,952.45 RMB in 2021[5] - Total operating revenue for 2022 was 400,876,136.71 RMB, representing a decrease of 45.81% from 739,825,941.18 RMB in 2021[21] - The company reported a decrease in revenue from core business activities, with revenue after excluding non-core income at 375,614,541.03 RMB, down 46.12% from 697,193,075.52 RMB in 2021[21] - Basic earnings per share for 2022 was -2.05 CNY, a decrease from -0.68 CNY in 2021[23] - Net profit attributable to shareholders decreased by 203.14% compared to 2021, and by 783.17% compared to 2020[24] - Revenue for the reporting period decreased by 45.81% compared to the previous year, and by 35.49% compared to 2020[23] - The company reported a significant reduction in accounts receivable, which may impact cash flow and liquidity in the future[159] - The company reported a net profit of -182.86 million yuan for the year 2022, failing to meet performance commitments[118] Cash Flow and Assets - The net cash flow from operating activities increased by 146.83% to 49,464,991.20 RMB, up from 20,040,040.28 RMB in 2021[21] - Total assets decreased by 30.35% to 679,932,514.80 RMB, down from 976,193,423.29 RMB in 2021[21] - The net cash flow from investing activities increased by 315.72% year-on-year, primarily due to profit distributions received from joint ventures[42] - The total current assets decreased from RMB 519,271,795.04 in 2021 to RMB 319,085,636.16 in 2022, reflecting a decline of approximately 38.6%[159] - The cash and cash equivalents dropped from RMB 49,167,515.58 in 2021 to RMB 27,746,860.74 in 2022, a decrease of approximately 43.5%[159] - Total liabilities decreased from CNY 224,663,996.16 in 2021 to CNY 163,792,259.92 in 2022, a reduction of about 27.1%[165] Operational Changes and Strategies - The company aims to become a "marketing data scientist" and focuses on helping enterprises achieve digital transformation through data science[31] - The company has adjusted its client structure to optimize high-risk clients and ensure operational quality[31] - The company is focusing on expanding its high-quality customer base and optimizing client structure to enhance business stability[32] - The company plans to deepen its "Big Cultural and Entertainment" strategy, upgrading its business model to optimize digital transformation and marketing effectiveness[71] - The company is committed to improving its internal control systems and governance structures to ensure sustainable and high-quality development[73] Governance and Compliance - The company has maintained a standard unqualified audit report from its accounting firm, ensuring the accuracy and completeness of the financial report[4] - The company has implemented internal regulations to enhance governance and operational standards, including rules for board meetings and major business decisions[77] - The company’s board of directors and supervisory board have been actively participating in meetings and fulfilling their responsibilities[77] - The company has maintained the independence of its operations, with no reported conflicts of interest from controlling shareholders[78] - The company has not reported any major related party transactions during the year[123] Market Conditions and Future Outlook - The advertising market in 2022 decreased by 11.8% year-on-year, with traditional outdoor advertising declining by 27.6%[31] - The advertising market is expected to recover in 2023, moving towards a new growth cycle after a period of volatility[35] - The company faces risks from intensified market competition, particularly from emerging social media platforms like Xiaohongshu and Douyin[74] - The company forecasts a GDP growth rate of approximately 5.0% for 2023, with a projected retail sales growth of around 10.4%[68] Shareholder Information - The top shareholder, Duan Peizhang, holds 24.74% of the shares, with 1,700,000 shares pledged[137] - The company plans to repurchase between 2.33 million and 4.67 million shares, with a total repurchase amount not exceeding ¥90.5845 million[142] - The company reported a total of 7,746 ordinary shareholders as of the end of the reporting period[135] - The company has issued a total of 93.338 million shares as of December 31, 2022, with a registered capital of 93.338 million yuan[195] Financial Management and Expenses - The company’s financial expenses decreased by 53.25% year-on-year, attributed to reduced interest expenses from repaying bank loans[42] - The company’s retained earnings decreased from CNY 387,310,354.41 in 2021 to CNY 234,324,995.92 in 2022, a decline of approximately 39.5%[166] - The company reported a significant increase in net cash flow from operating activities, reaching 49.46 million yuan, up 146.83% year-on-year[41] - The company’s short-term borrowings decreased from CNY 127,739,022.66 in 2021 to CNY 53,989,937.43 in 2022, a reduction of approximately 57.7%[165]

Financial Performance - The company's operating revenue for Q1 2023 was ¥62,327,686.83, representing a decrease of 60.13% compared to the same period last year[5] - The net profit attributable to shareholders was a loss of ¥4,255,299.25, reflecting a decline of 228.57% year-over-year[5] - Basic and diluted earnings per share were both -¥0.05, a decrease of 225.00% compared to the same period last year[6] - The company reported a net loss of CNY 5,920,178.76 for Q1 2023, compared to a net profit of CNY 3,277,239.10 in Q1 2022, indicating a significant decline in profitability[19] - Operating profit for Q1 2023 was CNY -5,374,343.23, down from CNY 3,946,792.85 in the same period last year[19] - The company incurred a total comprehensive loss of CNY 5,941,299.36 in Q1 2023, compared to a comprehensive income of CNY 3,277,239.10 in Q1 2022[20] Cash Flow and Liquidity - The net cash flow from operating activities was ¥10,370,291.18, down 72.87% from the previous year[5] - Cash flow from operating activities generated a net inflow of CNY 10,370,291.18, a decrease of 72.9% compared to CNY 38,224,582.64 in Q1 2022[22] - The company's cash and cash equivalents decreased to CNY 19,094,439.14 from CNY 27,746,860.74 as of December 31, 2022, representing a decline of 31.2%[14] - The company’s total operating cash outflow was CNY 95,026,248.64, a decrease of 41.5% from CNY 162,895,134.35 in Q1 2022[22] - The company’s cash inflow from operating activities was CNY 94,910,575.83 in Q1 2023, down from CNY 188,042,982.93 in Q1 2022, indicating a decline of approximately 49.5%[31] - The net decrease in cash and cash equivalents for Q1 2023 was -$10,798,702.89[32] Assets and Liabilities - Total assets at the end of the reporting period were ¥613,516,408.47, down 9.77% from the end of the previous year[6] - Total liabilities increased to CNY 274,792,206.79 from CNY 155,969,535.86, marking a significant increase of 76.0%[16] - The company's equity attributable to shareholders decreased to CNY 335,335,809.05 from CNY 521,849,706.80, a drop of 35.6%[17] - The total assets increased to CNY 1,081,948,569.30 in Q1 2023, up from CNY 959,726,740.73 in Q1 2022, representing a growth of approximately 12.7%[27] - The total liabilities rose to CNY 294,959,139.09 in Q1 2023, compared to CNY 163,792,259.92 in Q1 2022, indicating an increase of about 80.2%[27] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 8,083[11] - The largest shareholder, Duan Peizhang, holds 24.74% of the shares, with 11,434,790 shares pledged[12] Revenue and Costs - Total operating revenue for Q1 2023 was CNY 62,327,686.83, a decrease of 60.16% compared to CNY 156,313,000.66 in Q1 2022[17] - Total operating costs for Q1 2023 were CNY 72,796,958.47, down 54.80% from CNY 161,069,573.75 in Q1 2022[17] - Total revenue from sales and services received was CNY 97,280,211.37, down 48.6% from CNY 189,082,151.51 in the previous year[21] Investment and Expenses - The company reported an investment income of CNY 4,809,367.61 for Q1 2023, down from CNY 6,962,947.88 in Q1 2022, a decrease of 30.9%[17] - Research and development expenses for Q1 2023 were CNY 1,006,483.25, indicating ongoing investment in innovation[17] - The company's financial expenses decreased to CNY 497,324.67 in Q1 2023 from CNY 1,101,264.27 in Q1 2022, a reduction of about 54.8%[28] Other Financial Activities - The company received cash from borrowings amounting to $6,394,870.00 in Q1 2023[32] - The company paid $673,018.39 in dividends and interest during Q1 2023[32] - The company did not apply new accounting standards or interpretations for the year 2023[32]

公司负责人余亦坤、主管会计工作负责人周衍伟及会计机构负责人（会计主管人员）刘梅保 证季度报告中财务信息的真实、准确、完整。 2022 年第三季度报告 证券代码：603729 证券简称：龙韵股份 上海龙韵文创科技集团股份有限公司 2022 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 第三季度财务报表是否经审计 □是 √否 一、 主要财务数据 (一)主要会计数据和财务指标 单位：元 币种：人民币 | 项目 | 本报告期 | 本报告期 | 年初至报告期末 | 年初至报告期 | | --- | --- | --- | --- | --- | | | | 比上年同 | | 末比上年同期 | | | | 期增减变 | | 增减变动幅度 | | | | 动幅度(%) | | (%) | | 营业收入 | 81,234,262.29 | -41.13 | 32 ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥246,154,512.65, a decrease of 45.92% compared to ¥455,159,004.87 in the same period last year[19]. - The net profit attributable to shareholders of the listed company was -¥15,541,253.91, compared to a profit of ¥7,980,532.37 in the same period last year, indicating a significant decline[20]. - The company's operating revenue decreased by 45.92% compared to the same period last year, primarily due to the impact of the COVID-19 pandemic in Shanghai[21]. - Net profit attributable to shareholders decreased by 294.74% year-on-year, driven by a decline in sales revenue and gross margin, alongside increased operating expenses due to talent acquisition[21]. - Basic earnings per share fell by 288.89% compared to the same period last year, reflecting the significant drop in profit[21]. - The total comprehensive income for the first half of 2022 was CNY -16,383,602.91, compared to CNY 7,670,690.93 in the same period of 2021[84]. - The company reported a net loss for the first half of 2022, with total expenses exceeding total revenue, leading to a negative financial performance[82]. Cash Flow - The net cash flow from operating activities increased by 285.69%, reaching ¥44,262,735.65, compared to ¥11,476,313.11 in the previous year[20]. - Net cash flow from operating activities increased by 285.69% year-on-year, mainly due to reduced business payments and increased collection of receivables[21]. - The net cash flow from investment activities showed a significant increase of 760.83% year-on-year, primarily due to dividends received from a subsidiary[37]. - The net cash flow from operating activities for the first half of 2022 was RMB 44,262,735.65, a significant increase from RMB 11,476,313.11 in the same period of 2021, representing a growth of approximately 286%[90]. - The net cash flow from investing activities improved to RMB 45,814,828.31 in the first half of 2022, compared to a negative cash flow of RMB 6,932,900.00 in the same period of 2021[90]. Assets and Liabilities - The total assets decreased by 8.59%, amounting to ¥892,313,932.33, down from ¥976,193,423.29 at the end of the previous year[20]. - The company's net assets attributable to shareholders decreased by 2.15% compared to the end of the previous year, primarily due to reduced profits during the reporting period[21]. - Cash and cash equivalents amounted to 71,241,208.55, a 44.89% increase compared to 49,167,515.58 in the previous period[40]. - Short-term borrowings decreased by 50.94% to 62,670,409.72 from 127,739,022.66, primarily due to repayment of bank loans[40]. - The total liabilities of the company as of June 30, 2022, were CNY 184,685,313.41, down from CNY 252,181,201.46 at the beginning of the period[75]. Expenses - The company's total operating costs for the first half of 2022 were CNY 271,375,894.44, down from CNY 451,817,488.32 in the same period last year, reflecting a reduction of 40%[82]. - Advertising costs for new brands during the 618 promotion dropped significantly, with the proportion of new brands spending over CNY 5 million falling from 7.3% last year to 4.9%[33]. - The company's advertising costs decreased by 43.72% year-on-year, reflecting a decline in advertising business volume[36]. - Sales expenses increased by 6.50% year-on-year, driven by the need to strengthen sales channel development[36]. - Management expenses rose by 16.39% year-on-year, attributed to increased operational costs from hiring talent to enhance competitiveness[36]. Shareholder Information - The company has a total of 8,074 ordinary shareholders as of the end of the reporting period[66]. - The company has not proposed any profit distribution or capital reserve transfer plans for the half-year period[48]. - The company has made commitments to avoid engaging in competitive businesses with its subsidiaries, ensuring compliance throughout the reporting period[54]. Risk Factors - The company faces risks from intensified market competition, particularly from emerging media platforms like Douyin and Kuaishou[42]. - Tax policy risks may impact profit levels if current tax incentives for subsidiaries are not sustained[42]. - The report includes a risk statement regarding forward-looking statements, cautioning investors about potential risks[5]. Future Outlook - The company plans to focus on market expansion and new product development to improve future performance[82]. - The company is focusing on enhancing its market competitiveness and risk resilience by optimizing its business structure and expanding its industry chain[28]. - Future guidance suggests a cautious but optimistic outlook, with expected revenue growth driven by new product launches and market expansion strategies[99]. Compliance and Governance - The management has confirmed the authenticity, accuracy, and completeness of the semi-annual report[7]. - The company has not reported any major litigation or arbitration matters during the reporting period[57]. - The company has not reported any violations or penalties involving its directors, supervisors, or senior management during the reporting period[57]. Accounting Policies - The company's financial statements comply with the requirements of the enterprise accounting standards, reflecting the financial position, operating results, changes in shareholders' equity, and cash flows accurately[117]. - The company recognizes identifiable assets and liabilities acquired in a business combination at their fair value, including intangible assets that can be reliably measured[125]. - The company applies the effective interest method for subsequent measurement of other financial liabilities[149].

Financial Performance - The company's operating revenue for Q1 2022 was ¥156,313,000.66, representing a decrease of 9.91% compared to the same period last year[5] - The net profit attributable to shareholders was ¥3,309,673.11, down 56.37% year-on-year[5] - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥3,163,213.76, a decline of 58.08% compared to the previous year[5] - Basic and diluted earnings per share were both ¥0.04, down 50.00% from the same period last year[5] - Net profit for Q1 2022 was ¥3,277,239.10, a decline of 51.1% from ¥6,712,345.21 in Q1 2021[16] - Operating profit for Q1 2022 was ¥3,946,792.85, down 44.8% from ¥7,046,442.64 in Q1 2021[15] - The company reported an increase in credit impairment losses to ¥1,590,704.93 in Q1 2022 from ¥1,073,013.40 in Q1 2021[15] - The company achieved an investment income of ¥6,962,947.88 in Q1 2022, slightly down from ¥7,382,093.03 in Q1 2021[24] Cash Flow - The net cash flow from operating activities was ¥38,224,582.64, reflecting a decrease of 49.86% year-on-year[5] - Cash flow from operating activities for Q1 2022 was ¥38,224,582.64, a decrease of 50.1% compared to ¥76,230,797.19 in Q1 2021[17] - Cash flow from investing activities for Q1 2022 was ¥46,200,000.00, compared to a cash outflow of ¥17,680,000.00 in Q1 2021[18] - Cash flow from financing activities for Q1 2022 resulted in a net outflow of ¥78,631,720.11, compared to a net outflow of ¥33,569,921.05 in Q1 2021[18] - The ending cash and cash equivalents balance for Q1 2022 was ¥54,960,378.11, a decrease from ¥142,158,046.87 in Q1 2021[18] - The company reported a significant increase in cash equivalents by $8,740,359.36 during the period[28] - The total cash inflow from borrowing was $22,936,860.00, while cash paid for debt repayment was $82,936,860.00[28] Assets and Liabilities - Total assets at the end of the reporting period were ¥885,946,213.13, down 9.24% from the end of the previous year[6] - As of March 31, 2022, the total current assets amounted to ¥425,286,824.03, a decrease from ¥519,271,795.04 as of December 31, 2021, representing a decline of approximately 18.1%[12] - Total liabilities decreased to ¥158,656,752.20 from ¥252,181,201.46, a reduction of approximately 37.1%[14] - The total assets as of March 31, 2022, were ¥885,946,213.13, down from ¥976,193,423.29, representing a decrease of about 9.3%[14] - Total liabilities decreased to ¥146,023,794.22 in Q1 2022 from ¥224,663,996.16 in Q1 2021, representing a reduction of 34.9%[22] Shareholder Information - The equity attributable to shareholders was ¥724,596,773.61, showing a slight increase of 0.46% compared to the end of the previous year[6] - The total number of ordinary shareholders at the end of the reporting period was 6,634[9] - The equity attributable to shareholders increased slightly to ¥724,596,773.61 from ¥721,287,100.50, reflecting a growth of approximately 0.5%[14] Operational Insights - The decline in net profit was primarily due to a decrease in advertising business volume and an increase in operating expenses[7] - The company has not reported any significant new product developments or market expansions in this quarter[11] - The company reported a decrease in operating costs to ¥122,541,847.84 in Q1 2022 from ¥154,644,502.82 in Q1 2021, a reduction of 20.7%[24] Accounting and Reporting - The company is not applying the new accounting standards for the current year[28]