Core Viewpoint - The market regulatory authorities and consumer associations in China have issued a warning to consumers about the misleading claims of ordinary food products being marketed as health supplements or having health benefits, emphasizing the importance of distinguishing between ordinary food, health food, and pharmaceuticals [1][2]. Group 1: Regulatory Framework - There is a strict legal distinction between ordinary food, health food, and pharmaceuticals in China, with laws prohibiting false advertising and claims related to disease prevention and treatment [2]. - The laws such as the Anti-Unfair Competition Law, Advertising Law, and Consumer Rights Protection Law explicitly forbid misleading commercial promotions of food products [2]. Group 2: Consumer Guidance - Consumers are advised to carefully check product labels to identify whether they are ordinary food, health food, or pharmaceuticals, and to look for the "blue hat" symbol on health food products [3]. - It is recommended to purchase health food from reputable e-commerce platforms and physical stores, avoiding unverified sources such as social media or informal groups [3].

Group 1 - Recent media reports have exposed illegal practices by online retailers who mislabel ordinary food products as "health drinks," "height-enhancing powders," and "slimming coffee," misleading consumers into purchasing these items at inflated prices [1][3] - The State Administration for Market Regulation and the China Consumers Association have issued warnings that ordinary food cannot claim health benefits or involve disease prevention and treatment [1][2] - Health food is classified as a special food with specific health functions, and it is subject to strict registration and filing management in China, marked with a "blue hat" symbol [1][2] Group 2 - The Consumer Rights Protection Law mandates that businesses provide truthful and comprehensive information about the quality, performance, and uses of their products, prohibiting any misleading claims [2][3] - There is a clear distinction between health foods and pharmaceuticals, with health foods not intended for disease treatment and not causing harm to the body [2][3] - Illegal vendors often blur the lines between ordinary and health foods, promoting ordinary foods as having health benefits through misleading marketing tactics [3][4] Group 3 - Consumers are advised to recognize and verify health food labels and approval numbers, and to purchase from reputable sources to avoid misleading promotions [4] - Legal regulations explicitly prohibit any claims that foods can "treat," "cure," or "prevent" diseases, and consumers are encouraged to remain vigilant against such misleading advertisements [4]

2025.05. 22 本文字数：3285，阅读时长大约5分钟 作者 | 第一财经 马纪朝 在河南郑州，不少市民发现，街头突然出现了很多挂着"国×优选""大×拼团"的门店。与传统便利店 不同的是，这些门店不仅对主动到店的年轻人怀有警惕，甚至店内摆放的商品也不多，店长和店员们 则将主要精力放在了"拉新"上。 "拉新"的手段，既包括"1元秒杀10枚富硒无抗鸡蛋"，也包括比市场价低得多的低价蔬菜、米面粮 油，而"拉新"的对象，则大多是年龄在50岁以上的老年人。要想得到这些"实惠"，老人们需要留下 自己的相关信息，并加入商家组建的微信群，微信群里会以发红包等方式吸引大家进入只有群员才能 进入的直播间，在那里，老人们会面临被营销话术洗脑，从而产生一系列的购物行为。直播间里推销 的商品多为保健品、玉石字画等。 不只是郑州，这种通过私域渠道以群聊、直播等方式，专门针对老年人进行的精准商业"围剿"行为 在全国各地都有发生。 套路 甘肃省兰州市七里河区人民法院（下称"七里河区法院"）的一份刑事判决书，详细描述了怎样引老 人入局的过程。 犯罪嫌疑人董某燕在这份判决书中供述称，自己与丈夫一共在兰州开了4家店，对于每个店的员工， 她 ...

Core Viewpoint - The rise of private domain live streaming scams targeting elderly individuals has prompted regulatory actions across various regions in China [1][12]. Group 1: Nature of the Scams - Numerous stores with names like "National × Preferred" and "Big × Group Purchase" have emerged, primarily focusing on attracting elderly customers through low-priced goods and promotional tactics [1]. - The marketing strategies employed include offering products at significantly reduced prices, such as "1 yuan for 10 selenium-rich eggs," aimed at enticing seniors to provide personal information and join WeChat groups [1][2]. - In these private live streaming sessions, elderly participants are subjected to persuasive sales tactics, often leading to purchases of health products and other items [1][3]. Group 2: Mechanisms of Operation - Criminals utilize WeChat groups to invite elderly individuals, offering incentives like red envelopes for participation, and restrict access to live streams through password protection [2][10]. - The content of the live streams often includes health-related discussions designed to instill a sense of urgency regarding health issues, promoting products as effective remedies for common ailments [3][5]. - The sales process is structured to create a closed-loop system where online orders are fulfilled through offline pickups, complicating regulatory oversight [10][11]. Group 3: Financial Implications - The profit margins for these scams are substantial, with reports indicating that some platforms achieve annual revenues exceeding 10 billion yuan [6]. - For instance, a product sold for 499 yuan may have a production cost of only 108 yuan, indicating a high markup and significant profits for the scammers [8][9]. - The average monthly gross profit for a store can exceed 70,000 yuan, highlighting the lucrative nature of these operations [7]. Group 4: Regulatory Response - Regulatory bodies are beginning to take action, with various local market supervision departments conducting inspections and identifying fraudulent practices [12]. - Courts have started to impose penalties on individuals involved in these scams, with sentences ranging from several years in prison to substantial fines [12].