Workflow
Vatti(002035)
icon
Search documents
华帝营销人事调整加速渠道整合,或迎来新一轮“加速跑”
Zhong Jin Zai Xian· 2025-11-19 01:44
Core Viewpoint - The recent personnel adjustment at Vatti Co., Ltd. aims to enhance the marketing system and improve operational efficiency in response to strategic planning needs in the context of a complex market environment [1][2]. Group 1: Personnel Changes - Vatti appointed Han Wei as the new Vice President, succeeding Wang Cao and Jiang Lingwei, to integrate marketing operations [1]. - The restructuring is seen as a proactive measure to enhance the company's channel strategy and sales tactics [1]. Group 2: Industry Context - The kitchen appliance industry is shifting from "scale expansion" to "value cultivation," with channel efficiency and overall collaboration becoming critical for success [1]. - Vatti has implemented various initiatives, such as "Ten Thousand Stores Navigation" and partnerships with platforms like Meituan and Gaode Map, to enhance channel competitiveness [1]. Group 3: Financial Performance - Vatti's offline channel revenue reached 1.486 billion yuan with a gross margin of 45.89%, reflecting a year-on-year increase of 6.83% [1]. - The average gross margin over the past four years has been around 40%, outperforming the market [2]. Group 4: Leadership Impact - Han Wei has a notable track record in channel integration and strategic planning, having previously driven revenue growth from 5.731 billion yuan in 2017 to 6.146 billion yuan in 2018 [2]. - Under Han Wei's leadership, Vatti's net profit increased significantly, showcasing the effectiveness of the channel transformation strategy [2]. Group 5: Future Outlook - The personnel change aligns with the trend of integrated operations in the kitchen appliance sector and promotes a "product-sales integration" model for high-quality growth during a period of stock competition [2].
华帝营销高层调整,透露了哪些信号?
Zhong Jin Zai Xian· 2025-11-19 01:44
Core Insights - Vatti has announced a strategic integration of its marketing system, appointing Han Wei as Vice President to replace the previous heads of offline and online marketing [1][2] - The strategic upgrade reflects a shift in the kitchen appliance industry from competition based on "internal competition," "parameters," and "price wars" to a focus on "value wars" and user experience [1][2] Company Strategy - The adjustment aims to break down channel barriers and provide consumers with a seamless, efficient, and convenient shopping experience, which is crucial for industry upgrades [1] - Vatti's recent organizational adjustments around "channel integration and product-sales unity" are seen as a deep response to the challenges posed by the evolving market [1] Leadership and Experience - Han Wei's appointment is significant as it marks his second term as Vice President at Vatti, showcasing his deep understanding of user needs and strategic execution capabilities [1] - His previous success in leading the brand's youth transformation and innovative marketing strategies has helped Vatti gain trust among younger consumers [1] Market Positioning - The integration of the marketing system will enable Vatti to quickly capture market feedback and enhance product development and service upgrades [2] - The "channel integration and product-sales unity" strategy will eliminate information barriers between online and offline channels, allowing consumers to experience products in-store after being attracted online [2] Industry Context - The strategic upgrade serves as a valuable example for the kitchen appliance industry, which is currently undergoing significant adjustments [2] - As the industry shifts from incremental growth to stock competition, focusing on user value and enhancing customer satisfaction throughout the user lifecycle will be key for brands to build long-term competitive advantages [2] Future Outlook - With the deepening of the strategy, Vatti is expected to strengthen the value connection between users and the brand, positioning itself as a leading high-end kitchen appliance brand [2]
华帝股份有限公司 关于召开2025年第二次临时股东会的通知
Group 1 - The company will hold its second extraordinary general meeting of shareholders in 2025 on December 4, 2025, at 14:30 [3][43] - The meeting will combine on-site voting and online voting, with specific time slots for online voting [4][11] - Shareholders must register by December 3, 2025, to attend the meeting, and various registration methods are provided [9][10] Group 2 - The company announced the resignation of two vice presidents, Wang Cao and Jiang Lingwei, due to personal reasons, effective immediately upon submission of their resignation [22] - The company appointed Han Wei as the new vice president, with a term lasting until the end of the current board's term [24][42] - The company expressed gratitude for the contributions of the departing vice presidents during their tenure [22] Group 3 - The company plans to change its business scope and amend its articles of association, which was approved in the board meeting on November 18, 2025 [28][41] - The new business scope includes a wider range of products and services, such as kitchenware, household appliances, and various manufacturing and sales activities [30] - The amendments to the articles of association will be submitted for shareholder approval [31][32] Group 4 - The company intends to apply for a comprehensive credit limit of up to 3.7 billion RMB for the year 2026, which remains unchanged from 2025 [35][39] - The credit will cover various financial services, including loans and guarantees, with the board authorizing the chairman to manage these transactions [36][39] - This proposal will also be presented for shareholder approval [40]
华帝股份:关于2026年度公司向银行申请综合授信额度的公告
Core Points - The company announced that it will hold the fifth meeting of the ninth board of directors on November 18, 2025, to review the proposal for a comprehensive credit facility for 2026 [1] - The company plans to apply for a total comprehensive credit limit of up to 3.7 billion RMB for 2026, which remains unchanged from 2025 [1] - The scope of the comprehensive credit includes various financial services such as loans, bank acceptance bills, commercial acceptance bill discounts, and performance guarantees [1] - The proposal is subject to approval by the shareholders' meeting [1]
华帝股份:关于高级管理人员离任暨聘任高级管理人员的公告
证券日报网讯 11月18日晚间,华帝股份发布公告称,公司董事会近日收到公司副总裁王操先生、副总 裁蒋凌伟先生的书面辞职报告,王操先生、蒋凌伟先生因个人原因申请辞去公司副总裁职务,二者原定 任期至公司第九届董事会任期届满。根据相关规定,王操先生、蒋凌伟先生的辞职申请自送达董事会之 日起生效。辞职后,王操先生、蒋凌伟先生将不在公司及控股子公司担任任何职务。公司于2025年11月 18日召开第九届董事会第五次会议,审议通过了《关于聘任公司副总裁的议案》,同意聘任韩伟先生担 任公司副总裁,任期自本次董事会审议通过之日起至公司第九届董事会任期届满之日止。 (编辑 任世碧) ...
华帝股份:聘任韩伟担任公司副总裁
Mei Ri Jing Ji Xin Wen· 2025-11-18 11:49
Group 1 - The company Vatti Corporation (SZ 002035) announced the resignation of two vice presidents, Wang Cao and Jiang Lingwei, due to personal reasons, effective immediately, with their original term set to end with the ninth board of directors [1] - Following the resignations, the company appointed Han Wei as the new vice president, as approved by the company's president [1] - As of the report, Vatti Corporation has a market capitalization of 5.5 billion yuan [1] Group 2 - For the first half of 2025, Vatti Corporation's revenue composition shows that the electrical machinery and equipment manufacturing sector accounts for 98.33% of total revenue, while other businesses contribute 1.67% [1]
华帝股份(002035) - 公司章程(2025年11月)
2025-11-18 11:47
华帝股份有限公司 章 程 (二零二五年十一月) | | | . | | --- | --- | --- | | | | 4 | | . | 1 | | | | | . | | 第一章 | 总 则 | | 3 | | --- | --- | --- | --- | | 第二章 | | 经营宗旨和范围 | 4 | | 第三章 | 股份 | | 5 | | 第一节 | | 股份发行 | 5 | | 第二节 | | 股份增减和回购 | 5 | | 第三节 | | 股份转让 | 6 | | 第四章 | | 股东和股东会 | 7 | | 第一节 | | 股东的一般规定 | 7 | | 第二节 | | 控股股东和实际控制人 | 10 | | 第三节 | | 股东会的一般规定 | 11 | | 第四节 | | 股东会的召集 | 14 | | 第五节 | | 股东会的提案与通知 | 15 | | 第六节 | | 股东会的召开 | 17 | | 第七节 | | 股东会的表决和决议 | 19 | | 第五章 | | 董事和董事会 | 24 | | 第一节 | | 董事的一般规定 | 24 | | 第二节 | | 董事会 | 27 ...
华帝股份(002035) - 关于变更经营范围并修订《公司章程》的公告
2025-11-18 11:46
证券代码:002035 证券简称:华帝股份 公告编号:2025-033 华帝股份有限公司 关于变更经营范围并修订《公司章程》的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误导 性陈述或重大遗漏。 华帝股份有限公司(以下简称"公司")于 2025 年 11 月 18 日召开第九届董事会第五 次会议,审议通过了《关于变更经营范围并修订〈公司章程〉的议案》,具体情况如下。 一、经营范围变更的具体情况 根据公司经营发展实际情况、业务发展需要及广东省实施经营范围规范表述的要求,公 司拟变更经营范围,变更具体情况如下: | 修改前 | 修改后 | | --- | --- | | 第十五条 经依法登记,公司的经营范围为:生产、 | 第十五条 经依法登记,公司的经营范围为:一般 | | 批发、零售:燃气具系列产品,太阳能及类似能源 | 项目:厨具卫具及日用杂品研发;厨具卫具及日用杂 | | 器具,家庭厨房用品,家用电器、橱柜、烟雾净化 | 品批发;厨具卫具及日用杂品零售;燃气器具生产; | | 器、净水器、卫浴及配件;家用电器的修理,自产 | 家用电器研发;家用电器制造;家用电器销售;家 | ...
华帝股份(002035) - 关于高级管理人员离任暨聘任高级管理人员的公告
2025-11-18 11:46
证券代码:002035 证券简称:华帝股份 公告编号:2025-034 华帝股份有限公司 关于高级管理人员离任暨聘任高级管理人员的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误导 性陈述或重大遗漏。 一、高级管理人员辞职情况 华帝股份有限公司(以下简称"公司")董事会近日收到公司副总裁王操先生、副总裁 蒋凌伟先生的书面辞职报告,王操先生、蒋凌伟先生因个人原因申请辞去公司副总裁职务, 二者原定任期至公司第九届董事会任期届满。根据《公司法》《公司章程》等的规定,王操 先生、蒋凌伟先生的辞职申请自送达董事会之日起生效。辞职后,王操先生、蒋凌伟先生将 不在公司及控股子公司担任任何职务。 截至本公告披露日,王操先生、蒋凌伟先生未持有公司股份,不存在应当履行而未履行 的承诺事项,并已按照公司相关规定完成工作交接,其离任不会影响公司生产经营活动的正 常开展。 王操先生、蒋凌伟先生担任公司副总裁期间,恪尽职守、勤勉尽责,公司及董事会对王 操先生、蒋凌伟先生在担任副总裁期间为公司所做出的贡献表示衷心感谢。 二、聘任高级管理人员情况 为保证公司经营的有效延续和战略目标达成,根据《公司法》《深圳证 ...
华帝股份(002035) - 关于2026年度公司向银行申请综合授信额度的公告
2025-11-18 11:46
公司董事会提请股东会授权董事长潘叶江先生在董事会闭会期间,全权办理上述授信 业务并与授信银行签署单笔借款不超过 1 亿元人民币业务的合同及其相关法律文件,授权 期限自 2026 年 1 月 1 日起至 2026 年 12 月 31 日止。 特此公告。 华帝股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假记载、误 导性陈述或重大遗漏。 关于 2026 年度公司向银行申请综合授信额度的公告 华帝股份有限公司(以下简称"公司")于 2025 年 11 月 18 日召开第九届董事会第五 次会议,审议通过了《关于 2026 年度公司向银行申请综合授信额度的议案》,该议案尚需 提交股东会审议。现将相关情况公告如下: 鉴于公司生产经营和业务发展需要,2026 年度公司拟向相关商业银行申请总额不超过 37 亿元人民币的综合授信额度,2026 年公司综合授信额度较 2025 年无变化。综合授信的 业务范围主要是申请和签署与授信业务有关的合同及其他法律文件,其中包括各类资金借 款、银行承兑汇票、商业承兑汇票贴现、履约保函等业务。以上授信额度不等于实际发生 的融资金额,具体融资金额将视公司运营资金的 ...