华帝股份有限公司 2025 年第三季度报告 证券代码：002035 证券简称：华帝股份 公告编号：2025-029 华帝股份有限公司 2025 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 □是 否 1 华帝股份有限公司 2025 年第三季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 重要内容提示： 1.董事会及董事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个 别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、完 整。 3.第三季度财务会计报告是否经过审计 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比 | | --- | --- | --- | --- | --- | | | | 增减 | | 上年同期增减 | | 营业收入（元） | 1,357,836,624.53 | -7.93% | 4,157,645,421. ...

Core Viewpoint - The event "Vatti Clean Music Festival - 2025 Vatti Night Chongqing Station" hosted by Vatti, a leading brand in high-end kitchen appliances in China, successfully combined music and brand promotion, enhancing the concept of quality living in Chongqing [1][8]. Product Highlights - Vatti showcased a range of stylish and technologically advanced kitchen appliances, including the A500 integrated drinking center, QH1i wall-mounted boiler with 108% thermal efficiency, B6S dishwasher with first-class cleaning coverage, GW6i beauty bath water heater, QX01 multi-functional cooking device, and J6230ZS range hood with high airflow and static pressure [3][5]. Brand Commitment - Vatti has been committed to user-centric principles for nearly 30 years in the Sichuan-Chongqing region, focusing on delivering high-quality kitchen appliances and the concept of "serious living" to households [5][10]. - The company has evolved from a gas stove manufacturer to a comprehensive kitchen and bathroom expert over 33 years, expanding its product range to include various kitchen appliances [5]. Event Significance - The "Vatti Night" has transformed into a long-term activity IP that connects the brand with users, moving beyond traditional promotional events to create emotional connections through music [8][10]. - The event serves as a platform for Vatti to express its value proposition, emphasizing that kitchen appliances are not just functional tools but also guardians of a high-quality lifestyle [10]. Market Impact - The event aims to invigorate the market by showcasing products in real-life scenarios, appealing to consumers' desires for quality and experience rather than mere functionality [10]. - Vatti's ongoing "Vatti Night" events, from Taiyuan to Chongqing, are expected to further enhance brand engagement and provide innovative, creative, and youthful ideas for brand building in the kitchen appliance industry [10].

Core Insights - The article emphasizes the shift from traditional advertising to emotional competition, where brands must resonate with consumers' emotional needs, particularly among the younger demographic [1] - Vatti, a leading high-end kitchen appliance brand in China, has successfully engaged in content marketing that aligns with the emotional and cultural aspirations of young consumers [1][3] Group 1: Emotional Engagement and Content Marketing - Vatti's content marketing strategy focuses on user life scenarios and emotional needs, creating a multi-dimensional content matrix that targets various emotional touchpoints for young consumers [3] - The brand has leveraged traditional culture through a food micro-drama titled "Palace Kitchen," integrating its product philosophy of "new Chinese stylish healthy lifestyle" into the storyline, thus enhancing brand image and cultural resonance [3][5] - Vatti has also tapped into the popularity of short dramas, creating engaging narratives that resonate with young audiences while subtly incorporating product placements, achieving a "content as marketing" effect [5] Group 2: Innovative Formats and Brand Positioning - The brand has embraced AI technology by launching an AIGC short drama titled "The Echo of Civilization in 2079," which integrates various kitchen products into an artistic narrative, enhancing brand recognition among younger consumers [5] - Vatti has created a music festival IP called "Vatti Night," which connects with young people's love for music and fashion, fostering emotional connections between the brand and consumers [6] - The brand's marketing strategy emphasizes emotional symbiosis, addressing the common challenges faced by young people, such as time constraints and the complexities of traditional kitchen appliances [8][9] Group 3: Long-term Brand Strategy - Vatti's approach to brand youthfulness goes beyond superficial trends, focusing on deep emotional connections and product value alignment with young consumers' needs [8] - The brand aims to be an "emotional ally" for young consumers, addressing their core emotional needs for relaxation and self-healing through various content forms [9] - Vatti's product design adheres to three core standards: usability, aesthetics, and ease of cleaning, directly addressing young consumers' preferences for convenience and simplicity [9]

Group 1: Industry Trends - The retail sales revenue of daily household appliances, including refrigerators, grew by 48.3% year-on-year in the first three quarters of 2025, driven by large-scale equipment upgrades and the "old for new" consumption policy [1] - As the policy enters its final phase, the industry's growth rate is showing signs of marginal slowdown, with consumer demand shifting from "policy-driven" to "value-driven," emphasizing health functions, smart experiences, and aesthetic design [1][9] - The home appliance industry is transitioning from "scale growth" to "value growth," necessitating a focus on product strength and innovation to maintain competitiveness [9] Group 2: Company Innovations - Vatti has launched the "Beautiful Skin Bath" series of water heaters, addressing the overlooked need for bathing water quality, integrating "High Permeability Active Skin Technology" and "Healthy Bath Water System" to redefine the bathing experience [3] - The "High Permeability Active Skin Technology" restructures water molecules into ultra-micro clusters, enhancing skin hydration and cleanliness, while the "Healthy Bath Water System" ensures water purity through multiple protective measures [3] - After 28 days of using Vatti's water heater, users reported a 29.89% increase in facial moisture content, a 55.82% reduction in oil, and a 19.99% decrease in wrinkle length, indicating significant improvements in skin health [3] Group 3: Product Development Strategy - Vatti's "Fully Hidden Series" aims to transform kitchens into social spaces, combining Eastern aesthetics with advanced technology, focusing on "space integration" and "intelligent interaction" [6] - The series features a retractable range hood that effectively removes smoke and an AI-driven system that monitors air quality and performs self-diagnostics, enhancing user experience [6] - Vatti's strategy emphasizes high-end technology, design aesthetics, and emotional resonance, responding to modern family needs and integrating cooking into the emotional fabric of home life [6] Group 4: Research and Development - Vatti invested 116 million yuan in R&D in the first half of 2025, a year-on-year increase of 18%, holding 4,690 national patents, including 835 invention patents [8] - The company focuses on user needs, establishing a product innovation system based on three core standards: usability, aesthetics, and ease of cleaning [8] - Vatti's innovations, such as "Surfing Steam Washing" for range hoods and "High Permeability Active Skin Technology" for water heaters, are industry firsts that strengthen its competitive edge [8]

Market Overview - The kitchen and bathroom appliance sector increased by 0.67% on October 27, with Yitian Intelligent leading the gains [1] - The Shanghai Composite Index closed at 3996.94, up 1.18%, while the Shenzhen Component Index closed at 13489.4, up 1.51% [1] Stock Performance - Key stocks in the kitchen and bathroom appliance sector showed varied performance, with Yitian Intelligent (300911) closing at 39.49, up 1.83% [1] - Other notable performers included Wanhe Electric (002543) at 11.74, up 1.21%, and Aopu Technology (603551) at 11.96, up 1.10% [1] Capital Flow - The kitchen and bathroom appliance sector experienced a net outflow of 5.33 million yuan from institutional investors, while retail investors saw a net inflow of 3.66 million yuan [1] - The detailed capital flow for individual stocks indicates that Boss Electric (002508) had a net inflow of 8.47 million yuan from institutional investors, but a net outflow of 14.02 million yuan from retail investors [2]

Core Viewpoint - The event "Vatti Naturally Clean Music Festival - 2025 Vatti Night Chongqing Station" hosted by Vatti, a leading brand in high-end kitchen appliances in China, successfully combined music and brand promotion, enhancing the concept of quality living in Chongqing [1][10]. Product Highlights - Vatti showcased a range of stylish and technologically advanced kitchen appliances, including the A500 integrated drinking center, QH1i wall-mounted boiler with 108% thermal efficiency, B6S dishwasher with first-class cleaning coverage, GW6i beauty bath water heater, QX01 multi-functional cooking appliance, and J6230ZS range hood with high airflow and static pressure [3][12]. Event Attendance and Guest Speakers - The event was attended by notable figures including the president of the Chongqing Household Appliance Service Association and executives from Vatti, highlighting the brand's commitment to quality and user satisfaction over nearly three decades in the region [5][7]. Musical Performances - The festival featured performances by popular artists, creating an engaging atmosphere that resonated with the audience, further enhancing the brand's connection with consumers [8]. Brand Strategy and Market Positioning - Vatti is focusing on creating a long-term event IP, "Vatti Night," to connect with consumers and activate the market, moving away from traditional promotional methods to a more engaging and emotional approach through music [10][12]. - The brand emphasizes the importance of quality and experience in the home appliance market, positioning its products as essential for a high-quality lifestyle [12].

Core Insights - The kitchen and bathroom appliance sector experienced a decline of 0.66% on October 24, with Zhejiang Meida leading the drop [1] - The Shanghai Composite Index closed at 3950.31, up 0.71%, while the Shenzhen Component Index closed at 13289.18, up 2.02% [1] Sector Performance - The following companies in the kitchen and bathroom appliance sector showed varied performance: - Sunrise Oriental (603366) closed at 9.27, up 0.22% with a trading volume of 69,600 shares and a turnover of 64.63 million yuan - Baosheng Co. (002035) closed at 6.38, down 0.31% with a trading volume of 47,200 shares and a turnover of 30.12 million yuan - Shifeng Electric (605336) closed at 15.56, down 0.32% with a trading volume of 16,700 shares and a turnover of 25.60 million yuan - Mars Man (300894) closed at 12.32, down 0.40% with a trading volume of 40,100 shares and a turnover of 49.74 million yuan - Yitian Intelligent (300911) closed at 38.78, down 0.44% with a trading volume of 54,000 shares and a turnover of 208 million yuan - Boss Electric (002508) closed at 18.87, down 0.79% with a trading volume of 45,500 shares and a turnover of 85.94 million yuan - Wanhe Electric (002543) closed at 11.60, down 1.02% with a trading volume of 57,600 shares and a turnover of 67.04 million yuan - Aopu Technology (603551) closed at 11.83, down 1.09% with a trading volume of 21,700 shares and a turnover of 25.81 million yuan - Zhejiang Meida (002677) closed at 7.16, down 1.78% with a trading volume of 75,000 shares and a turnover of 54.03 million yuan [1] Capital Flow - The kitchen and bathroom appliance sector saw a net outflow of 17.41 million yuan from institutional investors, while retail investors contributed a net inflow of 13.38 million yuan [1] - The following capital flows were noted for specific companies: - Boss Electric (002508) had a net inflow of 7.70 million yuan from institutional investors, but a net outflow of 11.83 million yuan from retail investors - Wanhe Electric (002543) saw a net inflow of 6.38 million yuan from institutional investors, with a net outflow of 6.28 million yuan from retail investors - Shifeng Electric (605336) had a net inflow of 1.76 million yuan from institutional investors, but a net outflow of 3.05 million yuan from retail investors - Mars Man (300894) experienced a net outflow of 1.13 million yuan from institutional investors, while retail investors contributed a net inflow of 0.44 million yuan - Aopu Technology (603551) had a net outflow of 1.80 million yuan from institutional investors, but a net inflow of 0.44 million yuan from retail investors - Baosheng Co. (002035) saw a net outflow of 1.88 million yuan from institutional investors, with a net inflow of 0.35 million yuan from retail investors - Zhejiang Meida (002677) experienced a net outflow of 4.95 million yuan from institutional investors, while retail investors contributed a net inflow of 0.30 million yuan - Yitian Intelligent (300911) had a significant net outflow of 21.58 million yuan from institutional investors, with a net outflow of 18.38 million yuan from retail investors [2]

Core Insights - The Chinese kitchen appliance industry is evolving to meet changing consumer demands, shifting from a focus on "high suction" to aesthetics, silence, and smart features, with a current trend towards ultra-thin and integrated designs [1] - The market share for ultra-thin and cross-border styles reached 36.0% and 54.9% respectively in Q1 2025, showing year-on-year growth of 5.8% and 12.2%, with embedded range hoods becoming mainstream [1] Group 1: Brand Strategies - Leading brands like Fotile and Vatti are pioneering the embedded kitchen appliance segment, launching upgraded products that position embedded appliances as the core competitive battlefield [1][3] - Fotile's new Y8 range hood emphasizes "three invisibilities" (invisibility, odorlessness, and quietness), allowing it to blend seamlessly into cabinetry when not in use, while also featuring a 24-hour monitoring system for harmful gases [3] - Vatti focuses on addressing user pain points with its "good use, good looks, good cleaning" standards, leveraging 543 patented technologies to enhance the cleaning experience and functionality of its embedded range hoods [3][4] Group 2: Technological Innovations - Vatti's embedded series features AG glass material that is fingerprint and oil stain resistant, along with a self-cleaning function that achieves a 99.2% cleaning rate without disassembly [4] - The integration of Vatti's embedded products extends beyond range hoods to include a complete kitchen solution, enhancing user experience through smart interconnectivity between appliances [6] Group 3: Market Trends and Future Outlook - The rise of embedded technology shifts the competitive focus from mere specifications to tangible user value, creating new pathways for differentiation among kitchen appliance companies [7] - Vatti's embedded kitchen ecosystem promotes a transition from "optional" to "essential" products, raising industry competition standards to encompass technology, design, and service [7] - The design innovations in embedded appliances are redefining the kitchen's role in the home, transforming it into a space that combines aesthetics, health, and emotional connection [7]

Core Insights - The rise of "medicinal food" such as "medicinal bread" reflects a new health pursuit among young consumers in China, blending traditional Chinese medicine with modern culinary trends [1][3] - Companies like Huati are capitalizing on this trend by offering innovative kitchen appliances that preserve nutritional value while catering to the health-conscious lifestyle of young consumers [3][5] Group 1: Market Trends - The popularity of "medicinal bread" is driven by young consumers' desire for both taste and health benefits, indicating a shift towards integrating health into daily eating habits [1][3] - A report from the China Consumers Association shows that 64.71% of consumers cook at home for health reasons, and 76.37% desire multifunctional kitchen appliances [1] Group 2: Company Innovations - Huati's FA50P and VB50 steam and bake integrated machines utilize low-oxygen technology to significantly reduce nutrient loss, achieving a 94% retention rate of anthocyanins [3] - The FA50P also features an air-frying function with a fat reduction rate of 90.6%, enhancing its appeal as a health-oriented cooking appliance [3] Group 3: Cleaning Solutions - Huati has developed a "clean kitchen" system that addresses the challenges of oil and smoke in traditional cooking, making it easier for young consumers to maintain a clean cooking environment [5][7] - The FA50P's design minimizes hidden grease accumulation, addressing common cleaning difficulties associated with traditional steam and bake machines [5] Group 4: Future Outlook - The demand for health-oriented kitchen solutions is expected to grow, driven by the "Healthy China 2030" strategy and evolving consumer expectations for kitchen functionality and health [7] - Huati's innovations are positioned to meet these demands, ensuring that health, taste, and cleanliness can coexist in modern cooking practices [7]

Core Insights - The kitchen is evolving into a significant space for lifestyle and social interaction, with embedded kitchen appliances seeing a sales increase of over 120% in certain regions during the recent holiday period [1] - The market for embedded kitchen appliances is growing, with their share in bundled orders rising from 28% in 2024 to 35% in 2025 [1] Group 1: Industry Trends - The trend of "everything can be embedded" is gaining momentum, reflecting a shift in consumer preferences towards aesthetic integration in home design [1] - The emergence of hidden range hoods is transforming kitchen experiences, with brands like Vatti leading the charge in promoting a new aesthetic for embedded kitchens [1][4] Group 2: Consumer Pain Points - Traditional range hoods are increasingly seen as problematic, particularly in small kitchens where they occupy valuable overhead space, leading to a cramped cooking environment [3] - 80% of Chinese households have kitchens smaller than 6 square meters, and 78% of users report that traditional range hoods create a sense of spatial oppression [3] Group 3: Product Innovation - Vatti's "full hidden zero embedded" range hood addresses these pain points with a design that seamlessly integrates into cabinetry, enhancing the overall aesthetic of the kitchen [4][6] - The range hood features a powerful suction capacity of 35m³/min, effectively managing smoke and odors even during high-heat cooking [6] Group 4: Health and Maintenance Features - The new oxygen function in Vatti's range hood improves air quality by monitoring PM2.5 levels and activating purification when necessary [8] - Vatti's fifth-generation surf washing technology allows for deep cleaning of the range hood, addressing common maintenance issues and extending the product's lifespan [8] Group 5: Market Positioning - Vatti's commitment to a "clean kitchen" and "new Chinese stylish health" philosophy aligns with the evolving consumer focus on quality, aesthetics, and health in kitchen appliances [8] - The brand's innovative approach and dedication to quality are crucial in a competitive market landscape [8]