Core Insights - The company reported a revenue of 6.372 billion yuan for 2024, a year-on-year increase of 2.23%, and a net profit attributable to shareholders of 485 million yuan, up 8.39% year-on-year [1][2] - The fourth quarter of 2024 saw a revenue of 1.796 billion yuan, a slight decrease of 0.30% year-on-year, with a net profit of 81 million yuan, down 7.57% year-on-year [1][2] - In Q1 2025, the company achieved a revenue of 1.260 billion yuan, a decline of 8.80% year-on-year, with a net profit of 106 million yuan, down 14.33% year-on-year [1][2] Revenue Breakdown - The revenue from range hoods was 2.735 billion yuan in 2024, an increase of 6.22% year-on-year, accounting for 42.93% of total revenue [2] - The revenue from stoves was 1.533 billion yuan, up 5.28% year-on-year, representing 24.06% of total revenue [2] - The revenue from water heaters was 1.262 billion yuan, a growth of 10.40% year-on-year, making up 19.81% of total revenue [2] Market Trends - The increase in demand for kitchen appliances in 2024 was driven by the old-for-new policy and national subsidy policies, which positively impacted the market [2] - The overall retail sales of the range hood market reached 36.2 billion yuan in 2024, a year-on-year increase of 14.9%, with a retail volume of 20.83 million units, up 10.5% [2] - The gas stove market saw retail sales of 20.4 billion yuan, a growth of 15.7% year-on-year, with a retail volume of 24.29 million units, up 15.2% [2] Profitability and Costs - The company's gross profit margin for 2024 was 40.71%, a decrease of 0.40 percentage points year-on-year [3] - The gross profit margins for range hoods, stoves, and water heaters were up by 0.35, 0.07, and down by 0.89 percentage points respectively [3] - The company experienced a significant increase in sales expenses due to higher advertising and market service costs, leading to a rise in the sales expense ratio [3] Future Outlook - The company has a diversified brand matrix with three major brands, aiming for continuous growth through product innovation and channel expansion [4] - Projected net profits for 2025, 2026, and 2027 are estimated at 517 million, 563 million, and 613 million yuan respectively, with corresponding price-to-earnings ratios of 10.91, 10.01, and 9.19 [4]

丨证券研究报告丨 公司研究丨点评报告丨华帝股份（002035.SZ） 陈亮 SAC：S0490517070017 SFC：BUW408 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_Title] 换新周期与国补政策共振，业绩稳健增长 报告要点 [Table_Summary] 2024 年全年公司实现营收 63.72 亿元，同比+2.23%，实现归母净利润 4.85 亿元，同比+8.39%， 实现扣非归母净利润 4.60 亿元，同比+11.66%；其中单 Q4 公司实现营收 17.96 亿元，同- 0.30%，实现归母净利润 0.81 亿元，同比-7.57%，实现扣非归母净利润 0.73 亿元，同比+9.87%； 2025 年 Q1 公司实现营收 12.60 亿元，同比-8.80%，实现归母净利润 1.06 亿元，同比-14.33%， 实现扣非归母净利 1.04 亿元，同比-14.92%。 分析师及联系人 [Table_Author] 华帝股份（002035.SZ） cjzqdt11111 [Table_Title2] 换新周期与国补政策共振，业绩 ...

证券代码：002035 证券简称：华帝股份 公告编号：2025-014 华帝股份有限公司 关于召开 2024 年度股东会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或 重大遗漏。 华帝股份有限公司（以下简称"公司"）于 2025 年 4 月 29 日在《证券日报》、《中国证券报》、 《证券时报》、《上海证券报》和巨潮资讯网（www.cninfo.com.cn）上刊登了《关于召开 2024 年度 股东会的通知》（公告编号：2025-003），公司将于 2025 年 5 月 20 日（星期二）14:30 召开 2024 年度股东会。本次会议将采取现场投票与网络投票相结合的方式，为切实保护广大投资者的合法权 益，方便公司股东行使表决权，现将本次股东会的有关事宜提示如下： 一、召开会议的基本情况 1、股东会届次：2024 年度股东会。 2、会议召集人：公司董事会。 3、会议召开的合法、合规性：公司董事会召集召开本次股东会符合《公司法》《证券法》《深圳 证券交易所股票上市规则》等有关法律、行政法规、部门规章、规范性文件以及《公司章程》的规 定。 4、会议召开日期、时间 ...

Core Insights - Vatti's innovative "high-efficiency air-cooled combustion heat exchange technology" has been recognized as "internationally leading" at a technology achievement appraisal meeting [1] - The company reported a total revenue of 6.372 billion yuan for 2024, reflecting a year-on-year growth of 2.23%, and a net profit of 485 million yuan, up 8.39% from the previous year, indicating stable growth driven by technological innovation [3] Technology and Market Performance - The retail market for water heaters in 2024 reached 53.2 billion yuan, with a year-on-year growth of 5.3%, and gas water heaters specifically saw an 8.8% increase in retail sales [4] - Vatti's new technology addresses long-standing issues in traditional water-cooled heat exchangers, such as corrosion and high surface temperatures, by implementing a "three-dimensional air absorption cooling" concept [5] - The new technology improves energy efficiency by 7.6% and increases the heat exchange rate by 26.3%, allowing for reduced gas consumption while providing more hot water [5] Innovation and Industry Impact - Vatti has developed a self-adaptive air volume control algorithm and noise reduction technology, achieving noise levels below 40 dB, which meets library-level quietness standards [6] - The project has secured 16 patent authorizations and has established a group standard for evaluating the performance of air-cooled combustion systems, enhancing Vatti's authority in the gas water heater sector [6] - As of the end of 2024, Vatti holds 4,416 national patents, with 885 new patents added, positioning the company as a leader in the industry [8] Future Outlook - Experts believe Vatti's technological breakthroughs are significant for the industry, especially during China's transition to high-quality manufacturing [10] - The company aims to become a global leader in high-end kitchen spaces, continuously enhancing the kitchen experience for Chinese families while contributing to industry advancements [10]

自ChatGPT掀起AI大模型浪潮两年多来，各行各业都加入了"AI+"的浪潮。今年初，DeepSeek的横空出 世，更给这股AI浪潮添了一把火，让全球科技圈迎来了"DeepSeek时刻"，也让AI应用进入爆发期。 AI正在重塑各行各业，距离普通消费者最近的厨电行业也不例外。众所周知，我国厨电行业近两年逐渐 进入慢增长周期，存量市场博弈成为行业竞争现状，而AI厨电已成为各大厨电品牌打开新的市场增长点 的重要机遇。 包括华帝、方太、老板电器在内的"厨电三杰"，在今年AWE期间纷纷展示了AI如何给厨电赋能，勾勒出 厨电行业从功能叠加到系统智能化的进阶图景。作为厨电高端品牌三强，方太持续以人文关怀和高端体 验巩固品牌壁垒，老板电器聚焦AI食神大模型探索高端智能化赛道，华帝则通过高端时尚的年轻化战略 和净洁厨房战略抢占新兴消费群体。 在竞争激烈的存量市场中，光有前沿产品的创新力还不够，必须同时具有技术壁垒、全球供应链和品牌 价值的企业，才更容易成为赢家。从2024的业绩来看，"方老华"行业马太效应逐渐显著，其中华帝股份 则更为亮眼。 4月28日，华帝股份发布2024年财报显示，其去年总收入同比增长2.23%至63.72 ...

Core Viewpoint - The performance of leading domestic kitchen appliance companies, including Boss Electric, Vatti, and Vanward Electric, shows significant divergence, with Boss Electric and Vatti experiencing declines in 2024 and Q1 2025, while Vanward Electric continues to grow [1][4]. Group 1: Company Performance - Boss Electric reported a revenue of 11.213 billion yuan in 2024, a slight increase of 0.1%, but a net profit of 1.577 billion yuan, down 8.97% year-on-year [2]. - Vatti achieved a revenue of 6.372 billion yuan in 2024, a year-on-year growth of 2.23%, with a net profit of 485 million yuan, up 8.39% [2]. - Vanward Electric's revenue in 2024 was 7.342 billion yuan, a growth of 20.29%, with a net profit of 658 million yuan, up 15.73% [4]. - In Q1 2025, Boss Electric's revenue fell to 2.076 billion yuan, down 7.2%, and net profit decreased to 340 million yuan, down 14.66% [2]. - Vatti's Q1 2025 revenue was 1.26 billion yuan, down 8.8%, with a net profit of 106 million yuan, down 14.33% [2]. - Vanward Electric continued its growth in Q1 2025, achieving a revenue of 2.295 billion yuan, up 15.94%, and a net profit of 179 million yuan, up 8.01% [4]. Group 2: Market Conditions - The ongoing downturn in the real estate market has significantly impacted the kitchen appliance industry, particularly affecting Boss Electric and Vatti, which are closely tied to the refined decoration market [1][3]. - The overall kitchen appliance market is expected to remain stable, supported by the "national subsidy" policy [1][6]. - In Q1 2025, the number of new projects in the real estate refined decoration market dropped by 38.9%, with a market scale decline of 42.1% [3]. - The kitchen appliance sector's performance is closely linked to the real estate market, making it challenging for individual companies to thrive independently [3]. Group 3: Product and Export Strategy - Vanward Electric's focus on specific product categories, such as household water heating and kitchen appliances, has contributed to its better performance compared to Boss Electric and Vatti [4][5]. - In Q1 2025, the retail market for range hoods and gas stoves saw significant growth, with retail sales of range hoods reaching 6.1 billion yuan, up 13.1%, and gas stoves at 3.72 billion yuan, up 13.4% [5]. - Vanward Electric's export sales accounted for 36.27% of its revenue in 2024, with a growth of 41.43%, while Boss Electric and Vatti had much lower export revenue proportions [6].

2024年，全球经济在波动中呈现复苏态势，厨电行业迎来新一轮技术革命与消费升级的双重机遇。奥维 云网（AVC）数据显示，2024年品需厨电累计零售额为492亿元，同比增长16.4%。油烟机市场整体零 售额362亿元，同比增长14.9%，燃气灶市场整体零售额204亿元，同比增长15.7%。 以华帝超薄小飞碟S36为例，它具有超薄平嵌的外观设计，机身前后深度仅有38cm，能与橱柜完美齐 平，避免了传统欧式烟机凸出橱柜易碰头的问题；同时具备静音大吸力特性，爆炒吸力可达26m³/min ，还配备3个吸烟腔，驱烟效果出色，中间云板可实现油烟有序分流，极大提高油烟吸收效率。 其搭载的第四代变频自动洗技术，解决了传统烟机内部油污堆积的痛点，上市后迅速占领市场。全国家 用电器工业信息中心显示，2024年华帝超薄吸油烟机以17.5%零售量份额稳居市场首位，并在自动水洗 吸油烟机市场的零售量份额高达82.5%，占据绝对统治地位。值得一提的是，小飞碟S36还独揽"京东年 度口碑金奖"，并凭借6820条用户评论，问鼎"全世界最多用户评论的最长榜单"吉尼斯世界纪录。 在灶具领域，华帝炬焰灶8C21搭载直旋火型优化技术，将热效率提升至6 ...

Core Viewpoint - The kitchen appliance industry is experiencing intensified competition, but leading companies like Vatti and Boss Electric are benefiting from national subsidies, technological innovation, product iteration, and channel transformation, resulting in improved profitability [1] Group 1: Financial Performance - Vatti reported a record revenue of 6.372 billion yuan for 2024, a year-on-year increase of 2.23% [1] - The company's net profit attributable to shareholders was approximately 485 million yuan, reflecting a year-on-year growth of 8.39%, marking two consecutive years of revenue and profit growth [1] Group 2: Brand Strategy and Youth Engagement - Vatti is focusing on brand rejuvenation by aligning with the preferences of younger consumers through collaborations with brand ambassadors, user engagement, and product innovation [3] - The brand's ambassador, Bai Jingting, starred in the hit drama "Difficult to Please," which significantly boosted Vatti's visibility, leading to an 82.92% increase in search index on Douyin [3] Group 3: Product Innovation - Vatti has made significant strides in product innovation, particularly in the ultra-thin range of kitchen hoods, achieving top sales in 2024 [5] - The company has developed patented technologies such as "Dual Distance Full Domain Wash" and "Hood Surfing Steam Wash," enhancing the user experience and catering to the quality lifestyle demands of younger consumers [5] Group 4: Modernization and Cultural Integration - Vatti has proposed a development concept of "practicing Chinese-style modernization and creating a clean kitchen," integrating traditional cultural values with contemporary lifestyle trends [7][8] - The company aims to reshape the kitchen experience by promoting healthy cooking and cleaning practices, thereby expanding the cultural connotation of "New Chinese Style" [8] Group 5: Digital Transformation and Industry Leadership - Vatti is investing over 1.2 billion yuan in a digital and intelligent industrial park, focusing on the research, production, and sales of kitchen appliances [10] - The company plans to enhance its role as a "chain master" by driving digital transformation across the supply chain, aiming for high-end, intelligent, and green upgrades [10]

Core Insights - Vatti Co., Ltd. reported impressive financial results for 2024, achieving a revenue of 6.372 billion yuan, a year-on-year increase of 2.23%, and a net profit of 485 million yuan, up 8.39% [1] - The company has demonstrated consistent growth, outperforming the industry, indicating strong underlying growth drivers [1] Financial Performance - Vatti's revenue reached a historical high, with a basic earnings per share showing double-digit growth [1] - The company's net profit growth was driven by improved user experience and retail performance, with offline channel revenue increasing by 11.07% to 3.148 billion yuan [2] - The overseas market also saw significant growth, with revenue from international channels rising by 20.29% to 760 million yuan [3] Market Dynamics - The domestic kitchen appliance industry experienced a shift from intense competition in the first half of 2024 to a recovery in demand in the second half, aided by government policies [2] - The "old-for-new" policy stimulated consumer demand, leading to positive growth in various kitchen appliance categories [2] Product Strategy - Vatti focuses on product differentiation and quality, emphasizing "white technology" and "clean aesthetics" as part of its brand strategy [4] - The company has significantly increased its R&D efforts, introducing over 517 new patents related to its "clean technology" initiative [5] - Vatti's online market share for slim range hoods reached 37.17%, maintaining its top position for two consecutive years [5] Technological Innovation - The company is enhancing its product offerings with smart features, such as AI-assisted cooking technology [6] - Vatti is investing in a digital and intelligent manufacturing park to improve operational efficiency and production capacity [6] Future Outlook - In 2025, Vatti plans to launch new products, including a series of high-end kitchen appliances, reinforcing its brand image of being fashionable, scientific, healthy, and premium [7] - The company continues to lead the kitchen appliance industry in both scale and growth rate in the first quarter of 2025 [8]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [6][17]. Core Views - The company achieved a revenue of 6.37 billion yuan in 2024, a year-on-year increase of 2.2%, and a net profit attributable to shareholders of 480 million yuan, up 8.4% year-on-year [1]. - The company is focusing on brand image enhancement and channel management improvement, aiming to discover growth potential through a multi-category and multi-brand matrix [4]. - The company plans to distribute a cash dividend of 3 yuan per 10 shares, totaling 250 million yuan, which accounts for 51% of the net profit attributable to shareholders for 2024 [1]. Financial Performance - In Q1 2025, the company reported a revenue of 1.26 billion yuan, a decrease of 8.8% year-on-year, and a net profit of 110 million yuan, down 14.33% year-on-year [1]. - The gross margin for 2024 was 40.7%, a slight decrease of 0.4 percentage points year-on-year, while the gross margin for Q1 2025 improved to 42.1% [3]. - The company expects net profits attributable to shareholders for 2025, 2026, and 2027 to be 510 million, 580 million, and 650 million yuan respectively [4]. Market and Product Insights - The company experienced stable growth in its core product categories, with the domestic smoke and stove categories showing increases of 7% and 5% respectively in 2024 [2]. - The new retail channel contributed significantly, with a revenue of 1.3 billion yuan in 2024, reflecting a year-on-year growth of 30% [2]. - The integrated stove market faced challenges, with a year-on-year decline in retail revenue of 30.6% [2]. Valuation Metrics - The projected P/E ratios for 2025, 2026, and 2027 are 10.7x, 9.5x, and 8.4x respectively [4]. - The company’s total market capitalization is approximately 5.48 billion yuan [7].