李浩然，1962 年出生，硕士研究生。现任公司第八届董事会独立董事、厦 门泰地置业有限公司总经理。曾任温州市永嘉县副县长、公司第七届董事会独 立董事、公司董事长、浙江红蜻蜓鞋业股份有限公司独立董事、上海松江礼品 城有限公司总裁等职务。 报喜鸟控股股份有限公司 独立董事 2024 年度述职报告 报喜鸟控股股份有限公司 独立董事李浩然先生 2024 年度述职报告 各位股东： 本人作为报喜鸟控股股份有限公司(以下简称"公司")第八届董事会独立 董事，任职期间严格按照《公司法》、《证券法》、《上市公司独立董事管理办法》 等法律法规和《公司章程》、《公司独立董事制度》的要求，诚信勤勉，忠实履 行职责，在董事会中充分发挥"参与决策、监督制衡、专业咨询"的作用，注重 维护公司利益、维护全体股东特别是中小股东的利益。现将本人 2024 年度履 行独立董事职责情况汇报如下： 一、独立董事的基本情况 1、工作履历、专业背景及兼职情况 我作为独立董事在法律、合规等方面拥有专业资历以及丰富经验，在履职 过程中充分发挥自身的专业和经验优势。个人履历具体如下： 1、出席会议及投票情况 2024 年度，本人按时出席董事会会议，并列席股东大 ...

报喜鸟（002154）公告，2024年营业收入51.53亿元，同比下降1.91%。归属于上市公司股东的净利润 4.95亿元，同比下降29.07%。基本每股收益0.34元/股，同比下降29.17%。公司拟向全体股东每10股派发 现金红利0.5元(含税)，送红股0股(含税)，不以公积金转增股本。 ...

Financial Performance - The company reported a total revenue of 1.2 billion RMB for the fiscal year 2024, representing a year-over-year increase of 15%[16]. - The company's operating revenue for 2024 was ¥5,153,231,587.72, a decrease of 1.91% compared to ¥5,253,625,184.72 in 2023[21]. - The net profit attributable to shareholders for 2024 was ¥494,960,049.58, down 29.07% from ¥697,852,097.89 in 2023[21]. - Basic and diluted earnings per share for 2024 were both ¥0.34, a decline of 29.17% from ¥0.48 in 2023[21]. - The total revenue for 2024 is projected to be 501,886.52 thousand yuan, a decrease of 9,004.09 thousand yuan or 1.76% compared to 2023[68]. - The company's revenue for 2022, 2023, and 2024 is projected to be CNY 4,312.76 million, CNY 5,253.63 million, and CNY 5,153.23 million respectively, indicating a decline in 2024 compared to 2023[130]. - The net profit attributable to shareholders for the same periods is expected to be CNY 458.77 million, CNY 697.85 million, and CNY 494.96 million, reflecting a decrease in 2024[130]. - The gross profit margin for the textile and apparel segment is 66.55%, reflecting a year-on-year increase of 0.62%[79]. Cash Flow and Dividends - The company plans to distribute a cash dividend of 0.5 RMB per 10 shares to all shareholders, based on a total of 1,459,333,729 shares[4]. - The company distributed cash dividends of ¥364,833,432.25 for the 2023 fiscal year and ¥102,153,361.03 for the first half of 2024, sharing the operational results with all shareholders[140]. - The total distributable profit for the period is RMB 648,253,476.78, with the cash dividend amounting to 100% of the total profit distribution[167]. - The company plans to distribute a cash dividend of RMB 0.5 per 10 shares, totaling RMB 72,966,686.45, based on a total share capital of 1,459,333,729 shares as of December 31, 2024[169]. Market Strategy and Growth - The company aims to expand its market presence in the South China region, targeting a 20% growth in sales by the end of 2025[16]. - The company plans to enhance its e-commerce capabilities, aiming for a 30% increase in online sales by 2025[16]. - The company is exploring potential mergers and acquisitions to strengthen its market position, with a budget of 200 million RMB allocated for this purpose[16]. - The company has achieved a customer base growth of 25% year-over-year, reaching 5 million active users[16]. - The company aims to enhance its market presence and adapt to the evolving consumer demands amid increasing competition in the apparel industry[32]. Operational Efficiency and Investments - The company is investing 100 million RMB in new product development and technology upgrades over the next two years[16]. - The company has implemented a large-scale personalized intelligent customization system to enhance production efficiency and quality[35]. - The company has established a materials R&D center to innovate and improve textile technology, collaborating with leading fabric suppliers[100]. - The company has established three major production bases in Wenzhou, Shanghai, and Hefei, focusing on self-manufacturing for main products like suits and shirts[34]. - The company has established a national marketing network covering 32 provinces, with a total of approximately 1,815 outlets[72]. Sustainability Initiatives - The company is committed to sustainability initiatives, with plans to reduce carbon emissions by 15% over the next three years[16]. - The company has implemented photovoltaic panels covering approximately 21,000 square meters, generating around 3.496 million kWh of electricity, which is expected to reduce carbon emissions by 7,580 tons annually, equivalent to planting 413,800 trees[183]. - The company has prioritized the use of low-carbon biodegradable materials such as corn fiber and organic cotton in its production processes, contributing to sustainable resource utilization[185]. - The company has been recognized as a national-level green factory, adhering to the ISO 14001 environmental management system and has not experienced any environmental pollution incidents during the reporting period[182]. Corporate Governance - The company has established a sound corporate governance structure in compliance with relevant laws and regulations[136]. - The company ensures that shareholders have sufficient rights to participate in decision-making processes during shareholder meetings[136]. - The company actively engages with investors and stakeholders to communicate its operational status and strategic direction[133]. - The company has implemented a performance evaluation mechanism that closely ties profit, scale, and salary performance, enhancing the performance management system[163]. Risk Management - The company has identified key risks including market competition and supply chain disruptions, with strategies in place to mitigate these risks[4]. - The company is committed to risk control and dynamic management in its investment sector, focusing on core industries and selected projects[126]. - The company will continue to optimize performance mechanisms and strengthen risk control to enhance organizational vitality[123]. Employee Management - The company has established various training programs, including the "New Star Class" and "Senior Training Class," to enhance employee skills and leadership capabilities[164]. - The company has a total of 5,314 sales personnel, indicating a strong focus on sales operations[161]. - The company has not identified any significant internal control deficiencies in its financial reporting[160]. Financial Reporting and Compliance - The company maintained compliance with financial reporting standards, ensuring the accuracy and transparency of financial information[157]. - The company has not experienced any insider information leaks or violations related to insider trading during the reporting period[139]. - The internal control audit report issued by the accounting firm confirms that the financial statements fairly reflect the company's financial position and operating results for the year ended December 31, 2024[178].

议案7《关于向特定对象发行股票摊薄即期回报及采取填补措施及相关主体承诺事项的议案》； 中国经济网北京4月16日讯报喜鸟（002154）(002154.SZ)昨晚发布2025年第一次临时股东大会决议公 告。本次股东大会出现否决情形。否决议案如下： 议案1《关于公司符合向特定对象发行股票条件的议案》； 议案2《关于公司向特定对象发行股票方案的议案》； 议案3《关于公司向特定对象发行股票预案的议案》； 议案4《关于公司向特定对象发行股票方案论证分析报告的议案》； 议案5《关于公司向特定对象发行股票募集资金使用可行性分析报告》； 议案6《关于前次募集资金使用情况专项报告的议案》； 本次向特定对象发行股票的发行价格为2.80元/股。若公司股票在定价基准日至发行日期间发生派息、 送股、资本公积金转增股本等除权除息事项，本次向特定对象发行股票的发行价格将作相应调整。 本次向特定对象发行股票的数量不超过285,714,285股(含本数)，不超过本次发行前公司总股本的30%。 最终发行数量将在本次发行经深交所审核通过并经中国证监会注册后，由公司董事会根据股东大会的授 权，按照相关规定与保荐机构(主承销商)协商确定。 发行对象认 ...

报喜鸟控股股份有限公司 2025年第一次临时股东大会决议公告 议案3《关于公司向特定对象发行股票预案的议案》； 议案4《关于公司向特定对象发行股票方案论证分析报告的议案》； 议案5《关于公司向特定对象发行股票募集资金使用可行性分析报告》； 证券代码：002154 证券简称：报喜鸟 公告编号：2025-008 公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 特别提示： 1、本次股东大会出现否决情形。否决议案如下： 议案1《关于公司符合向特定对象发行股票条件的议案》； 议案2《关于公司向特定对象发行股票方案的议案》； 议案6《关于前次募集资金使用情况专项报告的议案》； 议案7《关于向特定对象发行股票摊薄即期回报及采取填补措施及相关主体 承诺事项的议案》； 议案8《关于公司与特定对象签署附条件生效的股份认购协议暨关联交易的 议案》； 议案9《关于提请股东大会批准控股股东及其一致行动人免于发出收购要约 的议案》； 议案10《关于制定<公司未来三年（2024-2026）股东回报规划>的议案》； 议案11《关于提请公司股东大会授权董事会及董事会授权人士办理本次向特 定对象发 ...

未来公司将与Woolrich 集团展开全面且深入合作 Woolrich 产品现已涵盖美式复古休闲、户外、童装、家纺等多个系列，为标志性的高端生活方式品牌之 一，建立完善线上线下销售渠道，产品销售于全球数十个国家和地区。 公司计划充分借助Woolrich 品牌近200 年积累的深厚历史底蕴及其全球化的品牌影响力，公司计划筹建 上海研发中心，整合全球供应链资源，进一步提升产品研发能力。同时，通过全球品牌推广，提升品牌 价值。 商业模式方面，公司将实施直营、加盟、品牌许可、电商等多元化模式，进行全球化布局，稳步推动品 牌全球化发展，通过外延式增长促进公司实现高质量、稳定性、可持续发展，同时借助Woolrich 国际品 牌影响力带动其他品牌国际化发展、全球化布局。 成长品牌乐飞叶坚持快速健康发展战略，未来将继续加大产品研发投入，探索创新的店铺陈列、货品结 构及运营模式，努力快速提升单店业绩。公司完成恺米切品牌大中华区的收购后，虽然市场竞争激烈， 公司也在积极调整策略，未来将坚持国际品牌调性，坚持衬衫为核心品类，深化恺米切高品质、国际 化、专业化的衬衫品牌认知，专注打造意大利免烫衬衫。 哈吉斯品牌巩固成长优势 哈吉斯始 ...

公司报告 | 公司点评 报喜鸟（002154） 证券研究报告 期待多品牌协同发展 未来公司将与 Woolrich 集团展开全面且深入合作 哈吉斯品牌巩固成长优势 哈吉斯始终专注优质渠道的拓展和产品研发创新，以及深度耕耘目标客群； 渠道方面严格把控店效及运营质量，坚持品牌定位树立良好的品牌形象； 产品方面，在坚持品牌调性的基础上，通过数据分析指导产品研发，加强 商品企划，并持续加大研发投入进行产品创新和升级。哈吉斯的目标客群 为高净值人士，低调内敛、品质要求高，通过不定期举办营销活动加强 VIP 的运营管理，提升客户对品牌的粘性及忠诚度。 维持盈利预测，维持"增持"评级 我们预计公司 24-26 年 EPS 分别为 0.36 元、0.47 元、0.59 元，对应 PE 为 11x、8x、7x。 风险提示：新品牌经营不达预期；消费景气度不及预期；品牌渠道拓展不 及预期；行业竞争加剧。 Woolrich 产品现已涵盖美式复古休闲、户外、童装、家纺等多个系列，为 标志性的高端生活方式品牌之一，建立完善线上线下销售渠道，产品销售 于全球数十个国家和地区。 公司计划充分借助 Woolrich 品牌近 200 年积累的深厚 ...

Investment Rating - The report maintains an "Accumulate" rating for the company [7] Core Viewpoints - The company is expected to leverage its collaboration with Woolrich Group to enhance its brand influence and product development capabilities, establishing a Shanghai R&D center and integrating global supply chain resources [1][2] - The business model will diversify through direct sales, franchising, brand licensing, and e-commerce, aiming for global expansion and sustainable growth [1] - The company plans to focus on the European market to introduce Woolrich's brand influence domestically while expanding its international market scale [2] - The growth brands Le Fei Ye and Kai Mi Qi will continue to innovate in product development and operational strategies to enhance store performance [3] - The Haggis brand will focus on premium channel expansion and product innovation, targeting high-net-worth individuals to strengthen brand loyalty [4] Financial Data and Forecast - The company’s revenue is projected to grow from 4,312.76 million in 2022 to 6,467.31 million by 2026, with a compound annual growth rate (CAGR) of approximately 12.30% [6][12] - The net profit attributable to the parent company is expected to increase from 458.77 million in 2022 to 862.59 million in 2026, reflecting a significant growth trajectory [6][12] - The earnings per share (EPS) are forecasted to rise from 0.31 in 2022 to 0.59 in 2026, indicating a positive outlook for shareholder returns [6][12] - The report anticipates a price-to-earnings (P/E) ratio of 11x, 8x, and 7x for the years 2024 to 2026, respectively, suggesting an attractive valuation [5]

临近毕业季，各大高校应届生迎来求职关键期。一套得体的西服，不仅是职场新人的第一张形象名片， 更承载着对未来的信心与期许。4月15日，报喜鸟（002154）×夫子庙联名西服即将正式上线，并于京 东服饰独家首发。此款西服内兜处绣有"压胜钱"设计图案，旨在为有求职、面试等需求的消费者带来好 运。值得一提的是，即日起，消费者打开京东APP搜索"人生第一套"，即可提前购买联名款西服，前 100名用户还可享受500元大额惊喜券，先到先得。 此次双方首次开展跨界合作，将富有美好寓意的传统意象与现代服饰巧妙结合，共同为消费者带来加持 好运的品质正装。通过将含有"压胜钱"元素的图案绣在联名西服内兜上，报喜鸟希望能帮助穿着者增强 信念感，从而为求职与面试加持好运。 据了解，此款联名西服不仅适合求职面试，也同样适配述职、演讲、宴会等各类场合，值得成为更多年 轻消费者在面临不同重要正式场合时，必备的"人生第一套"品质正装。此款西服采用报喜鸟特色"金羊 毛"原料，该原料曾获RWS国际羊毛局认证，纤维细度低于19.5微米，使西服更具弹力和质感，助力穿 着者自信应对每一个人生重要时刻。 京东服饰作为本款联名西服的独家首发平台，将发挥自身优 ...