北京商报讯（记者 张君花）10月27日，报喜鸟公布2025年三季报称，公司前三季度营业收入为34.8亿 元，同比下降1.6%；归母净利润为2.36亿元，同比下降43.2%。 ...

报喜鸟控股股份有限公司 2025 年第三季度报告 证券代码：002154 证券简称：报 喜 鸟 公告编号：2025 年 044 号 报喜鸟控股股份有限公司 2025 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示： 1.董事会及董事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个 别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、完 整。 3.第三季度财务会计报告是否经过审计 □是 否 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | --- | --- | --- | --- | --- | | | | 增减 | | 年同期增减 | | 营业收入（元） | 1,088,762,465.08 | 3.07% | 3,479,534,292.83 | -1.59% | ...

本报告旨在为西服行业企业、从业者及消费者提供专业权威的信息参考，推动行业向规范化、透明化方向发 展，助力中国西服品牌在专业化道路上实现高质量发展，引领西服产业创新变革。 西服行业专业化发展丨白皮书 核心摘要： 在消费升级与个性化需求驱动下，中国西服行业正经历从规模竞争向专业化竞争的深度转型。作为男士正装 的核心品类，西服承载着商务形象塑造、人生重要仪式见证等多重功能价值，其专业化发展水平直接影响着 行业的高质量发展进程。本白皮书运用定量问卷调研、专家访谈及桌面研究等多维研究方法，系统梳理了中 国西服行业四十年发展历程与专业化演进轨迹，深度洞察消费者在不同穿着场景下的行为习惯与选购痛点， 首次构建了涵盖版型设计、面料弹性、面料挺度、打理难度、里衬工艺等六大维度的西服品质评价标准体 系，并对行业未来专业化发展前景进行前瞻性展望。 中国西服行业发展历程 中国西服行业从规模扩张向品类重构转型，技术创新引领未来全球化发展 改革开放以来中国西服行业经历了从规模扩张到品类重构的发展转型。 1980 年代起国内迎来西装 热，本土品牌快速扩张，市场是以供给端主导的卖方市场； 2020 年以后，随着消费升级与技术发 展，国内西服 ...

Core Viewpoint - The overall consumption environment in China is under pressure, leading to a mixed performance in the brand matrix of Baoxiniang, with significant revenue declines in its main brands [3][5]. Group 1: Financial Performance - Baoxiniang's main brand revenue decreased by 9.6% year-on-year to 7 billion yuan, while the core brand Baoniao saw a more substantial decline of over 20%, contributing to an overall revenue drop of 3.58% to 2.39 billion yuan [3][6]. - The company's net profit attributable to shareholders fell sharply by 42.66% to 197 million yuan, which was below market expectations [3][5]. - In the first half of the year, Baoxiniang's revenue continued to decline, with a 3.47% drop in Q2, resulting in a total revenue of 1.087 billion yuan [5][6]. Group 2: Brand Performance and Strategy - The main brand Baoxiniang is facing challenges due to a shift in consumer preferences towards more casual and fashionable attire, impacting its traditional business suit positioning [6][7]. - The company has initiated a brand rejuvenation strategy since 2020, introducing new product lines like light formal wear and sports suits, but the effectiveness of this strategy remains to be seen [7][8]. - Baoniao, another core brand, experienced a revenue decline of 22.53% to 393 million yuan, attributed to increased competition in the professional clothing market [7][8]. Group 3: Outdoor Segment Growth - Despite the overall revenue decline, the outdoor segment, particularly the brand Le Fei Ye, saw a revenue increase of 20.48% to 183 million yuan, indicating a high growth potential in the outdoor apparel market [4][8]. - Baoxiniang has expanded its outdoor portfolio by acquiring the intellectual property rights of the international outdoor brand Woolrich, aiming to fill gaps in the high-end outdoor segment [8][9]. - However, the company faces rising competition in the outdoor sector, with both domestic and international brands intensifying their market presence [9][10].

Investment Rating - The report maintains an "Overweight" rating for the industry [4] Core Views - The report emphasizes the importance of valuation switching logic in the new consumption sector, highlighting stable operational performance in the sports brand sector for Q3 [6][4] - It suggests a focus on high-growth tracks in new consumption and the valuation switching logic within the sector, particularly in the collectible toy segment [6][4] - The report identifies several companies with strong growth potential and suggests monitoring their performance closely [6][4] Summary by Sections Industry Overview - The industry consists of 175 listed companies with a total market value of 10,672.79 billion and a circulating market value of 8,623.31 billion [2] Market Performance - The Shanghai Composite Index decreased by 1.47%, while the Shenzhen Component Index fell by 4.99% during the week of October 13-17, 2025 [6][11] - The light industry manufacturing index dropped by 2.22%, ranking 13th among 28 Shenwan industries, while the textile and apparel index decreased by 0.31%, ranking 5th [6][11] Key Company Insights - Companies such as Bubble Mart are expected to release Q3 operational data, with new product launches anticipated to drive performance in Q4 [6] - 361 Degrees reported a stable performance with a 10% increase in offline and children's clothing sales, and a 20% increase in e-commerce sales [6] - Anta Sports, Li Ning, and other functional apparel brands are highlighted for their growth potential [6] Investment Opportunities - The report suggests focusing on the acceleration of the Chinese consumption supply chain going overseas, particularly in non-woven fabric manufacturing [6][7] - Companies like Yanjiang Co. are recommended for their advanced production techniques and global supply chain capabilities [7] - The pet supplies sector is also highlighted, with companies like Yuanfei Pet expected to benefit from growth in both OEM and OBM businesses [6][7] Sector Recommendations - The report recommends monitoring companies in the home furnishing sector, such as Xilinmen and Gujia Home, for potential recovery in performance and valuation [6] - In the paper industry, Sun Paper is recommended due to its integrated advantages and expected improvement in profitability [6][7] - The textile manufacturing sector suggests a focus on companies like Jingyuan International for their market share growth potential [6][7]

报喜鸟所属申万行业为：纺织服饰-服装家纺-非运动服装。所属概念板块包括：创投、大数据、融资融 券、小盘、低价等。 截至6月30日，报喜鸟股东户数6.42万，较上期增加1.74%；人均流通股18364股，较上期减少18.42%。 2025年1月-6月，报喜鸟实现营业收入23.91亿元，同比减少3.58%；归母净利润1.97亿元，同比减少 42.66%。 分红方面，报喜鸟A股上市后累计派现23.25亿元。近三年，累计派现8.32亿元。 10月16日，报喜鸟盘中下跌2.17%，截至10:17，报4.05元/股，成交7787.11万元，换手率1.61%，总市值 59.10亿元。 资金流向方面，主力资金净流出1383.75万元，特大单买入102.25万元，占比1.31%，卖出1790.76万元， 占比23.00%；大单买入1578.36万元，占比20.27%，卖出1273.60万元，占比16.36%。 报喜鸟今年以来股价跌7.11%，近5个交易日跌0.98%，近20日涨6.30%，近60日涨5.19%。 今年以来报喜鸟已经1次登上龙虎榜，最近一次登上龙虎榜为9月17日，当日龙虎榜净买入-9788.92万 元；买入总计1 ...

证券代码：002154 证券简称：报喜鸟 公告编号：2025-044 报喜鸟控股股份有限公司 2025年第三次临时股东会决议公告 公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 特别提示： 1、本次股东会未出现否决议案的情形。 2、本次股东会不涉及变更以往股东会已通过的决议。 一、会议召开和出席情况 1、会议召开情况 （1）会议召集人：公司董事会 （2）会议主持人：董事长兼总经理吴志泽先生因公出差，经公司过半数董 事共同推举董事吴跃现女士主持会议。 （3）会议召开的时间： 现场会议召开时间：2025年10月15日（星期三）下午14:30 根据深圳证券信息有限公司在本次会议网络投票结束后提供给公司的网络投票 统计结果，参加网络投票的股东共487人，代表股份18,534,620股，占公司有表决 权股份总数1.2701％；出席本次会议的中小投资者（中小投资者是指单独或合计 持有本公司5%以下股份的股东且非公司董事、高级管理人员，不包含5%，下同） 共487人，代表股份18,534,620股，占公司有表决权股份总数的1.2701％。 （2）公司部分董事、高级管理人员出席 ...

关于报喜鸟控股股份有限公司 国浩律师（上海）事务所 法律意见书 国浩律师（上海）事务所 报喜鸟控股股份有限公司（以下简称"公司"）2025 年第三次临时股东会 （以下简称"本次股东会"）现场会议定于 2025 年 10 月 15 日下午 14：30 在浙 江永嘉瓯北镇双塔路 2299 号报喜鸟研发大楼四楼会议室召开，国浩律师（上海） 事务所（以下简称"本所"）接受公司的委托，指派本所律师出席会议，并依据 《中华人民共和国证券法》《中华人民共和国公司法》《上市公司股东会规则》 和《报喜鸟控股股份有限公司章程》（以下简称"《公司章程》"）出具本法律 意见书。 本所律师已经按照有关法律、法规的规定对本次股东会召集、召开程序是否 合法及是否符合《公司章程》、股东会召集人资格的合法有效性、出席会议人员 资格的合法有效性和股东会表决程序、表决结果等发表法律意见。法律意见书中 不存在虚假、严重误导性陈述及重大遗漏，否则愿意承担相应的法律责任。 2025 年第三次临时股东会的法律意见书 致：报喜鸟控股股份有限公司 公司召开本次股东会，董事会于 2025 年 9 月 30 日以公告方式通知各股东。 公司发布的公告载明了会议的时 ...

Core Viewpoint - The stock of Baoxiniang has shown a slight increase recently, with a notable trading volume and net inflow of funds, despite a year-to-date decline in stock price [1][2]. Group 1: Stock Performance - As of October 15, Baoxiniang's stock price increased by 2.23% to 4.13 CNY per share, with a trading volume of 83.18 million CNY and a turnover rate of 1.73%, resulting in a total market capitalization of 6.027 billion CNY [1]. - Year-to-date, Baoxiniang's stock price has decreased by 5.28%, but it has seen a 1.98% increase over the last five trading days, an 8.40% increase over the last 20 days, and a 7.83% increase over the last 60 days [2]. Group 2: Financial Performance - For the first half of 2025, Baoxiniang reported a revenue of 2.391 billion CNY, a year-on-year decrease of 3.58%, and a net profit attributable to shareholders of 197 million CNY, down 42.66% year-on-year [3]. - Since its A-share listing, Baoxiniang has distributed a total of 2.325 billion CNY in dividends, with 832 million CNY distributed in the last three years [4]. Group 3: Shareholder Information - As of June 30, 2025, Baoxiniang had 64,200 shareholders, an increase of 1.74% from the previous period, with an average of 18,364 circulating shares per shareholder, a decrease of 18.42% [3]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited, which holds 12.914 million shares (a decrease of 2.031 million shares), and Southern CSI 1000 ETF, which holds 10.7725 million shares (an increase of 313,290 shares) [4].

Investment Rating - The report maintains an "Outperform" rating for the industry [7] Core Insights - The report highlights a significant increase in holiday travel and consumption, with an average of 3.04 billion people traveling daily from October 1 to 8, a year-on-year increase of 6.3% [3][11] - Domestic consumption is showing steady improvement, with average daily sales in related sectors increasing by 4.5% during the holiday period, driven by strong performance in digital products, jewelry, and cultural services [3][15] - The offline performance of the entertainment sector is robust, with a 39.5% year-on-year increase in audience numbers for live performances during the holiday [3][20] Summary by Sections Holiday Consumption Trends - The report notes a rise in domestic travel, with 8.88 billion domestic trips taken during the holiday, an increase of 1.23 billion trips compared to the previous year [11][12] - The average spending per person decreased by 13% despite the increase in total expenditure, which reached 809 billion yuan [11][12] Retail and E-commerce Performance - Key retail and catering enterprises saw a 2.7% year-on-year increase in sales during the holiday [19] - E-commerce platforms experienced a surge in sales of green organic foods (up 27.9%), smart home products (up 14.3%), and domestic fashion brands (up 14.1%) [19][20] Investment Recommendations - The report suggests focusing on several sectors for potential investment, including: 1. Major appliances benefiting from trade-in programs, recommending companies like Midea Group, Haier Smart Home, and Gree Electric [4][23] 2. The pet industry, which is expected to remain resilient, with recommendations for companies like Guai Bao Pet and Zhongchong Co [4][23] 3. Small appliances and branded apparel, which may see a rebound in demand, with recommendations for companies like Bear Electric and Anta Sports [4][23] 4. Electric two-wheelers, with a strong outlook for domestic sales improvement, recommending companies like Ninebot and Yadea [4][23] Global Market Opportunities - The report emphasizes the long-term theme of international expansion, recommending companies like Ecovacs and Roborock in the cleaning appliance sector, and Midea and Haier in the major appliance sector [5][24] - It also highlights the potential for motorcycle brands to increase their market share overseas, suggesting companies like Chunfeng Power and Longxin General [5][24] Market Data - The home appliance sector saw a slight decline of 0.4% this week, with specific segments showing varied performance: white goods up 0.8%, black goods down 0.3%, and kitchen appliances down 1.0% [25]