证券代码：002264 证券简称：新华都 新华都购物广场股份有限公司投资者关系活动记录表 编号：2022-003 | --- | --- | --- | |----------------|-------------------------------|--------------------------------------------------------------------------------------| | | | | | | √特定对象调研 □分析师会议 | | | | □媒体采访 □业绩说明会 | | | 投资者关系活动 | □新闻发布会 | □路演活动 | | 类别 | □现场参观 | | | | □其他 | （请文字说明其他活动内容） | | 活动参与人员 | 华安证券王洪岩 | | | 时间 2022 | 年 7 月 1 日 | 10:00-11:30 | | | 地点 福建省福州市鼓楼区五四路 | 162 号新华都大厦北楼 7 层 | | 上市公司参加人 | 董事、董事会秘书：郭建生 | | | 员姓名 | 证券事务专员：陈英 | | | | | 董事会秘书郭建生先生介绍公司 ...

Financial Performance - The company's operating revenue for Q3 2022 was CNY 461.42 million, a decrease of 57.08% compared to the same period last year[4]. - The net profit attributable to shareholders for Q3 2022 was CNY 36.77 million, an increase of 251.96% year-on-year[4]. - For the first three quarters of 2022, the company achieved an operating revenue of CNY 2.25 billion, down 39.78% year-on-year[4]. - The internet marketing business generated revenue of CNY 1.44 billion in the first three quarters, a year-on-year increase of 12.84%[4]. - The net profit from the internet marketing business for the first three quarters was CNY 116 million, up 30.37% year-on-year[4]. - Total revenue decreased by 39.78% year-on-year, mainly due to significant asset sales and changes in the scope of consolidation[11]. - The total comprehensive income for the period was CNY 256,011,386.24, a decrease from CNY 49,362,624.15 in the previous period[29]. - Basic and diluted earnings per share were both CNY 0.38, an increase of CNY 0.07 compared to the previous period[29]. Assets and Liabilities - The company's total assets as of the end of Q3 2022 were CNY 2.55 billion, a decrease of 44.17% compared to the end of the previous year[4]. - Total liabilities for Q3 2022 were ¥1,033,205,318.41, down from ¥3,498,110,378.05 year-over-year[25]. - The company's equity attributable to shareholders was ¥1,500,648,612.80, an increase from ¥1,060,566,304.88 in the previous year[25]. - Total assets decreased significantly, with intangible assets down 88.11% and fixed assets down 98.86% year-on-year, mainly due to major asset sales[11]. Cash Flow - The company's cash and cash equivalents decreased by 35.62% compared to the beginning of the year, primarily due to the repayment of bank loans[10]. - Cash inflow from operating activities was CNY 3,396,638,742.75, down from CNY 5,179,575,100.09 in the previous period, representing a decrease of approximately 34.3%[30]. - The net cash flow from operating activities was negative at CNY -245,811,635.08, compared to a positive CNY 128,710,012.22 in the previous period[31]. - Cash inflow from investment activities was CNY 117,836,036.24, significantly higher than CNY 7,208,615.65 in the previous period[31]. - The net cash flow from investment activities was CNY 114,617,468.33, a turnaround from a negative CNY -28,431,311.45 in the previous period[31]. - The ending balance of cash and cash equivalents was CNY 272,539,093.63, down from CNY 349,033,788.70 in the previous period[31]. Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 26,620[13]. - The largest shareholder, Xinhua Du Industrial Group Co., Ltd., holds 17.57% of shares, totaling 126,607,339 shares[13]. - Minority shareholders' equity increased by 10.35 million yuan, reflecting the addition of minority shareholders during the period[11]. Business Strategy and Changes - The company completed the divestiture of its retail business on April 19, 2022, which significantly impacted the financial results[4]. - The company plans to focus on internet marketing and related services following the divestiture of its retail business[21]. - The company changed its name to "New Huadu Technology Co., Ltd" on September 23, 2022, after approval from the board and shareholders[15]. - The company adjusted its non-public offering of A-shares in 2022, reducing the total fundraising amount from 560.13 million yuan to 170 million yuan[16]. - The non-public offering issued 35,940,803 shares at a price of 4.73 yuan per share, raising a total of approximately 170 million yuan[17]. Research and Development - Research and development expenses increased by 54.28% year-on-year, attributed to an increase in R&D projects[11]. - Research and development expenses for Q3 2022 were ¥6,074,147.90, up from ¥3,937,127.99 in the same period last year, indicating increased investment in innovation[28]. Audit and Verification - The report was not audited, indicating that the figures presented are subject to further verification[32].

Financial Performance - The company reported a total revenue of CNY 1.79 billion for the first half of 2022, a decrease of 32.82% compared to CNY 2.67 billion in the same period last year[22]. - Net profit attributable to shareholders was CNY 219.71 million, representing a significant increase of 198.69% from CNY 73.56 million in the previous year[22]. - The internet marketing business generated revenue of CNY 982 million, showing a year-on-year growth of 7.95%[22]. - The net profit from the internet marketing segment was CNY 80.91 million, up 24.93% compared to the previous year[22]. - The company reported a negative cash flow from operating activities of CNY 97.46 million, a decline of 181.02% from the previous year[22]. - Basic earnings per share increased to CNY 0.33, a rise of 200% compared to CNY 0.11 in the same period last year[22]. - Total operating revenue for the reporting period was CNY 1,793,372,932.5, a decrease of 32.82% compared to CNY 2,669,477,480.6 in the same period last year[42]. - The company reported a significant increase in other business revenue, primarily due to the growth in internet marketing services[43]. - The company reported a significant increase in total profit for the first half of 2022, amounting to CNY 227,310,994.62, up from CNY 74,067,618.45 in the previous year, marking an increase of about 207.5%[173]. Business Transition - The significant revenue decline is attributed to the completion of the retail business divestiture on April 19, 2022, affecting the financial results for the second quarter[22]. - The company has transitioned its main business focus from retail to internet marketing services following the sale of its retail business segment[30]. - The company plans to focus on internet marketing business after divesting from retail, enhancing its operational efficiency and marketing capabilities[110]. - The company aims to leverage its data research capabilities to enhance its marketing services and product offerings across five major industries: liquor, beverages, daily chemicals, maternal and infant products, and home goods[31]. - The company completed the cash sale of 100% equity in 11 wholly-owned subsidiaries of its retail business to its controlling shareholder, changing its main business from retail to internet marketing[198]. Cash Flow and Investments - The net cash inflow from investing activities was ¥114,890,552.33, a substantial increase of 679.72% compared to a net outflow of ¥-19,818,385.48 last year, mainly due to proceeds from the sale of business equity[41]. - The company experienced a net cash outflow from operating activities of ¥-97,457,945.87, a significant decline of 181.02% compared to a net inflow of ¥120,295,038.64 in the previous year[41]. - The company’s net cash outflow from financing activities was ¥-190,500,925.84, a decrease of 74.48% compared to ¥-109,182,809.80 in the previous year, primarily due to increased cash payments for debt repayment[41]. - The company reported a total revenue of 161.53 million yuan from the debt transfer agreement with Quanzhou Xinhua Du[105]. Shareholder and Equity Information - The company plans not to distribute cash dividends or issue bonus shares for this period[5]. - The company has approved a stock incentive plan to motivate and retain key employees[71]. - The "Navigator Plan (Phase II)" equity incentive plan includes a total of 10.9024 million shares, accounting for 1.59% of the company's total share capital of 684,563,880 shares[72]. - The total number of ordinary shareholders at the end of the reporting period is 25,438[150]. - The largest shareholder, Xinhua Group, holds 126,607,390 shares, representing 18.49% of total shares[150]. - The company reported a significant reduction in shareholdings by key management, with the chairman's holdings decreasing from 4,086,000 to 2,043,000 shares, representing 0.28% of the total share capital[81]. Market Risks and Challenges - The company faces market risks including market expansion risks and intensified competition in the internet marketing industry[61]. - The company is at risk of changes in consumer preferences affecting its business performance[61]. - The internet marketing business relies heavily on downstream e-commerce platforms, and any negative performance from these platforms could adversely affect the company's results[63]. - The company faces risks related to quality defects and market reputation, which may impact operational performance[63]. Future Outlook and Strategy - The company aims to achieve a revenue growth target of 10% for the next fiscal year[186]. - The company plans to expand its market presence by opening 10 new stores across key cities in China by the end of 2022, aiming to enhance brand visibility[97]. - The company is exploring potential mergers and acquisitions to strengthen its market position, with a budget allocation of 500 million RMB for strategic investments[96]. - The company has set a performance guidance for the next quarter, aiming for a revenue increase of 10%[193]. Corporate Governance and Compliance - The company maintains a sound financial management system, with asset impairment provisions deemed sufficient and reasonable[88]. - The company strictly adheres to labor laws, ensuring timely and full payment of statutory social insurance and benefits for employees[88]. - The company emphasizes corporate social responsibility, actively engaging in public welfare and maintaining a good corporate image[85]. - The company has established effective communication channels with investors, enhancing engagement and transparency[87].

证券代码：002264 证券简称：新华都 公告编号：2022-061 新华都购物广场股份有限公司 关于参加厦门辖区上市公司 2021 年年报业绩说明会暨 投资者网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 新华都购物广场股份有限公司（以下简称"公司"）已于2022年3月30日披 露了《2021年年度报告》。为便于广大投资者进一步了解公司情况，公司拟于2022 年5月10日（星期二）下午14:30—16:00参加由厦门证监局指导，厦门上市公司 协会和深圳市全景网络有限公司联合举办的"厦门辖区上市公司2021年年报业绩 说明会暨投资者网上集体接待日活动"。具体情况安排如下： 一、本次活动相关安排 1、召开时间：2022年5月10日（星期二）下午14:30—16:00。 2、召开方式：本次说明会将采用网络远程的方式召开。 3 、 参 与 方 式 ： 投 资 者 可 登 录 全 景 网 " 投 资 者 关 系 互 动 平 台 " （http://ir.p5w.net）在线参与。 4、公司出席人员：董事长、总经理倪国涛先生；董事、董事会秘书郭 ...

新华都购物广场股份有限公司 2022 年第一季度报告全文 证券代码：002264 证券简称：新 华 都 公告编号：2022-049 新华都购物广场股份有限公司 2022 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没 有虚假记载、误导性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准 确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带 的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声 明：保证季度报告中财务信息的真实、准确、完整。 3.第一季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 1,301,351,512.78 | 1,573,875,554.07 | -17.32% | | 归属于上市公司股东的净利润（元） | 41,957,105.66 ...

Financial Performance - The company achieved operating revenue of CNY 5.03 billion in 2021, a decrease of 3.06% compared to 2020[18]. - Net profit attributable to shareholders was CNY 17.00 million, down 90.65% year-on-year[18]. - The internet marketing business generated revenue of CNY 1.93 billion, an increase of 32.99% year-on-year, contributing significantly to profits[18]. - The net cash flow from operating activities was CNY 240.95 million, representing a 95.45% increase compared to the previous year[18]. - Total assets at the end of 2021 reached CNY 4.57 billion, an increase of 28.51% from the end of 2020[18]. - The company's net assets attributable to shareholders increased by 5.73% to CNY 1.06 billion by the end of 2021[18]. - Basic earnings per share decreased to CNY 0.03, down 88.89% from the previous year[18]. - The weighted average return on equity fell to 1.65%, a decrease of 17.64% compared to 2020[18]. - The company reported a net cash inflow from operating activities of ¥240,950,565.19, a significant increase of 95.45% compared to the previous year[65]. - The company experienced a net loss of 31,497,847 for Xiamen Xinhua, highlighting challenges in profitability[85]. Business Segments - The internet marketing business generated revenue of 1.925 billion yuan, representing a year-on-year growth of 32.99%, and a net profit of 120 million yuan, up 19.46%[43]. - The retail business has faced significant challenges due to the rise of e-commerce and intensified competition, leading to a strategic shift towards online and offline integration[45]. - The company plans to divest 100% equity of 11 wholly-owned subsidiaries in the retail business to optimize its business structure and enhance profitability[39]. - Following the divestiture, the company's main business will focus solely on internet marketing services, moving away from retail operations[40]. Market Trends and Strategies - The retail industry is experiencing a downward trend due to the rise of e-commerce, impacting foot traffic and sales for physical retail stores[33]. - The e-commerce sector is projected to reach a total online retail sales volume of CNY 17 trillion by 2025, indicating significant growth potential[32]. - The company is committed to leveraging data-driven marketing solutions to maximize client commercial value and enhance brand influence in the e-commerce market[35]. - The company aims to enhance its core capabilities in multi-category clients and service types, focusing on technology development for integrated marketing data services[45]. - The company is focusing on enhancing consumer experience and retail scenarios to adapt to changing consumer behaviors and preferences[33]. Operational Challenges - The decline in net profit was primarily due to fluctuations in retail business performance, intensified market competition, and the impact of new leasing standards[19]. - The company has faced continuous operating losses over the last three accounting years, raising concerns about its ability to continue as a going concern[22]. - The company is exposed to operational cost risks due to rising rental and labor costs, which may pressure its operating performance[92]. - The company faces market risks, including market expansion challenges and intensified competition in the internet marketing industry[89]. Governance and Management - The company has established a governance structure that complies with relevant laws and regulations, ensuring independent operation of its board and management[97]. - The company maintains complete independence from its controlling shareholders in terms of business, personnel, assets, organization, and finance[102]. - The company has a robust governance structure with independent directors, enhancing oversight and strategic decision-making[110]. - The total remuneration for directors, supervisors, and senior management is determined based on the company's articles of association and the remuneration system, with actual payments made monthly within the determined range[113][115]. Employee and Shareholder Engagement - The company has implemented an employee stock ownership plan, known as the "Navigator Plan," to enhance employee engagement and retention[126]. - The company has a structured approach to employee compensation, linking performance with market conditions to design more motivating salary and performance plans[133]. - The total number of employees at the end of the reporting period was 4,704, with 4,664 from major subsidiaries and 40 from the parent company[131]. - The company held four shareholder meetings in 2021, with investor participation rates of 50.59%, 39.19%, 28.96%, and 53.90% respectively[103][104]. Future Outlook - The company provided a future outlook projecting a revenue growth of 10% for the next fiscal year, driven by market expansion strategies[179]. - New product launches are expected to contribute an additional 1 billion RMB in revenue, with a focus on enhancing customer experience[180]. - The company is investing 500 million RMB in technology research and development to improve operational efficiency and customer engagement[181]. - Market expansion efforts include opening 50 new stores across key cities, aiming for a 25% increase in market presence[182]. Financial Commitments and Compliance - The company has committed to avoiding any form of share reduction for 12 months from November 2021, as per the acquisition report commitments[172]. - The company is currently fulfilling its commitment to avoid engaging in competitive activities with its own shares during the holding period[172]. - The company has ongoing commitments to avoid related party transactions and ensure fair pricing in such transactions[174]. - The company has promised to adhere to the latest regulations set by the China Securities Regulatory Commission regarding compensation measures[187].

Financial Performance - The company's operating revenue for Q3 2021 was ¥1,247,223,657.36, representing a year-on-year increase of 9.13%[3] - The net profit attributable to shareholders was -¥24,197,735.88, a decrease of 275.42% compared to the same period last year[3] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -¥22,101,177.37, down 313.18% year-on-year[3] - The basic earnings per share were -¥0.04, a decrease of 300.00% compared to the same period last year[3] - The net profit for the third quarter of 2021 was CNY 49,920,289.31, a decrease of 66.7% compared to CNY 149,974,240.42 in the same period last year[21] - The operating profit for the third quarter was CNY 65,678,074.76, down from CNY 154,254,654.06 year-over-year, reflecting a decline of 57.4%[21] - The total comprehensive income for the period was CNY 49,920,289.31, a decrease of 66.7% compared to CNY 149,974,240.42 in the same quarter last year[22] - The basic and diluted earnings per share were both CNY 0.07, down from CNY 0.22 in the previous year, representing a decline of 68.2%[22] Assets and Liabilities - The total assets at the end of the reporting period were ¥4,179,975,003.52, an increase of 17.47% from the end of the previous year[3] - Total assets increased to RMB 4,179,975,003.52 from RMB 3,558,378,856.98, representing a growth of 17.5%[18] - Total liabilities rose to RMB 3,088,802,122.73 from RMB 2,557,271,986.53, an increase of 20.8%[17] - Total current assets decreased by 71,480,777.84, from 2,891,386,541.63 to 2,962,867,319.47[26] - Non-current assets increased significantly by 1,263,225,823.53, from 595,511,537.51 to 1,858,737,361.04[27] - Total assets rose by 1,191,745,045.69, from 3,558,378,856.98 to 4,750,123,902.67[28] - Total current liabilities increased by 110,204,371.44, from 2,543,271,480.80 to 2,653,475,852.24[28] - Total liabilities increased by 1,191,745,045.69, from 2,557,271,986.53 to 3,749,017,032.22[28] - Owner's equity remained unchanged at 1,001,106,870.45[28] Cash Flow - The cash flow from operating activities for the year-to-date was ¥128,710,012.22, down 29.98% year-on-year[3] - Cash flow from operating activities generated a net amount of CNY 128,710,012.22, compared to CNY 183,811,473.48 in the previous year, indicating a decrease of 30%[24] - The company reported a net cash outflow from investing activities of CNY 28,431,311.45, compared to a net outflow of CNY 6,490,621.14 in the previous year[24] - The cash flow from financing activities resulted in a net outflow of CNY 58,118,735.94, an improvement from a net outflow of CNY 131,269,303.07 in the same period last year[24] Research and Development - Research and development expenses increased by 100% year-on-year due to salary costs incurred by the R&D center[8] Stock Issuance - The company received approval from the China Securities Regulatory Commission for a non-public stock issuance on September 10, 2021[13] - The company plans to disclose further information regarding the progress of the non-public stock issuance in a timely manner[13] Other Financial Information - The company has adopted new leasing standards starting in 2021, which required adjustments to the financial statements[25] - The report for the third quarter was not audited[29] - Cash and cash equivalents remained stable at 948,392,410.31[26] - Inventory was reported at 765,914,714.36, showing no change[26] - The company's cash and cash equivalents decreased to RMB 514,485,035.17 from RMB 948,392,410.31, a decline of 45.6%[15] - Accounts receivable decreased to RMB 550,595,836.68 from RMB 620,598,792.02, a reduction of 11.3%[15] - Inventory levels slightly decreased to RMB 758,694,537.17 from RMB 765,914,714.36, a decrease of 0.2%[16]

Financial Performance - Total revenue for Q3 2021 reached ¥1,247,223,657.36, an increase of 9.13% compared to the same period last year[3] - Net profit attributable to shareholders was -¥24,197,735.88, a decrease of 275.42% year-on-year[3] - The company's basic earnings per share were -¥0.04, a decline of 300.00% compared to the same period last year[3] - The net profit for Q3 2021 was CNY 49,920,289.31, a decrease of 66.7% compared to CNY 149,974,240.42 in the same period last year[21] - The operating profit for Q3 2021 was CNY 65,678,074.76, down from CNY 154,254,654.06 year-over-year[21] Cash Flow - Cash flow from operating activities showed a net amount of ¥128,710,012.22, down 29.98% year-to-date[3] - Cash flow from operating activities for the period was CNY 128,710,012.22, a decline from CNY 183,811,473.48 in the previous year[24] - The net cash flow from investing activities decreased by ¥21,940,700, attributed to increased expenditures on new store construction and acquisitions[9] - The net cash flow from investing activities was CNY -28,431,311.45, worsening from CNY -6,490,621.14 in the previous year[24] - The total operating cash outflow was CNY 5,050,865,087.87, compared to CNY 3,956,895,754.40 in the previous year[24] Assets and Liabilities - Total assets at the end of the reporting period were ¥4,179,975,003.52, reflecting a 17.47% increase from the end of the previous year[3] - The total assets increased to RMB 4,179,975,003.52 from RMB 3,558,378,856.98, representing a growth of 17.5%[18] - The total liabilities rose to RMB 3,088,802,122.73 from RMB 2,557,271,986.53, an increase of 20.8%[17] - Total current liabilities increased by 110,204,371.44, from 2,543,271,480.80 to 2,653,475,852.24[27] - Total liabilities increased by 1,191,745,045.69, from 2,557,271,986.53 to 3,749,017,032.22[28] Expenses - The total operating costs amounted to RMB 4,096,834,482.39, up from RMB 3,337,730,961.15, reflecting a growth of 22.8%[19] - Research and development expenses increased by 100% due to salary costs incurred by the R&D center[8] - The company reported a significant increase in sales expenses, which reached RMB 712,743,235.09 compared to RMB 628,188,716.24 in the previous period, an increase of 13.4%[19] Equity and Financing - The weighted average return on equity was -2.20%, a decrease of 3.59% year-on-year[3] - The company raised CNY 300,000,000.00 in borrowings during the quarter, compared to CNY 185,000,000.00 in the same period last year[24] - Owner's equity remained unchanged at 1,001,106,870.45[28] Regulatory and Compliance - The company received approval for a non-public offering of shares on September 10, 2021, from the China Securities Regulatory Commission[13] - The company adopted new leasing standards effective January 1, 2021, impacting financial reporting[29] - The company reported a significant amount of lease liabilities totaling 1,081,540,674.25[28] Inventory and Receivables - Accounts receivable decreased to RMB 550,595,836.68 from RMB 620,598,792.02, a reduction of 11.3%[15] - Inventory levels slightly decreased to RMB 758,694,537.17 from RMB 765,914,714.36, a decrease of 0.2%[16] - The company's cash and cash equivalents decreased to RMB 514,485,035.17 from RMB 948,392,410.31, a decline of 45.8%[15]

证券代码：002264 证券简称：新华都 公告编号：2021-065 新华都购物广场股份有限公司 关于参加 2021 年度厦门辖区上市公司 投资者网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，使广大投资者能更深入全面地了解公司 情况，新华都购物广场股份有限公司（以下简称"公司"）定于2021年9月7日(星 期二)下午15∶00-17∶00参加由厦门上市公司协会与深圳市全景网络有限公司 联合举办的"2021年度厦门辖区上市公司投资者网上集体接待日"活动。 本次活动将通过深圳市全景网络有限公司提供的网上平台进行，投资者可以 登录"全景•路演天下"（http://rs.p5w.net）参与在线交流。出席本次网上集 体接待日活动的人员有公司董事长倪国涛先生、董事兼董事会秘书郭建生先生以 及财务总监张石保先生。 欢迎广大投资者积极参与。 特此公告。 新华都购物广场股份有限公司 董 事 会 二〇二一年九月一日 ...

Financial Performance - The company's operating revenue for the first half of 2021 was ¥2,888,671,131.18, representing a 25.69% increase compared to ¥2,298,183,070.18 in the same period last year[18]. - The net profit attributable to shareholders decreased by 45.98% to ¥73,560,360.03 from ¥136,180,138.84 year-on-year[18]. - Basic earnings per share dropped by 45.00% to ¥0.11, compared to ¥0.20 in the same period last year[18]. - The company achieved a revenue of 288,867.11 million CNY in the first half of 2021, representing a year-on-year growth of 25.69%[34]. - The net profit attributable to shareholders was 7,356.04 million CNY, a decrease of 45.98% compared to the previous year[34]. - The company reported a net loss of CNY 798,622,498.89 as of June 30, 2021, compared to a loss of CNY 872,182,858.92 at the end of 2020[158]. - The comprehensive income for the current period amounted to 73.56 million yuan, reflecting a significant change from the previous period[180]. - The total comprehensive income for the first half of 2021 was 8,864,327.51, representing a decrease of 27.51% compared to the previous period[185]. Cash Flow and Investments - The net cash flow from operating activities fell by 47.16% to ¥120,295,038.64, down from ¥227,667,124.94 in the previous year[18]. - The cash flow from operating activities decreased by 47.2% compared to ¥227,667,124.94 in the same period of 2020[173]. - The net cash flow from investing activities was -¥19,818,385.48, compared to -¥3,991,575.56 in the first half of 2020, indicating increased investment outflows[174]. - Cash inflow from financing activities totaled ¥112,418,930.00, while cash outflow was ¥221,601,739.80, leading to a net cash flow of -¥109,182,809.80[174]. - The ending balance of cash and cash equivalents was ¥298,167,667.23, down from ¥461,207,451.79 at the end of the first half of 2020[174]. Assets and Liabilities - Total assets increased by 23.56% to ¥4,396,905,675.87 from ¥3,558,378,856.98 at the end of the previous year[18]. - Total liabilities increased from CNY 2,557,271,986.53 to CNY 3,289,139,388.08, reflecting an increase of around 29%[157]. - The company's total equity increased from CNY 1,001,106,870.45 to CNY 1,107,766,287.79, an increase of approximately 11%[158]. - The total liabilities at the end of the current period were 983.264 million yuan, showing a decrease compared to the previous period[184]. Business Segments - The company is engaged in internet marketing and retail businesses, classified under "Information Transmission, Software and Information Technology" and "Wholesale and Retail" respectively[26]. - The internet marketing business is the company's primary profit source, with efforts to expand service brands and enhance member operation capabilities[35]. - The retail sector faces significant challenges due to intensified competition and the impact of e-commerce, necessitating continuous exploration and innovation[36]. - The retail and internet marketing businesses combined generated a revenue of 12 billion CNY, with a taxable sales amount of 14 billion CNY[35]. Employee Stock Ownership and Incentives - The first employee stock ownership plan involved 56 employees, with a total subscription amount of 7,363,840 RMB for 1,046,000 shares at a price of 7.04 RMB per share[75]. - The company implemented the "Navigator Plan (Phase II)" equity incentive plan, granting 1,977,800 restricted shares to 41 individuals, increasing the total restricted shares from 13,509,300 to 15,487,100, representing 2.26% of total shares[130]. - The company aims to enhance operational efficiency and reduce agency costs through this incentive plan, which is expected to lead to long-term improvements in business performance and intrinsic value[93]. Market Challenges and Risks - The company faced significant market risks, including intensified competition and changing consumer preferences, which could adversely affect performance[65]. - The company emphasized the importance of maintaining effective communication with brand partners to mitigate operational risks[68]. - The company highlighted the need for timely adaptation to technological advancements to avoid being outpaced by competitors[67]. Corporate Governance and Compliance - The company did not report any changes in the board of directors, supervisors, or senior management during the reporting period[72]. - There were no non-operating fund occupations by controlling shareholders or related parties during the reporting period[99]. - The company did not engage in any violations regarding external guarantees during the reporting period[100]. - The semi-annual financial report has not been audited as of the reporting date[101]. Future Plans and Strategies - The company plans to raise funds through a non-public stock issuance to support internet marketing business projects, pending approval from the China Securities Regulatory Commission[36]. - The company plans to focus on market expansion and new product development in the upcoming quarters to improve financial performance[188]. - The company aims to improve its risk management strategies and enhance operational efficiency in the upcoming quarters[180].