每经AI快讯，美邦服饰2月13日晚间发布公告称，2026年1月7日，华服投资与台州新盟签订《股份转让 协议》，约定将其持有的约1.97亿股公司无限售流通股（占按剔除回购专用账户中股份后公司总股本 7.9%）通过协议转让方式转让给台州新盟，转让价格为1.76元/股，股份转让总价款合计为人民币约3.47 亿元。华服投资向台州新盟协议转让公司部分股权事项日前已在中国证券登记结算有限责任公司深圳分 公司办理完成过户登记手续，并取得了中国证券登记结算有限责任公司深圳分公司出具的《证券过户登 记确认书》。 每经头条（nbdtoutiao）——上市公司净利从暴增9倍到突然预亏超2亿元，董事长为何自掏5000万元补 窟窿？50亿元信托理财也去向成谜，股民直呼看不懂 （记者 胡玲） ...

二、本次协议转让的进展情况 证券代码：002269 证券简称：美邦服饰 公告编号：2026-005 上海美特斯邦威服饰股份有限公司 关于控股股东协议转让公司部分股权过户完成的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 上海美特斯邦威服饰股份有限公司（以下简称"公司"）于近日收到控股股 东上海华服投资有限公司（以下简称"华服投资"）的通知，华服投资向台州新 盟企业管理咨询合伙企业（有限合伙）（以下简称"台州新盟"）协议转让公司 部分股权事宜已在中国证券登记结算有限责任公司深圳分公司办理完成过户登 记手续，并取得了其下发的《证券过户登记确认书》，现将具体情况公告如下： 一、本次协议转让的基本情况 2026 年 1 月 7 日，华服投资与台州新盟签订《股份转让协议》，约定将其 持有的 197,200,000 股公司无限售流通股（占按剔除回购专用账户中股份后公 司总股本 7.90%）通过协议转让方式转让给台州新盟，转让价格为 1.76 元/股， 股份转让总价款合计为人民币 347,072,000.00 元。华服投资将本次协议转让 获得的资金主要用于自身补流和 ...

Core Viewpoint - The meeting held in Guiyang on February 9 emphasized the importance of the textile and apparel industry in promoting local employment and improving people's livelihoods in Guizhou province [1]. Group 1: Government Initiatives - The provincial government is committed to high-quality development, focusing on major industries, projects, investment attraction, and operational entities [1]. - The government aims to create six major industrial clusters and three characteristic industries to ensure a strong start for the 14th Five-Year Plan [1]. Group 2: Industry Opportunities - The textile and apparel industry in Guizhou is recognized for its significant advantages and broad market potential [1]. - Industry leaders expressed their commitment to accelerate the construction of cooperative projects, which will attract more upstream and downstream enterprises to Guizhou [1].

Group 1 - The company, Meibang Apparel (002269), responded to investor inquiries on February 9, indicating that shareholders should refer to the company's regular reports for information on the number of shareholders [1]

Core Viewpoint - Meibang Apparel, once a leading player in the A-share leisure apparel market, is facing significant challenges, including a projected loss of up to 300 million yuan for 2025, while expressing cautious optimism for a potential recovery in 2026 due to improved inventory structure [1][4][14]. Financial Performance - The company anticipates a net loss of 300 million to 230 million yuan for 2025, representing a year-on-year decline of 53.55% to 17.72% [4][5]. - In 2024, Meibang's revenue was approximately 681 million yuan, down 49.79% year-on-year, with a net loss of about 195 million yuan, a staggering decrease of 715.45% [5][14]. - The company's total market capitalization is reported at 4.623 billion yuan, with a stock price of 1.84 yuan, reflecting a 1.1% increase [2]. Inventory and Sales Challenges - Meibang has made some progress in inventory management, but the overall inventory pressure remains high, and the improvement in inventory age structure may not translate into increased sales [1][2]. - The company is experiencing a significant decline in sales across all product lines, with men's apparel revenue down by 30% and women's apparel down by over 20% [6][7]. Competitive Landscape - The apparel industry is highly competitive, with Meibang facing pressure from both international fast fashion brands and strong domestic competitors like Li Ning and Taiping Bird, leading to a continuous shrinkage of market share [2][7]. - The company's attempt to pivot towards a "trendy outdoor" brand has not established a differentiated advantage, compounded by insufficient R&D investment and low product competitiveness [1][12]. Brand and Marketing Issues - Meibang's brand image is perceived as outdated, lacking appeal among younger consumers, particularly the Z generation, which has led to ineffective marketing strategies [7][11]. - The founder's recent attempts to engage with consumers through live streaming have not resulted in significant sales conversions, indicating a disconnect between marketing efforts and product appeal [10][11]. Strategic Recommendations - To overcome its current challenges, Meibang needs to implement fundamental changes across four dimensions: product development, channel optimization, brand repositioning, and management stability [12][14]. - The company should enhance R&D investment to over 5% of revenue, optimize its retail strategy by closing inefficient stores, and focus on a dual-brand strategy that combines professional outdoor and trendy elements [12][14]. Future Outlook - The future of Meibang Apparel remains uncertain, with the need for a clear market positioning and a revitalized product strategy to attract younger consumers and improve financial performance [13][14]. - The company is exploring opportunities in e-commerce and live streaming, with plans to enhance its online presence and direct-to-consumer (DTC) model to achieve profitability [18].

Core Viewpoint - The company, Shanghai Metters Bonway Apparel Co., Ltd., is progressing with its investment in a joint venture, Guizhou Meibang New Energy Textile and Apparel Technology Co., Ltd., with specific performance commitments outlined for its subsidiary, Shanghai Bangyun Industrial Co., Ltd. [2][3] Group 1: Investment Overview - The company approved the establishment of a joint venture with Guizhou Textile Industry Development Group Co., Ltd. and Guizhou Agricultural Modernization Development Equity Investment Fund Partnership, with a registered capital of RMB 100 million [3]. - The capital contributions are as follows: Guizhou Textile Group will contribute RMB 51 million (51%), Guizhou Agricultural Fund will contribute RMB 39 million (39%), and Shanghai Bangyun will contribute RMB 10 million (10%) [3]. Group 2: Management and Performance Commitments - Mr. Zhou Chengjian has been appointed as the general manager of the joint venture, with Shanghai Bangyun acting as the performance commitment party, responsible for achieving the agreed performance targets [4][5]. - If the joint venture fails to meet the performance targets during the assessment period, Shanghai Bangyun must compensate the shortfall in net profit within 30 days after the audit [4][5]. Group 3: Joint Venture Registration - The joint venture, Guizhou Meibang New Energy Textile and Apparel Technology Co., Ltd., has completed its business registration and obtained a business license [5][6]. - The company is registered with a capital of RMB 100 million and is located in Dafa County, Bijie City, Guizhou Province, with a variety of business activities including textile processing and apparel manufacturing [6].

证券代码：002269 证券简称：美邦服饰 公告编号：2026-004 上海美特斯邦威服饰股份有限公司 关于对外投资设立参股公司进展情的公告 一、对外投资概述 公司于 2025 年 12 月 30 日召开第六届董事会第二十二次会议，审议通过 了《关于对外投资设立参股公司的议案》《关于提名参股公司总经理暨可能触 发业绩差额补足义务的议案》，同意公司拟通过全资子公司上海邦匀与贵州省 纺织产业发展集团有限责任公司（以下简称"贵纺集团"）、贵州省农业农村现 代化发展股权投资基金合伙企业（有限合伙）（以下简称"贵州省农业基金"） 在贵州省毕节市大方县共同出资设立合资公司。合资公司注册资本拟定为人民 币 10,000.00 万元，其中贵纺集团以现金 51,000.00 万元认缴注册资本人民币 5,100.00 万元，认缴出资比例为 51.00%；贵州省农业基金以现金 39,000.00 万 元认缴注册资本人民币 3,900.00 万元，认缴出资比例为 39.00%；上海邦匀以 现金 10,000.00 万元认缴注册资本人民币 1,000.00 万元，认缴出资比例为 10.00%。 证券代码：002269 证券简称：美邦服 ...

Core Viewpoint - The transformation journey of Metters Bangwei is challenging, with the company forecasting a net loss of 230 million to 300 million yuan for 2025, indicating an expansion of losses [2] Group 1: Financial Performance - The company is adjusting its product strategy and actively reducing historical inventory, which has impacted revenue and gross margin [2] - In 2024, the company's revenue dropped nearly 50% to 680 million yuan, with a net loss of 195 million yuan [4] - For the first half of 2025, the company reported revenue of 227 million yuan, a year-on-year decline of 45.2%, and a net profit attributable to shareholders of 9.93 million yuan, down 87.1% [4] Group 2: Strategic Changes - The founder, Zhou Chengjian, returned as chairman and initiated significant reforms, shifting the brand positioning from "trendy casual" to "trendy outdoor" and launching a logo upgrade [2] - The company proposed a strategy of "50 city experience centers + 10,000 community stations" to drive foot traffic through local group buying on Douyin [4] - In the latter half of 2025, the company began to downplay its outdoor positioning and returned to a multi-category approach, forming four matrices: retro academy, trendy street, urban commuting, and outdoor exploration [4] Group 3: Market Challenges - Industry insiders believe that while outdoor apparel is trending, Metters Bangwei lacks the inherent brand identity to compete with specialized brands [5] - The "alternative to Arc'teryx" strategy faces challenges as it struggles with high-end recognition and affordability perceptions among consumers [5] - Despite efforts to restore the brand's leading position, ongoing performance pressures indicate a long road ahead for the company [5]

Core Viewpoint - Meibang Apparel (002269.SZ) is expected to report a net loss of 230 million to 300 million yuan for 2025, indicating an expansion of losses as the company's transformation efforts face challenges [1] Group 1: Financial Performance - The company is experiencing a significant increase in expected losses for 2025, with projections indicating a net loss of 230 million to 300 million yuan [1] - Contributing factors to the financial performance include ongoing adjustments to product strategies, increased promotional discounts, and a substantial reduction in asset disposal gains compared to the previous year [1] - The company has improved the age structure of its inventory by year-end, which is expected to support its operational goals and strategies for 2026 [1] Group 2: Leadership and Strategic Changes - In January 2024, the founder of Meibang, Zhou Chengjian, returned to the company as chairman after the resignation of his daughter, Hu Jiajia [1] - Following his return, Zhou initiated significant reforms, including a brand repositioning from "trendy casual" to "trendy outdoor" and a logo upgrade [1] - The company has adopted a "big brand alternative" strategy, internally referred to as the "Grabbing Bird Plan," to compete with high-end brands like Arc'teryx [1]

Core Viewpoint - The transformation journey of Meibang Apparel (美邦服饰) is challenging, with significant financial losses projected for 2025 and a shift in brand strategy under the leadership of founder Zhou Chengjian [2][4]. Financial Performance - Meibang Apparel expects a net loss of 230 million to 300 million yuan for 2025, indicating an increase in losses compared to previous periods [2]. - In 2024, the company's revenue dropped nearly 50% to 680 million yuan, with a net loss of 195 million yuan [4]. - For the first half of 2025, the company reported revenue of 227 million yuan, a year-on-year decline of 45.2%, and a net profit attributable to shareholders of 9.93 million yuan, down 87.1% [4]. Strategic Adjustments - The company is undergoing a product strategy adjustment, focusing on reducing historical inventory and increasing promotional discounts, which has impacted revenue and gross margin [2]. - Zhou Chengjian has returned as chairman and initiated significant reforms, including a brand repositioning from "trendy casual" to "trendy outdoor" and a logo upgrade [2]. - The "Grab Bird Plan" was introduced as a marketing strategy, but the company has since started to diversify its product categories again, moving towards retro, streetwear, urban commuting, and outdoor exploration [4]. Market Challenges - Despite the popularity of the outdoor segment, industry insiders believe Meibang lacks the inherent outdoor brand DNA to compete effectively with established brands [5]. - The company's attempt to position itself as a "cost-effective alternative" to high-end outdoor brands has faced challenges, with consumers questioning its outdoor credibility [5]. - Zhou Chengjian acknowledges that while the marketing efforts were successful in generating buzz, they did not translate into commercial success, indicating a need for ongoing reflection and improvement [4][6].