1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司投资者关系活动记录表 编号：2022-01 | --- | --- | --- | |-----------------------------|--------------------------------------------------|--------------| | | | | | | □特定对象调研 分析师会议 | | | 投资者关系活动 类别 | □媒体采访 □业绩说明会 □新闻发布会 □路演活动 | | | | □现场参观 | | | | | | | | □其他 | | | 参与单位名称及 人员姓名 | 见附件 | | | 时间 | 2022 年 2 月 8 日 上午 10:00-11:00 | （电话会议） | | 地点 | 上海闵行区莲花南路 2689 号 | | | 上市公司接待人 | 宗惠春（董事会秘书） | | | 员 | 马钢（巴拉巴拉事业部副总经理兼市场中心资深总监） | | | 投资者关系活动 主要内容介绍 | ...

Semir 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-02 | --- | --- | --- | |------------------------|--------------------------------------|--------| | | □特定对象调研 分析师会议 | | | | □媒体采访 □业绩说明会 | | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | | □现场参观 | | | | □其他 | | | | 上午： 10:00-11:00 （电话会议） | | | | 中泰证券股份有限公司 | 王雨丝 | | | 中泰证券股份有限公司 | 陈泉 | | | 青银理财有限责任公司 | 惠佳琪 | | | 上海瞰道资产管理有限公司 | 童莹莹 | | | 广东省雨成金实业有限公司 | 陈转红 | | | 工银瑞信基金管理有限公司 | 秦聪 | | | 生命保险资产管理有限公司 | 唐航 | | 参与单位名称及人员姓 ...

Semir 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-03 | --- | --- | --- | |------------------------|-----------------------------------------------------------------------------------------------------|--------| | 投资者关系活动类别 | □特定对象调研 分析师会议 \n□媒体采访 □业绩说明会 □新闻发布会 □路演活动 \n□现场参观 \n□其他 | | | | 2 月 24 日： 13:00-14:00 （电话会议） | | | | 中银国际证券股份有限公司 | 郝帅 | | | 北京市星石投资管理有限公司 | 李俊瑶 | | | 东北证券股份有限公司 | 余乘 | | | | | | | 信诚基金管理有限公司 | 李文 | | | 嘉实基金管理有限公司 | 谢泽林 | | | 长江养老保险 ...

Semir 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-06 | --- | --- | --- | |--------------------------------------------------------------------|--------------------------------------------------|------------| | | | | | | □特定对象调研 分析师会议 | | | | □媒体采访 □业绩说明会 | | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | | □现场参观 | | | | □其他 | | | | 上市公司接待人员姓名：钟德达（副总裁兼巴拉巴拉事 | | | | 业部总经理）、宗惠春（董事会秘书）、范亚杰（证券 | | | 活动参与人员 | 事务代表）、潘丽 （财务共享中心总监） | | | | 其他与会人员：见附件 | | | 时间 | 2022 年 4 月 3 ...

编号：2022-08 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | |------------------------|----------------------------------------------------| | | | | | □特定对象调研 分析师会议 | | | □媒体采访 □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 | | | 上市公司接待人员姓名：宗惠春（董事会秘书）、范亚 | | 活动参与人员 | 杰（证券事务代表）、张作仁（森马电商经营企划总监） | | | 其他与会人员：见附件 | | 时间 | 2022 年 7 月 15 日 15:10-16:10 | | 地点 | 上海闵行区莲花南路 2689 号 | | 形式 | 电话会议 | | 交流内容及具体问答记录 | 见附件 | | 关于本次活动是否涉及应 | | | 披露重大信息的说明 | ...

Semir 编号：2022-07 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | --- | |------------------------|--------------------|--------------------------------------------| | | □特定对象调研 | 分析师会议 | | | □媒体采访 | □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | | | | □其他 | | | | | 上市公司接待人员姓名：宗惠春（董事会秘书） | | | 其他与会人员： | | | 活动参与人员 | 雷玉 | 长江证券股份有限公司 | | | 王冯 | 山西证券股份有限公司 | | | 何悦 | 兴证全球基金管理有限公司 | | 时间 | 2022 年 6 月 | 15 日 10:00-11:00( 现场调研 ) | | 地点 | 上海闵行区莲花南路 | 26 ...

编号：2022-09 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | |------------------------|--------------------------------------------------------------------------------------------------------------| | | | | | □特定对象调研 分析师会议 | | | □媒体采访 □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 | | 活动参与人员 | 上市公司接待人员姓名：宗惠春（董事会秘书）、 范亚杰（证券事务代表）、张澄思（证券专员） 其他与会人员：见附件 | | | | | 时间 | 2022 年 8 月 26 日 10:00-11:00；15:00-16:00 ； 16:30-17:30 | | 地点 | 上海闵行区莲花南路 2689 ...

Semir 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-010 | --- | --- | --- | |------------------------|-----------------------------------------------------------------|-------| | | | | | | □特定对象调研 分析师会议 | | | 投资者关系活动类别 | □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 | | | | 上市公司接待人员姓名：宗惠春（董事会秘书）、 | | | 活动参与人员 | 罗六九（物流中心资深总监）、范亚杰（证券事务代表）、 | | | | 张澄思（证券专员） | | | | 其他与会人员：见附件 | | | 时间 | 2022 年 10 月 31 日 10:00-11:00 | | | | 13:30-14:30 | | | | | | | 地点 | 上海闵行区莲花南路 2 ...

Financial Performance - Revenue for Q3 2022 was CNY 3,301,712,231.54, a decrease of 5.79% compared to the same period last year[2] - Net profit attributable to shareholders was CNY 167,053,188.05, down 39.82% year-on-year[2] - Net profit excluding non-recurring items was CNY 145,294,446.67, a decline of 44.51% compared to the previous year[2] - The net profit for Q3 2022 was CNY 251,992,279.61, a significant decrease from CNY 943,602,548.45 in the same period last year, representing a decline of approximately 73.3%[20] - The total comprehensive income for the period was CNY 260,432,370.58, compared to CNY 969,135,568.43 in the same quarter last year, a decline of about 73.1%[21] - The company reported a total profit of CNY 359,104,931.04, down from CNY 1,265,126,839.61 year-over-year, a decrease of about 71.6%[20] Assets and Liabilities - Total assets at the end of the period were CNY 17,911,884,922.66, a decrease of 9.43% from the end of the previous year[2] - The total assets of Zhejiang Semir Garment Co., Ltd. amounted to CNY 17,911,884,922.66, a decrease from CNY 19,777,562,288.34 at the beginning of the year[16] - The total liabilities decreased to CNY 7,315,253,022.31 from CNY 8,093,817,678.57, showing a reduction of about 9.6%[18] - Shareholders' equity decreased to CNY 10,595,653,322.37, down 9.15% from the previous year[2] - The equity attributable to the parent company decreased to CNY 10,595,653,322.37 from CNY 11,663,308,143.59, a decline of approximately 9.1%[18] Cash Flow - Cash flow from operating activities was negative at CNY -135,772,783.22, indicating a significant decline in cash generation[7] - Cash flow from operating activities showed a net outflow of CNY -135,772,783.22, contrasting with a net inflow of CNY 1,001,630,439.03 in the previous year[22] - The net cash flow from investment activities was 1,630,561,355.06 CNY, compared to 284,389,416.14 CNY in the previous period[23] - The net cash flow from financing activities was -1,548,683,682.70 CNY, compared to -1,371,060,361.88 CNY in the previous period[23] - The cash inflow from financing activities totaled 157,218,262.55 CNY, compared to 114,873,044.26 CNY in the previous period[23] Revenue and Costs - The total revenue for the current period was CNY 8,942,683,768.41, down from CNY 10,020,883,048.31 in the previous period, representing a decline of approximately 10.8%[19] - The total operating costs for the current period were CNY 8,293,645,951.61, compared to CNY 8,460,890,955.72 in the previous period, indicating a decrease of about 2%[19] - The total revenue from operating activities was CNY 10,200,099,760.77, down from CNY 10,773,432,763.79 year-over-year, indicating a decrease of about 5.3%[22] - The cash received from sales of goods and services was CNY 9,659,777,825.39, a decrease from CNY 10,513,572,258.68, representing a decline of approximately 8.1%[22] Shareholder Information - As of September 30, 2022, Qiu Jianqiang held 359,442,552 shares, accounting for 13.34% of the total share capital, with 126,000,000 shares pledged, representing 4.68% of total share capital and 35.05% of his holdings[10] - As of September 30, 2022, Qiu Guanghe held 426,784,300 shares, accounting for 15.84% of the total share capital, with 99,500,000 shares pledged, representing 3.69% of total share capital and 23.31% of his holdings[11] - As of September 30, 2022, Zhou Pingfan held 250,010,155 shares, accounting for 9.28% of the total share capital, with 80,000,000 shares pledged, representing 2.97% of total share capital and 32.00% of his holdings[12] - The top ten shareholders include Qiu Guanghe (15.84%), Qiu Jianqiang (13.34%), and Semir Group Co., Ltd. (12.47%) among others[8] Employee Stock Ownership Plan - The company has a second employee stock ownership plan with a maximum fundraising amount of 118.18 million RMB, involving up to 98 participants[13] - The second phase of the employee stock ownership plan completed the purchase of 13,854,163 shares, with a lock-up period from September 17, 2020, to September 16, 2021[15] - As of September 30, 2022, the company held 8,312,463 shares under the second phase employee stock ownership plan, accounting for 0.31% of the total share capital[15] Investment Activities - Investment activities generated a cash inflow of CNY 1,630,561,355.06, a 473.36% increase year-on-year[7] - The company’s investment in asset management plans amounted to CNY 181,951,104.84 as of September 30, 2022, focusing on low-risk investments[16] Other Financial Metrics - Research and development expenses increased slightly to CNY 213,574,666.54 from CNY 211,469,537.60, reflecting a growth of approximately 1%[20] - Sales expenses rose to CNY 2,318,760,128.72 from CNY 2,129,336,214.27, marking an increase of approximately 8.9%[20] - The company's cash and cash equivalents as of September 30, 2022, were CNY 4,919,646,269.61, slightly down from CNY 4,973,057,675.39 at the beginning of the year[16] - The company's inventory increased to CNY 4,670,328,336.77 as of September 30, 2022, from CNY 4,023,681,568.09 at the beginning of the year, reflecting a growth of approximately 16.1%[17] Audit Status - The report for the third quarter was not audited[24]

Financial Performance - The company's operating revenue for the first half of 2022 was ¥5,640,971,536.87, a decrease of 13.43% compared to ¥6,516,438,316.84 in the same period last year[13]. - The net profit attributable to shareholders was ¥104,396,979.76, down 84.31% from ¥665,217,088.38 year-on-year[13]. - The net profit after deducting non-recurring gains and losses was ¥25,009,407.81, a decline of 95.92% compared to ¥613,133,721.75 in the previous year[13]. - The basic earnings per share decreased to ¥0.04, down 84.00% from ¥0.25 in the same period last year[13]. - The company reported a net cash flow from operating activities of -¥292,301,258.58, compared to ¥888,969,270.10 in the same period last year[13]. - The company's operating profit for the same period was CNY 125 million, down 85.90% year-on-year, while net profit attributable to shareholders was CNY 104 million, a decline of 84.31%[25]. - The company's total revenue for the apparel sector was approximately ¥5.58 billion, a decrease of 13.58% compared to the same period last year[34]. - The gross profit margin for the apparel sector was 41.04%, down 3.10% year-over-year[34]. - The company reported a significant increase in other income to CNY 8,781,439.59, compared to CNY 2,225,125.66 in the same period of 2021[137]. - The company reported a total comprehensive income of CNY 592,462,605.79 for the current period[151]. Assets and Liabilities - The total assets at the end of the reporting period were ¥17,061,443,648.33, a decrease of 13.73% from ¥19,777,562,288.34 at the end of the previous year[13]. - The net assets attributable to shareholders were ¥10,430,724,313.76, down 10.57% from ¥11,663,308,143.59 at the end of the previous year[13]. - The company's total assets as of June 30, 2022, amounted to CNY 17.06 billion, with net assets attributable to the parent company at CNY 10.43 billion[25]. - The company's total liabilities were reported at CNY 6,630,057,715.78, down from CNY 8,093,817,678.57, indicating a decrease of approximately 18.1%[129]. - The company's equity attributable to shareholders decreased to CNY 10,430,724,313.76 from CNY 11,663,308,143.59, reflecting a decline of about 10.6%[129]. - The company's total liabilities at the end of the reporting period were CNY 6,177,719,630.00, reflecting the company's financial obligations[147]. Market and Competition - The company faces risks from macroeconomic fluctuations and intensified competition in both leisure and children's clothing markets[3][4]. - The domestic retail industry faced pressure, with total retail sales of consumer goods amounting to CNY 210,432 billion, a year-on-year decrease of 0.7%[23]. - The retail sales of clothing, shoes, and hats, as well as textile products, reached CNY 6,282 billion, down 6.5% year-on-year[23]. - The company anticipates that market resources will increasingly concentrate on leading brands, enhancing their competitive edge and market share[24]. - The children's clothing market is rapidly developing, but increased competition poses uncertain risks to the company's growth in this segment[77]. Brand and Product Strategy - The company operates two main brands: Semir, focusing on casual wear for consumers aged 18-35, and Balabala, targeting children aged 0-14, with both brands holding leading market positions in their respective segments[17][18]. - The company is adapting to changing consumer preferences and market dynamics, focusing on integrating supply chain resources and enhancing brand positioning[24]. - The company has established partnerships with several brands, including Juicy Couture and Marc O'Polo, with exclusive licensing agreements extending to 2029 and 2028 respectively[50]. - The company launched a series of innovative products, including "Ice Cream Lyocell Jeans" and "Graphene Down Fabric" in collaboration with domestic fabric enterprises[56]. - The company has established a multi-channel marketing network, including 8,368 offline stores and online sales through major e-commerce platforms[37]. Operational Efficiency - The company continues to invest in product innovation and brand management to enhance operational efficiency despite the challenging market environment[25]. - The company has established a comprehensive online and offline retail system, including specialty stores, supermarkets, shopping centers, and e-commerce platforms, with a total investment of CNY 25.67 billion in logistics and warehousing facilities[20][23]. - The company has implemented measures to control inventory effectively, including pre-planning, flexible adjustments during sales, and timely handling of unsold goods[80]. - The company has accumulated a rich supplier resource base to ensure orderly production and reduce operational risks[79]. Cash Flow and Financial Management - The company reported a net cash flow from investment activities of 953,592,661.16 CNY, a significant improvement from a negative cash flow of 53,998,024.52 CNY in the previous year[140]. - The cash outflow for financing activities was 1,622,640,533.14 CNY, compared to 970,842,198.52 CNY in the previous year, indicating increased financial obligations[140]. - The company’s total cash inflow from investment activities was 2,080,120,248.03 CNY, slightly lower than 2,134,867,305.98 CNY in the previous year[140]. - The company’s cash and cash equivalents decreased significantly, reflecting a tighter liquidity position compared to the previous year[1]. Shareholder and Governance - The company will not distribute cash dividends or issue bonus shares for the reporting period[81]. - The employee stock ownership plan includes 98 participants holding a total of 8,312,463 shares, representing 0.31% of the company's total equity[84]. - The company has a robust internal governance structure, promoting self-regulation and continuous improvement in corporate governance[88]. - The company prioritizes harmonious relationships with stakeholders, including suppliers and consumers, to protect their legitimate rights[91]. Social Responsibility and Sustainability - The company actively engages in social responsibility initiatives, including educational support, poverty alleviation, and community development projects[92]. - The company maintains a strong focus on environmental protection and sustainable development, implementing low-carbon and resource-efficient practices[92].