研 行 行业周报 业 美国关税政策再生变，对华关税迎边际下降 ——轻工制造&纺织服饰行业周报 | 究 | 分析师： | 袁艺博 | SAC | NO： | S1150521120002 | 2026 | 年 02 | 月 24 | 日 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 轻工制造 纺织服饰 | | 投资要点： | | | | | | | | | | | 行业要闻  | | | | | | | | | 证券分析师 | | （1）美国最高法院裁定特朗普政府大规模关税政策违法。 | | | | | | | | | 袁艺博 | | | | | | | | | | | yuanyb@bhzq.com 022-23839135 | | （2）特朗普新加征关税税率加码至 | | 15%。 | | | | | | | 研子究行助业理评级 | | 重要公司公告  | | | | | | | | 证 | 家居用品 造纸 | 中性 中性 | （1）探路者：公司拟对 万股股权激励。 72 | | 名员工进行 672.68 | | ...

分享嘉宾： 渊虹，森创启睿CEO，巴拉巴拉高级总监。 高级笔记达人| 天朗明月 责编| 柒 排版| 沐言 第 9463篇深度好文：6187字 | 17 分钟阅读 商业思维 内容来源：2026年2月12日，大树AI创业圈视频号第50期 访谈 渊虹分享内容 。 笔记君说： 当下，几乎每家企业都在谈数字化转型和AI应用，但普遍陷入两种困境： 要么，斥巨资引入尖端技术，却只用在零散的"点"上，效果如隔靴搔痒，ROI算不过来； 要么，担心AI替代人力，引发组织抵触，在"要不要用""怎么用"的纠结中错失时机。 结果，技术成了摆设，成本没降下去，效率也没提上来，反而增加了内部管理的混乱。 企业AI化的真正价值，究竟该如何实现？难道技术本身真的是最大的门槛吗？ 近期，童装巨头巴拉巴拉（森马集团）通过一套"AI+RPA"的组合拳，在一年内实现了降本超千万、增效创收近亿的惊人成果。 他们的CEO渊虹在分享中揭示：技术从来不是核心障碍，能否洞察业务场景、重塑组织流程、并让AI像"数字员工"一样融入业务闭环，才是成败 的关键。 今天，我们就透过森马的实战案例，拆解他们如何将AI系统性地落地，找出一条符合自身企业从"工具应用"到"能力 ...

每经头条（nbdtoutiao）——男子街头逃亡、剑客山间打斗……电影级中国视频大模型被称"地表最 强"，几十个提示字生成15秒视频可商业交付，影视股大涨！记者亲测 （记者 曾健辉） 每经AI快讯，森马服饰2月11日晚间发布公告称，公司第七届董事会第二次会议于2026年2月10日在公 司召开。会议审议了《关于推选李立丰先生为公司第七届董事会独立董事候选人的议案》等文件。 ...

证券代码：002563 证券简称：森马服饰 公告编号：2026-05 浙江森马服饰股份有限公司 独立董事提名人声明与承诺 提名人浙江森马服饰股份有限公司第七届董事会现就提名为浙江森 马服饰股份有限公司第七届董事会独立董事候选人发表公开声明。被提 名人已书面同意作为浙江森马服饰股份有限公司第七届董事会独立董事 候选人（参见该独立董事候选人声明）。本次提名是在充分了解被提名人职 业、学历、职称、详细的工作经历、全部兼职、有无重大失信等不良记 录等情况后作出的，本提名人认为被提名人符合相关法律、行政法规、 部门规章、规范性文件和深圳证券交易所业务规则对独立董事候选人任 职资格及独立性的要求，具体声明并承诺如下事项： 一、被提名人已经通过浙江森马服饰股份有限公司第七届董事会提 名委员会或者独立董事专门会议资格审查，提名人与被提名人不存在利 害关系或者其他可能影响独立履职情形的密切关系。 ☑ 是 □ 否 如否，请详细说明： 如否，请详细说明： 四、被提名人符合公司章程规定的独立董事任职条件。 ☑ 是 □ 否 如否，请详细说明： 二、被提名人不存在《中华人民共和国公司法》第一百七十八条等 规定不得担任公司董事的情形。 ☑ ...

证券代码：002563 证券简称：森马服饰 公告编号：2026-04 浙江森马服饰股份有限公司 独立董事候选人声明与承诺 ☑ 是 □ 否 如否，请详细说明： 二、本人不存在《中华人民共和国公司法》第一百七十八条等规定 不得担任公司董事的情形。 ☑ 是 □ 否 如否，请详细说明： 三、本人符合中国证监会《上市公司独立董事管理办法》和深圳证 券交易所业务规则规定的独立董事任职资格和条件。 ☑ 是 □ 否 如否，请详细说明： 四、本人符合该公司章程规定的独立董事任职条件。 ☑ 是 □ 否 如否，请详细说明： — 88 — 声明人李立丰作为浙江森马服饰股份有限公司第七届董事会独立董 事候选人，已充分了解并同意由提名人浙江森马服饰股份有限公司第七届 董事会提名为浙江森马服饰股份有限公司（以下简称该公司）第七届董事 会独立董事候选人。现公开声明和保证，本人与该公司之间不存在任何影 响本人独立性的关系，且符合相关法律、行政法规、部门规章、规范性文 件和深圳证券交易所业务规则对独立董事候选人任职资格及独立性的要求 ，具体声明并承诺如下事项： 一、本人已经通过浙江森马服饰股份有限公司第七届董事会提名委 员会或者独立董事专门会议 ...

证券代码：002563 证券简称：森马服饰 公告编号：2026-03 浙江森马服饰股份有限公司 2、股东会的召集人：董事会 3、本次会议的召集、召开符合《中华人民共和国公司法》《深圳证券交易所股票上市规则》《深 圳证券交易所上市公司自律监管指引第 1 号——主板上市公司规范运作》等法律、行政法规、部门规章、 规范性文件及《公司章程》的有关规定。 关于召开 2026 年第一次临时股东会的通知 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重 大遗漏。 重要提示： 一、召开会议的基本情况 1、股东会届次：2026 年第一次临时股东会 4、会议时间： （2）本公司的董事、高级管理人员。 （3）本公司邀请的见证律师及公司邀请的其他嘉宾。 8、会议地点：上海市闵行区莲花南路 2689 号。 二、会议审议事项 1、本次股东会提案编码表 （1）现场会议时间：2026 年 02 月 27 日 15:00 （2）网络投票时间：通过深圳证券交易所系统进行网络投票的具体时间为 2026 年 02 月 27 日 9:15-9:25，9:30-11:30，13:00-15:00；通过深圳证券交易所 ...

一、董事会会议召开情况 浙江森马服饰股份有限公司(以下简称"公司")于 2026 年 2 月 10 日在公司召开第七 届董事会第二次会议，本次会议以现场与视频通讯表决相结合的方式召开。会议通知已于 2026 年 2 月 5 日以书面及电子邮件的方式向全体董事发出并送达。 证券代码：002563 证券简称：森马服饰 公告编号：2026-02 浙江森马服饰股份有限公司 第七届董事会第二次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 1 本次会议应出席董事 10 人，实际出席董事 10 人，全体董事以现场或视频通讯方式出 席并表决，会议由董事长邱坚强主持。公司高级管理人员列席本次会议。本次会议的召开 符合《中华人民共和国公司法》与其他法律、行政法规、部门规章、规范性文件及公司章 程等的规定。 二、董事会会议审议情况 1、审议通过《关于推选李立丰先生为公司第七届董事会独立董事候选人的议案》， 并提交股东会审议。 根据中国证监会相关规定，同意推选李立丰先生为公司第七届董事会独立董事候选人， 任期自股东会审议通过至本届董事会任期届满。 本议案需经股东会审议 ...

Group 1 - Several A-share listed companies are launching "Year of the Horse" themed products as the 2026 Spring Festival approaches [3][6] - Kweichow Moutai has introduced a new marketing plan focusing on a pyramid product structure to meet diverse consumer needs, emphasizing premium and zodiac wines [3] - Other liquor companies like Wuliangye and Yanghe are also releasing zodiac-themed products, available on major e-commerce platforms [6] Group 2 - The demand for gold jewelry has significantly increased with the upcoming Year of the Horse, leading to seasonal growth in customer traffic and order volume for companies like Cuihua Jewelry [6][8] - Qingdao Kingwang has launched a new ceramic fragrance gift box for the Year of the Horse, available on Tmall [8] - Various companies are implementing special marketing activities for the Year of the Horse, such as Senma's interactive online events and in-store experiences [8]

Macro and Strategy Research - Long-term care insurance (referred to as "long-term care insurance") is designed to mitigate the financial risks associated with long-term disabilities, providing economic security or service payments to individuals requiring ongoing personal care and medical assistance. There are three models in practice: social insurance, commercial insurance, and care allowances. To address the medical care needs arising from an aging population, China's long-term care insurance system has been piloted in 49 cities, transitioning from a "pilot" phase to a "promotion" phase during the 14th Five-Year Plan period [2][4]. - Japan's long-term care insurance was implemented in 2000, mandating that individuals over 40 must enroll. Funding is shared equally between public funds (taxes) and insurance premiums. Care service costs are generally covered 90% by the insurance, with individuals responsible for 10%, and some high-income groups covering 20-30%. The application process for care services follows a detailed recognition process, ensuring that public resources are prioritized for those in greatest need. As of April 2024, approximately 6.7% of the insured population utilizes care services, indicating that the insurance primarily addresses the low-frequency, high-risk care needs of the elderly [3]. - Currently, China's long-term care insurance system is still in the "pilot" stage, with only 0.8% of beneficiaries among participants as of 2024. Under the directive to "promote long-term care insurance" during the 14th Five-Year Plan, provinces like Hainan, Yunnan, and Hebei have released implementation plans. The insured groups include employees, retirees, flexible workers, and unemployed rural residents, with payment ratios of approximately 70% for employees and around 50% for non-employed rural residents [4]. - In comparison, there are notable differences between China's long-term care insurance and Japan's system in terms of funding sources, insured groups, benefit systems, and protected populations. Japan's long-term care insurance has undergone eight rounds of reforms, emphasizing a "prevention-first" approach, which can help control costs and establish community prevention and intervention systems for mild disabilities, serving as a significant reference for China's long-term care insurance system [5]. Fund Research - The public fund market saw a total scale exceeding 280 billion yuan, with the equity market experiencing a downturn. During the week from February 2 to February 6, 2026, all major equity indices declined, with the largest drop being 5.76% in the STAR 50 index. Among 31 primary industries, 18 saw gains, with the top five performing sectors being food and beverage, beauty care, electrical equipment, comprehensive, and transportation [6][8]. - The average decline for equity funds was 2.27%, with only 18.81% achieving positive returns. Fixed-income plus funds fell by an average of 0.23%, with 40.77% showing positive returns. Pure bond funds increased by 0.08%, with a remarkable 98.70% positive return rate. The average decline for pension target funds was 0.73%, with only 3.52% achieving positive returns. QDII funds also saw an average decline of 2.54%, with 13.95% showing positive returns [8]. - The ETF market experienced a net inflow of 14.899 billion yuan, with only cross-border ETFs achieving net inflows of 21.624 billion yuan. The average daily trading volume in the ETF market reached 619.629 billion yuan, with an average turnover rate of 9.49% [8]. Industry Research - The report highlights the importance of the upcoming Spring Festival consumption, with a focus on the potential recovery of valuations in the home furnishing sector. Nine departments have jointly issued a document to create a festive consumption atmosphere during the Spring Festival [10][13]. - From February 2 to February 6, the light industry manufacturing sector outperformed the CSI 300 index by 2.29 percentage points, while the textile and apparel sector outperformed by 2.66 percentage points [10]. - The Ministry of Commerce and other departments have launched the "2026 'Happy Shopping Spring' Special Activity Plan," which will take place from February 15 to 23, aiming to stimulate consumption through innovative cross-sector collaborations and incentives to enhance consumer participation. This policy is expected to positively impact the consumption of home appliances and home decoration products during the implementation period [13].

Investment Rating - The investment rating for the light industry manufacturing and textile apparel sectors is maintained at "Neutral" [7][43]. Core Insights - The report highlights the upcoming "2026 'Le Gou New Spring' Special Activity Plan" issued by nine departments, aimed at boosting consumption during the Spring Festival from February 15 to 23, which is expected to stimulate demand in key consumer sectors such as home furnishings, home appliances, and home decoration [6][42]. - The report notes a price increase of 50 yuan/ton for various paper products, including kraft and corrugated paper, effective from March 2, driven by changes in market supply and demand dynamics [6][15]. - The light industry manufacturing sector outperformed the CSI 300 index by 2.29 percentage points during the period from February 2 to February 6, with a sector performance of 0.96% compared to the CSI 300's -1.33% [4][35]. - The textile and apparel sector also outperformed the CSI 300 index by 2.66 percentage points during the same period, with a sector performance of 1.32% [4][39]. Summary by Sections Industry News - The "2026 'Le Gou New Spring' Special Activity Plan" aims to enhance consumption through innovative cross-sector collaborations and incentives to stimulate immediate consumer spending [6][15]. - The report mentions a price adjustment in the paper industry, indicating a recovery in the corrugated paper market due to various factors including reduced production and low inventory levels [6][15]. Key Company Recommendations - The report recommends "Buy" ratings for companies such as Oppein Home (603833), Sophia (002572), and Semir Apparel (002563) [4][43]. - The report also highlights the performance of companies like Tianan New Materials and Jian Sheng Group, noting their recent share buybacks and shareholder actions [3][34]. Market Performance - The light industry manufacturing sector's performance was bolstered by factors such as changes in control and acquisitions, while some companies faced adjustments due to previous overvaluation [4][36]. - The textile and apparel sector saw significant gains in specific companies, with notable increases in stock prices for firms like Cai Bai Co. and Bang Jie Co. [4][39].