Financial Performance - The company's operating revenue for the first half of 2021 was ¥2,152,704,550.05, representing a 77.22% increase compared to ¥1,214,678,185.15 in the same period last year[20]. - The net profit attributable to shareholders for the first half of 2021 was ¥42,022,448.97, which is a 25.65% increase from ¥33,443,458.75 in the previous year[20]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥36,344,278.17, up 14.34% from ¥31,784,913.93 in the same period last year[20]. - The basic earnings per share for the first half of 2021 was ¥0.4641, an increase of 25.64% compared to ¥0.3694 in the previous year[20]. - The total operating revenue for the first half of 2021 reached ¥2,152,704,550.05, a significant increase of 77.2% compared to ¥1,214,678,185.15 in the same period of 2020[155]. - Operating profit for the first half of 2021 was ¥44,420,968.03, up from ¥38,241,148.36 in the first half of 2020, reflecting a growth of 5.5%[157]. - Net profit for the first half of 2021 was ¥42,022,448.97, representing a 25.7% increase from ¥33,443,458.75 in the same period of 2020[158]. - Basic and diluted earnings per share for the first half of 2021 were both ¥0.4641, compared to ¥0.3694 in the first half of 2020, indicating a 25.6% increase[158]. Assets and Liabilities - The total assets at the end of the reporting period were ¥1,648,326,830.88, reflecting a 0.92% increase from ¥1,633,328,105.03 at the end of the previous year[20]. - The net assets attributable to shareholders at the end of the reporting period were ¥1,045,643,161.32, which is a 0.94% increase from ¥1,035,955,712.35 at the end of the previous year[20]. - The total liabilities increased slightly to ¥602,683,669.56 from ¥597,372,392.68, indicating a growth of approximately 0.55%[149]. - The total equity attributable to the parent company at the end of the first half of 2021 was CNY 1,035,000,000[171]. - The total equity at the end of the reporting period was CNY 1,045,000,000, reflecting an increase from the previous period[172]. Cash Flow - The net cash flow from operating activities for the first half of 2021 was -¥134,456,507.91, a decrease of 283.53% compared to ¥73,261,271.13 in the same period last year[20]. - The total cash inflow from operating activities was 2,163,323,145.95 CNY, while cash outflow was 2,297,779,653.86 CNY, resulting in a net cash flow of -134,456,507.91 CNY[165]. - The net cash flow from investment activities was 115,935,393.97 CNY, compared to -42,675,079.84 CNY in the previous period[166]. - The company reported a net cash flow from financing activities of -30,508,629.20 CNY, indicating cash outflow for dividend payments[166]. Operating Costs and Expenses - Operating costs increased by 82.23% to ¥2,050,415,702.19 from ¥1,125,156,056.01, primarily due to the expansion of the company's business scale[50]. - Research and development expenses rose by 7.40% to ¥31,863,761.80 from ¥29,669,010.89, indicating continued investment in innovation[50]. - Total operating costs for the first half of 2021 were ¥2,121,057,615.92, an increase of 79.2% from ¥1,185,153,125.18 in the first half of 2020[156]. Market Position and Strategy - The company has served over 100,000 enterprise clients since its establishment in 2005, establishing itself as a significant player in the internet marketing service sector[28]. - The advertising market showed a year-on-year growth of 27.3% in Q1 2021, indicating a strong recovery and growth potential for the industry[33]. - Short video advertising revenue reached 42.6% of the total advertising market by June 2021, highlighting its dominance over other media[35]. - The company aims to provide comprehensive digital transformation solutions in the post-mobile internet era, focusing on full-chain digital services[29]. - The company is leveraging big data to enhance its marketing services and improve client engagement, thereby increasing customer retention[31]. - The company focuses on short video production and e-commerce live streaming, positioning itself for sustained growth in the evolving market[45]. Risk Management - The management has outlined potential risk factors and corresponding countermeasures in the report[4]. - The company faces risks from macroeconomic fluctuations that could affect internet advertising revenues[68]. - The company acknowledges the impact of regulatory changes in the internet advertising sector on its business operations[71]. Shareholder Information - The company plans not to distribute cash dividends or issue bonus shares for the first half of 2021[89]. - The total number of shareholders at the end of the reporting period was 11,422[132]. - The largest shareholder, Xinyi An, holds 31,649,738 shares, which includes 29,658,037 shares directly and 1,991,701 shares indirectly through employee stock ownership platforms[136]. - The second-largest shareholder, Chen Hongxia, holds 15,513,594 shares, with 14,585,005 shares directly and 928,588 shares indirectly through employee stock ownership platforms[136]. Corporate Governance - The company's financial report was approved by the board on August 27, 2021, reflecting the financial status and operational results[190]. - The company's financial statements are prepared based on the assumption of going concern and comply with the latest accounting standards[194]. - The company has no significant doubts regarding its ability to continue as a going concern for the next 12 months[192].

Financial Performance - The company's revenue for Q1 2021 was ¥983,561,803.68, representing an increase of 85.07% compared to ¥531,443,115.66 in the same period last year[8] - Net profit attributable to shareholders was ¥10,250,832.19, up 42.23% from ¥7,207,455.27 year-on-year[8] - The basic earnings per share increased by 6.66% to ¥0.1585 from ¥0.1486 in the previous year[8] - Net profit for Q1 2021 was CNY 10,250,832.19, compared to CNY 7,207,455.27 in the same period last year, representing an increase of approximately 42.4%[46] - Operating profit reached CNY 5,548,867.96, a substantial increase from the operating loss of CNY 227,259.32 in the previous year[50] - The total comprehensive income for the period was CNY 7,520,461.87, a significant improvement from the loss of CNY 183,192.84 in the same quarter last year[51] Cash Flow - The net cash flow from operating activities was -¥68,987,221.73, a decline of 215.36% compared to -¥21,875,635.53 in the same period last year[8] - The net cash flow from operating activities for Q1 2021 was -¥68.99 million, a 215.36% decline from -¥21.88 million in Q1 2020, attributed to significant credit terms extended to brand clients[18] - The net cash flow from investment activities improved to ¥33.38 million in Q1 2021, compared to -¥43.28 million in Q1 2020, mainly due to the recovery of financial products[19] - The company reported a cash inflow from investment activities of CNY 331,184,598.02, compared to CNY 30,000,000.00 in the previous year, indicating a strong increase in investment recovery[54] - The total cash inflow from investment activities amounted to ¥331,204,118.02, while cash outflow was ¥297,722,550.00, resulting in a positive net cash flow[58] Assets and Liabilities - Total assets at the end of the reporting period were ¥1,684,578,806.52, an increase of 3.14% from ¥1,633,328,105.03 at the end of the previous year[8] - The total assets of the company as of March 31, 2021, amounted to 1,684,578,806.52, up from 1,633,328,105.03 at the end of 2020, indicating a growth of approximately 3.1%[39] - The total liabilities increased from 597,372,392.68 to 638,372,261.98, reflecting an increase of about 6.9%[38] - Total liabilities decreased to CNY 156,179,379.16 from CNY 180,082,927.13, indicating improved financial stability[42] - The company's total equity rose from 1,035,955,712.35 to 1,046,206,544.54, marking an increase of approximately 1.0%[39] - The company reported a total equity of CNY 866,172,563.72, an increase from CNY 858,652,101.85 in the previous period, reflecting a strengthening of shareholder value[42] Operational Metrics - Operating costs for Q1 2021 were ¥944.39 million, reflecting a 90.19% increase from ¥496.56 million in Q1 2020[17] - Total operating costs amounted to CNY 977,552,731.61, up from CNY 524,718,607.98 in the prior period, reflecting a rise in operational expenses[45] - Total revenue from sales of goods and services amounted to CNY 944,580,162.18, up from CNY 480,791,543.84 in the prior year, reflecting a growth of approximately 96.5%[53] Investment and Development - The company invested ¥48.09 million in fundraising projects during the quarter, with a cumulative investment of ¥9.11 million[24] - Research and development expenses for the quarter were CNY 15,054,716.23, compared to CNY 14,165,496.42 in the prior year, indicating continued investment in innovation[45] - The integrated marketing service network project has achieved 18.66% of its planned investment progress as of the end of the reporting period[25] Financial Stability - The company has not reported any overdue commitments from major stakeholders during the reporting period[20] - There were no overdue amounts or expected losses on entrusted financial management, indicating a stable financial position[28] - The company reported no non-operating fund occupation by controlling shareholders or related parties during the reporting period[30] - The company has no violations regarding external guarantees during the reporting period[29] Future Outlook - The company plans to focus on expanding its market presence and enhancing its product offerings in the upcoming quarters[50] - The company has initiated new strategies aimed at improving operational efficiency and financial performance moving forward[50] Miscellaneous - The company did not undergo an audit for the first quarter report, indicating that the figures presented are unaudited[60] - The company did not apply the new leasing standards for the first quarter of 2021, as indicated in the financial statement adjustments[59]

Financial Performance - The company reported a total revenue of 1.2 billion RMB for the fiscal year 2020, representing a year-over-year increase of 15%[12] - The company's operating revenue for 2020 was ¥3,270,120,931.50, representing a 36.66% increase compared to ¥2,392,881,269.93 in 2019[18] - The net profit attributable to shareholders for 2020 was ¥104,933,938.83, a 5.94% increase from ¥99,046,529.25 in 2019[18] - The company reported a basic earnings per share of ¥1.9472 for 2020, a decrease of 4.65% from ¥2.0422 in 2019[18] - The gross profit margin for the internet and related services sector was 7.45%, down from 11.58% in the previous year[62] - The company's gross profit margin for the reporting period was 7.43%, indicating a downward trend influenced by industry competition and supplier policies[110] User Growth and Market Expansion - The user base grew to 30 million active users, an increase of 20% compared to the previous year[12] - The company is expanding its market presence in Southeast Asia, targeting a 25% increase in market share by 2022[12] - The company served over 100,000 enterprise clients, establishing itself as a significant player in the internet marketing service sector[27] Research and Development - The company has allocated 200 million RMB for research and development of new technologies and products in the upcoming year[12] - The company has developed a proprietary Astar cloud service platform, resulting in 30 new software copyrights, totaling 166 copyrights by the end of the reporting period[46] - R&D expenses increased by 22.23% to ¥66,516,051.30, representing 2.03% of operating revenue[70] Strategic Initiatives - A strategic acquisition of a local tech firm was completed for 150 million RMB to enhance service offerings[12] - The company plans to focus on digital transformation in the post-mobile internet era, providing comprehensive digital solutions[28] - The company is focusing on enhancing its SaaS product line, aiming for a 30% increase in subscriptions by the end of 2021[12] Cash Flow and Financial Position - The net cash flow from operating activities was negative at -¥12,194,191.53, a significant decline of 110.65% compared to ¥114,516,922.02 in 2019[18] - Cash and cash equivalents increased by 54.77% compared to the beginning of the period, mainly due to funds raised from the initial public offering[40] - The company held cash and cash equivalents of ¥339,438,798.62 at the end of 2020, down from 27.19% to 20.78% of total assets[77] Shareholder Returns and Capital Management - The company plans to distribute a cash dividend of 5 RMB per 10 shares, totaling approximately 32.34 million RMB[6] - The board of directors has approved a plan to increase capital reserves by 4 shares for every 10 shares held[6] - The company’s cash dividend in 2020 represented 30.81% of the net profit attributable to ordinary shareholders, reflecting a commitment to shareholder returns[120] Risks and Challenges - The company identified potential risks including market competition and regulatory changes, with strategies in place to mitigate these risks[6] - The company faces macroeconomic risks that could impact its revenue from internet advertising and value-added services, necessitating careful business planning[101] - Regulatory risks are heightened due to new advertising laws and standards, which may affect the company's operations in the internet marketing sector[102] Corporate Governance and Compliance - The company has established a sound corporate governance structure, holding 6 board meetings, 4 supervisory meetings, and 4 shareholder meetings during the reporting period[164] - The company has committed to maintaining transparency and accountability in its stock price stabilization efforts[130] - The company has established strict compliance measures for its shareholding commitments to protect shareholder interests[129] Social Responsibility and Community Engagement - The company has actively engaged in social responsibility initiatives, including environmental protection and sustainable development practices[171] - The company has invested a total of RMB 100,000 in poverty alleviation efforts, specifically in a partnership with a village in Xinjiang[172] Market Trends and Industry Outlook - The global internet advertising market is expected to reach a scale of $424.8 billion by 2023, with a compound annual growth rate (CAGR) of 9.5% from 2018 to 2023[33] - In China, the internet advertising market size reached ¥496.6 billion in 2020, maintaining a year-on-year growth of 14.4% despite the impact of COVID-19[33] - The internet advertising market in China is expected to continue its rapid growth, driven by the integration of traditional industries and the internet[35]

Financial Performance - Revenue for the quarter was ¥966,445,855.30, up 44.23% year-over-year[7] - Net profit attributable to shareholders was ¥38,411,024.68, reflecting a 25.76% increase compared to the same period last year[7] - Basic earnings per share were ¥0.6480, a 2.91% increase year-over-year[7] - The net cash flow from operating activities was -¥120,092,670.78, a decline of 324.35% compared to the previous year[7] - The weighted average return on equity was 4.73%, down 40.09% from the previous year[7] - The company reported a net profit of ¥340,052,778.95 for Q3 2020, compared to ¥268,198,295.52 in the same quarter last year[36] - The total profit for the third quarter was CNY 87,248,587.19, compared to CNY 79,010,737.80 in the previous year, marking an increase of approximately 10.4%[54] - The net profit for the third quarter of 2020 reached CNY 38,411,024.68, up from CNY 30,542,845.60 in the same period last year, representing a growth of approximately 25.5%[43] Assets and Liabilities - Total assets reached ¥1,703,720,912.83, an increase of 111.23% compared to the previous year[7] - The company's total liabilities for Q3 2020 were ¥711,913,319.45, up from ¥368,692,211.50 in the previous year[35] - The total current assets reached ¥1,077,724,603.12, a notable rise from ¥436,239,062.76 in the previous year[36] - Total liabilities amounted to CNY 368,692,211.50, with current liabilities at CNY 368,692,211.50[68] - The total equity attributable to shareholders was CNY 437,875,469.02, including retained earnings of CNY 268,198,295.52[68] Cash Flow - The cash inflow from operating activities was CNY 2,410,638,528.86, compared to CNY 1,842,425,742.62 in the previous year, representing a year-over-year increase of approximately 30.9%[59] - The net cash flow from operating activities was negative at CNY -46,831,399.65, a decline from a positive CNY 46,501,217.94 in the same period last year[59] - The total cash inflow from investment activities was CNY 988,919.18, while cash outflow was CNY 73,864,038.66, resulting in a net cash flow of CNY -72,875,119.48[60] - The company raised CNY 506,692,800.00 from financing activities, significantly higher than the outflow of CNY 26,052,700.00, leading to a net cash flow of CNY 506,692,800.00[63] Shareholder Information - The total number of shareholders at the end of the reporting period was 15,490[11] - The top shareholder, Xinyi An, holds 32.76% of the shares, totaling 21,184,312 shares[11] Expenses and Costs - The company reported a significant reduction in sales expenses by 53.56% to CNY 32,781,535.23, due to optimization of the sales team and reduced marketing costs during the pandemic[16] - The total operating costs for the third quarter were CNY 924,443,479.08, up from CNY 634,435,010.84, indicating an increase of about 45.6%[42] - The tax expenses for the third quarter were CNY 9,280,003.58, compared to CNY 7,599,976.09 in the previous year, representing an increase of approximately 22.1%[43] - The company reported a cash outflow of CNY 94,841,957.10 for employee payments, down from CNY 129,139,381.52 in the previous year, showing a decrease of approximately 26.5%[59] Investment and Development - Investment income increased by 145.76% to CNY 3,582,059.92, reflecting higher returns from external investments[16] - Research and development expenses for the third quarter amounted to CNY 18,340,206.11, compared to CNY 13,180,793.19 in the previous year, showing a year-over-year increase of approximately 38.5%[42] - Research and development expenses amounted to CNY 34,963,650.00, indicating a commitment to innovation and product development[54] Capital and Reserves - The company's capital reserve increased by 458.41% to CNY 567,543,081.95, resulting from the initial public offering[18] - The company has a total of ¥567,543,081.95 in capital reserves, significantly higher than ¥101,635,441.02 from the previous year[35] Market Strategy - The company is focusing on expanding its market presence and enhancing its product offerings, although specific new products or technologies were not detailed in the report[36] Accounting Changes - The company has implemented new revenue and leasing standards starting from 2020, which may affect future financial reporting and performance metrics[64] - The company has implemented new revenue and leasing standards starting in 2020, affecting prior comparative data[72]

Financial Performance - The company's operating revenue for the first half of 2020 was ¥1,214,678,185.15, representing an increase of 18.07% compared to ¥1,028,751,533.25 in the same period last year[18]. - The net profit attributable to shareholders of the listed company was ¥33,443,458.75, a decrease of 1.88% from ¥34,084,923.31 in the previous year[18]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥31,784,913.93, down 3.15% from ¥32,817,623.85 year-on-year[18]. - The net cash flow from operating activities was ¥73,261,271.13, a significant increase of 1,142.42% compared to a negative cash flow of ¥7,028,054.75 in the same period last year[18]. - The total assets at the end of the reporting period were ¥937,612,538.91, an increase of 16.25% from ¥806,567,680.52 at the end of the previous year[18]. - The net assets attributable to shareholders of the listed company were ¥472,286,291.42, up 7.86% from ¥437,875,469.02 at the end of the previous year[18]. - The basic earnings per share for the reporting period were ¥0.6896, a decrease of 1.88% from ¥0.7028 in the previous year[18]. - The diluted earnings per share were also ¥0.6896, reflecting the same decrease of 1.88% compared to the previous year[18]. - The weighted average return on net assets was 7.35%, down from 9.27% in the previous year, a decrease of 1.92 percentage points[18]. Revenue Sources - The revenue from internet comprehensive marketing services was ¥1,192,521,290.36, accounting for 98.18% of total revenue, with a year-on-year growth of 18.73%[77]. - The revenue from the display category increased by 48.51% to ¥954,575,366.91, while the search engine category revenue decreased by 34.20% to ¥237,945,923.45[79]. - The revenue from the South China region surged by 106.92% to ¥214,026,515.90, while the North China region saw a decline of 7.30% to ¥379,781,163.28[77]. Cash Flow and Investments - The cash flow from investing activities was negative at ¥42,675,079.84, a drastic decline of 11,677.44% compared to a negative cash flow of ¥362,352.07 in the previous period[76]. - The net cash flow from operating activities was CNY 56,706,754.78, compared to a negative cash flow of CNY 21,000,228.73 in the previous period, indicating a significant improvement[182]. - The cash inflow from investment activities was CNY 30,904,480.82, while cash outflow was CNY 73,579,560.66, resulting in a net cash flow from investment activities of CNY -42,675,079.84[179]. Operational Strategy - The company operates as a bridge between internet media resource suppliers, SaaS product providers, and enterprise clients, generating revenue through diverse internet marketing and enterprise-level SaaS marketing services[36]. - The overall marketing strategy focuses on maximizing client marketing effectiveness while minimizing costs through optimized advertising strategies[27]. - The company emphasizes real-time tracking and analysis of key advertising metrics, including impressions, clicks, and conversion rates, to optimize marketing strategies[27]. - The marketing team customizes internet marketing plans based on client needs, transforming promotional requirements into quantifiable advertising metrics[41]. - The company continuously optimizes advertising strategies based on performance data, ensuring precise targeting and maximizing marketing effectiveness[45]. Research and Development - The company's R&D investment increased by 16.00% to 29.67 million yuan[75]. - Research and development expenses for the first half of 2020 were CNY 29,669,010.89, up from CNY 25,577,740.95 in the same period of 2019, indicating a growth of approximately 16.5%[169]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 15, with no preferred shares having voting rights[142]. - The largest shareholder, Xinyi An, holds 43.68% of the shares, amounting to 21,184,312 shares[142]. - The second-largest shareholder, Chen Hongxia, holds 21.48% of the shares, totaling 10,417,861 shares[142]. - The company has a total of 48,500,000 shares, with no changes reported during the period[139]. Legal and Compliance - There were no significant lawsuits or arbitration matters reported during the period, indicating a stable legal environment[110]. - The company did not engage in any related party transactions concerning daily operations or asset acquisitions during the reporting period[115]. Future Outlook - The company plans to integrate and upgrade its existing service platform to enhance its comprehensive service capabilities nationwide[63]. - The company plans to continue expanding its market presence and investing in new product development to drive future growth[197]. - The company is exploring potential mergers and acquisitions to accelerate growth and expand its product offerings[197].