Core Insights - The advertising and marketing sector experienced a decline of 1.34% on October 10, with a notable drop in the stock of 易点天下 [1][2] - The Shanghai Composite Index closed at 3897.03, down 0.94%, while the Shenzhen Component Index closed at 13355.42, down 2.7% [1] Stock Performance - The top-performing stock was 遥望科技, which rose by 9.95% to a closing price of 7.18, with a trading volume of 1.3042 million shares and a transaction value of 8.97 billion [1] - The worst performer was 易点天下, which fell by 4.84% to a closing price of 33.23, with a trading volume of 322,500 shares and a transaction value of 1.082 billion [2] Capital Flow - The advertising and marketing sector saw a net outflow of 193 million from institutional investors, while retail investors contributed a net inflow of 1.47 billion [2][3] - The individual stock capital flow indicated that 遥望科技 had a net inflow of 291 million from institutional investors, while 易点天下 experienced a net outflow of 122 million [3]

Core Insights - Experiential marketing aims to enhance customer recognition and trust in brands through unique consumption experiences, thereby promoting sales growth [1][4] - The global revenue for experiential marketing services is projected to reach $3.652 billion in 2024, $3.958 billion in 2025, and $5.95 billion by 2031, with brand experience accounting for approximately 65.2% of the market share [1][4] Industry Definition and Significance - Experiential marketing involves engaging target customers through observation, listening, trying, and using products or services, allowing them to perceive the quality or performance firsthand [2][3] - The core aspects of experiential marketing include sensory, emotional, action, cognitive, and relational experiences, which collectively enhance consumer engagement and brand loyalty [2][3] Current Industry Status - The shift from traditional service economies to experiential economies highlights the growing importance of fulfilling consumers' emotional and spiritual needs over mere material demands [3][4] - Companies are increasingly focusing on creating memorable experiences that foster deep emotional connections with consumers, leading to long-term customer loyalty [4][7] Industry Value and Revenue Projections - The experiential marketing service sector is expected to see significant growth, with a focus on brand experience as the leading segment [1][4] - The increasing competition and evolving consumer demands are driving brands to adopt experiential marketing strategies to establish meaningful connections with their audiences [1][4] Industry Chain - The experiential marketing service industry chain includes upstream resources such as human resources, hardware, venues, media, and logistics, with midstream service providers and downstream brand clients from various sectors like automotive, luxury goods, technology, and fast-moving consumer goods [5][6] Successful Case Studies - Notable international examples of successful experiential marketing include IKEA's real-life experiences, JetBlue's ice block installation, and Carlsberg's drinkable billboard, showcasing the effectiveness of unique consumer engagement strategies [8] - Domestic examples like Haidilao emphasize personalized service and innovative experiences, further illustrating the potential of experiential marketing in enhancing customer satisfaction [8][9] Competitive Landscape - The Chinese market features numerous experiential marketing service providers, including Guangdong Electric Sound Marketing Co., Ltd., Aide Weixuan Group, and others, indicating a competitive environment with ample opportunities for growth [8][9] Future Trends - The future of experiential marketing will increasingly leverage technological innovations such as virtual reality (VR) and augmented reality (AR), enhancing the consumer experience through online and offline integration [9][10] - There will be a growing emphasis on sustainability and social responsibility in marketing activities, reflecting brands' commitment to ethical practices and community engagement [9][10]

Core Viewpoint - The announcement indicates a significant reduction in shareholding by key stakeholders of the company, which may impact market perception but does not alter control dynamics [1] Shareholding Changes - From August 11, 2025, to September 22, 2025, key stakeholders including Liang Dingjiao, Huang Yong, Wu Fang, and Yuan Jintao, along with their concerted actions, will collectively reduce their holdings by 27.7006 million shares, representing 6.69% of the company's total share capital [1] - Following the completion of the employee stock incentive plan in 2021, the company's total share capital increased to 42.44069 million shares, leading to a passive dilution of the shareholding percentage of the information disclosure obligors [1] - After the reduction, the aforementioned stakeholders will hold a total of 21.4385 million shares, accounting for 50.51% of the company's total share capital [1] Control and Future Actions - The current changes in shareholding will not result in a change of the company's controlling shareholder or actual controller, ensuring stability in control [1] - The company does not rule out the possibility of future increases or decreases in shareholdings based on actual circumstances, with a commitment to timely information disclosure regarding any such changes [1]

上市公司名称：广东电声市场营销股份有限公司 股票上市地点：深圳证券交易所 股票简称：电声股份 股票代码：300805 信息披露义务人之一：梁定郊 住所及通讯地址：广东省广州市** 信息披露义务人之二：黄勇 住所及通讯地址：广东省广州市** 信息披露义务人之三：吴芳 住所及通讯地址：上海市闵行区** 信息披露义务人之四：袁金涛 住所及通讯地址：广东省广州市** 信息披露义务人之五：海南赏岳企业管理中心（有限合伙） 住所及通讯地址：海南省海口市龙华区滨海大道32号复兴城D2区1楼848 信息披露义务人之六：海南谨创企业管理中心（有限合伙） 住所及通讯地址：海南省海口市龙华区滨海街道滨海大道32号复兴城D2区1楼 847 1 信息披露义务人之七：海南博舜企业管理中心（有限合伙） 住所及通讯地址：海南省海口市龙华区滨海街道滨海大道32号复兴城D2区1楼 845 信息披露义务人之八：海南顶添企业管理中心（有限合伙） 住所及通讯地址：海南省海口市龙华区滨海街道滨海大道32号复兴城D2区1楼 846 信息披露义务人之九：添赋国际集团发展有限公司 住所及通讯地址：FLAT/RM 1805 18/F HOLLYWOOD PLA ...

证券代码：300805 证券简称：电声股份 公告编号：2025-069 广东电声市场营销股份有限公司 股东询价转让结果报告书暨持股 5%以上股东权益变动 触及 5%整数倍的提示性公告 梁定郊、黄勇、吴芳、袁金涛、海南赏岳企业管理中心（有限合伙）、海南谨创 企业管理中心（有限合伙）、海南博舜企业管理中心（有限合伙）、海南顶添企业管 理中心（有限合伙）、添赋国际集团发展有限公司、谨进国际集团发展有限公司、舜 畅国际集团发展有限公司、添蕴国际集团发展有限公司保证向广东电声市场营销股 份有限公司（以下简称"公司"或"电声股份"）提供的信息内容不存在任何虚假记 载、误导性陈述或者重大遗漏，并对其真实性、准确性和完整性依法承担法律责 任。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 重要内容提示： 1. 本次权益变动主体为合计持有公司 5%以上股份的股东梁定郊、黄勇、吴芳、 袁金涛、海南赏岳企业管理中心（有限合伙）（以下简称"海南赏岳"）、海南谨 创企业管理中心（有限合伙）（以下简称"海南谨创"）、海南博舜企业管理中心 （有限合伙）（以下简称"海南博舜"）、海南顶添企业管理中心（有限合伙） （以下 ...

Core Insights - The advertising and marketing sector saw a rise of 1.22% on September 29, with Zhao Xun Media leading the gains [1] - The Shanghai Composite Index closed at 3862.53, up 0.9%, while the Shenzhen Component Index closed at 13479.43, up 2.05% [1] Stock Performance Summary - Zhao Xun Media (301102) closed at 11.50, up 1.77%, with a trading volume of 51,500 and a transaction value of 59.28 million [1] - Yao Wang Technology (002291) closed at 6.83, up 1.64%, with a trading volume of 1.9865 million and a transaction value of 137.4 million [1] - Xin Hua Du (002264) closed at 7.22, up 1.55%, with a trading volume of 229,800 and a transaction value of 165 million [1] - Tian Xia Xiu (600556) closed at 5.73, up 1.24%, with a trading volume of 2.3984 million and a transaction value of 1.358 billion [1] - Long Yun Co., Ltd. (603729) closed at 16.94, up 1.13%, with a trading volume of 20,300 and a transaction value of 34.07 million [1] - Si Mei Media (002712) closed at 5.52, up 1.10%, with a trading volume of 98,100 and a transaction value of 53.74 million [1] - Fen Zhong Media (002027) closed at 8.34, up 0.97%, with a trading volume of 1.104 million and a transaction value of 910 million [1] - Zhi Du Co., Ltd. (000676) closed at 9.83, up 0.92%, with a trading volume of 350,300 and a transaction value of 342 million [1] - Tian Yu Digital Science (002354) closed at 6.92, up 0.58%, with a trading volume of 631,000 and a transaction value of 433 million [1] - San Ren Xing (605168) closed at 30.32, up 0.56%, with a trading volume of 32,400 and a transaction value of 97.46 million [1] Fund Flow Analysis - The advertising and marketing sector experienced a net outflow of 538 million from major funds, while retail investors saw a net inflow of 438 million [2] - Speculative funds recorded a net inflow of 101 million [2]

Group 1 - The company announced that it will hold a staff representative meeting on September 26, 2025 [1] - During this meeting, Mr. Pan Lei and Ms. He Manyan will be elected as employee representative directors for the company's fourth board of directors [1]

Core Viewpoint - The company announced the election of Liang Dingjiao as the chairman during the first meeting of the fourth board of directors [2] Company Summary - The announcement was made on the evening of September 26, indicating a significant leadership change within the company [2]

Group 1 - The company, Electric Sound Co., announced the convening of its fourth board meeting on September 26, 2025, to discuss the senior management compensation plan and other documents [1] - For the first half of 2025, the company's revenue composition was as follows: wholesale and retail accounted for 44.13%, fast-moving consumer goods for 40.79%, advertising and cultural communication for 4.78%, consumer electronics for 4.29%, and the pharmaceutical industry for 3.57% [1] - As of the report date, Electric Sound Co. had a market capitalization of 5 billion yuan [1]

特此公告。 证券代码：300805 证券简称：电声股份 公告编号：2025-066 广东电声市场营销股份有限公司 关于选举职工代表董事的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 广东电声市场营销股份有限公司（以下简称"公司"）根据《公司法》《证券 法》《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管 指引第 2 号——创业板上市公司规范运作》等相关法律法规、交易所业务规则及 《公司章程》等相关规定，公司决定按照相关法律程序选举董事会职工代表董事。 公司于 2025 年 9 月 26 日召开职工代表大会，选举潘镭先生、何曼延女士（候 选人简历详见附件）为公司第四届董事会职工代表董事。 潘镭先生、何曼延女士符合《公司法》《公司章程》等有关董事任职的资格 和条件。 潘镭先生、何曼延女士将与公司 2025 年第一次临时股东大会选举产生的七 名非职工代表董事共同组成公司第四届董事会。公司第四届董事会任期自公司股 东大会审议通过之日起三年。 广东电声市场营销股份有限公司董事会 2025年9月26日 附件： 职工代表董事简历 1、潘镭，男，1 ...