广发证券股份有限公司关于广东电声市场营销股份有限公司 使用部分闲置募集资金进行现金管理的核查意见 广发证券股份有限公司（以下称"广发证券"或"保荐机构"）作为广东电 声市场营销股份有限公司（以下简称"公司"或"电声股份"）首次公开发行股 票并在创业板上市的保荐机构，根据《证券发行上市保荐业务管理办法》《深圳 证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指引第2 号——创业板上市公司规范运作》《上市公司募集资金监管规则》等有关法律法 规和规范性文件的要求，对电声股份使用部分闲置募集资金进行现金管理事项进 行了审慎核查，并发表如下意见： 一、募集资金的基本情况 经中国证券监督管理委员会《关于核准广东电声市场营销股份有限公司首次 公开发行股票的批复》（证监许可〔2019〕2143 号）核准，公司首次向社会公 众公开发行普通股［A 股］42,330,000 股，每股发行价格 10.20 元。公司通过发 行人民币普通股［A 股］募集资金总额为 431,766,000.00 元，扣除发行费用共计 52,278,809.87 元，可使用的募集资金净额为 379,487,190.13 元。截至 2019 年 ...

Financial Performance - The company's operating revenue for Q3 2025 was ¥627,840,615.05, representing a year-on-year increase of 13.10%[5] - The net profit attributable to shareholders for Q3 2025 was ¥10,712,126.50, a significant increase of 336.60% compared to the same period last year[5] - The net profit attributable to shareholders after deducting non-recurring gains and losses was ¥4,588,152.74, up 185.83% year-on-year[5] - The basic earnings per share for Q3 2025 was ¥0.03, reflecting a 400.00% increase from the previous year[5] - Operating profit increased by 797.34% to ¥37,245,499.53 attributed to higher revenue and gross profit[17] - Net profit grew by 742.96% to ¥33,804,586.12 primarily due to increased operating profit[17] - Total operating revenue for the current period reached ¥1,847,630,496.43, an increase of 12.1% compared to ¥1,648,381,177.01 in the previous period[30] - Net profit for the current period was ¥33,804,586.12, significantly higher than ¥4,010,234.55 in the previous period, marking an increase of 743.5%[30] - Basic and diluted earnings per share were both 0.08, compared to 0.01 in the previous period, reflecting improved profitability[31] Assets and Liabilities - The total assets at the end of Q3 2025 amounted to ¥2,217,632,897.69, an increase of 9.78% compared to the end of the previous year[5] - Current assets totaled ¥1,904,332,791.35, an increase of 11.7% from ¥1,704,835,451.30 at the beginning of the period[27] - Current liabilities increased to ¥640,862,470.47, up 33.8% from ¥478,852,711.20 at the beginning of the period[28] - Total assets reached ¥2,217,632,897.69, reflecting a growth of 9.8% from ¥2,020,017,012.77[28] - The company’s retained earnings increased to ¥521,483,079.12 from ¥496,450,428.86, reflecting a growth of 5.0%[28] Cash Flow - The company reported a 115.68% decline in net cash flow from operating activities, primarily due to higher payments than collections in the digital retail business[6] - Cash flow from operating activities decreased by 115.68% to -¥15,196,125.12 due to higher payment amounts exceeding collections[19] - Cash inflow from operating activities was 2,071,331,366.80, an increase from 1,956,340,743.01 in the previous period[33] - The net cash flow from operating activities was -15,196,125.12, a decline from 96,907,063.20 in the prior period, indicating cash flow challenges[33] - Cash flow from investing activities showed a net outflow of -277,822,161.00, worsening from -74,389,912.31 in the previous period[34] - Cash flow from financing activities generated a net inflow of 203,771,559.81, compared to a net outflow of -22,986,402.64 in the prior period, suggesting improved financing conditions[35] Business Segments - The digital retail business revenue grew by 31.56% year-on-year, while brand communication business revenue increased by 19.63%[12] - The company’s investment income and government subsidies increased compared to the previous year, contributing to overall performance improvement[12] Expenses - The company’s management expenses decreased by 14.89% year-on-year due to the application of AI and intelligent systems for cost reduction[12] - R&D expenses decreased by 40.59% to ¥1,652,504.62 due to reduced personnel costs[17] - Financial expenses increased by 142.57% to ¥2,333,604.56 primarily from increased discount interest expenses[17] - Other income rose by 197.01% to ¥11,576,740.14 mainly due to increased government subsidies received[17] - Investment income surged by 1,343.55% to ¥13,721,285.37 driven by higher returns from financial products and investments in associates[17] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 20,648[20] - The company’s major shareholders include Liang Dingjiao with 28,065,600 shares (6.61%), and Tianfu International with 24,267,600 shares (5.72%)[22] - The report indicates that the indirect shareholding of major shareholders remained unchanged during the reporting period[22] - The company’s major shareholders have significant stakes, with the top 10 shareholders holding a combined total of 100,000,000 shares[22] Governance and Structure - The company completed the election of the fourth board of directors, which includes 4 non-independent directors and 3 independent directors[24] - The company will no longer have a supervisory board, with its functions transferred to the audit committee of the board of directors[23] - The company has established new governance structures following the board's restructuring[23] - The company’s stock structure has been affected by the exercise of stock options, leading to a dilution of shareholding percentages[25] - As of September 30, 2025, the total share capital increased from 424,253,592 shares to 424,411,492 shares due to the exercise of stock options by employees[25] - The company’s stock option plan allowed employees to exercise 157,900 shares during the reporting period[25] Cash Management - The company’s cash and cash equivalents decreased to ¥758,728,943.73 from ¥847,709,083.90, a decline of 10.5%[27] - The ending cash and cash equivalents balance was 747,462,416.21, down from 855,295,578.77 at the end of the previous period[35] - The company received 2,038,191,141.57 in cash from sales of goods and services, compared to 1,920,061,746.40 in the previous period, indicating increased sales activity[33] - The company reported a tax refund of 3,728,512.77, which was not present in the previous period, contributing positively to cash flow[33]

Market Overview - The primary economic sector increased by 0.25% compared to the previous trading day, with *ST Yazhen leading the gains [1] - The Shanghai Composite Index closed at 3988.22, down 0.22%, while the Shenzhen Component Index closed at 13430.1, down 0.44% [1] Stock Performance - The top-performing stocks in the primary economic sector included: - *ST Yazhen: Closed at 48.25, up 3.70% with a trading volume of 45,900 shares and a turnover of 218 million yuan [1] - Shanghai Phoenix: Closed at 13.53, up 3.28% with a trading volume of 202,500 shares and a turnover of 275 million yuan [1] - Remote Technology: Closed at 6.94, up 3.12% with a trading volume of 805,000 shares and a turnover of 557 million yuan [1] Capital Flow - The primary economic sector experienced a net outflow of 87.83 million yuan from institutional investors, while retail investors saw a net inflow of 67.43 million yuan [2] - The capital flow for individual stocks showed: - Remote Technology had a net inflow of 38.64 million yuan from institutional investors, but a net outflow of 56.11 million yuan from retail investors [3] - Shanghai Phoenix saw a net inflow of 8.56 million yuan from institutional investors, with a net outflow of 21.73 million yuan from speculative funds [3]

Core Viewpoint - The company has completed the registration procedures for its Articles of Association and the registration of its directors and senior management with the local market supervision authority [2] Group 1 - The company announced on the evening of October 23 that it has successfully completed the necessary registration procedures [2] - The registration was approved by the Guangzhou Market Supervision Administration, which issued a notice for the change of registration [2]

广东电声市场营销股份有限公司（以下简称"公司"）于 2025 年 9 月 26 日召开 2025 年第一次临时股东大会，审议通过《关于修订公司章程的议案》《关 于董事会换届暨选举第四届董事会非独立董事的议案》《关于董事会换届暨选举 第四届独立董事的议案》；同日，公司召开职工代表大会，审议通过《关于选举 公司第四届董事会职工董事的议案》。至此，公司选举产生 9 名董事，组成公司 第四届董事会。根据修订后的《公司章程》，公司将不再设置监事会，监事会的 职权由董事会审计委员会行使。同日，公司并召开了第四届董事会第一次会议， 选举产生了董事长、各专门委员会委员，并聘任了新一届高级管理人员。 证券代码：300805 证券简称：电声股份 公告编号：2025-070 广东电声市场营销股份有限公司 关于完成工商变更备案登记的公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 具体内容详见公司在巨潮资讯网（www.cninfo.com.cn）披露的《关于修订< 公司章程>及部分治理制度的公告》《关于董事会完成换届选举及聘任高级管理人 员和证券事务代表的公告》（公告编号：202 ...

Core Insights - The advertising and marketing sector experienced a slight increase of 0.1% on October 22, with Jiayun Technology leading the gains [1] - The Shanghai Composite Index closed at 3913.76, down 0.07%, while the Shenzhen Component Index closed at 12996.61, down 0.62% [1] Stock Performance - Jiayun Technology (300242) closed at 4.38, up 3.55% with a trading volume of 309,600 shares and a turnover of 134 million yuan [1] - Other notable gainers included Zhejiang Wenlian (600986) with a 2.58% increase, and ST Huayang (603825) with a 2.07% increase [1] - Conversely, stocks like Inertia Media (603598) and Yidian Tianxia (301171) saw declines of 2.17% and 1.87% respectively [2] Capital Flow - The advertising and marketing sector saw a net outflow of 14.5 million yuan from institutional investors and 12.97 million yuan from speculative funds, while retail investors contributed a net inflow of 27.47 million yuan [2] - The capital flow data indicates that major stocks like Zhejiang Wenlian and Fenzhong Media experienced significant net outflows from institutional and speculative investors [3]

Core Insights - The advertising and marketing sector saw a rise of 0.46% on October 21, with Inry Media leading the gains [1] - The Shanghai Composite Index closed at 3916.33, up 1.36%, while the Shenzhen Component Index closed at 13077.32, up 2.06% [1] Group 1: Stock Performance - Inry Media (603598) closed at 16.59, with a gain of 4.54% and a trading volume of 126,300 shares, amounting to a transaction value of 209 million yuan [1] - Other notable performers included: - Electric Sound Co. (300805) at 11.29, up 3.01% [1] - Yaowang Technology (002291) at 6.95, up 2.51% [1] - Simay Media (002712) at 5.45, up 2.44% [1] - Shenguang Group (002400) at 7.95, up 2.19% [1] Group 2: Capital Flow - The advertising and marketing sector experienced a net inflow of 86.88 million yuan from institutional investors, while retail investors saw a net outflow of 21.03 million yuan [2] - The main stocks with significant capital flow included: - Flag Technology (300061) with a net outflow of 15.2 million yuan [2] - Fenjun Media (002027) with a net outflow of 72.8 million yuan [2] - Tianxia Show (600556) with a net outflow of 59.5 million yuan [2]

Core Insights - The primary focus of the article is the performance of the initial public offering (IPO) sector, which saw a rise of 1.74% on October 15, with *ST Yazhen leading the gains [1] Market Performance - The Shanghai Composite Index closed at 3912.21, up 1.22% - The Shenzhen Component Index closed at 13118.75, up 1.73% [1] Individual Stock Performance - *ST Yazhen (603389) closed at 40.99, with a gain of 4.99% and a trading volume of 40,700 shares, amounting to a transaction value of 166 million yuan - Kai Run Co., Ltd. (300577) closed at 23.45, up 3.30%, with a trading volume of 20,800 shares and a transaction value of 48.34 million yuan - Da Feng Industrial (603081) closed at 13.79, up 2.38%, with a trading volume of 200,600 shares and a transaction value of 275 million yuan - Other notable stocks include Miao Exhibition (300795), Lan Sheng Co., Ltd. (600826), and Yao Wang Technology (002291), all showing positive gains [1] Capital Flow Analysis - The IPO sector experienced a net inflow of 53.37 million yuan from institutional investors, while retail investors saw a net outflow of 41.81 million yuan - Notable stocks with significant capital inflows include Yao Wang Technology (002291) with a net inflow of 28.81 million yuan from institutional investors and Lan Sheng Co., Ltd. (600826) with a net inflow of 14.42 million yuan [2]

Core Insights - The advertising and marketing sector experienced a decline of 1.34% on October 10, with a notable drop in the stock of 易点天下 [1][2] - The Shanghai Composite Index closed at 3897.03, down 0.94%, while the Shenzhen Component Index closed at 13355.42, down 2.7% [1] Stock Performance - The top-performing stock was 遥望科技, which rose by 9.95% to a closing price of 7.18, with a trading volume of 1.3042 million shares and a transaction value of 8.97 billion [1] - The worst performer was 易点天下, which fell by 4.84% to a closing price of 33.23, with a trading volume of 322,500 shares and a transaction value of 1.082 billion [2] Capital Flow - The advertising and marketing sector saw a net outflow of 193 million from institutional investors, while retail investors contributed a net inflow of 1.47 billion [2][3] - The individual stock capital flow indicated that 遥望科技 had a net inflow of 291 million from institutional investors, while 易点天下 experienced a net outflow of 122 million [3]

Core Insights - Experiential marketing aims to enhance customer recognition and trust in brands through unique consumption experiences, thereby promoting sales growth [1][4] - The global revenue for experiential marketing services is projected to reach $3.652 billion in 2024, $3.958 billion in 2025, and $5.95 billion by 2031, with brand experience accounting for approximately 65.2% of the market share [1][4] Industry Definition and Significance - Experiential marketing involves engaging target customers through observation, listening, trying, and using products or services, allowing them to perceive the quality or performance firsthand [2][3] - The core aspects of experiential marketing include sensory, emotional, action, cognitive, and relational experiences, which collectively enhance consumer engagement and brand loyalty [2][3] Current Industry Status - The shift from traditional service economies to experiential economies highlights the growing importance of fulfilling consumers' emotional and spiritual needs over mere material demands [3][4] - Companies are increasingly focusing on creating memorable experiences that foster deep emotional connections with consumers, leading to long-term customer loyalty [4][7] Industry Value and Revenue Projections - The experiential marketing service sector is expected to see significant growth, with a focus on brand experience as the leading segment [1][4] - The increasing competition and evolving consumer demands are driving brands to adopt experiential marketing strategies to establish meaningful connections with their audiences [1][4] Industry Chain - The experiential marketing service industry chain includes upstream resources such as human resources, hardware, venues, media, and logistics, with midstream service providers and downstream brand clients from various sectors like automotive, luxury goods, technology, and fast-moving consumer goods [5][6] Successful Case Studies - Notable international examples of successful experiential marketing include IKEA's real-life experiences, JetBlue's ice block installation, and Carlsberg's drinkable billboard, showcasing the effectiveness of unique consumer engagement strategies [8] - Domestic examples like Haidilao emphasize personalized service and innovative experiences, further illustrating the potential of experiential marketing in enhancing customer satisfaction [8][9] Competitive Landscape - The Chinese market features numerous experiential marketing service providers, including Guangdong Electric Sound Marketing Co., Ltd., Aide Weixuan Group, and others, indicating a competitive environment with ample opportunities for growth [8][9] Future Trends - The future of experiential marketing will increasingly leverage technological innovations such as virtual reality (VR) and augmented reality (AR), enhancing the consumer experience through online and offline integration [9][10] - There will be a growing emphasis on sustainability and social responsibility in marketing activities, reflecting brands' commitment to ethical practices and community engagement [9][10]