兆讯传媒广告股份有限公司 2023 年第一季度报告 证券代码：301102 证券简称：兆讯传媒 公告编号：2023-015 兆讯传媒广告股份有限公司 2023 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第一季度报告是否经过审计 □是 否 1 兆讯传媒广告股份有限公司 2023 年第一季度报告 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | | | | （%） | | 营业收入（元） | 150,980,579.04 | 167,646,162.30 | -9.94% | | 归属于上市公司股东的净利 | 62,981,504.50 | 59,842,447.10 | 5.25% | | 润（ ...

Financial Performance - The company's operating revenue for 2022 was ¥576,696,435.11, a decrease of 6.85% compared to ¥619,080,706.59 in 2021[23]. - Net profit attributable to shareholders for 2022 was ¥191,872,774.74, down 20.27% from ¥240,641,359.04 in 2021[23]. - The basic earnings per share for 2022 was ¥1.0233, reflecting a decline of 36.22% from ¥1.6043 in 2021[23]. - The total assets at the end of 2022 reached ¥3,611,159,136.80, an increase of 188.54% compared to ¥1,251,546,950.92 at the end of 2021[23]. - The company generated operating cash flow of ¥369,728,697.33 in 2022, which is a decrease of 16.11% from ¥440,755,423.58 in 2021[23]. - The company reported a weighted average return on equity of 8.13% for 2022, down from 32.36% in 2021, a decline of 24.23%[23]. - The company reported a total net profit after deducting non-recurring gains and losses of ¥184,789,885.18 for 2022, a decrease of 21.58% from ¥235,634,544.85 in 2021[23]. - The company achieved an operating revenue of CNY 577 million in 2022, a decrease of 6.85% compared to the previous year[50]. - The net profit attributable to the parent company was CNY 192 million, down 20.27% year-on-year[44]. - The high-speed rail media segment generated CNY 565 million, accounting for 98.05% of total revenue, with a year-on-year decline of 8.66%[50]. - The newly launched outdoor naked-eye 3D HD screens contributed CNY 11 million, representing 1.95% of total revenue[50]. Risk Management - The company emphasizes the importance of risk awareness regarding forward-looking statements related to development strategies and operational plans[4]. - The company has outlined potential risks in its report, urging investors to understand the differences between plans, forecasts, and commitments[4]. - The company recognizes the potential risks associated with macroeconomic fluctuations that could impact advertising spending by clients, which may affect revenue and operational performance[94]. - The company faces risks of losing digital media resources due to intensified competition and potential strategic adjustments from railway bureau groups[97]. - The procurement prices for media resource usage agreements are expected to increase annually, which may impact the company's operational costs and profitability[97]. Corporate Governance - The company maintains complete independence from its controlling shareholder in terms of business, assets, personnel, and finance, ensuring no interference in decision-making[108]. - The company has established an independent financial accounting system and does not share bank accounts with its controlling shareholder[108]. - The company has a robust governance structure in compliance with relevant laws and regulations, ensuring all shareholders can exercise their rights[104]. - The company has successfully maintained a balance of interests among stakeholders, promoting sustainable and stable development[106]. - The company has independent directors, including Jiang Xin, who has served in various capacities and received remuneration from other entities[121]. Shareholder Engagement - The company held a performance briefing on August 24, 2022, via a telephone conference to discuss its main business operations and future development plans with investors[101]. - The company conducted its annual general meeting on May 18, 2022, with a participation rate of 75.02%[109]. - The first extraordinary general meeting of 2022 was held on June 15, 2022, with a participation rate of 75.00%[109]. - The second extraordinary general meeting of 2022 took place on July 27, 2022, also with a participation rate of 75.00%[109]. Investment and Growth Strategy - The company plans to leverage the digital transformation in the advertising industry, particularly in the outdoor advertising segment, which is gaining popularity among brands[33]. - The company aims to enhance its service quality and operational efficiency in line with the national transportation development plan[87]. - The company is expanding into the digital outdoor media sector, following national policies and market trends, enhancing its strategic planning[43]. - The company plans to invest approximately 421.07 million yuan in the construction of outdoor high-definition screens, aiming to establish 15 outdoor naked-eye 3D HD screens in provincial capitals and above over a 3-year period[43]. - The company aims to leverage its industry experience and capital market resources to enhance its digital outdoor development and diversify media resource formats[36]. Profit Distribution - The company reported a profit distribution plan based on a base of 200,000,000 shares, proposing a cash dividend of 2 RMB per 10 shares (including tax) and a capital reserve increase of 4.5 shares per 10 shares[4]. - The proposed cash dividend is RMB 2 per 10 shares, totaling an estimated cash distribution of RMB 40,000,000, which accounts for 20.85% of the net profit[136]. - The company plans to prioritize cash dividends when conditions allow, reflecting its growth potential and cash flow situation[159]. - The company commits to distributing at least 10% of the distributable profit in cash annually, with a cumulative distribution of at least 30% of the average annual distributable profit over three years[160]. - The company will ensure that significant investment plans or cash expenditures do not interfere with its ability to distribute dividends[159]. Social Responsibility - Zhaoxun Media published a total of 54 public welfare advertisements in 2022, contributing to social responsibility initiatives[146]. - The company has created job opportunities for 8 disabled individuals, demonstrating commitment to social inclusion[146]. - Zhaoxun Media adheres to environmental regulations and has not faced any penalties related to environmental issues during the reporting period[144]. - The company emphasizes energy conservation and environmental protection in its operations, aiming to improve its safety and environmental management levels[145]. - The company integrates corporate social responsibility into its business development, focusing on mutual progress with clients, employees, shareholders, and society[148]. Market Expansion - The company is expanding its market presence in Southeast Asia, targeting a 30% market share by 2025[119]. - The company aims to expand its media resource network and optimize its advantages in the high-speed rail digital media advertising sector, leveraging its extensive operational experience in railway passenger stations[91]. - The outdoor advertising industry is expected to grow significantly, with digital outdoor advertising gaining a larger budget share from advertisers due to technological advancements[86]. - The company is focusing on upgrading its information systems and enhancing big data analysis capabilities to improve the precision of advertising placements and media effectiveness evaluation[93]. - The company plans to establish 14 marketing centers in major cities to enhance its sales channels and improve customer acquisition and service capabilities[93]. Financial Compliance - The company is committed to ensuring the accuracy and completeness of its financial disclosures, bearing legal responsibilities for any misleading statements or omissions[162]. - The company will maintain a cash dividend distribution strategy that aligns with its operational needs and financial health[160]. - The company has committed to fulfilling its commitments as stated in the prospectus, with ongoing compliance being monitored[164]. - The company acknowledges the responsibility for any misleading information that may affect investors' decisions, committing to legal accountability[164]. - The company has committed to compensating investors for losses incurred due to false statements or omissions in the prospectus, ensuring compliance with legal and regulatory requirements[163].

兆讯传媒广告股份有限公司 2022 年第三季度报告 证券代码：301102 证券简称：兆讯传媒 公告编号：2022-049 兆讯传媒广告股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 1 兆讯传媒广告股份有限公司 2022 年第三季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | --- | --- | --- | --- | --- | | | | 增减 | | 年同期增减 | | 营业收入（元） | 154,771,559.07 | -9.83% | 4 ...

2022 年半年度报告 2022 年 8 月 1 兆讯传媒广告股份有限公司 2022 年半年度报告全文 兆讯传媒广告股份有限公司 2022 年半年度报告全文 兆讯传媒广告股份有限公司 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 公司负责人苏壮强、主管会计工作负责人杨晓红及会计机构负责人(会计 主管人员)宋梓庚声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本报告中如有涉及未来的计划、经营目标、业绩预测等方面的内容，均 不构成本公司对任何投资者及相关人士的承诺，投资者及相关人士均应对此 保持足够的风险认识，并且应当理解计划、预测与承诺之间的差异。 公司在本报告第三节"管理层讨论与分析"之十"公司面临的风险和应 对措施"部分，阐述了公司经营中可能存在的风险及应对措施，敬请投资者 认真阅读相关内容，注意投资风险。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 | 第一节 重要提示、目录和释义 2 | | --- ...

兆讯传媒广告股份有限公司 2022 年第一季度报告全文 证券代码：301102 证券简称：兆讯传媒 公告编号：2022-009 兆讯传媒广告股份有限公司 2022 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没 有虚假记载、误导性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准 确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带 的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声 明：保证季度报告中财务信息的真实、准确、完整。 3.第一季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业收入（元） | 167,646,162.30 | 124,179,094.34 | 35.00% | | 归属于上市公司股东的净利润（元） | 59,842,447.10 | 51,963 ...

兆讯传媒广告股份有限公司 2021 年年度报告全文 兆讯传媒广告股份有限公司 2021 年年度报告 2022 年 04 月 1 兆讯传媒广告股份有限公司 2021 年年度报告全文 第一节 重要提示、目录和释义 所有董事均已出席了审议本报告的董事会会议。 本年度报告涉及的发展战略、经营计划及其他未来计划等前瞻性陈述，均 不构成公司对任何投资者及相关人士的实质承诺，投资者及相关人士应对此保 持足够的风险认识，并且应当理解计划、预测与承诺之间的差异。 公司已在本报告中详细描述公司可能存在的风险，具体内容详见本报告第 三节"管理层讨论与分析"之"十一、公司未来发展的展望"章节，敬请投资者注 意投资风险。 公司经本次董事会审议通过的利润分配预案为：以 200,000,000 为基数，向 全体股东每 10 股派发现金红利 2.50 元（含税），送红股 0 股（含税），以资本公 积金向全体股东每 10 股转增 0 股。 2 | 第一节 | 重要提示、目录和释义 | 错误！未定义书签。 | | --- | --- | --- | | 第二节 | 公司简介和主要财务指标 | 错误！未定义书签。 | | 第三节 | 管理层讨论与 ...