中喜会计师事务所（特殊普通合伙） 地址：北京市东城区崇文门外大街11号新成文化大厦A座11层 邮编：100062 电话：010-67085873 传真：010-67084147 邮箱：zhongxi@zhongxicpa.net 兆讯传媒广告股份有限公司 内部控制审计报告 中喜特审 2025T00184 号 目录 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求，我们 审计了兆讯传媒广告股份有限公司（以下简称兆讯传媒）2024 年 12 月 31 日的财 务报告内部控制的有效性。 一、企业对内部控制的责任 按照《企业内部控制基本规范》《企业内部控制应用指引》以及《企业内部控制 评价指引》的规定，建立健全和有效实施内部控制，并评价其有效性是兆讯传媒董 事会的责任。 内 容 一、内部控制审计报告 二、会计师事务所营业执照及资质证书 中 喜 会 计 师 事 务 所 (特 殊 普 通 合 伙 ) ZHONGXI CPAs（SPECIAL GENERAL PARTNERSHIP） 兆讯传媒广告股份有限公司 内部控制审计报告 中喜特审 2025T00184 号 兆讯传媒广告股份有限公司全体股东： ZHONG ...

国投证券股份有限公司 关于兆讯传媒广告股份有限公司 2024 年度募集资金存放与使用情况的专项核查意见 国投证券股份有限公司（以下简称"国投证券"或"保荐机构"）作为兆讯 传媒广告股份有限公司（以下简称"兆讯传媒"或"公司"）首次公开发行股票 并在创业板上市的持续督导保荐机构，根据《证券发行上市保荐业务管理办法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作》及《深圳证券交易所上市公司自律监管 指引第 13 号——保荐业务》等有关规定，对兆讯传媒 2024 年度募集资金存放和 使用情况进行了核查，核查的具体情况如下： | 项目 | 金额 | | --- | --- | | 减：以募集资金置换预先投入募集资金投资项目的金额 | 1,228.63 | | 减：超募资金永久性补充流动资金的金额 | 35,266.94 | | 减：募投项目累计投入金额 | 99,234.23 | | 加：利息收入 | 12,818.25 | | 募集资金期末余额 | 66,957.85 | 二、募集资金存放和管理情况 （一）募集资金的管理情况 一、募集资金基本情况 （ ...

关于兆讯传媒广告股份有限公司 非经营性资金占用及其他关联资金往来情况的 中喜会计师事务所（特殊普通合伙） 地址：北京市东城区崇文门外大街11号新成文化大厦A座11层 邮编：100062 电话：010-67085873 传真：010-67084147 邮箱：zhongxi@zhongxicpa.net 目录 内 容 一、关于兆讯传媒广告股份有限公司非经营性资金占用及其他关联资金往来情况的专项 说明 二、兆讯传媒广告股份有限公司非经营性资金占用及其他关联资金往来情况汇总表 三、会计师事务所营业执照及资质证书 中喜会计师事务所 (特殊普通合伙 ) 专项说明 中喜专审 2025Z00318 号 地址：北 京 市 崇 文 门 外 大 街 11号 新 成 文 化 大 厦 A座 11层 电话：010-67085873 传真：010-67084147 邮政编码：100062 ZHONGXI CPAs（SPECIAL GENERAL PARTNERSHIP） 关于兆讯传媒广告股份有限公司 非经营性资金占用及其他关联资金往来情况的专项说明 中喜专审 2025Z00318 号 兆讯传媒广告股份有限公司全体股东： 我们接受委托，审计 ...

兆讯传媒广告股份有限公司 2024 年度独立董事述职报告 作为兆讯传媒广告股份有限公司（以下简称"公司"）独立董事，本人严 格按照《公司法》、《证券法》、《上市公司独立董事管理办法》、《深圳证 券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》、《深 圳证券交易所创业板股票上市规则》等法律、法规、规范性文件及《公司章 程》、《独立董事工作制度》的规定，勤勉尽责地履行职务，发挥独立董事的 独立性和专业性作用。认真审议董事会会议的各项议案，监督公司规范化运 作，充分发挥独立董事的作用，切实维护公司和股东的合法权益。现将本人 2024 年度履职情况报告如下： 一、2024 年独立董事履职概况 2024 年度，公司董事会共召开 4 次会议，本人均亲自出席参与表决，认真 审阅会议材料，不存在连续两次未亲自出席会议的情形，没有缺席或委托其他 独立董事代为出席并行使表决权的情形。本人作为独立董事对董事会各项议案 及相关事项没有提出异议，对各次董事会会议审议的相关议案均投了赞成票。 公司股东大会共召开 2 次会议，本人列席了 2 次股东大会。 本人本着勤勉尽责的态度，对提交董事会的全部议案进行了认真审议，积 ...

兆讯传媒广告股份有限公司 2024 年度独立董事述职报告 作为兆讯传媒广告股份有限公司（以下简称"公司"）独立董事，本人严 格按照《公司法》、《证券法》、《上市公司独立董事管理办法》、《深圳证 券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》、《深 圳证券交易所创业板股票上市规则》等法律、法规、规范性文件及《公司章 程》、《独立董事工作制度》的规定，勤勉尽责地履行职务，发挥独立董事的 独立性和专业性作用。认真审议董事会会议的各项议案，监督公司规范化运 作，充分发挥独立董事的作用，切实维护公司和股东的合法权益。现将本人 2024 年度履职情况报告如下： 一、2024 年独立董事履职概况 2024 年度，公司董事会共召开 4 次会议，本人均亲自出席参与表决，认真 审阅会议材料，不存在连续两次未亲自出席会议的情形，没有缺席或委托其他 独立董事代为出席并行使表决权的情形。本人作为独立董事对董事会各项议案 及相关事项没有提出异议，对各次董事会会议审议的相关议案均投了赞成票。 公司股东大会共召开 2 次会议，本人列席了 2 次股东大会。 本人本着勤勉尽责的态度，对提交董事会的全部议案进行了认真审议，积 ...

兆讯传媒广告股份有限公司 2024 年度独立董事述职报告 作为兆讯传媒广告股份有限公司（以下简称"公司"）独立董事，本人严格 按照《公司法》、《证券法》、《上市公司独立董事管理办法》、《深圳证券交易所 上市公司自律监管指引第 2 号——创业板上市公司规范运作》、《深圳证券交易 所创业板股票上市规则》等法律、法规、规范性文件及《公司章程》、《独立董 事工作制度》的规定，勤勉尽责地履行职务，发挥独立董事的独立性和专业性 作用。认真审议董事会会议的各项议案，监督公司规范化运作，充分发挥独立 董事的作用，切实维护公司和股东的合法权益。现将本人 2024 年度履职情况 报告如下： 一、参加会议情况 2024 年度，公司董事会共召开 4 次会议，本人均亲自出席参与表决，认真 审阅会议材料，不存在连续两次未亲自出席会议的情形，没有缺席或委托其他 独立董事代为出席并行使表决权的情形。本人作为独立董事对董事会各项议案 及相关事项没有提出异议，对各次董事会会议审议的相关议案均投了赞成票。 公司股东大会共召开 2 次会议，本人列席了 2 次股东大会。 本人本着勤勉尽责的态度，对提交董事会的全部议案进行了认真审议，积 极参与讨论并提 ...

经核查，独立董事孙启明先生、高良谋先生、姜欣先生的任职经历以及签署 的相关自查文件，上述人员未在公司担任除独立董事及专门委员会以外的任何职 务，也未在公司主要股东公司担任任何职务，与公司以及主要股东之间不存在利 害关系或其他可能妨碍其进行独立客观判断的关系，因此，公司独立董事符合《上 市公司独立董事管理办法》、《深圳证券交易所创业板股票上市规则》、《深圳 证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》中对 独立董事独立性的相关要求。 兆讯传媒股份有限公司董事会 2025 年 4 月 24 日 兆讯传媒股份有限公司董事会 关于独立董事独立性自查报告的专项意见 根据证监会《上市公司独立董事管理办法》、《深圳证券交易所创业板股票 上市规则》、《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市 公司规范运作》等要求，兆讯传媒股份有限公司（以下简称"公司"）董事会， 就公司在任独立董事孙启明先生、高良谋先生、姜欣先生的独立性自查报告进行 评估并出具如下专项意见： ...

Financial Performance - The company's operating revenue for 2024 reached ¥670,439,073.11, representing a year-over-year increase of 12.26% compared to ¥597,238,817.86 in 2023[21]. - Net profit attributable to shareholders decreased by 43.64% to ¥75,634,282.93 in 2024 from ¥134,194,329.15 in 2023[21]. - The net profit after deducting non-recurring gains and losses fell by 49.90% to ¥63,325,618.59 in 2024 from ¥126,398,863.14 in 2023[21]. - The net cash flow from operating activities was ¥439,628,369.89, a decrease of 2.05% from ¥448,816,192.22 in 2023[21]. - Basic earnings per share dropped by 43.63% to ¥0.1863 in 2024 from ¥0.4627 in 2023[21]. - Total assets at the end of 2024 were ¥4,420,563,272.14, a slight decrease of 0.42% from ¥4,439,120,808.77 in 2023[21]. - The net assets attributable to shareholders increased by 1.17% to ¥3,041,716,887.55 in 2024 from ¥3,006,682,604.62 in 2023[21]. Dividend Distribution - The company plans to distribute a cash dividend of 0.2 RMB per 10 shares to all shareholders, based on a total of 406,000,000 shares[5]. - The total distributable profit for the company is RMB 92,377,802.49, with the cash dividend accounting for 100% of the profit distribution[143]. - The company has not proposed any stock dividends or capital reserve transfers during the reporting period[144]. - The cash dividend distribution plan aligns with the company's long-term development strategy while considering immediate shareholder interests[144]. - The company plans to distribute at least 10% of the annual distributable profit as cash dividends, with a cumulative distribution of no less than 30% of the average annual distributable profit over three years[158]. Market Position and Growth - The advertising market in 2024 saw a year-over-year increase of 1.6%, indicating a stable environment for the advertising industry[31]. - The high-speed rail digital media advertising sector is experiencing continuous growth, supported by the rapid development of China's high-speed rail and digitalization[31]. - The company is positioned in a promising segment of the advertising industry, benefiting from government policies aimed at promoting high-quality development and digital transformation[31]. - The company has established a self-owned high-speed rail digital media network covering 30 provincial-level administrative regions, reaching an annual passenger flow of over 2 billion people[34]. - The company operates 4,957 digital media screens, with 98.4% of them located in high-speed rail stations, making it one of the operators with the widest media resource coverage in the high-speed rail digital media advertising industry[34]. Strategic Initiatives - The company has launched outdoor naked-eye 3D screens in major urban commercial areas, utilizing innovative technologies to enhance advertising display quality[42]. - The company has made significant progress in AI digital content production, applying AI systems in outdoor naked-eye 3D production processes[42]. - The company has optimized media resources at 71 stations and added 61 new media station resources during the reporting period[40]. - The company is actively expanding its outdoor advertising strategies, leveraging structural growth opportunities in the outdoor advertising industry[32]. - The company plans to enhance its media resource network by optimizing existing media configurations and introducing advanced display technologies like naked-eye 3D[97]. Corporate Governance - The company has established a robust corporate governance structure, adhering to relevant laws and regulations[106]. - The company has a complete independent procurement and sales system, operating autonomously without dependence on the controlling shareholder[110]. - The company has conducted annual and interim shareholder meetings in compliance with legal requirements, ensuring equal information rights for all shareholders[106]. - The company has a diverse board of directors with various professional backgrounds, including experience in management and finance[115][116]. - The company has implemented a "talent echelon" system to reserve and cultivate talent, alongside improving assessment and incentive mechanisms[100]. Research and Development - The company is investing $50 million in research and development for new technologies aimed at enhancing user experience[5]. - Research and development expenses amounted to ¥12,121,799.70, which is 1.81% of the operating revenue[65]. - The company emphasizes employee training and development, offering various training programs for new hires and existing staff[141]. Compliance and Risk Management - The company has established an effective internal control system to mitigate operational risks and ensure compliance with financial reporting standards[145]. - There were no significant internal control deficiencies identified during the reporting period[148]. - The internal control audit report issued by the accounting firm confirmed that the company maintained effective financial reporting internal controls as of December 31, 2024[148]. - The company strictly adheres to environmental regulations and has not faced any administrative penalties related to environmental issues during the reporting period[150]. Employee and Talent Management - The total number of employees at the end of the reporting period is 432, with 88 in the parent company and 344 in major subsidiaries[139]. - The company's compensation policy is based on incentive, fairness, and competitiveness, with fixed and variable components linked to performance[140]. - The company has a structured remuneration system based on performance assessments for its senior management[127]. Legal and Regulatory Matters - The company has not faced any penalties or rectification issues during the reporting period[174]. - The company has not undergone any bankruptcy reorganization during the reporting period[172]. - The company reported related party transactions with a total amount of 1,650.94 million yuan, accounting for 2.46% of similar transactions[176]. Future Outlook - The company plans to change the original fundraising project "Marketing Center Construction Project" and "Operation Headquarters and Technology Center Construction Project" into "Operation Station Digital Media Construction Supplement Project," totaling CNY 39,966.82 million[84]. - The company is committed to expanding its digital media operations, ensuring timely deployment of media resources at new high-speed rail stations as they open[97]. - The company will continue to refine its internal decision-making processes and control systems to ensure transparency and legality in financial operations[99].

Financial Performance - The company's operating revenue for Q1 2025 was ¥163,864,660.82, a decrease of 7.60% compared to ¥177,333,813.04 in the same period last year[6] - Net profit attributable to shareholders was ¥20,867,599.12, down 45.72% from ¥38,445,374.16 year-on-year[6] - The basic earnings per share decreased to ¥0.0514, a decline of 45.72% compared to ¥0.1326 in the previous year[6] - Total operating revenue for the current period is ¥163,864,660.82, a decrease of 7.8% from ¥177,333,813.04 in the previous period[24] - Net profit for the current period is ¥20,867,599.12, down 45.3% from ¥38,445,374.16 in the previous period[24] - Basic and diluted earnings per share decreased to ¥0.0514 from ¥0.0947, reflecting a decline of 45.4%[25] Cash Flow and Investments - Cash flow from operating activities was ¥88,753,687.47, representing a decrease of 25.54% from ¥119,194,827.31 in the same period last year[6] - Operating cash flow for the current period is ¥88,753,687.47, a decrease of 25.6% from ¥119,194,827.31 in the previous period[26] - Total cash inflow from operating activities is ¥129,975,886.33, down 22.2% from ¥167,156,985.12 year-over-year[26] - Cash outflow from operating activities is ¥41,222,198.86, a reduction of 13.9% compared to ¥47,962,157.81 in the previous period[26] - Investment activities resulted in a net cash outflow of ¥4,706,279.45, improving from a net outflow of ¥12,137,954.93 last year[26] - Financing activities generated a net cash outflow of ¥74,887,642.28, compared to a net outflow of ¥100,076,559.18 in the previous period, indicating a 25.2% improvement[27] Assets and Liabilities - Total assets at the end of the reporting period were ¥4,438,994,425.30, an increase of 0.42% from ¥4,420,563,272.14 at the end of the previous year[6] - Total assets increased to ¥4,438,994,425.30 from ¥4,420,563,272.14, showing a growth of 0.4%[22] - Total liabilities decreased slightly to ¥1,376,409,938.63 from ¥1,378,846,384.59, a reduction of 0.2%[22] - Total equity attributable to shareholders increased to ¥3,062,584,486.67 from ¥3,041,716,887.55, an increase of 0.7%[22] Shareholder Information - The total number of common shareholders at the end of the reporting period is 17,787[15] - The largest shareholder, Sanliu Liu Mobile Internet Technology Co., Ltd., holds 75.00% of shares, totaling 304,500,000 shares[15] Expenses - The company reported a significant decrease in sales expenses, which were ¥15,694,327.65, down 30.09% from ¥22,450,171.29[12] - Total operating costs increased to ¥136,003,793.60, up from ¥134,425,609.75, representing a rise of 1.2%[24] - Research and development expenses for the current period were ¥2,471,800.76, down from ¥2,687,940.20, a decrease of 8.0%[24] - Financial expenses improved significantly, showing a net income of -¥1,910,562.17 compared to -¥6,543,214.99 in the previous period[24] Tax and Liabilities - The company experienced a 38.04% decrease in contract liabilities, which fell to ¥16,717,066.72 from ¥26,979,046.13[11] - The company reported a 47.17% increase in taxes payable, which rose to ¥8,108,143.87 from ¥5,509,235.20[11] Cash and Equivalents - The company's cash and cash equivalents at the end of the period amount to ¥2,421,864,610.99, an increase from ¥2,412,677,440.36 at the beginning of the period[20] - The ending balance of cash and cash equivalents is ¥2,420,027,749.59, slightly down from ¥2,495,389,725.98 in the previous period[27] - Cash and cash equivalents increased by ¥9,159,765.74 during the period, compared to an increase of ¥6,980,313.20 in the previous period[27] Company Developments - The company has no new strategies or significant changes in shareholder structure reported during this period[19] - The company has committed to maintaining the lock-up period for its shares, which will last until September 28, 2025[18] - There are no changes in the number of restricted shares during the reporting period[18] - The company has not reported any new product launches or technological developments in this quarter[19] - The company has not yet audited the first quarter report for 2025[28] - The company plans to implement new accounting standards starting from 2025[28]

北京植德律师事务所 关于兆讯传媒广告股份有限公司 2024 年第一次临时股东大会的 植德京（会）字[2024] 0172 号 二〇二四年十二月 北京市东城区东直门南大街 1 号来福士中心办公楼 12 层 邮编：100007 12th Floor, Raffles City Beijing Office Tower, No.1 Dongzhimen South Street, Dongcheng District, Beijing 100007 P.R.C 电话(Tel)：010-56500900 传真(Fax)：010-56500999 www.meritsandtree.com 法律意见书 北京植德律师事务所 关于兆讯传媒广告股份有限公司 2024 年第一次临时股东大会的 法律意见书 植德京（会）字[2024]0172 号 致：兆讯传媒广告股份有限公司（贵公司） 北京植德律师事务所（以下简称"本所"）接受贵公司的委托，指派律师出 席并见证贵公司 2024 年第一次临时股东大会（以下简称"本次会议"）。 2．本所律师无法对网络投票过程进行见证，参与本次会议网络投票的股东 资格、网络投票结果均由深圳证券交易所交 ...