Core Viewpoint - American Rebel Holdings, Inc. is leveraging its brand through a performance by CEO Andy Ross at the Super Grip NHRA Thunder Valley Nationals, highlighting the connection between motorsports, patriotism, and its product offerings [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [15]. - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate American culture and freedom [11][15]. Event Details - Andy Ross will perform at the Bristol Dragway on June 7, 2025, from 1:45 PM to 2:45 PM, followed by an autograph session with NHRA drivers [4][13]. - The event is positioned as a celebration of American spirit, aligning with the themes of the NHRA drag racing community [2][3]. Product Promotion - American Rebel Light Beer is available at all concession locations during the event, including a dedicated Trackside Bar and Beer Garden, enhancing the fan experience [7][13]. - The beer is marketed as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [12][14]. Historical Context - Bristol Dragway, known as Thunder Valley, has been a significant venue in American motorsports since its opening in 1965, undergoing renovations to enhance its facilities [5][6]. - The venue has hosted notable events, including the inception of the Thunder Valley Nationals in 2001, solidifying its status in the NHRA circuit [6].

Core Insights - American Rebel Light Beer is experiencing significant consumer demand driven by strategic marketing efforts in Nashville, motorsports, and music events [1][2][3] - The company has completed a production run and plans additional runs to support retail expansion and new market entries [1][3] Production and Market Expansion - American Rebel Light Beer has the capacity to produce over 2 million cases annually, thanks to partnerships with AlcSource and City Brewing [3] - The beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients, with nutritional information of 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving [3][15] - The brand is expanding into 62 Total Wine & More locations across seven states, enhancing its market presence [3] Brand Positioning and Partnerships - The company emphasizes its patriotic branding and commitment to supporting military events, motorsports, and music festivals [2][5] - American Rebel Light Beer is an official sponsor of the Loser's Parking Lot Concert Series in Nashville, further solidifying its presence in the local music scene [5][6] Events and Sponsorships - The company is involved in high-profile events, including the Week of the Eagles celebration at Fort Campbell, KY, honoring the U.S. Army [7][8] - CEO Andy Ross is actively participating in events, including performances at NHRA races, reinforcing the brand's connection to motorsports [6][8] Product Quality and Consumer Appeal - American Rebel Light Beer is marketed as a high-quality, better-for-you option in the domestic light beer market, free from corn, rice, or added sweeteners [4][15] - The brand aims to resonate with consumers seeking a refreshing and natural beer experience [4][15]

Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution through Total Wine & More, marking a significant milestone in its retail growth strategy [1][3][10] - Total Wine & More is a leading national alcohol retailer with over 250 locations, playing a crucial role in the U.S. alcohol market, particularly in light beer sales [2][7] - The U.S. domestic beer market is a multi-billion-dollar industry, and American Rebel Light Beer aims to redefine beer branding with its patriotic values and commitment to quality [3][16] Company Overview - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [18] - The company emphasizes its commitment to producing a premium domestic light lager that embodies American pride and resilience [8][15] Product Details - American Rebel Light Beer is marketed as a healthier option with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, distinguishing itself from mass-produced beers [16] - The beer is positioned as "America's Patriotic Beer," celebrating freedom and quality, and is brewed without corn, rice, or other sweeteners typically found in mass-produced beers [15][16] Distribution Strategy - The initial placement of American Rebel Light Beer is set for 62 Total Wine & More locations across seven states, including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Missouri, and Kansas [1][10][14] - The expansion will be supported by in-store promotions, digital marketing campaigns, and brand ambassador activations to enhance customer engagement and brand awareness [8][10] Market Impact - Total Wine & More generates billions in annual revenue and is a critical player in the U.S. alcohol market, where beer accounts for approximately 42% of supplier gross revenues [2][7] - The partnership with Total Wine & More is expected to enhance American Rebel's market presence and connect with a broader audience that shares its values [3][7]

Core Points - American Rebel Holdings, Inc. congratulates Tony Stewart on his recent victory at the NHRA Route 66 Nationals, marking his fourth consecutive final and second win in his Top Fuel career [1][9] - The company has a strong association with Tony Stewart Racing, enhancing its brand visibility through sponsorships and social media reach [5][7] Group 1: Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [13] - The company is publicly traded on NASDAQ under the ticker AREB [13] Group 2: Sponsorship and Marketing - American Rebel is an associate sponsor for Tony Stewart's Top Fuel Dragster and Matt Hagan's Funny Car for all 20 races of the NHRA Mission Foods 2025 season, with primary sponsorship for five races [5][8] - The sponsorship provides significant exposure during race broadcasts on major networks, including Fox Sports and its affiliates [5] Group 3: Digital Media and Engagement - NHRA is expanding its digital media presence, creating opportunities for content creators and influencers, which will benefit American Rebel by increasing brand engagement [6] - The social media following of Tony Stewart and his team members enhances American Rebel's visibility, with Stewart having nearly 750,000 followers on X and over 250,000 on Instagram [7]

American Rebel Holdings, Inc. Andy Ross Live Concert Three Days of Music, Racing, Patriotism and American Rebel Light Beer – Andy Ross will Perform for Thousands at Charlotte Motor Speedway’s THOR Camper Appreciation Party, Iron Thunder Saloon/Speedway Harley-Davidson, and BetMGM Speed Street Stage Nashville, TN, May 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, m ...

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from ___ to ___ Commission file number 001-41267 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) | Nevada | 47-3892903 | | --- ...

Core Points - American Rebel Holdings, Inc. sponsors the 2025 Losers Bar & Grill Parking Lot Concert Series featuring surprise performances by country music stars [1][2] - The sponsorship highlights American Rebel Light Beer’s commitment to the Nashville music scene and includes promotional activities at various events [4][11] Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [11] - The company emphasizes its patriotic values and quality in its product offerings, particularly American Rebel Light Beer, which is marketed as a premium domestic light lager [7][8] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to consumers seeking a balanced lifestyle [8] - Since its launch in September 2024, American Rebel Light Beer has expanded distribution across multiple states including Tennessee, Connecticut, and Florida, with ongoing efforts to add new territories [6] Event Sponsorship - The sponsorship includes prominent branding at the concert series, with American Rebel Light Beer signage and merchandise featured throughout the event [4] - The Losers Parking Lot Concert Series is known for surprise guest appearances and intimate performances, enhancing the brand's visibility within the local music community [3][4]

Core Insights - The Trophy Series from Champion Safe Company has generated significant interest since its 2025 launch, featuring key design and security upgrades that enhance its competitiveness in the market [1][4] Product Enhancements - The Trophy Series includes several updates for 2025, such as a new chrome-plated pull handle for improved appearance and comfort, a radial gear drive mechanism for smoother operation, and a plush black and gray interior for refined aesthetics [2][3] - The safe maintains a robust construction with a 4½-inch-thick double-plate door, a 10-gauge steel outer shell, and a Diamond-Embedded Armor Plate™, providing superior security [3] Market Positioning - The Trophy Series is positioned as a top-tier safe available in multiple sizes and finishes, including high-gloss Black, Ivory, and Platinum, at a competitive price point [4] - The CEO of Champion Safe Company noted strong dealer interest, emphasizing the product's premium security features and improved usability as key selling points [4] Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products designed for security and fire protection [6] - American Rebel Holdings, Inc., the parent company, has diversified into the beverage industry while continuing to design and market branded safes and personal security products [7]

Core Insights - American Rebel Holdings, Inc. is actively promoting its American Rebel Light Beer through sponsorship of the NHRA 4-Wide Nationals, enhancing brand visibility and engagement with racing fans [1][5][10] - The company has experienced significant viewership growth, with original broadcasts attracting over 700,000 viewers and expected final totals reaching up to 1 million [10] - American Rebel Light Beer is positioned as a patriotic brand, aligning its marketing strategy with American values and the excitement of motorsports [5][14] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [16] - The company emphasizes its commitment to quality and patriotism in its product offerings, with American Rebel Light Beer being marketed as a premium domestic light lager [14][15] Marketing and Sponsorship - The title sponsorship of the NHRA 4-Wide Nationals represents a significant milestone for American Rebel Light Beer, reinforcing its event-driven marketing approach [5][10] - The brand's promotional activities at the event included trackside activations, sampling stations, and a live concert by the CEO, enhancing fan engagement [10][11] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, lower calorie count (approximately 100 calories per 12 oz serving), and a balanced lifestyle appeal [15] - The beer is marketed as "America's fastest growing beer," reflecting its rapid expansion and popularity since its launch in September 2024 [2][14] Performance Highlights - The NHRA 4-Wide Nationals featured high-speed racing with cars capable of exceeding 300 mph, showcasing the thrilling environment that aligns with the brand's identity [2][10] - The American Rebel Light Funny Car, driven by champion Matt Hagan, symbolizes the brand's bold and patriotic spirit, further enhancing its presence in motorsports [7][8]