Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown better-than-expected performance in Q1 2025, with a continued recovery in recruitment demand [3] - The company is expected to maintain a competitive advantage in the online recruitment sector while actively expanding its AI business, which is anticipated to enhance long-term growth potential [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94% - The net profit attributable to the parent company for 2023 is expected to be 1,099.23 million RMB, reflecting a significant year-on-year increase of 924.97% - Non-GAAP net profit for 2023 is forecasted at 2,156.19 million RMB, with a year-on-year growth of 169.71% - Adjusted EPS for 2023 is estimated at 4.71 RMB per ADS, with a PE ratio (Non-GAAP) of 25.84 [1][9] Market Demand and User Growth - Positive signals in recruitment demand across multiple industries, with blue-collar and small enterprise contributions continuing to rise - The blue-collar business's contribution to revenue exceeded 39% in Q1 2025, driven by a significant increase in blue-collar users [3] - The contribution from users in third-tier cities and below increased by 3 percentage points to over 23% year-on-year [3] Cost Control and Profitability - The company achieved a gross margin increase of 1.2 percentage points to 84% in Q1 2025 - Sales expense ratio decreased by 8.5 percentage points due to reduced advertising and employee-related costs, indicating improved customer acquisition efficiency [3] - The company maintains a guidance of 3 billion RMB for adjusted operating profit in 2025, supported by enhanced customer acquisition efficiency and AI-driven cost reductions [3] Earnings Forecast - The company forecasts Non-GAAP net profits of 3.3 billion RMB, 4.1 billion RMB, and 4.8 billion RMB for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 17, 14, and 12 [3]

Investment Rating - The report maintains a "Buy" rating for BOSS Zhipin (BZ) [1] Core Views - The recruitment demand continues to recover, with positive signals across multiple industries, particularly in blue-collar and small enterprises [3] - The company demonstrates strong cost control, leading to improved profitability [3] - The long-term growth potential is supported by the company's competitive advantages in the online recruitment sector and its active engagement in AI business [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94% [1] - The net profit attributable to the parent company is expected to reach 1,099.23 million RMB in 2023, reflecting a significant year-on-year increase of 924.97% [1] - Non-GAAP net profit is forecasted at 2,156.19 million RMB for 2023, showing a year-on-year growth of 169.71% [1] - The adjusted EPS is estimated to be 4.71 RMB per ADS for 2023, with a PE ratio of 25.84 based on Non-GAAP earnings [1] Market and User Growth - The blue-collar business's contribution to revenue has increased to over 39%, driven by a significant growth in blue-collar users [3] - The revenue contribution from users in third-tier cities and below has increased by 3 percentage points to over 23% [3] - The number of paid enterprise clients reached 6.38 million, marking a year-on-year growth of 12.3% [8]

证券研究报告·海外公司点评·其他互联网服务 BOSS 直聘（BZ） 2025Q1 业绩点评：业绩好于预期，招聘需求 继续回暖 买入（维持） | Table_EPS] [盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 5,952.03 | 7,355.68 | 8,104.59 | | 9,527.95 10,289.15 | | 同比（%） | 31.94 | 23.58 | 10.18 | 17.56 | 7.99 | | 归母净利润（百万元） | 1,099.23 | 1,584.66 | 2,370.40 | 3,160.20 | 3,841.02 | | 同比（%） | 924.97 | 44.16 | 49.58 | 33.32 | 21.54 | | Non-GAAP 净利润（百万元） | 2,156.19 | 2,710.71 | 3,332.42 | 4,113.02 | 4,785.90 | | 同比（%） | 169.71 | 25. ...

Core Insights - BOSS Zhipin reported a revenue of 1.923 billion yuan and a net profit of 512 million yuan for Q1 2025, continuing to expand its user base and improve operational efficiency [1][2] - The company has focused on increasing its presence in blue-collar and lower-tier cities, with blue-collar revenue now accounting for 39% of total revenue [2][4] Financial Performance - Revenue for Q1 2025 increased by 12.9% year-on-year, exceeding previous expectations [2] - The number of paid enterprise clients reached 6.4 million, a 12.3% increase year-on-year [2] - Net profit surged by 111.9% year-on-year, driven by effective cost control measures [9] User Growth and Market Expansion - The average monthly active users (MAU) reached 57.6 million, a 23.6% increase year-on-year [6] - Over 45% of new users in Q1 2025 were from the blue-collar segment, contributing to a rise in blue-collar revenue [2][5] - The company has seen a compound annual growth rate (CAGR) of 36.7% in blue-collar user numbers from 2021 to 2024 [2] Operational Efficiency - Sales and marketing expenses decreased by 15% year-on-year, with the expense ratio dropping to 26% of revenue [9] - Research and development expenses fell by 9%, while general administrative expenses decreased by 2% [9] AI Integration - BOSS Zhipin is leveraging AI technology to enhance operational efficiency and user experience, with AI tools improving recruitment matching accuracy by 25% [10][11] - The company is actively expanding its AI user testing and application across various business scenarios [10]

KANZHUN LIMITED 1Q 2025 Results Presentation Disclaimer The following document has been prepared by KANZHUN LIMITED ("BOSS Zhipin" or the "Company") solely for informational purposes and should not be construed to be, directly or indirectly, in whole or in part, an offer to buy or sell and/or an invitation and/or a recommendation and/or a solicitation of an offer to buy or sell any security or instrument or to participate in any investment or trading strategy, nor shall any part of it form the basis of, or ...

Group 1 - The core issue highlighted is the imbalance between the commercial interests of online recruitment platforms and the job-seeking needs of users, leading to a dual dilemma for both job seekers and employers [1][2][10] - Job seekers report a response rate of less than 5% when applying through various platforms, indicating a significant inefficiency in the job matching process [2][4] - Many job postings remain active on platforms even after positions are filled, primarily to avoid additional costs for employers, resulting in a proliferation of "zombie jobs" that complicate the job search for applicants [2][9] Group 2 - Recruitment platforms often charge job seekers for premium services that promise enhanced visibility and response rates, but the actual benefits are often limited and may not justify the costs [4][5][6] - The pricing structure for resume optimization services varies based on the applicant's work experience, with costs ranging from ¥398 to ¥898, which may disadvantage economically weaker candidates [6][9] - A significant portion of the revenue for recruitment platforms comes from employers, with platforms like BOSS Zhipin deriving over 99% of their income from the employer side, rather than from job seekers [11][12] Group 3 - The current job market is characterized by a structural mismatch between the supply of job seekers and the demand for positions, exacerbated by the concentration of applicants on a limited number of popular roles [11][12] - The challenges faced by job seekers, particularly those from economically disadvantaged backgrounds, are compounded by their limited access to resources and networks, which can hinder their job search efforts [7][9] - Experts suggest that recruitment platforms need to evolve beyond merely serving as matching tools and should actively work to improve the efficiency of job connections and user experience [10][12]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of $23.11 [6][4] Core Insights - The company reported Q1 2025 revenue of 1.923 billion RMB, slightly exceeding expectations, with a year-over-year growth of 12.9%. Adjusted net profit reached 692 million RMB, reflecting a significant year-over-year increase of 76.2% [1][2] - The demand for recruitment is gradually recovering, with a notable increase in blue-collar job seekers, which now account for over 45% of new users, contributing to a revenue share of over 39% [2][3] - The company has successfully reduced its expense ratio, achieving a gross margin of 83.8% and a profit margin of 36% in Q1 2025, indicating ongoing improvements in profitability [3][4] Revenue and Profit Forecast - The revenue forecast for FY25-FY27 has been slightly revised upwards to 8.18 billion RMB, 9.38 billion RMB, and 10.67 billion RMB respectively. The adjusted net profit estimates have also been increased to 3.32 billion RMB, 3.5 billion RMB, and 3.96 billion RMB for the same period [4][11] - The company expects Q2 2025 revenue to be between 2.05 billion RMB and 2.08 billion RMB, which aligns with market expectations [2][4] Financial Metrics - The company achieved a cash collection of 2.18 billion RMB in Q1 2025, reflecting a year-over-year increase of 6.3% [2] - The adjusted operating profit for Q1 2025 was 692 million RMB, with a profit margin of 36%, indicating better-than-expected profit release [3][4] - The report projects an adjusted operating profit of 3.07 billion RMB for the full year 2025 [3][4] Valuation - Based on a DCF valuation method, the target price is set at $23.11, reflecting a perpetual growth assumption of 3% and a WACC of 8.95% [4][11][13] - The company's market capitalization is approximately $7.904 billion, with a closing price of $17.90 as of May 21 [7][6]

在人工智能领域取得稳步进展。 关于人工智能战略，该公司将继续提升其 人工智能能力，但将在大规模人工智能部署方面保持谨慎，因为这可能部 分取代人类招聘人员。在测试期间，使用该公司人工智能功能的招聘人员 提高了25%的招聘效率，而通过人工智能沟通助手回应的求职者其成功率 提升了15%。该公司还利用人工智能提高内部效率，我们预计这将为利润 扩张提供进一步的空间。 保持2025财年营业利润目标。 非GAAP运营利润率（OPM）同比增长13 个百分点至36.0%（2025年第一季度），主要得益于运营杠杆效应和运营支出 控制。销售与市场/研发支出同比分别下降18%和8%，至41.7亿/33.5亿人民币 （2025年第一季度）。展望未来，公司将继续聚焦于提升效率和控制成本。管 理层指出，2025年第一季度通常是利润率最低的季度，并对实现2025财年非G AAP运营利润目标（35亿人民币）持乐观态度。 收益概要 | (YE 31 Dec) | FY23A | FY24A | FY25E | FY26E | FY27E | | --- | --- | --- | --- | --- | --- | | 收入（人民币百万元） | ...

Investment Rating - The report maintains a "Buy" rating for the company with a target price of $23.11 [6][4]. Core Insights - The company reported Q1 2025 revenue of 1.923 billion RMB, slightly exceeding the forecast of 1.91 billion RMB, with a year-over-year growth of 12.9%. Adjusted net profit reached 692 million RMB, surpassing the prediction of 617 million RMB, reflecting a year-over-year increase of 76.2% [1][2]. - The recruitment demand is gradually recovering, with the blue-collar segment accounting for over 45% of new users, contributing to an increase in revenue share to over 39% [2]. - The company has successfully reduced its expense ratio, with a gross margin of 83.8% and a significant decrease in sales expense ratio by 8.5 percentage points year-over-year [3]. Revenue and Profit Forecast - The revenue forecast for FY25-FY27 has been slightly revised upwards to 8.18 billion RMB, 9.38 billion RMB, and 10.67 billion RMB respectively, with adjusted net profit estimates increased to 3.32 billion RMB, 3.5 billion RMB, and 3.96 billion RMB [4][11]. - The company expects Q2 2025 revenue to be between 2.05 billion RMB and 2.08 billion RMB, indicating a year-over-year growth of 6.9% to 8.5% [2]. Financial Metrics - The company achieved an adjusted operating profit of 692 million RMB in Q1 2025, corresponding to a profit margin of 36%, which is better than expected [3]. - The report projects an adjusted operating profit of 3.07 billion RMB for the year 2025 [3][12]. Valuation - Based on the DCF valuation method, the target price is set at $23.11, reflecting a perpetual growth assumption of 3% and a WACC of 8.95% [4][13].

Core Insights - BOSS Zhipin continues to expand its user base and revenue, particularly in the blue-collar market, which has become a significant growth driver for the company [1][2][4] Group 1: Financial Performance - In Q1 2025, BOSS Zhipin reported revenue of 1.923 billion yuan, with blue-collar contributions accounting for 39% of total revenue [1] - The net profit for Q1 2025 reached 512 million yuan, indicating improved profitability [1] - Marketing expenses decreased by 15% year-on-year, while the average monthly active users (MAU) reached 57.6 million [1] Group 2: User Growth and Market Expansion - The proportion of blue-collar users on the platform increased to 34.8% in 2024, up over 5 percentage points from 2021 [2] - The number of blue-collar users grew from 28.5 million in 2021 to 73.7 million in 2024, with a compound annual growth rate (CAGR) of 36.7% [2] - The average number of new job postings in the blue-collar sector increased by 17% year-on-year from January to April 2025 [4] Group 3: Market Trends and Opportunities - The blue-collar online recruitment market in China is projected to reach 152.4 billion yuan by 2026, driven by urbanization and the increasing preference for online job platforms among younger blue-collar workers [5][6] - The demand for blue-collar positions in the service industry, particularly in sectors like catering and retail, has shown a consistent recovery since April 2025 [4] - BOSS Zhipin's "Sea Conch Preferred" program aims to improve job authenticity and attract more users by verifying job postings [5] Group 4: Product Innovations - The company launched the "Rapid Interview" feature in Q1 2025 to streamline the recruitment process for blue-collar jobs, significantly reducing the time from initial contact to interview [6] - BOSS Zhipin's product advantages, such as flexible payment methods and direct communication features, have made it popular among small and medium-sized enterprises in the blue-collar sector [6]