Core Insights - The global job recruitment market is experiencing steady growth, with mobile app downloads projected to reach nearly 620 million in 2025, reflecting a compound annual growth rate (CAGR) of 11% from 2018 to 2024 [1][2]. Group 1: Market Growth - The annual growth rate for global job recruitment app downloads is 11%, with downloads expected to exceed 560 million by 2024 and approach 620 million in 2025 [2]. - In the first half of 2025, downloads are anticipated to maintain strong momentum, showing an 8% year-on-year increase [2]. Group 2: Leading Platforms - LinkedIn and Indeed dominate the global job recruitment app market in the first half of 2025, securing the top two positions in both downloads and monthly active users (MAU) [4]. - BOSS直聘 has shown impressive growth, ranking among the top three in global downloads and the top five in MAU, while also becoming the second in revenue, outpacing many Western platforms [4]. - 智联招聘 has also performed well, ranking eighth in global downloads [4]. Group 3: Regional Dynamics - The job recruitment app market exhibits strong localization barriers, with over 80% of the top ten downloaded apps in markets like the US, UK, China (iOS), Japan, South Korea, and India being from local publishers [8]. - The Japanese market shows a particularly strong demand for flexible employment, with the top three downloaded apps being part-time job platforms [8]. Group 4: Advertising Expenditure - The US and Japan lead the world in job recruitment brand advertising spending, with expenditures reaching $200 million and $130 million respectively in the first half of 2025 [10]. - Despite lower advertising spending in Japan compared to the US, the advertising exposure in Japan is significantly higher, with 42.6 billion impressions, double that of the US [10]. Group 5: Advertising Channels - The US market utilizes a diverse range of digital advertising channels, including social media platforms like Facebook and Instagram, professional networks like LinkedIn, and video platforms like YouTube [13]. - In Japan, the LINE platform dominates, accounting for 46% of advertising exposure, reflecting a unique local social ecosystem [13]. - In South Korea and India, advertising channels are heavily concentrated on Facebook and Instagram, with social media advertising being a core strategy [13].

FF301 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 看準科技有限公司 (於開曼群島註冊成立以同股不同權控制的有限責任公司） 呈交日期: 2025年9月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | 股份類別 | A | | 於香港聯交所上市 (註1) | | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02076 | 說明 | A類普通股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 1,800,000,000 | USD | | 0.0001 USD | | | 180,000 | | 增加 / 減少 (-) | | | | | | USD | | | | | 本月底結存 | | | 1,800,000,000 | USD | | 0.0001 USD | | | 180,000 | 股份發行人及根據 ...

Core Viewpoint - Momentum investing focuses on following a stock's recent price trends, aiming to buy high and sell higher, with the expectation that established trends will continue [1] Company Summary: KANZHUN LIMITED Sponsored ADR (BZ) - BZ currently holds a Momentum Style Score of B, indicating a positive momentum characteristic [2] - The stock has a Zacks Rank of 1 (Strong Buy), suggesting strong potential for outperformance in the market [3] - Over the past week, BZ shares increased by 3.42%, significantly outperforming the Zacks Internet - Software industry, which rose by only 0.24% [5] - In a longer timeframe, BZ shares have increased by 22.45% over the past month, compared to the industry's 0.52% [5] - Over the past quarter, BZ shares rose by 25.64%, and over the last year, they gained 89.57%, while the S&P 500 only moved 9.8% and 15.8%, respectively [6] - The average 20-day trading volume for BZ is 4,705,105 shares, indicating a bullish sign with rising stock prices [7] Earnings Outlook - In the past two months, one earnings estimate for BZ has increased, while none have decreased, raising the consensus estimate from $1.03 to $1.05 [9] - For the next fiscal year, one estimate has also moved upwards with no downward revisions during the same period [9] Conclusion - Considering the positive momentum indicators and earnings outlook, BZ is positioned as a 1 (Strong Buy) stock with a Momentum Score of B, making it a strong candidate for near-term investment [11]

Investment Rating - The industry investment rating is "Overweight" for the internet sector, maintaining a positive outlook on recruitment platforms [6]. Core Insights - The recruitment industry is showing signs of recovery driven by macroeconomic improvement and targeted policy support, with expectations for growth in the second half of 2025 [1]. - There is a notable divergence in revenue trends among leading recruitment platforms, with BOSS Zhipin experiencing a year-on-year revenue increase of 11.2% in the first half of 2025, while Zhilian and Liepin saw declines of 13.2% and 10% respectively [2]. - The recovery in payment collections and new job postings is evident, with BOSS Zhipin projected to see a year-on-year revenue growth of 14.6% in Q3 2025, indicating a positive trend [3]. - Small and medium-sized enterprises (SMEs) are driving significant growth in job postings, particularly in the blue-collar sector, with BOSS Zhipin's blue-collar revenue growth outpacing white-collar growth [4]. - The recruitment platforms are expected to see improved earnings performance in the latter half of 2025, with BOSS Zhipin's strong performance validating its competitive position and potential for valuation increase [5]. Summary by Sections Recruitment Trends - Recruitment demand is recovering, with online platforms showing a positive trend in job postings and revenue collections [1][3]. Revenue Performance - BOSS Zhipin reported a revenue of 40.3 billion in H1 2025, while Zhilian and Liepin faced declines, highlighting a shift in market dynamics [2]. Job Postings - New job postings are on the rise, with BOSS Zhipin seeing a 20% year-on-year increase in July 2025, indicating a strong recovery in recruitment demand [3]. SME Growth - SMEs are increasingly contributing to job postings, with BOSS Zhipin seeing significant growth in positions from companies with fewer than 100 employees [4]. Earnings Outlook - The earnings outlook for recruitment platforms is optimistic, with BOSS Zhipin expected to continue outperforming market expectations [5].

Core Viewpoint - The article emphasizes the importance of vigilance among recent graduates during the peak recruitment season, highlighting four common job-seeking scams that they should be aware of to protect their financial interests [1][2]. Group 1: Types of Scams - The first type of scam is "paid internal referrals," where fraudsters impersonate HR or employees from reputable companies, promising quick job placements in exchange for fees [1]. - The second type is "false assessments," where scammers require job seekers to download unknown apps or click suspicious links, often leading to financial exploitation [2]. - The third type involves "high-paying part-time jobs," where individuals are lured with fake job offers and later asked to pay various fees under false pretenses [2]. - The fourth type is "training loans," where scammers convince job seekers to enroll in expensive training programs with promises of high-paying jobs, leading to significant debt [2]. Group 2: Reporting and Prevention Measures - The platform BOSS Zhipin has enhanced its reporting mechanism, allowing users to report suspicious activities easily, with verified reports leading to strict actions against violators [3]. - BOSS Zhipin has implemented AI technology to identify and review high-risk job postings, aiming to create a safer job-seeking environment [5]. - The company provides four risk prevention guidelines for job seekers: use official channels for applications, avoid paying any fees, verify the credentials of recruiters, and protect personal information from unverified sources [5].

Core Viewpoint - The founder of Yupa Direct Recruitment, Zhou Feng, is actively promoting the company through a large-scale advertising campaign in major cities, positioning the platform as a competitor to established players like BOSS Zhipin and Zhilian Recruitment, with aspirations for significant market share and a future IPO [2][20]. Advertising Strategy - Yupa Direct Recruitment has launched an extensive offline advertising campaign in urban areas to reach both blue-collar and white-collar job seekers, transitioning from a previous focus on online channels [4][10]. - The company has invested approximately 1.5 billion yuan in online advertising previously, but is now finding offline advertising to be more cost-effective due to reduced budgets in the current economic environment [5][10]. - Zhou Feng emphasizes the importance of offline advertising for reaching decision-makers in companies, as they are more likely to notice these ads compared to online ones [5][10]. Market Positioning - Zhou Feng likens Yupa Direct Recruitment to "the Pinduoduo of the recruitment industry," highlighting its focus on the underserved blue-collar market, which traditional platforms have overlooked [11][20]. - The company has built a strong brand recognition among blue-collar workers over eight years, making it difficult for competitors to penetrate this market [11][20]. Strategic Expansion - The acquisition of Haitou.com and the launch of Yupa Campus Circle are part of the company's strategy to expand into the white-collar job market, targeting university students as a key demographic [12][13]. - Zhou Feng believes that the boundaries between blue-collar and white-collar workers are blurring, and the company aims to adapt to this changing landscape [15][20]. Financial Performance - Yupa Direct Recruitment has maintained a revenue growth rate of 50% annually, with expectations of a 30% growth rate for the current year [16]. - The company has a conservative financial approach, with significant cash reserves from previous funding rounds, allowing for continued investment in growth without immediate pressure [17][20]. Future Aspirations - The company aims to achieve a market valuation of 20-30 billion yuan within the next two to three years and plans to go public [20]. - Zhou Feng envisions Yupa Direct Recruitment as a comprehensive recruitment platform that satisfies both job seekers and employers, with a focus on performance and logical operations [20].

Core Insights - The online recruitment sector is experiencing a "head effect," with leading platforms outperforming in user scale, revenue, and technology application since 2025 [1] - The recruitment industry is entering a new competitive cycle characterized by "scale x efficiency," accelerated by the implementation of AI [1] User Metrics - As of April 2025, the total monthly active users (MAU) for job recruitment apps reached approximately 113 million, a year-on-year increase of 5.5% [2] - The leading platforms, BOSS Zhipin, Zhilian Recruitment, and 51Job, had MAUs of 51.65 million, 26.58 million, and 17.65 million respectively, with a cumulative unique user count of 95.88 million [2] - By June 2025, the cumulative unique users for these three platforms increased to 97 million, adding 1.12 million users since April [2] User Engagement - BOSS Zhipin maintained its growth post-spring recruitment, with MAU reaching 54 million in June 2025 [3] - The top three platforms accounted for 94.1% of the total cumulative user engagement time in April 2025, which increased to 94.6% by June [3] Market Share - BOSS Zhipin's market share increased from 62% in April 2025 to 64.5% in June 2025 [4] Customer Acquisition Costs - Despite the increase in active users, leading online recruitment platforms have managed to control customer acquisition costs. BOSS Zhipin reported a 16.5% year-on-year increase in MAU while its sales and marketing expenses decreased by 23% [5] - This trend is attributed to the "head effect," where leading platforms benefit from first-mover advantages, scale effects, resource accumulation, and brand influence [5] Revenue Trends - Zhilian Recruitment's revenues for fiscal years 2024 and 2025 were AUD 635 million and AUD 561 million, reflecting a year-on-year decline of 13.2% [6] - In contrast, BOSS Zhipin's revenues for the same periods were CNY 6.807 billion and CNY 7.761 billion, showing a year-on-year increase of 14% [6] - BOSS Zhipin's growth is attributed to companies tightening budgets, leading them to prefer top platforms, and its expansion from a white-collar recruitment platform to a comprehensive platform covering blue-collar and lower-tier markets [6] AI Integration - The online recruitment industry is increasingly focusing on AI, similar to the discussions around mobile internet in 2013 [7] - AI is seen as a key factor in reducing transaction costs and improving matching efficiency in the dual-sided market of job seekers and employers [7] Competitive Advantages - Leading platforms have advantages in AI application due to their larger user pools, which provide better data for training models [8] - These platforms cover the entire service chain from job recommendations to interviews, allowing for more data accumulation and efficiency [8] Investment and Compliance - BOSS Zhipin announced an $80 million dividend and a $250 million buyback plan to enhance investor interest [9] - The online recruitment sector is also facing increased regulatory scrutiny, necessitating ongoing investments in risk control and compliance [9] - The integration of AI is expected to shift the industry focus from "traffic competition" to "efficiency competition," with leading platforms benefiting from user scale, organizational efficiency, and cash returns [9]

Core Insights - The company reported a revenue of 2.102 billion yuan for FY2025Q2, representing a year-over-year increase of 9.7%, slightly exceeding previous guidance [1] - Adjusted net profit for FY2025Q2 reached 941 million yuan, marking a year-over-year growth of 30.9% [1] - The company anticipates revenue for FY2025Q3 to be between 2.13 billion and 2.16 billion yuan, indicating a year-over-year growth of 11.4% to 13.0% [1] Financial Performance - The gross margin for FY2025Q2 was 85.37%, an increase of 1.89 percentage points year-over-year [2] - The net profit margin improved to 33.83%, reflecting a year-over-year increase of 12.06 percentage points, while the adjusted net profit margin was 44.75%, up 7.26 percentage points year-over-year [2] - Sales, R&D, and management expense ratios were 19.97%, 19.79%, and 14.79% respectively, with sales and R&D expenses decreasing due to cost control and AI efficiencies [2] Market Trends - The contribution from blue-collar workers and lower-tier markets has increased, with significant growth in revenue from small and medium enterprises [3] - The service industry saw accelerated growth in Q2, while the internet sector showed a notable recovery, with active job postings reaching a new high since 2021 [3] - The company’s AI capabilities are enhancing job matching and candidate support, with daily assistance for thousands of job postings [3] Investment Outlook - The macro recruitment demand is showing signs of recovery, and the company's profitability is expected to continue improving [3] - Projected adjusted net profits for 2025-2027 are 3.53 billion, 3.84 billion, and 4.30 billion yuan, reflecting year-over-year growth rates of 30.2%, 8.8%, and 11.9% respectively [3]

Core Viewpoint - The article highlights a positive outlook on Kanzhun Limited (NASDAQ: BZ) (2076.HK), citing better-than-expected results and guidance, along with a change in the company's cash distribution strategy that may attract more investors [1]. Group 1: Company Overview - Kanzhun Limited is positioned as a stock with promising near-term prospects, driven by its recent performance and strategic changes [1]. Group 2: Investment Strategy - The Asia Value & Moat Stocks research service focuses on identifying value investment opportunities in Asia, particularly in Hong Kong, emphasizing deep value balance sheet bargains and wide moat stocks [2].

Macro Insights - The economic growth rate in August is expected to be supported by exports and consumption policies, despite a significant slowdown in the real estate sector, with a target of 5% annual growth remaining achievable [1][15][12] - The industrial added value in July grew by 5.7% year-on-year, with the manufacturing sector showing resilience, particularly in high-tech products and equipment manufacturing [12][13] - Fixed asset investment growth slowed to 1.6% year-on-year in the first seven months, primarily due to a decline in real estate investment, which fell by 12% [13][14] Strategy Insights - Current channels for resident capital entering the market include increasing financing balances and active personal investor accounts, leading to a positive feedback loop in the market [2] - The "anti-involution" market trend can be analyzed through policy expectations and real-world transmission, indicating a shift from theme-driven to profit-driven market dynamics [2] - The technology and small-cap sectors are expected to continue outperforming as more external funds enter the market [2] Industry Reports - The consumer electronics sector is anticipated to see significant opportunities with the upcoming release of new products, particularly in AI-related applications [8] - The coal mining industry is experiencing a continuous improvement in fundamentals, with the price of thermal coal expected to rise [8] - The healthcare sector, particularly innovative drugs, is projected to maintain a positive outlook due to improved profitability [8]