Chain had hired marketing firm Prophet to refresh its image and restaurants; Cracker Barrel shifts executives in operations, menu roles. ...

Core Insights - Cracker Barrel Old Country Store, Inc. announced leadership and organizational structure enhancements to improve focus on food quality and guest experiences [1][2] - The changes aim to streamline the leadership team and reduce organizational layers, enhancing operational efficiency [1][2] Leadership Changes - Doug Hisel has been promoted to Senior Vice President of Store Operations, overseeing Field Operations and Operations Services, bringing 18 years of experience with the company [5] - Thomas Yun rejoined as Vice President of Menu Strategy & Innovation, responsible for successful menu introductions and maintaining classic favorites [5] - Heather Hager and Heather Gammon are expanding their roles to absorb responsibilities from Laura Daily, who has retired [5] Strategic Direction - The company is ending its engagement with Prophet, a consultancy that assisted with previous brand refresh initiatives, indicating a shift in strategic direction [2] - The leadership changes are part of a broader strategy to prepare for a memorable holiday season and ongoing improvements to honor the brand's legacy [2]

Core Insights - Cracker Barrel Old Country Store Inc. has seen a significant decline in its quality ranking, dropping from the 12.24th percentile to the 8.99th percentile, a decrease of 3.25 points in just one week [2][3] - The company's quality ranking now places it in the bottom 10% of all stocks, indicating deteriorating operational efficiency and financial health [3] Financial Performance - The decline in quality ranking is attributed to worsening fundamentals, including declining revenue and management indecision regarding store modernization and capital allocation [5] - Customer foot traffic has decreased by 8%, contributing to the company's operational challenges [6] Strategic Decisions - CEO Julie Masino announced that Cracker Barrel will halt its modernization plans, which were part of a $600–700 million capital investment strategy, due to negative feedback from customers [5] - Future capital expenditures are expected to be significantly lower, projected at only $135–150 million for fiscal 2026 [6] Stock Performance - Cracker Barrel's stock price has declined by 19.77% year-to-date and 6% over the past year, closing at $44.06 per share [7] - The stock experienced a 1.98% drop on Tuesday and was down 1.13% in premarket trading on Wednesday [7]

Core Insights - Cracker Barrel's Maple Street Biscuit Company has closed 14 locations due to financial underperformance, impacting fiscal 2026 [1][10] - The company acquired Maple Street Biscuit Company in October 2019 for $36 million and still operates over 50 locations [2] - Cracker Barrel is facing backlash from a recent marketing misstep, which included a logo redesign that was quickly reversed [3][9] Financial Performance - Cracker Barrel reported a 2.9% decline in revenue in the latest quarter compared to the same period last year [9] - Customer traffic has decreased by 8% since the introduction of a simplified logo in August [9] Management and Strategy - CEO Julie Felss Masino acknowledged the company's misjudgment regarding customer attachment to its nostalgic branding [6] - The company has reverted to its "Old Timer" logo and is implementing new marketing strategies focused on nostalgia [7] - Four of the 660 restaurants had undergone a modernized redesign, but the company is now converting them back to traditional interiors [7]

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K (Mark One) ☒ Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal year ended August 01, 2025 OR ☐ Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from to Commission file number: 000-25225 Cracker Barrel Old Country Store, Inc. (Exact name of registrant as specified in its charter) Tennessee (State ...

Core Insights - Maple Street Biscuit Company, owned by Cracker Barrel, has closed over a dozen locations due to financial underperformance, impacting 14 locations during fiscal 2026 [1][2] - Cracker Barrel acquired Maple Street Biscuit Company in October 2019 for $36 million, and there are still more than 50 locations operational [2] - Cracker Barrel is facing backlash from a failed rebranding effort that included a logo redesign and store remodels, leading to a proxy battle from rival Steak 'n Shake to change the company's leadership [3][6] Financial Performance - Cracker Barrel reported a revenue decline of 2.9% in its latest quarter compared to the same period last year, with customer traffic down 8% since the introduction of a simplified logo in August [11] Marketing and Branding - The company acknowledged underestimating the emotional connection customers have with its nostalgic branding, leading to a quick reversal back to the "Old Timer" logo [5][6] - Cracker Barrel has begun reverting its four modernized test stores back to traditional interiors, emphasizing the brand's Americana décor [8]

Core Insights - Cracker Barrel Old Country Store is attempting to move past a controversial logo redesign and is focusing on its future plans for 2026 [2][4] - The company has announced the closure of 14 Maple Street Biscuit Company locations, representing approximately 21% of its company-owned stores for that brand [3][8] - Projected revenue for fiscal 2026 is between $3.35 billion and $3.45 billion, with an expected decline in comparable store traffic of 4% to 7% [4] Financial Performance - Cracker Barrel reported its fourth-quarter financial results earlier this month, which included the announcement of store closures [3] - The company plans to open two new locations for its flagship Cracker Barrel brand during the fiscal period [4] Brand Management - CEO Julie Masino addressed the logo controversy during an earnings call, emphasizing the strong emotional connection fans have with the brand [4] - Following backlash, the company reverted to its old branding and halted remodeling plans for some restaurants [4] Store Closures - The 14 closures span six states, with the majority located in Texas [8] - Despite the closures, Maple Street Biscuit Company still operates over 50 locations [13] Stock Performance - Shares of Cracker Barrel have decreased by approximately 5% since the earnings report and around 30% since late August [14]

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) is one of the Best Undervalued Stocks to Invest in According to Reddit. On September 18, Truist reduced the price target on the company’s stock to $58 from $62, while keeping a “Buy” rating. The firm noted Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL)’s Q4 2025 earnings miss, but also recommends buying, considering that the core drivers of the brand turnaround remain intact and that sales might start to recover from the rebranding backlash soon, w ...

Cracker Barrel has closed more than a dozen Maple Street Biscuit Company locations, the company confirmed. Cracker Barrel, which acquired Maple Street Biscuit Company in 2019 for $36 million, closed 14 of the breakfast chain's locations because they "simply didn’t meet our financial expectations," the company said in a statement to USA TODAY. Cracker Barrel initially announced it would be closing Maple Street locations in its latest earnings release on Sept. 17. Maple Street Biscuit Company, which was ...

Core Viewpoint - Cracker Barrel's fiscal fourth quarter results were mixed, indicating challenges ahead for the company as it navigates an identity crisis and attempts to rebrand itself [2][3][13] Financial Results - For the fiscal year-end, revenue on a 52-week basis declined by 2.9% to $868 million, while on a 53-week basis, it increased by 4.4% [5] - GAAP net income on a 52-week basis fell by 62.8% to $6.75 million, and on a 53-week basis, it declined by 46.6% [6] - Full fiscal year revenue was relatively stagnant at $3.48 billion compared to $3.47 billion the previous year [6] - Total revenue for the fourth quarter was $868 million, exceeding estimates of $855 million, but still marked a decline from fiscal 2024 [7] Store Revisions - The company faced backlash over its rebranding efforts, which included a new logo and store changes, leading to a decision to revert to previous store formats [9][10] - The rebranding initiative did not effectively drive sales, raising questions about future strategies for revamping the business [9][10] Outlook - Expectations for fiscal 2026 indicate a potential decline in store traffic of 4% to 7%, projecting revenue between $3.35 billion and $3.45 billion, a decline of 3.7% from fiscal 2025 [11] - CEO Julie Masino stated the company will focus on improving the guest experience, particularly in the kitchen, but the impact of changes remains unclear [12] - Current analyst price targets are around $47 per share, suggesting limited upside potential, with earnings estimates for fiscal 2026 at $1.02 per share, indicating a steep decline from fiscal 2025 [14]